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Bridgestone Corporation

Bridgestone logo.svg

Logo since 2011, which is a refined version of logo used since 1984.

Tokyo Square Garden.jpg

Bridgestone’s headquarters in Tokyo Square Garden, Tokyo

Native name

株式会社ブリヂストン

Romanized name

Kabushiki gaisha Burijisuton
Formerly
  • Bridgestone Tire Co., Ltd. (1931–1942, 1951–1984)
  • Nippon Tire Company (1942–1951)
Type Public KK

Traded as

  • TYO: 5108
  • Nikkei 225 component
  • TOPIX Large70 component
Industry Auto and Truck parts
Founded 1 March 1931; 91 years ago
Kurume, Fukuoka, Japan
Founder Shojiro Ishibashi
Headquarters

Kyobashi, Tokyo

,

Japan

Area served

Worldwide

Key people

Shuichi Ishibashi
(Global CEO)
Products Motor vehicle tires
Revenue Increase ¥3.246 Trillion (Fiscal Year Ended December 31, 2021)[1]

Operating income

Increase ¥376.799 Billion (Fiscal Year Ended December 31, 2021)[1]

Net income

Increase ¥307.868 Billion (Fiscal Year Ended December 31, 2021)[1]
Total assets Increase ¥4.574 Trillion (Fiscal Year Ended December 31, 2021)[1]
Total equity Increase ¥2.675 Trillion (Fiscal Year Ended December 31, 2021)[1]
Owner Ishibashi family (10.2%)

Number of employees

143,616 (2017)
Subsidiaries Firestone Tire and Rubber Company
Website www.bridgestone.com

Bridgestone Corporation (株式会社ブリヂストン, Kabushiki gaisha Burijisuton) is a Japanese multinational tire manufacturer founded in 1931 by Shojiro Ishibashi (1889–1976) in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning ‘stone bridge’ in Japanese.

As of 2021, Bridgestone/Firestone is the largest manufacturer of tires in the world, followed by Michelin in France, Goodyear in the United States, MRF in India, Continental in Germany and Pirelli in Italy.[2][3][4][5][6][7]

Bridgestone Group has 181 production facilities in 24 countries as of July 2018.

History[edit]

Origins[edit]

The history of Bridgestone America dates back to the two separate companies that merged to form Bridgestone Tire company. The first one is Firestone Tire & Rubber Company, that was founded in August 1900 by Harvey Firestone and was headquartered in Akron, Ohio. The second one is the Bridgestone Tire Company, Ltd., founded in 1931 by Shojiro Ishibashi in Japan.[8] The first Bridgestone tire was produced on 9 April 1930, by the Japanese «Tabi» Socks Tire Division (actually made jika-tabi). One year later on 1 March 1931, the founder, Shojiro Ishibashi, made the «Tabi» Socks Tire Division independent and established the Bridgestone Tire Co., Ltd.[8] in the city of Kurume, Fukuoka Prefecture. «Bridgestone» was named after the name of the founder, Shojiro Ishibashi (Ishi = Stone, Bashi = Bridge).[9]

Foregoing dependence on European and North American technology, the Bridgestone Tire Co., Ltd. set its eyes on manufacturing tires based largely on Japanese technology. The fledgling company experienced many difficulties in the areas of technology, production, and sales in the early days. Eventually, improvements were achieved in quality and manufacturing processes which led to the business rapidly expanding in domestic and overseas markets.

Challenges during and after World War II[edit]

Wartime regulations were in effect throughout Japan during World War II, and tires also came under the jurisdiction of these regulations. This resulted in nearly all of the company’s output being used to satisfy military demand. 1945 saw the end of armed conflict, but the company was devastated by the war. The Tokyo headquarters was destroyed during an aerial bombing raid, and all overseas assets were lost. The plants in Kurume and Yokohama escaped unscathed, and production was able to resume immediately after the war ended. Brushing aside the problems caused by a labour union strike that lasted for forty-six days, the foundations of the company were further reinforced after this.

After the war the company started making bicycles, with the Bridgestone Cycle Company being formed in 1949.[10] From 1952 the first complete powered bicycles were produced, with a 26cc engine. In 1958 the first 50cc Bridgestone motorcycles were manufactured, but the company’s main income was from supplying tires to its rival motorcycle makers such as Honda, Suzuki and Yamaha and it was later decided to cease motorcycle manufacturing.[10]

Technological innovation[edit]

In 1951, Bridgestone was the first company in Japan to begin selling rayon cord tires, and a five-year project to modernize production facilities was started. This year also saw another Bridgestone building opened in Kyōbashi, Tokyo, which contained the Bridgestone Museum. Sales surpassed ten billion yen in 1953, placing Bridgestone at the top of the tire industry in Japan, and celebrations were held to commemorate the 25th anniversary of the company’s foundation in Kurume.

The sale of nylon tires was started in 1959, and work forged ahead with the construction of the new Tokyo plant, which was opened in 1960, in order to cope with the fast-expanding market for motorization.

Radial tires and overseas expansion[edit]

The company issued stock shares and was listed on the stock exchange in 1961. A new system of administration was ushered in by Shojiro Ishibashi as the chairman, and Kanichiro Ishibashi as the president. As part of the transition across to administrative reform, the Deming Plan in honor of W. Edwards Deming, which involves overall quality control activities, was adopted, and the company was awarded the prestigious Deming Prize in 1968.[11] Also, additions were built onto the Tokyo plant in 1962 to house the new Technical Centre, and a progressive system of research and development was established. On the product front, 1967 saw the sale of the company’s first ever radial tire, the RD10.

Bridgestone’s first overseas plant since the end of the war was opened in Singapore in 1965, and production was also commenced in Thailand in 1969. The 1960s for Bridgestone was an era of overseas expansion that also included the establishment of Bridgestone America in the United States in 1967 to act as Bridgestone’s USA representative sales branch.

At the start of the period of Japan’s economic stagnation, brought about by the first oil shock, the company was placing even more emphasis on establishing its own technology for the manufacture of radial tires, and it was also at this time that further domestic plants were constructed and fitted out. Its Super Filler Radial was placed on the market in 1978, and in 1979 the company introduced the high-performance POTENZA radial tire, from an Italian word for power.[citation needed]

The company was actively engaged in overseas expansion activities at this time. In addition to starting up production in Indonesia and Iran in 1976, it also invested in a Taiwan tire manufacturer and purchased a tire plant and a plant for diversified products in Australia in 1980. The founder, Shojiro Ishibashi, died on 11 September 1976.

On 1 March 1981, the company celebrated its 50th anniversary. At the same time, the company initiated activities to strengthen its home base that supported overseas expansion strategy with the aim of being ranked as one of the world’s top three manufacturers of rubber products. New production facilities were also established in Thailand, India, Poland, China, the United States and other countries. The company changed the name from Bridgestone Tire Co., Ltd. to Bridgestone Corporation in 1984.

Firestone purchase[edit]

In 1988, Bridgestone purchased the Firestone Tire and Rubber Company of Akron, Ohio. Placing considerable financial and personnel resources into rebuilding Firestone after the purchase, Bridgestone achieved surplus annual profits for the year 1992 with BFE (Bridgestone Firestone Europe) and again in 1993 with BFS (Bridgestone Firestone USA). The Firestone Tire and Rubber Company and Bridgestone Tire Company Ltd. USA were amalgamated in 1990 and became «Bridgestone Firestone North American Holdings Ltd». The North American subsidiary of Bridgestone Corporation is now named Bridgestone Americas, Inc. The tire division is Bridgestone Americas Tire Operations, LLC. Bridgestone Americas opened a $100 million technical center in Akron in 2012.

Bridgestone’s global locations[edit]

Bridgestone has major manufacturing plants in many countries around the world. As of 1 April 2011, Bridgestone has 47 tire plants, 29 tire-related plants, 19 raw materials plants, 89 diversified product plants, 4 technical centers, and 11 proving grounds globally.[12] Some of the major plants are located in:

Europe Americas Asia/Oceania Middle East/Africa
Belgium Argentina Australia South Africa
France Brazil China Cameroon (from 2020)
Hungary Canada India Kenya (from 2023)
Italy Costa Rica Pakistan
Poland Mexico Japan
Portugal United States Taiwan
Spain Venezuela Thailand
Turkey Colombia Vietnam
Belarus (from 2026) Bolivia (from 2027) Myanmar (from 2021)
Estonia (from 2024) Puerto Rico (from 2025) South Korea (from 2022)

Australia[edit]

Bridgestone Australia began as the SA Rubber Mills in 1939. In 1980 Bridgestone took over the Australian plants which were at that time operated by the Uniroyal Tyre Company. Bridgestone Australia[13] had a major manufacturing tire factory in Australia: located in Salisbury, South Australia (this plant was eventually decommissioned in April 2011). Bridgestone has State Offices in all states of Australia, and has a large number of retail outlets across the country.

In 2000 Bridgestone Australia Ltd. purchased the BANDAG Retreading plant and its operations in Australia. Bandag Manufacturing Pty Limited[14] has 35 franchised dealers across Australia, New Zealand, Fiji, Papua New Guinea and Nouméa. Bandag Manufacturing Pty Limited is a wholly owned subsidiary of Bridgestone Australia Limited, and operates under license to Bandag Incorporated.[15] In 2006 Bridgestone purchased Bandag Incorporated, which is now a subsidiary of Bridgestone Corporation.

From the purchase in 1981, the Australian operations of Bridgestone have been run as a publicly listed company on the Australian Stock exchange. Bridgestone Corporation has maintained a majority share holding. As of mid-2007 the Australian operation was delisted from the Australian Stock exchange and became a solely owned Division of Bridgestone Corporation (pending minority shareholder approval as per Australian Corporate Law).

Following the cancellation on Friday, 11 May 2007, of all shares held by minority shareholders, Bridgestone Australia Ltd. became a wholly owned subsidiary of Bridgestone Corporation of Japan. The selective capital reduction and subsequent privatisation which cost $49 million was approved and completed. Bridgestone Australia Ltd. was delisted from the ASX on 30 May 2007.

Europe[edit]

Bridgestone EU has its head office in Brussels, Belgium, and was set up in 1990 as Bridgestone/Firestone Europe SA. Before that, a representative office in Belgium set up in 1972 and sales subsidiary companies and importers in each countries were selling products imported from Japan. There are 7 production plants in the region and a 32 hectare research and development centre near Rome, Italy. The company distributes more than 25 million tires a year through 17 national sales subsidiaries and 2 distributors. They directly employ over 12,000 people with Mr. Tsuda as the CEO.

At present there are national headquarters in the following locations: Vienna, Austria; Prague, Czech Republic; Hinnerup, Denmark; Vantaa, Finland; Fresnes, France; Bad Homburg, Germany; Athens, Greece; Budapest, Hungary; Dublin, Ireland; Milan, Italy; Moerdijk, Netherlands; Oslo, Norway; Warsaw, Poland; Alcochete, Portugal; Madrid, Spain; Sundsvall, Sweden; Spreitenbach, Switzerland; Istanbul, Turkey and Warwick, UK; Ulyanovsk, Russia.

Bridgestone EU runs a continent-wide scheme called Truckpoint wherein fleets can take their vehicles to any Bridgestone approved garage throughout Europe and get Bridgestone specialist work carried out on their tires.

There are no Bridgestone factories in the UK but there is a technical bay at which tyres returned by dissatisfied customers are inspected in Coventry.

North America[edit]

As part of reinforcement plans, the company purchased a plant in Tennessee from the Firestone Tire and Rubber Company, its first manufacturing plant in North America, and started the production of radial tires for trucks and buses in 1983. Bridgestone also has a steel cord plant in Clarksville, Tennessee, named Bridgestone Metalpha. Metalpha is currently ranked as the top provider in the global steel cord market.

