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Air Jordan

The silhouette of Michael Jordan served as inspiration to create the «Jumpman» logo.
Product type	Basketball Shoes, Clothing
Owner	Nike
Country	United States
Introduced	November 17, 1984; 38 years ago[a]
Markets	Worldwide
Website	nike.com/jordan

Air Jordan is an American brand of basketball shoes produced by American corporation Nike. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985.^[2][3][4][5] The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.^[6][7]

Product history[edit]

A listing of Air Jordan shoe releases since 1985.^[8]

Model	Year	Notes
Air Jordan I	1985	The first Air Jordan was produced for use by Michael Jordan. They were Designed by Peter B. Moore, and released during his sophomore season with the Chicago Bulls.[7] Along with iconic release of colorways; including Air Jordan 1 Royal. The Jordan 1 Royal is also the only shoe that Jordan never ever wore on the court. https://www.complex.com/sneakers/2017/03/air-jordan-1-royal-history The Air Jordan Metallic, Air Jordan Black Toe and more were alternate designs of the shoe. Whereas all other shoes failed to gain popularity, only the Air Jordan 1 Chicago, which managed to gain any prominence. Additionally in 1994, Nike came out with the Air Jordan Chicago Rendition, affixed with the Nike Air tag on the tongue. Meanwhile 2 decades without any change this was considered the best retro. The year 2013, Air Jordan 1 again released with Nike Air branding and lasted for 2 years. Finally in 2015, there was a true Chicago 1 fashion having the Nike Air labeling on tongue and no jumpman silhouette. Once again they are re-imagining Chicago Jordan 1 on 29 October 2022.[9] The red and black colorway of the Nike Air Ship, the prototype for the Jordan I, was later outlawed by then-NBA Commissioner David Stern for having very little white on them. (This rule, known as the «51 percent» rule, was repealed in the late 2000s.)[10][11]
Air Jordan II	1986	The success of the Air Jordan I encouraged Nike to release a new Air Jordan in 1986 for the new basketball season. Designed by Peter Moore and Bruce Kilgore, the Air Jordan II was unique in that it was made in Italy. In early tests, MJ actually wore a prototype that fused the upper of the original Air Jordan with the cushioning being designed for the new model. The Air Jordan II featured a full-length Air-Sole unit intended to cushion’s MJ’s sore feet. The shoe bore a similar silhouette to the Nike Air Python that would release the following year. The AJ II featured a faux lizard skin and swooping lines that resembled the detailing of a sports car. This design aesthetic would factor into the Air Jordan line later in the series. The AJ II introduced better cushioning with a polyurethane midsole and a full-length encapsulated Nike Air capsule for maximum comfort. The Air Jordan II was the first Jordan not to have the Nike swoosh featured on the upper, though «Nike» was stitched across the heel counter. MJ only got to wear the Air Jordan II for 18 games in the 1986–87 season due to a broken foot. The shoe originally retailed at $100 when it was released from 1986 to 1987. The shoe later re-released, as the Jordan Retro 2, in 1994, 2004–05, 2008, 2010, 2014–18.
Air Jordan III	1988	Originally released in 1988, in 2009 the Jordan Brand reintroduced the highly sought after Air Jordan III in the True Blue colorway. It was an international-only release, meaning they were not sold in the US. In 2011, the brand released a Black History Month (BHM) Air Jordan III colorway in commemoration of the 35th anniversary of Black History Month. Also, the same year saw the release of the «True Blue» III on June 4. The Stealth colorway of the III was released in September and the Black Cements were released in November.[12] On February 15, 2020, the most recent version of the shoe Air Jordan 3 SE «Red Cement» was released in celebration of Chicago, Illinois hosting the 2020 NBA All-Star Game. The brand also debuted a Chicago-exclusive version of the colorway. This pair features «Nike Chi» branding on the heel, replacing the traditional «Nike Air» branding.[13]
Air Jordan IV	1989	In December 1988, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/Black, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue. Nike featured director and actor Spike Lee in ads for the AJ IV. Lee had featured the shoe in his movie Do The Right Thing. The Air Jordan IV re-released in 1999, 2000, 2004, 2006, 2008, 2010–2013 and 2015–2020 with numerous colorways being released nearly every year.[14] Michael Jordan wore the Air Jordan IV when he made «The Shot,» a series winner in Game 5 of the 1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers. In 2012 a Cavalier colorway dubbed the «Cavs» was released to honor «The Shot.» Air Jordan 4 collaboration shoes are some of the rarest and include, the Air Jordan 4 UNDFTD, Eminem x Air Jordan 4 Carhartt, the Wahlberger 4, and the Travis Scott friends and family Purple.
Air Jordan V	1990	The Air Jordan V was released in February 1990, designed by Tinker Hatfield again. Some elements were carried over from the Air Jordan IV, but overall they were a completely new look. Some of its new features include a reflective tongue (with a unique protruding design and look), translucent rubber soles and lace locks.[15] The Air Jordan V saw a lot of use in popular sitcom The Fresh Prince of Bel-Air. During many episodes Will Smith wore the Metallic Silver, Grape, and Fire Red colorways. To pay tribute to his character, Jordan released the Air Jordan 5 Bel Air in 2013 and 2020.[16]