In May 1988, a takeover bid of America’s No. 2 tire manufacturer, Akron, Ohio-based Firestone, was successful, and Firestone was placed under the Bridgestone umbrella as a subsidiary company. This purchase brought a large number of Firestone global production sites into the Bridgestone organization. These sites included North America, Central and South America, Europe, New Zealand and other locations. Bridgestone also commenced production in Turkey. In 1992, the company established regional corporate offices in Europe and the Americas.[16]

Nashville-based Bridgestone Americas, Inc. (BSA) is the American subsidiary of the Bridgestone Corporation. BSA and its subsidiaries develop, manufacture and market Bridgestone, Firestone, and associate brand tires for consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies also produce air springs, roofing materials, synthetic rubber and industrial fibers and textiles and operate the world’s largest chain of automotive tire and service centers.[citation needed]

In November 2010, ASA Automotive Systems Inc. was selected by the Consumer Tire Sales division of Bridgestone Americas Tire Operations, LLC (BATO) as the software provider for their North American consumer dealers to supply the industry’s leading ‘All-in-One’ Point-of-Sale, Accounting and Inventory shop management software.[17]

In 2014, Bridgestone Americas Tire Operations (BATO) unveiled its newly rebranded GCR Tires & Service division. With one of the largest network of commercial stores across the country, GCR’s reach extends nationwide. The letters of GCR reflect the last names of the original company founders Balie Griffith, Harold Crawford and Perry Rose.[18]

In 2015, Bridgestone Americas Inc. signed a deal giving its dealers the option to install digital air calibration machines from Excel Tire Gauge Inc. in their stores. The digital air calibration machines streamline the tire inflation process by automatically inflating or deflating tires.[19]

In 2017, Bridgestone Americas consolidated many of their business units into a single building in downtown Nashville, Bridgestone Tower. Nearly 2,000 employees work in the new skyscraper, nestled between the Country Music Hall of Fame and the Schermerhorn Symphony Center.[20]

In April 2020, due to demand by essential service providers during COVID-19 pandemic in Tennessee, Bridgestone Americas announced plans to restart its North American commercial tire plants as well as its North American Firestone Industrial Products and Firestone Building Products manufacturing facilities.[21]

[edit]

Formula racing[edit]

Bridgestone started to invest in motorsport in the 1980s by developing race tires for feeder series like Formula 2, Formula 3, Formula Ford, Formula Opel Lotus and karting.

In order to increase the Firestone subsidiary’s brand awareness, Bridgestone Firestone NAH Ltd, re-entered the Firestone brand into CART IndyCar open-wheel racing in 1995 to challenge Goodyear. The tires proved better and Goodyear retired for 2000. Since then, Firestone has been the single tire provider for the renamed and disappeared Champ Car, the IndyCar Series and its feeder series Firestone Indy Lights until 2013.

Michael Schumacher in practice at the 2005 United States Grand Prix. Note the Bridgestone branding on the rear wing endplate, the Bridgestone’s ‘B’ logo on the front wing, just under the nosecone and on the side winglet just before the rear wheel.

Bridgestone has supplied tires in Formula One since 1997, although the company one-off produced Formula One tires at the 1976 and 1977 Japanese Grand Prix for Japanese entrants such as Kazuyoshi Hoshino’s Heros Racing and Kojima.

Bridgestone used a Ligier JS41 as test bed during 1996.

The Japanese company decided to supply tires for Formula One in 1995, backed-up by the CEO Yoichiro Kaizaki, aiming to improve Bridgestone’s name value in the European market which was greatly inferior compared with their archrivals, Michelin. Though it was scheduled to enter the championship in the 1998 season at first, this was brought forward to 1997 because the engineering section led by Hirohide Hamashima had quickly advanced development. Thus, Hiroshi Yasukawa, the general manager of Motorsport Department, also made the best use of the experience and networks in Europe since the Bridgestone’s European F2 era (1981–1984) and constructed logistics for Formula One at once.

The first title was acquired right away in the second year, 1998 by Mika Häkkinen and McLaren-Mercedes. And Bridgestone users took five Drivers’ Championship titles and five Constructors’ Championship titles (1998, 2001–2004) for the period that competed with Goodyear (1997–1998) and Michelin (2001–2006). Especially, cooperation with Scuderia Ferrari and Michael Schumacher functioned well in this period.

From 2008 to 2010 Bridgestone was due to be the sole tire supplier to the FIA Formula One World Championship.[22] However, because Michelin chose to conclude its Formula One tire programme at the end of the 2006 season, all teams used Bridgestone tires from the 2007 season to the 2010 Formula One season.

On 2 November 2009 Bridgestone announced that they would not be renewing their contract to supply tires to Formula One teams after 2010. The company said it was «addressing the impact of the continuing evolution of the business environment».[23] Pirelli announced in June 2010 that it would serve as sole supplier for tires in the 2011 season.[24]

Tire Record Table – Races Won

Pos Tire Seasons Starts Wins Only
supplier
WC
Drivers
WC
Constr.
3 Japan Bridgestone 1976[25] – 2010 244 175 116 11 11
6 United States Firestone 1950–1975 121 49 11 3 3

Sports car and touring car racing[edit]

In the 1980s and 1990s, Bridgestone provided tires to the Le Mans sport prototypes of teams Nismo and TOM’s, backed by Japanese automobile manufacturers Nissan and Toyota respectively. In the early 1990s, Bridgestone expanded to Mercedes-AMG, which entered the DTM and later Le Mans and the FIA GT Championship. The brand left international sports car racing in 2000, but remains as one of the main suppliers in the Japanese Super GT championship.

Motorcycling[edit]

In 2002, Bridgestone entered the Grand Prix motorcycle racing’s main class MotoGP. From 2009 to 2015, it was the exclusive tire supplier of the championship and reached the milestone of 100 MotoGP victories in 2012. Nine-time World Champion Valentino Rossi was ‘Bridgestone Tyre Adviser’[26] having won two MotoGP titles on Bridgestone tires in 2008 and 2009.

In May 2014, Bridgestone announced they would leave Moto GP at the end of the 2015 season.[27]

Other sports[edit]

Bridgestone is the official tire of the National Football League, National Hockey League and the Olympic Games. In addition, it is the title sponsor of the NHL’s flagship event, the Winter Classic outdoor game. In 2010, Bridgestone acquired the naming rights to the home venue of the NHL’s Nashville Predators calling it Bridgestone Arena. They are also the title sponsor of the Copa Libertadores, the top competition for South American club football. They were also the title sponsor for Copa Sudamericana from 2011 to 2013.

Diversified products[edit]

The predecessors of Bridgestone began making diversified products[28] in the 1930s, soon after they started making tires. Today, Bridgestone diversified operations encompass automotive components, industrial products, polyurethane foam products, construction materials, parts and materials for electronic equipment, bicycles and sporting goods. Diversified business generates about one-fourth of total sales in the Bridgestone Group.

Automotive parts are an especially large line of business for Bridgestone in diversified operations. Bridgestone supplies automakers with vibration-isolating components, such as engine mounts. Bridgestone also supplies air springs for trucks, automobiles and train carriages. Bridgestone market aluminium wheels and other automotive accessories, too.

Industrial products[edit]

Bridgestone’s industrial products span a vast range, including polyurethane foam for automotive seats and interiors, for bedding and furniture and for insulation and sealing in appliances and buildings; water hoses; marine hoses for loading and unloading oil tankers; specialty precision hose products, such as wire-blade hose for construction equipment and machine tools; conveyor belts; and rubber tracks for crawler tractors. Additionally, they make retreaded tires for aircraft. Their corporate headquarters for the Bridgestone Aircraft tire division is located in Miami in the United States.

The Bridgestone product line in construction and civil engineering materials is similarly broad. Bridgestone supply Multi-Rubber Bearings for installing in foundations to protect buildings from earthquakes, inflatable rubber dams for managing waterways (no longer manufactured – 2008), marine fenders for protecting wharves, additives for pavement, waterproofing sheet, rubberized ceiling and roofing materials, panel tanks for storing water, bath fixtures and residential flooring, air and water systems.

Bridgestone’s line of products for electronic equipment includes precision rollers for office machines and functional films for solar cells and plasma displays. In sporting goods, Bridgestone market golf balls and clubs and tennis balls and rackets. Bridgestone’s line of bicycles is Japan’s most extensive – see above information re. Anchor Cycles.

Bridgestone Commercial Services Group (Bandag)[edit]

On 5 December 2006, Bridgestone Americas and Bandag Inc. announced a merger agreement whereby Bridgestone would acquire Muscatine, Iowa-based Bandag, Inc., a leading truck tire re-treader that was founded in 1957 and had over 900 franchised dealers worldwide at the time. In announcing the merger, Bridgestone’s president in Tokyo explained:

Higher fuel prices are prompting customers to cut costs [by using retreads]. It takes time and costs to develop this size of business. We were able to get that all at once.

The transaction was valued at approximately US$1.05 billion.[29] On 31 May 2007, the agreement was consummated and Bridgestone Americas acquired the outstanding shares of Bandag stock for US$50.75 per share. The unit was renamed Bridgestone Bandag, LLC and Saul Solomon was appointed to the position of chairman, CEO and President. Previously, Solomon served as Vice President and General Counsel of BSAH.
In the four years following the acquisition, Bandag’s headquarters remained in Muscatine, although some processes and functions were consolidated and/or transferred to other facilities. In November 2010, corporate headquarters were moved to Nashville. In May 2011, the unit was renamed Bridgestone Commercial Services Group, eliminating the name «Bandag.»

Bicycles[edit]

The Bridgestone Cycle Co Ltd[30] originated in 1949. It offers bicycles under its own brand and under the Anchor brand.[31]

At one time, Bridgestone marketed bicycles under the name Kabuki.[32]

The U.S. marketing director of the Bicycle division, Grant Petersen, developed a reputation for resisting popular trends in the bicycle industry and instead followed his own personal philosophy of building dependable and comfortable bicycles. Peterson applied this approach to Rivendell Bicycle Works after Bridgestone stopped marketing bicycles in the U.S.[33]

The company was an innovator in the nascent mountain bike scene, designing mountain bikes with shorter chain-stays and steeper frame angles than then popular. This made it more nimble and a better climber.

Until 1986, Bridgestone models were numbered in multiples of 100, with the higher numbers indicating a higher end bike. The entry level road bike in 1986, for example, may have been the Bridgestone 100, while the Bridgestone 700 would have been a competition level race bike. Beginning in 1987 there was a change, with model designations consisting of two letters followed by a numeral. The letters indicated the type of bike, and the number indicated the position in the product lineup. The numbering was also reversed, with the smaller numbers indicating a higher position in the product line. For example, the RB-1 would have been the top-of-the-line road bike, followed by the RB-2, RB-3, etc.[34]

Anchor brand bicycle in a Japanese store

Bridgestone is currently building frames in Japan for keirin track racing under Nihon Jitensha Shinkokai approved standards. It is currently producing non-NJS frames for the Japanese market as well.

In Japan, it is known as a manufacturer of utility, mountain and (under the brand name Anchor) road racing bikes.

Bridgestone has also collaborated with Dr. Alex Moulton to produce the Bridgestone Moulton Bicycle and marketed its own folding bicycle, the Bridgestone Picnica.

Bridgestone also released a range of BMX Bicycles in 1981–1982 known as the MKI & MKII.

Motorcycles[edit]

Bridgestone motorcycles were a division of the company that produced mopeds and motorcycles from 1952 to 1970. Initially producing power assisted bicycles, the division moved on to producing mopeds and then motorcycles. The motorcycles were technologically advanced and powered by two-stroke engines. The high technical specification resulted in the machines being more expensive compared to other manufacturers models. Production was stopped in 1970 to protect the supply of tires to other manufacturers.[35][36]

Bridgestone Aircraft Tire[edit]

Bridgestone Aircraft Tire (USA) is a manufacturer of aircraft tires as well as retread servicing. Bridgestone America’s Holdings announced in May 2006 that it would be moving its Miami, Florida aviation operation to its new 160,000-square-foot (15,000 m2) facility located in Mayodan, North Carolina, this move is expected to be completed by mid-2007 and will create approximately 95 new jobs. CEO and President of Bridgestone Aircraft Tire (USA) Joe Rayna is quoted as saying; «This move allows us to continue to prepare for a changing market, both in demand and in product mix, New modern aircraft, such as the Boeing 787 Dreamliner and Airbus A380, arrive fitted with new Bridgestone technology aircraft tires, and this new facility will complement that technology«.[37] Bridgestone Aircraft Tire (USA) has been a major supplier of aircraft tires and retreads to the aircraft industry for over 70 years and has sister aviation facilities in Tokyo, Hong Kong and Belgium.

Golf products[edit]

Bridgestone Golf is a division of Bridgestone,[38] and is the brand name under which Bridgestone’s Golfing Products are marketed. Bridgestone has been producing golf-related products since 1935. The Golf division of Bridgestone currently produces clubs, balls and accessories.[39]
Along with technical developments in tire technology came breakthroughs in golf ball technology[citation needed] that have led Bridgestone to be the number one golf ball producer in Japan.

Design and production of golf clubs followed in 1972.

Bridgestone has global coverage of its golfing products with major divisions in USA (Bridgestone Golf USA),[40] Australia (Bridgestone Golf Australia)[41] and Korea (Sokio Corporation).[42]

Dolphin artificial caudal fin[edit]

In 2003, the caudal fin of Fuji, a Bottlenose dolphin bred at the Okichan Theater of Okinawa Churaumi Aquarium, was necrotic, necessitating the removal of 75% of the fin which made swimming impossible. The Okinawa Churaumi Aquarium started a project to develop the world’s first artificial dolphin caudal fin in cooperation with Bridgestone to replace Fuji’s fin.[43][44][45] In the early days, the artificial caudal fin could not be installed well because it could not withstand the swimming of dolphins, but aquariums made improvements and succeeded in installing the artificial caudal fin of the dolphin.[46]

In 2010, it was also installed in Pacific white-sided dolphin named Lanan, who was bred in Notojima Aquarium, and succeeded in installing the second artificial caudal fin in the world.[47]

Bridgestone e-Reporter[edit]

Bridgestone e-reporter is a pan-European competition for aspiring young sports journalists, open to all students aged 18–30, who are in full-time education.

Now in its fifth year, Bridgestone e-reporter[48] continues to provide up-and-coming writers with first hand experience, interviewing GP2 drivers and issuing race reports from a European GP2 race weekend.

The 2008 competition was officially launched on 1 February 2008 with the deadline for entries at 12.00 GMT on 31 March 2008. As of 2009, Bridgestone has not held further editions of the eReporter competition. However it may return in a different form in the future.

Bridgestone was the sole tire supplier for the GP2 series, an open-wheeled racing championship that is widely regarded as the feeder series for Formula One.

Controversies[edit]

In 2008, Bridgestone ran an advert during the Super Bowl XLII showing a car-driver avoiding several hazards while driving at night, including threatening to run down Richard Simmons, who was embodying a homophobic sissy stereotype, with Ad Ages critic Bob Garfield describing the advert as «grounded in homophobia».[49][50]

In February 2014 Bridgestone agreed to a $425 million fine imposed by the United States Department of Justice for price fixing and bid rigging in the automotive parts industry. The company said it regretted the actions that led to the plea deal and said it would take disciplinary action against certain employees.[51]

In February of 2022, shortly after outsourcing the majority of its IT employees, Bridgestone Americas was hacked. This resulted in the theft of company data, manufacturing plants in North and South America to be closed, and production to be halted. [52]

See also[edit]

  • Bridgestone Arena
  • Bridgestone Golf
  • Bridgestone Picnica
  • Bridgestone Tower

References[edit]

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  26. ^ «Motorsport News 2015 – KART – AMA MX – AMA SX – Bridgestone Motorsport». Bridgestonemotorsport.com. Archived from the original on 3 June 2015. Retrieved 26 October 2015.
  27. ^ «Bridgestone to pull out of MotoGP at the end of 2015». AUTOSPORT.com. 1 May 2014. Archived from the original on 24 September 2015. Retrieved 26 October 2015.
  28. ^ [2] Archived 3 February 2007 at the Wayback Machine
  29. ^ «Bridgestone and Bandag to Merge, Shares Burn Rubber». 6 December 2006. Archived from the original on 15 July 2012. Retrieved 14 October 2018.
  30. ^ «Bicycle Online». Bscycle.co.jp. Archived from the original on 24 October 2015. Retrieved 26 October 2015.
  31. ^ «ブリヂストンのスポーツバイク アンカー|anchor». Anchor-bikes.com. Archived from the original on 31 October 2015. Retrieved 4 November 2015.
  32. ^ «Japanese Bicycles in the U.S. Market». Sheldonbrown.com. Archived from the original on 5 November 2015. Retrieved 4 November 2015.
  33. ^ «Bridgestone: Beyond the Dream». ebykr.com. 9 February 2018. Archived from the original on 10 February 2018. Retrieved 9 February 2018.
  34. ^ [3] Archived 22 September 2012 at the Wayback Machine
  35. ^ «Scott’s Bridgestone Motorcycles!». www.bridgestonemotorcycle.com. Archived from the original on 31 October 2020. Retrieved 26 October 2020.
  36. ^ «Bridgestone Cycle Industries, Tokyo, 1952-70». www.oldjapanesebikes.com. Archived from the original on 1 November 2020. Retrieved 24 October 2020.
  37. ^ «Bridgestone Americas, Inc. | Tires Are Just The Beginning». Bridgestone Americas, Inc. Archived from the original on 3 June 2015.
  38. ^ «Bridgestone Golf». Archived from the original on 22 February 2012. Retrieved 26 October 2015.
  39. ^ [4] Archived 5 March 2009 at the Wayback Machine
  40. ^ «Bridgestone Golf». Bridgestone Golf. Archived from the original on 4 November 2015. Retrieved 4 November 2015.
  41. ^ «Bridgestone Golf Australia». Bridgestonegolf.com.au. Archived from the original on 8 September 2015. Retrieved 4 November 2015.
  42. ^ «tourstage.co.kr». www.tourstage.co.kr. Archived from the original on 18 December 2014.
  43. ^ «A new beginning for Fuji the dolphin». 15 September 2007. Archived from the original on 19 April 2021. Retrieved 29 April 2021.
  44. ^ «Fuji, the Bionic Dolphin With the Artificial Fin (video)». 26 December 2010. Archived from the original on 20 April 2021. Retrieved 29 April 2021.
  45. ^ «Fuji The Dolphin’s Rubber Tail». CBS News. 14 December 2004. Archived from the original on 18 April 2021. Retrieved 29 April 2021.
  46. ^ 内田詮三 (2012). 沖縄美ら海水族館が日本一になった理由. 光文社新書.
  47. ^ «イルカの人工尾びれを当社ゴム技術により製作». Archived from the original on 28 April 2021. Retrieved 29 April 2021.
  48. ^ «News | Bridgestone». Bridgestone Global Website. Archived from the original on 12 July 2019. Retrieved 16 February 2020.
  49. ^ Wilke, Michael (13 February 2008). «Commercial Closet: Super Bowl XLII Advertisers Play to Stereotypes and Homophobia». Windy City Times. Archived from the original on 16 April 2021. Retrieved 16 April 2021.
  50. ^ «Monday morning quarterback for the commercials». The Washington Times. 5 February 2008. Archived from the original on 16 April 2021. Retrieved 16 April 2021.
  51. ^ «US fines Bridgestone $425mn for price fixing». The Japan News. Archived from the original on 14 February 2014. Retrieved 4 November 2015.
  52. ^ «Bridgestone Data Hacked in Attack».

External links[edit]

  • (in English) Bridgestone Corporation English homepage
  • (in English) Bridgestone Motorsport English homepage
  • (in English) News | Bridgestone
  • Bridgestone Bicycles Official site
  • «Company history books (Shashi)». Shashi Interest Group. April 2016.Wiki collection of bibliographic works on Bridgestone.
Bridgestone Corporation

Bridgestone logo.svg

Logo since 2011, which is a refined version of logo used since 1984.

Tokyo Square Garden.jpg

Bridgestone’s headquarters in Tokyo Square Garden, Tokyo

Native name

株式会社ブリヂストン

Romanized name

Kabushiki gaisha Burijisuton
Formerly
  • Bridgestone Tire Co., Ltd. (1931–1942, 1951–1984)
  • Nippon Tire Company (1942–1951)
Type Public KK

Traded as

  • TYO: 5108
  • Nikkei 225 component
  • TOPIX Large70 component
Industry Auto and Truck parts
Founded 1 March 1931; 91 years ago
Kurume, Fukuoka, Japan
Founder Shojiro Ishibashi
Headquarters

Kyobashi, Tokyo

,

Japan

Area served

Worldwide

Key people

Shuichi Ishibashi
(Global CEO)
Products Motor vehicle tires
Revenue Increase ¥3.246 Trillion (Fiscal Year Ended December 31, 2021)[1]

Operating income

Increase ¥376.799 Billion (Fiscal Year Ended December 31, 2021)[1]

Net income

Increase ¥307.868 Billion (Fiscal Year Ended December 31, 2021)[1]
Total assets Increase ¥4.574 Trillion (Fiscal Year Ended December 31, 2021)[1]
Total equity Increase ¥2.675 Trillion (Fiscal Year Ended December 31, 2021)[1]
Owner Ishibashi family (10.2%)

Number of employees

143,616 (2017)
Subsidiaries Firestone Tire and Rubber Company
Website www.bridgestone.com

Bridgestone Corporation (株式会社ブリヂストン, Kabushiki gaisha Burijisuton) is a Japanese multinational tire manufacturer founded in 1931 by Shojiro Ishibashi (1889–1976) in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes from a calque translation and transposition of ishibashi, meaning ‘stone bridge’ in Japanese.

As of 2021, Bridgestone/Firestone is the largest manufacturer of tires in the world, followed by Michelin in France, Goodyear in the United States, MRF in India, Continental in Germany and Pirelli in Italy.[2][3][4][5][6][7]

Bridgestone Group has 181 production facilities in 24 countries as of July 2018.

History[edit]

Origins[edit]

The history of Bridgestone America dates back to the two separate companies that merged to form Bridgestone Tire company. The first one is Firestone Tire & Rubber Company, that was founded in August 1900 by Harvey Firestone and was headquartered in Akron, Ohio. The second one is the Bridgestone Tire Company, Ltd., founded in 1931 by Shojiro Ishibashi in Japan.[8] The first Bridgestone tire was produced on 9 April 1930, by the Japanese «Tabi» Socks Tire Division (actually made jika-tabi). One year later on 1 March 1931, the founder, Shojiro Ishibashi, made the «Tabi» Socks Tire Division independent and established the Bridgestone Tire Co., Ltd.[8] in the city of Kurume, Fukuoka Prefecture. «Bridgestone» was named after the name of the founder, Shojiro Ishibashi (Ishi = Stone, Bashi = Bridge).[9]

Foregoing dependence on European and North American technology, the Bridgestone Tire Co., Ltd. set its eyes on manufacturing tires based largely on Japanese technology. The fledgling company experienced many difficulties in the areas of technology, production, and sales in the early days. Eventually, improvements were achieved in quality and manufacturing processes which led to the business rapidly expanding in domestic and overseas markets.