Air Jordan VI	1991	The VI was the first shoe used by the protagonist of Slam Dunk, Hanamichi Sakuragi.[17] Nike released special versions of both the VI and the Jordan Super.Fly 3 featuring artwork from the series in 2014. The VI also had Sakuragi’s number 10 embroidered on the side of the heels.[18] Various other models in the Air Jordan line are featured in the series, including the original (to which Sakuragi eventually switched), the V, and the XII (both worn by Sakuragi’s rival, Kaede Rukawa).[19]
Air Jordan VII	1992	The Air Jordan VII was released in 1992 with a new design by Tinker Hatfield. This shoe introduced the huarache technology which allowed the shoes to better conform to the user’s foot. A few things were no longer featured on the new model, such as the visible air sole, the Nike Air logo, and the translucent soles. This was the first Air Jordan in the line that did not have any distinctive «Nike Air» on the outer portions of the shoe. The «Nike Air» branding was still on the in-soles, which Air Jordans VIII–XI also had. The VIIs were also known for a successful ad campaign in which Bugs Bunny appeared alongside Michael Jordan to market the shoes. When Jordan went to compete at the 1992 Summer Olympics to play for the US Men’s Basketball Team (also known as the «Dream Team»), Nike released a special Olympic color combo of the Air Jordan VII model which had Jordan’s Olympic jersey number 9, instead of the usual «23» found on other colorways. Various models of the Air Jordan VII were re-released in 2002, again in 2004, and again with different colors in 2006. In 2011 the Air Jordan VII saw releases in the «Orion» and «Bordeaux» colorways. The «Olympic» and «Charcoal» (commonly referred to as Raptors) were re-released in 2012. The shoe was retro-ed in 2002, 2004, 2006, 2008–2012, and 2015–2017.
Air Jordan VIII	1993	The Air Jordan VIII was released to coincide with the 1992–1993 NBA season. The eighth model of the Air Jordan was noticeably heavier than its predecessors. The Air Jordan VIII model became known as the «Punisher» because of the advanced basketball ankle support and enhanced traction. This shoe contains a full-length air sole, polyurethane midsole, polycarbonate shank plate, and two crossover straps (for added support and more custom fit). The shoe was retro-ed in 2003, 2007, 2008, 2013, and 2015–2017.
Air Jordan IX	1993	Originally released in November 1993, the Air Jordan IX model was the first model released after Michael Jordan’s retirement. Jordan never played an NBA season wearing these shoes. This model was inspired by baseball cleats that Jordan wore when playing minor-league baseball. The shoe was retro-ed in 2002, 2008, 2010, 2012, and 2014–2018. Like the VII and VIII models, the Air Jordan IX featured an inner sock sleeve and nubuck accents. The sole featured different symbols and languages of different countries. The Air Jordan IX has been the shoe chosen to adorn Jordan’s feet for his statue outside of the United Center in Chicago. In popular culture, the children’s movie The Little Rascals depicted one of the bullies, Butch, wearing a pair of these shoes. American rap icon Tupac Shakur also wore Air Jordans in a popular «Thug Life» photo in 1993.
Air Jordan X	1994	This was released in 1994 in three colorways — White/Black/Light Steel Grey ‘Steel Grey,’ White/Black/Dark Powder Blue ‘Powder Blue,’ Black/Dark Shadow/True Red ‘Shadow.’ More followed: Powder Blue (worn by University of North Carolina at Chapel Hill’s Men’s and Women’s basketball teams), Orlando Magic*, New York Knicks*, Seattle SuperSonics*, and Sacramento Kings*. It was the first Air Jordan to feature a lightweight Phylon midsole. The shoe also featured all of Michael Jordan’s accomplishments up to his first retirement on the outsole. Rapper and Actor Max Wore Air Jordans 10 In December 17 1994 In 2012, the Air Jordan X was re-released. They are dubbed the «Chicago Bulls», as they are part of a regional pack (City Pack), representing five teams. The lacing and tongue are completely black, and the red inner lining contrasts with the red inserts on the outsole. The outsole’s design features a striped (wavy) design, which list many of Jordan’s accomplishments. They retailed at $160. The Air Jordan X was released again in an OVO collaboration in 2015 and 2016, releasing in white and black colorways respectively with stingray detailing. The shoe was retro-ed in 2005, 2008, 2012–2016, and 2018.