Challenges during and after World War II[edit]

Wartime regulations were in effect throughout Japan during World War II, and tires also came under the jurisdiction of these regulations. This resulted in nearly all of the company’s output being used to satisfy military demand. 1945 saw the end of armed conflict, but the company was devastated by the war. The Tokyo headquarters was destroyed during an aerial bombing raid, and all overseas assets were lost. The plants in Kurume and Yokohama escaped unscathed, and production was able to resume immediately after the war ended. Brushing aside the problems caused by a labour union strike that lasted for forty-six days, the foundations of the company were further reinforced after this.

After the war the company started making bicycles, with the Bridgestone Cycle Company being formed in 1949.[10] From 1952 the first complete powered bicycles were produced, with a 26cc engine. In 1958 the first 50cc Bridgestone motorcycles were manufactured, but the company’s main income was from supplying tires to its rival motorcycle makers such as Honda, Suzuki and Yamaha and it was later decided to cease motorcycle manufacturing.[10]

Technological innovation[edit]

In 1951, Bridgestone was the first company in Japan to begin selling rayon cord tires, and a five-year project to modernize production facilities was started. This year also saw another Bridgestone building opened in Kyōbashi, Tokyo, which contained the Bridgestone Museum. Sales surpassed ten billion yen in 1953, placing Bridgestone at the top of the tire industry in Japan, and celebrations were held to commemorate the 25th anniversary of the company’s foundation in Kurume.

The sale of nylon tires was started in 1959, and work forged ahead with the construction of the new Tokyo plant, which was opened in 1960, in order to cope with the fast-expanding market for motorization.

Radial tires and overseas expansion[edit]

The company issued stock shares and was listed on the stock exchange in 1961. A new system of administration was ushered in by Shojiro Ishibashi as the chairman, and Kanichiro Ishibashi as the president. As part of the transition across to administrative reform, the Deming Plan in honor of W. Edwards Deming, which involves overall quality control activities, was adopted, and the company was awarded the prestigious Deming Prize in 1968.[11] Also, additions were built onto the Tokyo plant in 1962 to house the new Technical Centre, and a progressive system of research and development was established. On the product front, 1967 saw the sale of the company’s first ever radial tire, the RD10.

Bridgestone’s first overseas plant since the end of the war was opened in Singapore in 1965, and production was also commenced in Thailand in 1969. The 1960s for Bridgestone was an era of overseas expansion that also included the establishment of Bridgestone America in the United States in 1967 to act as Bridgestone’s USA representative sales branch.

At the start of the period of Japan’s economic stagnation, brought about by the first oil shock, the company was placing even more emphasis on establishing its own technology for the manufacture of radial tires, and it was also at this time that further domestic plants were constructed and fitted out. Its Super Filler Radial was placed on the market in 1978, and in 1979 the company introduced the high-performance POTENZA radial tire, from an Italian word for power.[citation needed]

The company was actively engaged in overseas expansion activities at this time. In addition to starting up production in Indonesia and Iran in 1976, it also invested in a Taiwan tire manufacturer and purchased a tire plant and a plant for diversified products in Australia in 1980. The founder, Shojiro Ishibashi, died on 11 September 1976.

On 1 March 1981, the company celebrated its 50th anniversary. At the same time, the company initiated activities to strengthen its home base that supported overseas expansion strategy with the aim of being ranked as one of the world’s top three manufacturers of rubber products. New production facilities were also established in Thailand, India, Poland, China, the United States and other countries. The company changed the name from Bridgestone Tire Co., Ltd. to Bridgestone Corporation in 1984.

Firestone purchase[edit]

In 1988, Bridgestone purchased the Firestone Tire and Rubber Company of Akron, Ohio. Placing considerable financial and personnel resources into rebuilding Firestone after the purchase, Bridgestone achieved surplus annual profits for the year 1992 with BFE (Bridgestone Firestone Europe) and again in 1993 with BFS (Bridgestone Firestone USA). The Firestone Tire and Rubber Company and Bridgestone Tire Company Ltd. USA were amalgamated in 1990 and became «Bridgestone Firestone North American Holdings Ltd». The North American subsidiary of Bridgestone Corporation is now named Bridgestone Americas, Inc. The tire division is Bridgestone Americas Tire Operations, LLC. Bridgestone Americas opened a $100 million technical center in Akron in 2012.

Bridgestone’s global locations[edit]

Bridgestone has major manufacturing plants in many countries around the world. As of 1 April 2011, Bridgestone has 47 tire plants, 29 tire-related plants, 19 raw materials plants, 89 diversified product plants, 4 technical centers, and 11 proving grounds globally.[12] Some of the major plants are located in:

Europe Americas Asia/Oceania Middle East/Africa
Belgium Argentina Australia South Africa
France Brazil China Cameroon (from 2020)
Hungary Canada India Kenya (from 2023)
Italy Costa Rica Pakistan
Poland Mexico Japan
Portugal United States Taiwan
Spain Venezuela Thailand
Turkey Colombia Vietnam
Belarus (from 2026) Bolivia (from 2027) Myanmar (from 2021)
Estonia (from 2024) Puerto Rico (from 2025) South Korea (from 2022)

Australia[edit]

Bridgestone Australia began as the SA Rubber Mills in 1939. In 1980 Bridgestone took over the Australian plants which were at that time operated by the Uniroyal Tyre Company. Bridgestone Australia[13] had a major manufacturing tire factory in Australia: located in Salisbury, South Australia (this plant was eventually decommissioned in April 2011). Bridgestone has State Offices in all states of Australia, and has a large number of retail outlets across the country.

In 2000 Bridgestone Australia Ltd. purchased the BANDAG Retreading plant and its operations in Australia. Bandag Manufacturing Pty Limited[14] has 35 franchised dealers across Australia, New Zealand, Fiji, Papua New Guinea and Nouméa. Bandag Manufacturing Pty Limited is a wholly owned subsidiary of Bridgestone Australia Limited, and operates under license to Bandag Incorporated.[15] In 2006 Bridgestone purchased Bandag Incorporated, which is now a subsidiary of Bridgestone Corporation.

From the purchase in 1981, the Australian operations of Bridgestone have been run as a publicly listed company on the Australian Stock exchange. Bridgestone Corporation has maintained a majority share holding. As of mid-2007 the Australian operation was delisted from the Australian Stock exchange and became a solely owned Division of Bridgestone Corporation (pending minority shareholder approval as per Australian Corporate Law).

Following the cancellation on Friday, 11 May 2007, of all shares held by minority shareholders, Bridgestone Australia Ltd. became a wholly owned subsidiary of Bridgestone Corporation of Japan. The selective capital reduction and subsequent privatisation which cost $49 million was approved and completed. Bridgestone Australia Ltd. was delisted from the ASX on 30 May 2007.

Europe[edit]

Bridgestone EU has its head office in Brussels, Belgium, and was set up in 1990 as Bridgestone/Firestone Europe SA. Before that, a representative office in Belgium set up in 1972 and sales subsidiary companies and importers in each countries were selling products imported from Japan. There are 7 production plants in the region and a 32 hectare research and development centre near Rome, Italy. The company distributes more than 25 million tires a year through 17 national sales subsidiaries and 2 distributors. They directly employ over 12,000 people with Mr. Tsuda as the CEO.

At present there are national headquarters in the following locations: Vienna, Austria; Prague, Czech Republic; Hinnerup, Denmark; Vantaa, Finland; Fresnes, France; Bad Homburg, Germany; Athens, Greece; Budapest, Hungary; Dublin, Ireland; Milan, Italy; Moerdijk, Netherlands; Oslo, Norway; Warsaw, Poland; Alcochete, Portugal; Madrid, Spain; Sundsvall, Sweden; Spreitenbach, Switzerland; Istanbul, Turkey and Warwick, UK; Ulyanovsk, Russia.

Bridgestone EU runs a continent-wide scheme called Truckpoint wherein fleets can take their vehicles to any Bridgestone approved garage throughout Europe and get Bridgestone specialist work carried out on their tires.

There are no Bridgestone factories in the UK but there is a technical bay at which tyres returned by dissatisfied customers are inspected in Coventry.

North America[edit]

As part of reinforcement plans, the company purchased a plant in Tennessee from the Firestone Tire and Rubber Company, its first manufacturing plant in North America, and started the production of radial tires for trucks and buses in 1983. Bridgestone also has a steel cord plant in Clarksville, Tennessee, named Bridgestone Metalpha. Metalpha is currently ranked as the top provider in the global steel cord market.

In May 1988, a takeover bid of America’s No. 2 tire manufacturer, Akron, Ohio-based Firestone, was successful, and Firestone was placed under the Bridgestone umbrella as a subsidiary company. This purchase brought a large number of Firestone global production sites into the Bridgestone organization. These sites included North America, Central and South America, Europe, New Zealand and other locations. Bridgestone also commenced production in Turkey. In 1992, the company established regional corporate offices in Europe and the Americas.[16]

Nashville-based Bridgestone Americas, Inc. (BSA) is the American subsidiary of the Bridgestone Corporation. BSA and its subsidiaries develop, manufacture and market Bridgestone, Firestone, and associate brand tires for consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies also produce air springs, roofing materials, synthetic rubber and industrial fibers and textiles and operate the world’s largest chain of automotive tire and service centers.[citation needed]

In November 2010, ASA Automotive Systems Inc. was selected by the Consumer Tire Sales division of Bridgestone Americas Tire Operations, LLC (BATO) as the software provider for their North American consumer dealers to supply the industry’s leading ‘All-in-One’ Point-of-Sale, Accounting and Inventory shop management software.[17]

In 2014, Bridgestone Americas Tire Operations (BATO) unveiled its newly rebranded GCR Tires & Service division. With one of the largest network of commercial stores across the country, GCR’s reach extends nationwide. The letters of GCR reflect the last names of the original company founders Balie Griffith, Harold Crawford and Perry Rose.[18]

In 2015, Bridgestone Americas Inc. signed a deal giving its dealers the option to install digital air calibration machines from Excel Tire Gauge Inc. in their stores. The digital air calibration machines streamline the tire inflation process by automatically inflating or deflating tires.[19]

In 2017, Bridgestone Americas consolidated many of their business units into a single building in downtown Nashville, Bridgestone Tower. Nearly 2,000 employees work in the new skyscraper, nestled between the Country Music Hall of Fame and the Schermerhorn Symphony Center.[20]

In April 2020, due to demand by essential service providers during COVID-19 pandemic in Tennessee, Bridgestone Americas announced plans to restart its North American commercial tire plants as well as its North American Firestone Industrial Products and Firestone Building Products manufacturing facilities.[21]

[edit]

Formula racing[edit]

Bridgestone started to invest in motorsport in the 1980s by developing race tires for feeder series like Formula 2, Formula 3, Formula Ford, Formula Opel Lotus and karting.

In order to increase the Firestone subsidiary’s brand awareness, Bridgestone Firestone NAH Ltd, re-entered the Firestone brand into CART IndyCar open-wheel racing in 1995 to challenge Goodyear. The tires proved better and Goodyear retired for 2000. Since then, Firestone has been the single tire provider for the renamed and disappeared Champ Car, the IndyCar Series and its feeder series Firestone Indy Lights until 2013.

Michael Schumacher in practice at the 2005 United States Grand Prix. Note the Bridgestone branding on the rear wing endplate, the Bridgestone’s ‘B’ logo on the front wing, just under the nosecone and on the side winglet just before the rear wheel.

Bridgestone has supplied tires in Formula One since 1997, although the company one-off produced Formula One tires at the 1976 and 1977 Japanese Grand Prix for Japanese entrants such as Kazuyoshi Hoshino’s Heros Racing and Kojima.

Bridgestone used a Ligier JS41 as test bed during 1996.

The Japanese company decided to supply tires for Formula One in 1995, backed-up by the CEO Yoichiro Kaizaki, aiming to improve Bridgestone’s name value in the European market which was greatly inferior compared with their archrivals, Michelin. Though it was scheduled to enter the championship in the 1998 season at first, this was brought forward to 1997 because the engineering section led by Hirohide Hamashima had quickly advanced development. Thus, Hiroshi Yasukawa, the general manager of Motorsport Department, also made the best use of the experience and networks in Europe since the Bridgestone’s European F2 era (1981–1984) and constructed logistics for Formula One at once.

The first title was acquired right away in the second year, 1998 by Mika Häkkinen and McLaren-Mercedes. And Bridgestone users took five Drivers’ Championship titles and five Constructors’ Championship titles (1998, 2001–2004) for the period that competed with Goodyear (1997–1998) and Michelin (2001–2006). Especially, cooperation with Scuderia Ferrari and Michael Schumacher functioned well in this period.

From 2008 to 2010 Bridgestone was due to be the sole tire supplier to the FIA Formula One World Championship.[22] However, because Michelin chose to conclude its Formula One tire programme at the end of the 2006 season, all teams used Bridgestone tires from the 2007 season to the 2010 Formula One season.

On 2 November 2009 Bridgestone announced that they would not be renewing their contract to supply tires to Formula One teams after 2010. The company said it was «addressing the impact of the continuing evolution of the business environment».[23] Pirelli announced in June 2010 that it would serve as sole supplier for tires in the 2011 season.[24]

Tire Record Table – Races Won

Pos Tire Seasons Starts Wins Only
supplier
WC
Drivers
WC
Constr.
3 Japan Bridgestone 1976[25] – 2010 244 175 116 11 11
6 United States Firestone 1950–1975 121 49 11 3 3

Sports car and touring car racing[edit]

In the 1980s and 1990s, Bridgestone provided tires to the Le Mans sport prototypes of teams Nismo and TOM’s, backed by Japanese automobile manufacturers Nissan and Toyota respectively. In the early 1990s, Bridgestone expanded to Mercedes-AMG, which entered the DTM and later Le Mans and the FIA GT Championship. The brand left international sports car racing in 2000, but remains as one of the main suppliers in the Japanese Super GT championship.

Motorcycling[edit]

In 2002, Bridgestone entered the Grand Prix motorcycle racing’s main class MotoGP. From 2009 to 2015, it was the exclusive tire supplier of the championship and reached the milestone of 100 MotoGP victories in 2012. Nine-time World Champion Valentino Rossi was ‘Bridgestone Tyre Adviser’[26] having won two MotoGP titles on Bridgestone tires in 2008 and 2009.

In May 2014, Bridgestone announced they would leave Moto GP at the end of the 2015 season.[27]

Other sports[edit]

Bridgestone is the official tire of the National Football League, National Hockey League and the Olympic Games. In addition, it is the title sponsor of the NHL’s flagship event, the Winter Classic outdoor game. In 2010, Bridgestone acquired the naming rights to the home venue of the NHL’s Nashville Predators calling it Bridgestone Arena. They are also the title sponsor of the Copa Libertadores, the top competition for South American club football. They were also the title sponsor for Copa Sudamericana from 2011 to 2013.

Diversified products[edit]

The predecessors of Bridgestone began making diversified products[28] in the 1930s, soon after they started making tires. Today, Bridgestone diversified operations encompass automotive components, industrial products, polyurethane foam products, construction materials, parts and materials for electronic equipment, bicycles and sporting goods. Diversified business generates about one-fourth of total sales in the Bridgestone Group.

Automotive parts are an especially large line of business for Bridgestone in diversified operations. Bridgestone supplies automakers with vibration-isolating components, such as engine mounts. Bridgestone also supplies air springs for trucks, automobiles and train carriages. Bridgestone market aluminium wheels and other automotive accessories, too.

Industrial products[edit]

Bridgestone’s industrial products span a vast range, including polyurethane foam for automotive seats and interiors, for bedding and furniture and for insulation and sealing in appliances and buildings; water hoses; marine hoses for loading and unloading oil tankers; specialty precision hose products, such as wire-blade hose for construction equipment and machine tools; conveyor belts; and rubber tracks for crawler tractors. Additionally, they make retreaded tires for aircraft. Their corporate headquarters for the Bridgestone Aircraft tire division is located in Miami in the United States.

The Bridgestone product line in construction and civil engineering materials is similarly broad. Bridgestone supply Multi-Rubber Bearings for installing in foundations to protect buildings from earthquakes, inflatable rubber dams for managing waterways (no longer manufactured – 2008), marine fenders for protecting wharves, additives for pavement, waterproofing sheet, rubberized ceiling and roofing materials, panel tanks for storing water, bath fixtures and residential flooring, air and water systems.

Bridgestone’s line of products for electronic equipment includes precision rollers for office machines and functional films for solar cells and plasma displays. In sporting goods, Bridgestone market golf balls and clubs and tennis balls and rackets. Bridgestone’s line of bicycles is Japan’s most extensive – see above information re. Anchor Cycles.

Bridgestone Commercial Services Group (Bandag)[edit]

On 5 December 2006, Bridgestone Americas and Bandag Inc. announced a merger agreement whereby Bridgestone would acquire Muscatine, Iowa-based Bandag, Inc., a leading truck tire re-treader that was founded in 1957 and had over 900 franchised dealers worldwide at the time. In announcing the merger, Bridgestone’s president in Tokyo explained:

Higher fuel prices are prompting customers to cut costs [by using retreads]. It takes time and costs to develop this size of business. We were able to get that all at once.

The transaction was valued at approximately US$1.05 billion.[29] On 31 May 2007, the agreement was consummated and Bridgestone Americas acquired the outstanding shares of Bandag stock for US$50.75 per share. The unit was renamed Bridgestone Bandag, LLC and Saul Solomon was appointed to the position of chairman, CEO and President. Previously, Solomon served as Vice President and General Counsel of BSAH.
In the four years following the acquisition, Bandag’s headquarters remained in Muscatine, although some processes and functions were consolidated and/or transferred to other facilities. In November 2010, corporate headquarters were moved to Nashville. In May 2011, the unit was renamed Bridgestone Commercial Services Group, eliminating the name «Bandag.»

Bicycles[edit]

The Bridgestone Cycle Co Ltd[30] originated in 1949. It offers bicycles under its own brand and under the Anchor brand.[31]

At one time, Bridgestone marketed bicycles under the name Kabuki.[32]

The U.S. marketing director of the Bicycle division, Grant Petersen, developed a reputation for resisting popular trends in the bicycle industry and instead followed his own personal philosophy of building dependable and comfortable bicycles. Peterson applied this approach to Rivendell Bicycle Works after Bridgestone stopped marketing bicycles in the U.S.[33]

The company was an innovator in the nascent mountain bike scene, designing mountain bikes with shorter chain-stays and steeper frame angles than then popular. This made it more nimble and a better climber.

Until 1986, Bridgestone models were numbered in multiples of 100, with the higher numbers indicating a higher end bike. The entry level road bike in 1986, for example, may have been the Bridgestone 100, while the Bridgestone 700 would have been a competition level race bike. Beginning in 1987 there was a change, with model designations consisting of two letters followed by a numeral. The letters indicated the type of bike, and the number indicated the position in the product lineup. The numbering was also reversed, with the smaller numbers indicating a higher position in the product line. For example, the RB-1 would have been the top-of-the-line road bike, followed by the RB-2, RB-3, etc.[34]

Anchor brand bicycle in a Japanese store

Bridgestone is currently building frames in Japan for keirin track racing under Nihon Jitensha Shinkokai approved standards. It is currently producing non-NJS frames for the Japanese market as well.

In Japan, it is known as a manufacturer of utility, mountain and (under the brand name Anchor) road racing bikes.

Bridgestone has also collaborated with Dr. Alex Moulton to produce the Bridgestone Moulton Bicycle and marketed its own folding bicycle, the Bridgestone Picnica.

Bridgestone also released a range of BMX Bicycles in 1981–1982 known as the MKI & MKII.

Motorcycles[edit]

Bridgestone motorcycles were a division of the company that produced mopeds and motorcycles from 1952 to 1970. Initially producing power assisted bicycles, the division moved on to producing mopeds and then motorcycles. The motorcycles were technologically advanced and powered by two-stroke engines. The high technical specification resulted in the machines being more expensive compared to other manufacturers models. Production was stopped in 1970 to protect the supply of tires to other manufacturers.[35][36]

Bridgestone Aircraft Tire[edit]

Bridgestone Aircraft Tire (USA) is a manufacturer of aircraft tires as well as retread servicing. Bridgestone America’s Holdings announced in May 2006 that it would be moving its Miami, Florida aviation operation to its new 160,000-square-foot (15,000 m2) facility located in Mayodan, North Carolina, this move is expected to be completed by mid-2007 and will create approximately 95 new jobs. CEO and President of Bridgestone Aircraft Tire (USA) Joe Rayna is quoted as saying; «This move allows us to continue to prepare for a changing market, both in demand and in product mix, New modern aircraft, such as the Boeing 787 Dreamliner and Airbus A380, arrive fitted with new Bridgestone technology aircraft tires, and this new facility will complement that technology«.[37] Bridgestone Aircraft Tire (USA) has been a major supplier of aircraft tires and retreads to the aircraft industry for over 70 years and has sister aviation facilities in Tokyo, Hong Kong and Belgium.

Golf products[edit]

Bridgestone Golf is a division of Bridgestone,[38] and is the brand name under which Bridgestone’s Golfing Products are marketed. Bridgestone has been producing golf-related products since 1935. The Golf division of Bridgestone currently produces clubs, balls and accessories.[39]
Along with technical developments in tire technology came breakthroughs in golf ball technology[citation needed] that have led Bridgestone to be the number one golf ball producer in Japan.

Design and production of golf clubs followed in 1972.

Bridgestone has global coverage of its golfing products with major divisions in USA (Bridgestone Golf USA),[40] Australia (Bridgestone Golf Australia)[41] and Korea (Sokio Corporation).[42]

Dolphin artificial caudal fin[edit]

In 2003, the caudal fin of Fuji, a Bottlenose dolphin bred at the Okichan Theater of Okinawa Churaumi Aquarium, was necrotic, necessitating the removal of 75% of the fin which made swimming impossible. The Okinawa Churaumi Aquarium started a project to develop the world’s first artificial dolphin caudal fin in cooperation with Bridgestone to replace Fuji’s fin.[43][44][45] In the early days, the artificial caudal fin could not be installed well because it could not withstand the swimming of dolphins, but aquariums made improvements and succeeded in installing the artificial caudal fin of the dolphin.[46]

In 2010, it was also installed in Pacific white-sided dolphin named Lanan, who was bred in Notojima Aquarium, and succeeded in installing the second artificial caudal fin in the world.[47]

Bridgestone e-Reporter[edit]

Bridgestone e-reporter is a pan-European competition for aspiring young sports journalists, open to all students aged 18–30, who are in full-time education.

Now in its fifth year, Bridgestone e-reporter[48] continues to provide up-and-coming writers with first hand experience, interviewing GP2 drivers and issuing race reports from a European GP2 race weekend.

The 2008 competition was officially launched on 1 February 2008 with the deadline for entries at 12.00 GMT on 31 March 2008. As of 2009, Bridgestone has not held further editions of the eReporter competition. However it may return in a different form in the future.

Bridgestone was the sole tire supplier for the GP2 series, an open-wheeled racing championship that is widely regarded as the feeder series for Formula One.

Controversies[edit]

In 2008, Bridgestone ran an advert during the Super Bowl XLII showing a car-driver avoiding several hazards while driving at night, including threatening to run down Richard Simmons, who was embodying a homophobic sissy stereotype, with Ad Ages critic Bob Garfield describing the advert as «grounded in homophobia».[49][50]

In February 2014 Bridgestone agreed to a $425 million fine imposed by the United States Department of Justice for price fixing and bid rigging in the automotive parts industry. The company said it regretted the actions that led to the plea deal and said it would take disciplinary action against certain employees.[51]

In February of 2022, shortly after outsourcing the majority of its IT employees, Bridgestone Americas was hacked. This resulted in the theft of company data, manufacturing plants in North and South America to be closed, and production to be halted. [52]

See also[edit]

  • Bridgestone Arena
  • Bridgestone Golf
  • Bridgestone Picnica
  • Bridgestone Tower

References[edit]

  1. ^ a b c d e «Bridgestone Corporation Full Year 2021 Consolidated Financial Report» (PDF). bridgestone.com. 31 December 2021. Retrieved 5 May 2022.
  2. ^ «10 Largest Tire Manufacturers». Verified Market Research. 20 May 2021. Retrieved 2 August 2021.
  3. ^ «The Largest Tire Manufacturers in the World (New)». Carlogos.org. 8 September 2020. Archived from the original on 25 June 2020. Retrieved 2 August 2021.
  4. ^ «Leading tyre manufacturers». Tyrepress. Archived from the original on 14 February 2020. Retrieved 2 August 2021.
  5. ^ «Largest tire manufacturer». Statista. Archived from the original on 26 October 2016. Retrieved 2 August 2021.
  6. ^ «The World’s 15 Largest Tire Manufacturers by Revenue | Market Research Blog». Market Research Reports® Inc. 5 July 2018. Archived from the original on 30 April 2021. Retrieved 2 August 2021.
  7. ^ «Bridgestone remains world’s largest tire maker, Michelin shaking up rankings». Rubber & Plastics News. 31 August 2018. Archived from the original on 2 August 2021. Retrieved 2 August 2021.
  8. ^ a b «History Bridgestone». Bridgestone Corporation. Archived from the original on 27 August 2021. Retrieved 1 February 2019.
  9. ^ Takahashi, Kosuke (29 August 2009). «Japan on the brink of a new era». Asia Times. Archived from the original on 30 August 2009. Retrieved 31 August 2009.{{cite news}}: CS1 maint: unfit URL (link)
  10. ^ a b Weeks, Graham (1996). «Bridgestone Cycle Company — A Potted History». bridgestone.skew.org. Archived from the original on 24 May 2019. Retrieved 24 October 2020.
  11. ^ [1] Archived 22 June 2014 at the Wayback Machine
  12. ^ Bridgestone (1 April 2011), Bridgestone Locations, archived from the original on 8 July 2011, retrieved 9 May 2011
  13. ^ «Car, 4×4 & Truck Tyres – Bridgestone Australia». Bridgestone Tyres. Archived from the original on 19 November 2015. Retrieved 4 November 2015.
  14. ^ «Bandag Australia». Bandag.com.au. 18 May 2010. Archived from the original on 15 November 2015. Retrieved 4 November 2015.
  15. ^ «Long Live Tires | Retread & Retake the Road». Bandag. Archived from the original on 5 September 2015. Retrieved 4 November 2015.
  16. ^ «Bridgestone Americas History». Bridgestone Americas, Inc. Archived from the original on 15 February 2020. Retrieved 16 February 2020.
  17. ^ «ASA Tire Systems Selected as Software Provider for Bridgestone Americas Tire Operations Consumer Dealers». Archived from the original on 12 August 2019. Retrieved 12 August 2019.
  18. ^ «Bridgestone Americas Tire Operations Announces GCR Tires & Service Brand Relaunch». Bridgestone Americas, Inc. Archived from the original on 11 September 2015. Retrieved 2 November 2018.
  19. ^ «Bridgestone Signs Deal for Digital Tire Inflation Machines – Suppliers – Modern Tire Dealer». www.moderntiredealer.com. Archived from the original on 22 December 2015. Retrieved 14 December 2015.
  20. ^ «Bridgestone Americas moves to downtown Nashville». WKRN.com. 19 January 2017. Retrieved 8 February 2018.
  21. ^ aftermarketNews Staff (9 April 2020). «Bridgestone Announces Restart Of Manufacturing Facilities». aftermarketNews. Archived from the original on 28 September 2020. Retrieved 2 June 2020.
  22. ^ «Latest». Formula1.com. Archived from the original on 18 July 2006. Retrieved 26 October 2015.
  23. ^ «News | Corporate | Bridgestone Corporation». Bridgestone.com. 2 November 2009. Archived from the original on 4 November 2009. Retrieved 7 November 2012.
  24. ^ «Formula1.com». Formula1.com. 23 June 2010. Archived from the original on 21 October 2012. Retrieved 7 November 2012.
  25. ^ «Japanese Grand Prix 1976». Research-racing.de. 15 June 1993. Archived from the original on 27 September 2007. Retrieved 21 August 2007.
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  27. ^ «Bridgestone to pull out of MotoGP at the end of 2015». AUTOSPORT.com. 1 May 2014. Archived from the original on 24 September 2015. Retrieved 26 October 2015.
  28. ^ [2] Archived 3 February 2007 at the Wayback Machine
  29. ^ «Bridgestone and Bandag to Merge, Shares Burn Rubber». 6 December 2006. Archived from the original on 15 July 2012. Retrieved 14 October 2018.
  30. ^ «Bicycle Online». Bscycle.co.jp. Archived from the original on 24 October 2015. Retrieved 26 October 2015.
  31. ^ «ブリヂストンのスポーツバイク アンカー|anchor». Anchor-bikes.com. Archived from the original on 31 October 2015. Retrieved 4 November 2015.
  32. ^ «Japanese Bicycles in the U.S. Market». Sheldonbrown.com. Archived from the original on 5 November 2015. Retrieved 4 November 2015.
  33. ^ «Bridgestone: Beyond the Dream». ebykr.com. 9 February 2018. Archived from the original on 10 February 2018. Retrieved 9 February 2018.
  34. ^ [3] Archived 22 September 2012 at the Wayback Machine
  35. ^ «Scott’s Bridgestone Motorcycles!». www.bridgestonemotorcycle.com. Archived from the original on 31 October 2020. Retrieved 26 October 2020.
  36. ^ «Bridgestone Cycle Industries, Tokyo, 1952-70». www.oldjapanesebikes.com. Archived from the original on 1 November 2020. Retrieved 24 October 2020.
  37. ^ «Bridgestone Americas, Inc. | Tires Are Just The Beginning». Bridgestone Americas, Inc. Archived from the original on 3 June 2015.
  38. ^ «Bridgestone Golf». Archived from the original on 22 February 2012. Retrieved 26 October 2015.
  39. ^ [4] Archived 5 March 2009 at the Wayback Machine
  40. ^ «Bridgestone Golf». Bridgestone Golf. Archived from the original on 4 November 2015. Retrieved 4 November 2015.
  41. ^ «Bridgestone Golf Australia». Bridgestonegolf.com.au. Archived from the original on 8 September 2015. Retrieved 4 November 2015.
  42. ^ «tourstage.co.kr». www.tourstage.co.kr. Archived from the original on 18 December 2014.
  43. ^ «A new beginning for Fuji the dolphin». 15 September 2007. Archived from the original on 19 April 2021. Retrieved 29 April 2021.
  44. ^ «Fuji, the Bionic Dolphin With the Artificial Fin (video)». 26 December 2010. Archived from the original on 20 April 2021. Retrieved 29 April 2021.
  45. ^ «Fuji The Dolphin’s Rubber Tail». CBS News. 14 December 2004. Archived from the original on 18 April 2021. Retrieved 29 April 2021.
  46. ^ 内田詮三 (2012). 沖縄美ら海水族館が日本一になった理由. 光文社新書.
  47. ^ «イルカの人工尾びれを当社ゴム技術により製作». Archived from the original on 28 April 2021. Retrieved 29 April 2021.
  48. ^ «News | Bridgestone». Bridgestone Global Website. Archived from the original on 12 July 2019. Retrieved 16 February 2020.
  49. ^ Wilke, Michael (13 February 2008). «Commercial Closet: Super Bowl XLII Advertisers Play to Stereotypes and Homophobia». Windy City Times. Archived from the original on 16 April 2021. Retrieved 16 April 2021.
  50. ^ «Monday morning quarterback for the commercials». The Washington Times. 5 February 2008. Archived from the original on 16 April 2021. Retrieved 16 April 2021.
  51. ^ «US fines Bridgestone $425mn for price fixing». The Japan News. Archived from the original on 14 February 2014. Retrieved 4 November 2015.
  52. ^ «Bridgestone Data Hacked in Attack».

External links[edit]

  • (in English) Bridgestone Corporation English homepage
  • (in English) Bridgestone Motorsport English homepage
  • (in English) News | Bridgestone
  • Bridgestone Bicycles Official site
  • «Company history books (Shashi)». Shashi Interest Group. April 2016.Wiki collection of bibliographic works on Bridgestone.
  • 1
    build the market

    гл.

    More competition between them would attract users, which would have helped to build the market. — Растущая конкуренция между ними привлекла бы дополнительных потребителей, что помогло бы создать рынок для товара.

    We had helped Bridgestone to build the market here and had also benefited from being its sole-distributor in Singapore. — Мы помогли компании Бриджстоун создать здесь рынок, а также получили дополнительные преимущества, являясь эксклюзивным дистрибьютором товаров компании в Сингапуре.

    Syn:

    Англо-русский экономический словарь > build the market

  • 2
    electron powder

    Универсальный англо-русский словарь > electron powder

  • 3
    Firestone

    English-Russian dictionary of regional studies > Firestone

  • 4
    Rubber Capital of the World

    English-Russian dictionary of regional studies > Rubber Capital of the World

См. также в других словарях:

  • Bridgestone — Corporation Rechtsform Kabushiki gaisha (Aktiengesellschaft) ISIN JP3830800003 …   Deutsch Wikipedia

  • Bridgestone — Corporation 株式会社ブリヂストン Год основан …   Википедия

  • Bridgestone — Tire Company Bridgestone nació en 1931. de la mano SHOJIRO ISHIBASHI , al sur del Japón, fabricando neumáticos para la naciente industria automotriz de ese país. Dede siempre el señor SHOJIRO deseó que la compañía tuviera una identidad… …   Enciclopedia Universal

  • Bridgestone — Infobox Company name = Bridgestone Corporation type = Public (tyo|5108) slogan = PASSION for Excellence (Japan), It s Bridgestone or nothing! (Worldwide) foundation = 1931 (Kurume, Fukuoka) location city = Tokyo location country = Japan key… …   Wikipedia

  • Bridgestone — Logo de Bridgestone Création 1931 Personnages clés Shōjirō Ishibashi (fondateur) …   Wikipédia en Français

  • Bridgestone Arena — The Stone (also: The Bridge) …   Wikipedia

  • Bridgestone Anchor — Teamdaten UCI Code BGT Herkunftsland Japan  Japan …   Deutsch Wikipedia

  • Bridgestone Golf — is a subsidiary of Bridgestone Sports Ltd, and is based in Covington, Georgia, United States. Primarily known for their golf balls, Bridgestone also design and manufacture a full range of golf clubs and accessories, utilizing both the Bridgestone …   Wikipedia

  • Bridgestone Arena — Généralités …   Wikipédia en Français

  • Bridgestone Corporation — Saltar a navegación, búsqueda Para otros usos de este término, véase Bridgestone (desambiguación). Bridgestone Corporation fue fundada en 1931 por Shojiro Ishibashi en la ciudad de Kurume, Japón. El nombre de la compañía proviene de la traducción …   Wikipedia Español

  • Bridgestone (desambiguación) — Saltar a navegación, búsqueda Bridgestone puede referirse a: Bridgestone Corporation, la famosa empresa fabricadora de neumáticos. Bridgestone Potenza, una marca derivada de la empresa Bridgestone Obtenido de Bridgestone (desambiguaci%C3%B3n)… …   Wikipedia Español

Примеры:

Шина (примеров 11)

According to Bridgestone, the new Dueler H/P Sport RFT is designed to give drivers of sporty 4×4 vehicles a tyre that offers the same characteristics as the rubber on leading coupés and saloons. Она будет обозначаться как LHT+. Поскольку новая шина имеет самый маленький диаметр на рынке шин для прицепов в 22,5 дюймов, Goodyear утверждает, что среди других усовершенствований рабочих характеристик LHT+ предлагает на 10% больший пробег, чем ее предшественница.
The 2008 Pontiac G8 performance sedan will use Bridgestone Potenza RE050 A ultra-high performance tires as standard equipment on the G8 GT model and optional equipment on the car’s base offering, both in size 245/45R18. ContiCrossContact UHP от североамериканского отделения компании Continental Tire North America (CTNA) заняла победила в он-лайн опросе потребителей дорожных/спортивных летних шин для SUV от «Tire Rack». Почетное второе место заняла шина General Tire Grabber UHP.
Bridgestone Corp. is supplying BMW North America LLC with Bridgestone Dueler HP Sport RFT (run-flat tires) for the new 2009 BMW M automobiles. Экологичная шина на 80% лишена нефтепродуктов, она также способствует экономии горючего.
Bridgestone Corporation is pleased to announce that it will exhibit products for the first time at The 4th Eco-Products International Fair 2008 (EPIF 2008), which will be held for four days in Hanoi, Vietnam from March 1 through March 4, 2008. На ежегодном вручении наград шинной промышленности Tire Technology International Awards шина Michelin Energy Saver получила награду «За инновацию и высочайшее качество» в категории «Шинная технология года».
Bridgestone Firestone North American Tire (BFNT) has announced the start of a recall campaign in the US involving approximately 2,100 SUV tyres. Шина Nokian TRI 2 с шашечным протектором является надёжным партнёром в сфере современного земледелия. Превосходные сцепные свойства, высокая грузоподъёмность и комфорт управления облегчают работу в течение всего года.

Больше примеров…

Tire (примеров 35)

Bridgestone‘s Brazilian subsidiary, Bridgestone/Firestone do Brasil Indústria e Comércio Ltda., has inaugurated its second Brazilian facility, approximately two years after the announcement of plans to invest in the State of Bahia. Компания Falken Tire Corp. пригласила свыше 40 посетителей, в том числе и шинных дилеров и журналистов, на экскурсию по новому заводу своей материнской компании Sumitomo Rubber (Thailand) Co. (SRT) в городе Рейонг, к северу от Бангкока.
Bridgestone Firestone North American Tire LLC (BFNT) has added the new Bridgestone Duravis M700 HD to its Duravis line of heavy-duty light truck and commercial tires. Второй по величине корейский производитель шин Kumho Tire Co. будет поставлять высококачественные шины для немецкого автопроизводителя Daimler AG.
Bridgestone Americas Tire Operations LLC (BATO) is adding two new tires to its Bridgestone Blizzak winter tire line: the Blizzak DM-V1 and the Blizzak LM-60. Компания Yokohama Tire Corporation отныне представляет максимальные рабочие характеристики и наивысшее качество, предлагая свою новинку — runflat-версию шины ADVAN Sport — ADVAN Sport ZPS (Zero Pressure System), которая официально выходит на рынок с 1 августа.
The readers of the magazine MOTORSPORT Aktuell have selected Bridgestone as the «Best Brand» for the second time in a row. Корпорация Yokohama Tire Corp. объявила о нескольких новых контрактах о поставках шин первичной комплектации для пяти новеньких моделей автомобилей 2009 года.
Bridgestone is set to celebrate its 200th appearance in Formula One at this weekend’s European Grand Prix, which will take place on the streets of Valencia for the first time. Hankook Tire America выпустила новинку — Hankook AL07+, шину для рулевой оси грузовых коммерческих автомобилей.

Больше примеров…

Бриджстоун (примеров 6)

Bridgestone‘s a fine tire, too, Jeff. Бриджстоун тоже отличные шины, Джефф.
They’re worth more than Bridgestone Tires. А они стоят дороже, чем Шины Бриджстоун.
and bring our daughter over to Bridgestone? и привезти нашу дочь в Бриджстоун?
The FIA Foundation announced the launch of the «Think before You Drive» campaign in partnership with the Bridgestone Corporation during the Geneva car show. Во время женевского автомобильного салона Фонд ФИА объявил о начале проведения в сотрудничестве с корпорацией «Бриджстоун» кампании «Прежде чем сесть за руль — всегда думай».
Eventually, to eliminate unevenness in the quality of the raw material, Bridgestone introduced quality control by placing technicians in the rubber- producing areas and purchasing directly from the smallholders. Затем, стремясь сгладить отклонения в качестве сырья, компания «Бриджстоун« ввела систему контроля качества, разместив своих технических специалистов в районах производства каучука и организовав прямые закупки у владельцев мелких участков.

Больше примеров…

Компания continental (примеров 6)

More workers at a Bridgestone tire plant in LaVergne, Tennessee are facing job cuts. Компания Continental Tire стала официальным поставщиком шин первичной комплектации автомобиля Mercedes-Benz M-Class 2009 года на американском рынке. Автомобиль будут комплектовать всесезонные шины Conti4X4Contact в размере 265/45 R20108H XL.
Bridgestone is considering introducing a narrower and lower profile front tyre next season. Европейский лидер в производстве шин, компания Continental, применяет новый CT-сканер, который улучшит тестирование прототипов шин.
Bridgestone Corp. plans to reduce the number of sales territories it has in Japan, in reaction to a sharp decline in homeland vehicle sales. Компания Continental, один из пяти самых крупных поставщиков автомобильных запчастей в мире, 10 октября провела официальную церемонию закладки фундамента нового завода в городе Хефей.
The Bridgestone brand will be the title sponsor of the upcoming Bridgestone NHL Premiere games, which will be played in Sweden and the Czech Republic. Компания Continental AG «открывает пути для успешного будущего«, совершив некоторую структурную реорганизацию двух основных своих бизнесов.
Nottinghamshire-based Clearway Distribution, a founder member of the Palletline network, is reportedly trial switching from Bridgestone to a Michelin tyre policy across its fleet of 42 commercial vehicles and 80 trailers. Североамериканская компания Continental Tire North America представила свою новую шину ExtremeContact DW на автоспортивном мероприятии «ride-and-drive» в Калифорнии.

Больше примеров…

Брендов (примеров 3)

NHTSA has announced a voluntary recall by Bridgestone Americas of some 150,000 radial passenger tires. Результаты европейских тестирований зимних шин, как ожидается, значительно усилят позиции брендов Goodyear и Dunlop — они, вероятно, будут пользоваться наибольшим спросом потребителей с началом холодов в Европе.
The judging panel at Auto Magazine compared the Goodyear Assurance tire with Bridgestone, Hankook, BF Goodrich, Kumho, and Cooper tire products. Специальное жюри журнала Auto Magazine сравнивало шину Goodyear Assurance с шинами брендов Bridgestone, Hankook, BF Goodrich, Kumho и Cooper.
Bridgestone Corporation announced today that aircraft radial tires produced by Bridgestone Corporation were installed on the first A380 next-generation super-jumbo jetliner produced by Airbus S.A.S. Компания-производитель фургонов Manac Inc., расположенная в городе St. Georges (Квебек), выбрала Bridgestone шиной стандартной комплектации для своих брендов Manac и CPS.

Больше примеров…

Bridgestone (примеров 42)

On Bridgestone tyres, he took the tyre company’s first podium at Brazil. На шинах Bridgestone он взял первый подиум для компании в Бразилии.
Bridgestone -brand Potenza RE050A tires are OE on the 2009 Nissan 370Z sports coupe. Шины Potenza RE050A, которые принадлежат бренду Bridgestone, — элемент оригинальной комплектации новой модели спортивного купе Nissan 370Z 2009.
Commenting on the latest developments, Gerry Duffy Vice President of Sales & Marketing at Bridgestone Europe said «We believe that by further integrating our areas of expertise we will be unrivalled as the best service providers to the transport industry in Europe». «Мы считаем, что дальнейшее объединение наших компаний позволит нам стать лучшими поставщиками услуг для транспортной промышленности в Европе,» — сказал вице президент по продажам и маркетингу Bridgestone Europe Джерри Даффи (Gerry Duffy).
For Sumitomo Rubber Industries Ltd. — Japan’s second largest tyre manufacturer after Bridgestone — the Chinese tyre market has overwhelming potential. Bridgestone Corp. заявила, что чистая сумма продаж в течение этого полугодия по сравнению с результатами прошлого года выросла на 13%, а чистая прибыль — на 61%.
Though its different compounds in Formula One were coloured last season to generate interest among spectators, Bridgestone told motorsport news sources that it has no plans to incorporate a similar scheme into its tyres for the new MotoGP season, of which it is the sole tyre supplier. Компания Bridgestone Americas Tire Operations (BATO), в ответ на падение спроса на внедорожные грузовые шины, приняла решение об освобождении от обязанностей 67 работников завода, которые работали на временной основе.

Больше примеров…

Завод (примеров 8)

The Bridgestone Firestone plant near Graniteville produced its first tire Aug. 26, 1998. Завод компании Pirelli в городе Карлайл не работает с прошлого вторника, когда работников предприятия не допустили на свои рабочие места, что было связано со сбоями в работе системы водонагрева.
Bridgestone Corporation today announced the successful results of a trademark infringement complaint against Chinese manufacturers that attempted to infringe on the good will established by certain Bridgestone intellectual property. Единственный в Украине производитель холодноштампованных колес Кременчугский колесный завод (КрКЗ, Полтавская область) приостановил производство с 12 февраля до 16 марта.
Bridgestone Firestone North American Tire LLC (BFNT) has initiated a voluntary recall campaign on behalf of Bridgestone Corp. of Japan to replace 4,202 specialty motorcycle tires. Строящийся на территории «Нижнекамскшины» завод цельнометаллокордных шин (ЦМК) для автобусов и грузовиков выдаст первую продукцию в апреле 2009 года.
Bridgestone Americas Holding’s Firestone Liberia plantation unit has opened the first phase of its effort to process rubber wood. Kumho Tire Co. открыла новый завод по производству шин для легковых автомобилей во Вьетнаме, а также сообщила о своих планах на дальнейшее его расширение.
When the upcoming 2009 Toyota RAV4 Sport is released in the US, it will be available with Bridgestone Dueler run-flat tyres as part of the optional Sport Appearance Package, reports the tyremaker. 26 сентября штат сотрудников познаньского завод компании Bridgestone отпраздновал первое десятилетие завода. На своде работают больше 1300 человек и он является одним из наибольших работодателей в городе.

Больше примеров…

Автомобильных (примеров 4)

Bridgestone Corp, Japan’s largest tyre maker, will invest 1.3 trillion yen ($11 billion) over five years from 2008 to boost output around the world to meet increasing demand, the Nikkei newspaper said on Saturday. В ответ на приглашение Еврокомиссии к совместной работе государств над проблемой образования шума на автомобильных дорогах для подготовки соответствующих законопроектов Европейская федерация транспорта и защиты окружающей среды (Т&Е) обнародовала меморандум, в котором речь идет о необходимости улучшения показателей образования шума на автомобильных дорогах.
The U.S. state of Ohio is keen to let Bridgestone know that they are welcome in its part of the world. штук. Об этом сегодня во время презентации зимней программы автомобильных шин сообщил генеральный директор «Трейд Лайн» Роман Балыкин.
Bridgestone Corp. saw first-half sales jump 13% and net income increase 61%. Россия сейчас является одной из ключевых областей вложения инвестиций для автомобильных компаний во всем мире. На волне этого интереса в Санкт-Петербурге 4 и 5 декабря пройдет третья ежегодная конференция АвтоРоссия.
Bridgestone Corp. plans to reduce the number of sales territories it has in Japan, in reaction to a sharp decline in homeland vehicle sales. Компания Continental, один из пяти самых крупных поставщиков автомобильных запчастей в мире, 10 октября провела официальную церемонию закладки фундамента нового завода в городе Хефей.

Больше примеров…

Компания yokohama (примеров 3)

The American Trucking Associations have awarded the second annual Mike Russell «Good stuff» Trucking Image Award to Bridgestone Bandag Tire Solutions (BBTS). Компания Yokohama Rubber Co., Ltd. примет участие в юбилейном 25-м автосалоне, который будет проходить с 27 октября по 9 ноября в Бразилии, Сан Пауло.
Bridgestone has developed the new Battlax BT-023 tyre for consistent high-level performance in both touring and sport riding. С 1 января 2010 года компания Yokohama Tire Corp. повышает цены на потребительские шины на 6%.
Bridgestone Americas Tire Operations LLC (BATO) is adding two new tires to its Bridgestone Blizzak winter tire line: the Blizzak DM-V1 and the Blizzak LM-60. Компания Yokohama Tire Corporation отныне представляет максимальные рабочие характеристики и наивысшее качество, предлагая свою новинку — runflat-версию шины ADVAN Sport — ADVAN Sport ZPS (Zero Pressure System), которая официально выходит на рынок с 1 августа.

Больше примеров…

Tyres (примеров 6)

Bridgestone/Firestone North American Tire and Bridgestone/Firestone Canada are increasing prices on all Bridgestone, Firestone, Fuzion and associate brand tire lines by up to 4%. По итогам недавнего Тугёхро Азия-2007 компания Apollo Tyres получила приз за самый новаторский выставочный стенд.
Bridgestone Corp. has announced that its subsidiary in Thailand, Thai Bridgestone Co. Ltd., will boost capacity at its Nong Khae passenger car tyre facility. Во французской газете Les Echos появилась публикация о том, что компания Michelin имеет намерение постепенно увеличивать свою долю в сербской компании Tigar Tyres с 64% до 94 %.
Bridgestone Corporation (Bridgestone) announced that it will not enter into a new tire supply contract with the FIA Formula One World Championship (F1) series; the current contract is set to expire at the end of the 2010 season. На международном мотосалоне NEC Show, который состоится на этой неделе в Великобритании, компания Avon Tyres представляет новое поколение феноменально успешной линейки мотошин Storm ST.
Bridgestone Tyres has gained a contract with Thamesdown Transport, the Swindon-based bus company. Bridgestone will be supplying its range of specialised bus tyres to Thamesdown’s entire fleet. Компания Goodyear Dunlop Tyres объявила о своих планах сделать «значительные» инвестиции в свой британский завод в Вольвергемптоне (Wolverhampton)- завод по производству восстановленных протекторов грузовых шин.
Bridgestone Dueler H/P 92A and Dueler H/L 400 tires will outfit different versions of the 2009 Infiniti FX. Индийский производитель шин, компания Apollo Tyres Ltd. представляет новую диагональную коммерческую шину XT-100K.

Больше примеров…

Бриджстоуне (примеров 2)

I mean, she has two sold-out shows at the Bridgestone. Билеты на её концерт в Бриджстоуне распроданы.
Playing the Bridgestone the night after next. Послезавтра играем в Бриджстоуне.

Больше примеров…


На основании Вашего запроса эти примеры могут содержать грубую лексику.


На основании Вашего запроса эти примеры могут содержать разговорную лексику.


Противокоррозионные стальные канаты спроектированы и изготовлены исключительно для резиновых цепей Bridgestone.



The rustproof steel cables were designed and manufactured exclusively for the Bridgestone rubber tracks.


Каждый шаг Bridgestone делает его намного сложнее для нас.



Every step Bridgestone are taking is making it a lot more complicated for us.


Шины bridgestone — продукция, которая однажды завоевала доверие потребителей за счет качества и продолжает поддерживать его на должном уровне.



Tires bridgestone — production, which once gained the trust of consumers by quality and continues to maintain it at proper level.


Резина bridgestone — это самый знаменитый сегодня спортивный бренд, а это говорит о невероятной износостойкости продукции.



Tires bridgestone — this is the most famous sports brand today, and it shows incredible durability of products.


Куплен компание Bridgestone в 1988 году.



The company was acquired by Bridgestone in 1988.


Торжественная церемония сопровождалась тестированием автопокрышек Bridgestone Corporation.



The opening ceremony was accompanied by testing of tire covers by Bridgestone Corporation.


Bridgestone и Versalis сосредоточатся на разработке патентованных высокопроизводительных сортов растения с использованием новейших генных технологий.



The agreement will enable Bridgestone and Versalis to focus on developing proprietary, highly productive varieties of guayule using the latest genetic technologies.


Лидером рейтинга стал японский производитель Bridgestone.



The leader of the rating became the Japanese manufacturer Bridgestone.


В южной части центра, спортивные болельщики найдут Bridgestone Arena.



At the southern end of downtown, sports fans will find Bridgestone Arena.


Об обысках в петербургском офисе Bridgestone ранее известно не было.



On the searches in the St. Petersburg office of Bridgestone was not previously known.


Bridgestone с гордостью объявляет о продолжении сотрудничества с бельгийским производителем электромотоциклов Saroléa.



Bridgestone is proud to announce that it is continuing its partnership with the all-electric Belgian motorcycle manufacturer Saroléa.


На шинах Bridgestone, он взял первый подиум для компании в Бразилии.



On Bridgestone tyres, he took the tyre company’s first podium at Brazil.


На шинах Bridgestone он взял первый подиум для компании в Бразилии.



On Bridgestone tyres, he took the tyre company’s first podium at Brazil.


Эти меры необходимы как для защиты потребителей, так и для поддержания авторитета и повышения ценности бренда Bridgestone в мире.



These actions are necessary to protect consumers and to maintain and enhance Bridgestone’s brand value.


2 Bridgestone контролирует уровень потребления воды по объему производства и чистым продажам для каждого производства.



2 Bridgestone manages water intake by unit of production volume and net sales for each business.


Для Bridgestone это только первый шаг, а планы на будущее включают в себя обмен этой информацией с транспортными средствами.



For Bridgestone this is just the first step, as future plans include sharing this information to vehicles following behind.


Bridgestone начала продавать нейлоновые шины в 1959 году.



Bridgestone began selling nylon tires in 1959.


Корпорация Bridgestone разработала новый дизайн автомобильных покрышек (аналогичные разработки есть и у гиганта Michelin).



Bridgestone Corporation has developed a new design of automobile tires (similar developments are also been made by Michelin).


Bridgestone будет принадлежать 90 % капитала компании, остальное достанется Mitsubishi.



Bridgestone will own 90% of the company’s capital, with Mitsubishi owning the remaining 10%.


«Это партнерство дает Bridgestone потрясающую возможность продемонстрировать наши технические возможности, когда речь заходит о качестве нашей продукции.



This partnership gives Bridgestone an exciting opportunity to demonstrate that we push the limit when it comes to the quality of our products.

Ничего не найдено для этого значения.

Результатов: 541. Точных совпадений: 541. Затраченное время: 74 мс

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Предложения со словом «bridgestone»

The judging panel at Auto Magazine compared the Goodyear Assurance tire with Bridgestone , Hankook, BF Goodrich, Kumho, and Cooper tire products.

Специальное жюри журнала Auto Magazine сравнивало шину Goodyear Assurance с шинами брендов Bridgestone , Hankook, BF Goodrich, Kumho и Cooper.

Reacting to the growing Indian tire market, both Groupe Michelin and Bridgestone Corp. are looking to expand tire production capacity there.

Компания Тоуо выпустила очередную новинку — шины Proxes 4, созданные из высококачественного каучука специально для рынка тюнинг — автомобилей, где особенно важны характеристики шин на сухой дороге. Proxes 4 разработаны для спортивных машин и продолжают линию высококачественных шин Proxes Toyo.

For Sumitomo Rubber Industries Ltd. — Japan’s second largest tyre manufacturer after Bridgestone — the Chinese tyre market has overwhelming potential.

Bridgestone Corp. заявила, что чистая сумма продаж в течение этого полугодия по сравнению с результатами прошлого года выросла на 13%, а чистая прибыль — на 61%.

The university has been working on dandelions for a while; it teamed up with Bridgestone to make tires out of them in 2008.

Университет Огайо работает с одуванчиками довольно длительное время; в 2008 году он объединил усилия с Bridgestone в целях производства из них покрышек.

They’re worth more than Bridgestone Tires.

А они стоят дороже, чем Шины Бриджстоун .

However Stefan GP were refused entry to race in F1, and never given official F1 specification tyres by Bridgestone .

Однако Stefan GP было отказано в допуске к гонкам в F1, и никогда не давали официальные шины спецификации F1 от Bridgestone .

Most recently, Bridgestone and Pirelli run-flat tires are supplied on some new model BMW cars.

Совсем недавно шины Bridgestone и Pirelli run — flat поставляются на некоторых новых моделях автомобилей BMW.

Electrophoretic Display technology has also been developed by SiPix and Bridgestone/Delta .

Технология электрофоретического дисплея также была разработана SiPix и Bridgestone / Delta.

From 2007 to 2010, this was Bridgestone , but 2011 saw the reintroduction of Pirelli into the sport, following the departure of Bridgestone .

С 2007 по 2010 год это был Bridgestone , но в 2011 году произошло возвращение Pirelli в спорт после ухода Bridgestone .

He won the 1978 Victorian PGA Championship, an event in Australia, and the 1979 Bridgestone Open, an event on the Japan Golf Tour.

Он выиграл Викторианский чемпионат PGA 1978 года, событие в Австралии, и Открытый чемпионат Бриджстоуна 1979 года, событие в Японском гольф — туре.

It is the second largest tyre manufacturer in the world after Bridgestone and larger than both Goodyear and Continental.

Это второй по величине производитель шин в мире после Bridgestone и больше, чем Goodyear и Continental.

The company was purchased by the Japanese tire manufacturer Bridgestone in 1988.

Компания была приобретена японским производителем шин Bridgestone в 1988 году.

The combined Bridgestone/Firestone North American operations are now based in Nashville, Tennessee.

Объединенные операции Bridgestone / Firestone North American в настоящее время базируются в Нэшвилле, штат Теннесси.

Are all editing Bridgestone and Firestone.

Все они редактируют Бриджстоун и Файрстоун.

It has been shown that someone, possibly an employee of Bridgestone in the USA attempted to rewrite a POV criticism to NPOV.

Было показано, что кто — то, возможно сотрудник Bridgestone в США, попытался переписать критику POV на NPOV.

It has been shown that other possible employees from Bridgestone globally have attempted to include facts into the article.

Было показано, что другие возможные сотрудники Bridgestone по всему миру пытались включить в статью факты.

This is the old name from before the company in the USA was purchased by Bridgestone ?

Это старое название еще до того, как компания в США была куплена компанией Bridgestone ?

Why don’t you want Firestone Tire and Rubber Company to be merged into Bridgestone ?

Почему вы не хотите, чтобы компания Firestone Tire and Rubber Company была объединена в Bridgestone ?

Mobile 01 all of your sources you have added have been bridgestone corporate sites.

Мобильный 01 Все ваши источники, которые вы добавили, были корпоративными сайтами bridgestone .

I do not support merging Firestone into Bridgestone .

Я не поддерживаю слияние Файрстоуна с Бриджстоуном .

Contreras has also performed with the Nashville Symphony and has played the Bridgestone Arena, the Ryman Auditorium and The Kennedy Center.

Контрерас также выступал с симфоническим оркестром Нэшвилла и играл на арене Бриджстоун , в аудитории Раймана и в Кеннеди — центре.

The car is fitted with Bridgestone Potenza RE070 tyres having size of 225/40 R18.

Автомобиль оснащен шинами Bridgestone Potenza RE070 размером 225/40 R18.

He finished T-43rd at the WGC-Bridgestone Invitational.

Он закончил Т — 43 — й на WGC — Bridgestone Invitational.

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