Air Jordan XI	1995	This model was designed by Tinker Hatfield. When the shoe launched, Michael Jordan (retired from basketball by then) was with the Birmingham Barons in baseball’s minor baseball leagues. Hatfield designed the sneaker waiting for Jordan to come back and hoping he would play in them. The ballistic mesh upper of the sneaker was meant to make the Air Jordan XI lighter and more durable than past sneakers. Further changes came with the use of a carbon fiber spring plate in the translucent «frosty» outsole, giving the shoe better torque when twisting on the court. The highlight and arguably best-known aspect of the shoe is its patent leather mudguard. Patent leather was lightweight compared to genuine leather and also tended not to stretch as much – a property to help keep the foot within the bounds of the foot bed during directional changes on the court. The patent leather gave the XI a «formal» look. When this shoe released, some wore this model with business suits instead of dress shoes. The sneakers were only samples in 1995 when Jordan decided to come back to the NBA. Hatfield and Nike discouraged Jordan from playing in them, but once they were produced, he couldn’t resist. Also noteworthy, Jordan violated league dress code by wearing the shoes, as his teammates wore all-black shoes. It wasn’t the first time Jordan had run afoul of NBA footwear rules, having broken them with his very first signature shoe in 1985. He was fined $5,000 for not following the Bulls’ colorway policy with the AJ XI. After the fine, Nike made him a pair of the shoes in a black/white/concord colorway for the series against Orlando; Jordan wore Penny Hardaway’s signature black Nike Air Flight shoes for Game 3 while said colorway was under production. A similar black/white/royal blue colorway was released to the public at the end of 2000. The colorway was changed for the public release because the concord purple had looked like royal blue on television. Jordan wore the Air Jordan XI on the way to helping the Chicago Bulls claim the 1995–96 NBA Championship. He also wore the XI white Columbia colorway in the 1996 NBA All-Star Game and was selected MVP of the game. The shoes received more media exposure when Jordan wore the Air Jordan XI model in the 1996 animated movie Space Jam. These shoes were eventually released in 2000 and re-released in 2009 with the nickname «Space Jams.» The concord purple was changed to royal blue for the released versions of the shoe. The Air Jordan XI was originally released from 1995 to 1996. It was retro’d in 2000, 2001, 2003, 2006–2018 and 2019. The Air Jordan XI is one of the most popular Air Jordan in the series and has released almost ritualistically every December since 2008, selling out in minutes. It also is Hatfield’s favorite. With the Air Jordan XI being one of the most popular Jordan, supply is very limited and would cause fans to line up outside of stores before releases.
Air Jordan XII	1996	The Air Jordan XII was originally released from 1996 to 1997. It was retro-ed in 2003, 2004, 2008, 2009, 2011–2013, 2015–2018, and its most recent[when?] retro in 2019.[20]
Air Jordan XIII	1997	In 1997, Air Jordan XIIIs were released to the public. This model was known for its cushioning along the feet, designed by Hatfield. The Black Panther was the inspiration for the Air Jordan XIII, the sole resembles the pads on a panther’s paw. But also the panther is the hologram on the back of the shoe which imitates a panther’s eyes in the dark when light is shined at them. They were re-released in 2005, which coincided with the release of the Air Jordan 8s shoe. In the movie He Got Game, the Air Jordan XIII was worn by Jake Shuttlesworth (Denzel Washington). Ray Allen, who played Jake’s son Jesus in the film, wore them when he broke Reggie Miller’s all-time record for made three-point shots during a game against the Lakers in Boston during the 2011 season. The Jordan Brand re-released the Air Jordan XIII at the end of 2010, which included the French Blue/Flint Grey, White/Red-Black, «Playoff» color way and the Black/Altitude Green color way. In 2017, Jordan Brand released the «History of Flight» colorway. This colorway is from the 2009 World Basketball Festival, where the «History of Flight» collection was revealed to celebrate Jordan’s 25th anniversary. The shoe was retro-ed in 2004, 2005, 2008, and 2010–2018.
Air Jordan XIV	1999	Inspired by the Ferrari 550 M which Michael Jordan owned, the Air Jordan XIV was originally released from 1997 to 1999. It was re-released in 2005, 2006, 2008, 2011, 2012 and 2014–2018. The Air Jordan XIV co-styled by Hatfield and Mark Smith was made race ready and equipped with the Jordan Jumpman insignia on a Ferrari shaped badge. In addition, these shoes include breathable air ducts on the outer sole. The color scheme of predominant black accentuated with red was nicknamed «The Last Shot» because Michael Jordan wore them as he hit the game winning shot over Bryon Russell, of the Utah Jazz, in his final game with the Chicago Bulls in the 1998 NBA Finals. There are 14 Jumpman logos on Air Jordan XIV’s—7 on each shoe—corresponding the shoes’ number in the series. They can be found in the following places: Near the toe box × 1 Shield Logo near the achilles heel × 1 Above the number «23» at the heel × 1 At the bottom sole (middle part) × 1 Steel Lacetips × 2 Insoles × 1
Air Jordan XV	1999	This was the first shoe after Jordan’s retirement. The design of the XV’s originated from the aircraft prototype X-15, which was developed by NASA during the 1950s. The sides of the XV were made from woven kevlar fiber. The Jordan XVs were the first Air Jordans to be negatively received in a while (the last being the Air Jordan 2s), because the quality on the Jordan shoes was bad.[21]
Air Jordan XVI	2001	The shoe was said to be stiff and that the shroud/gaiter could easily fall off when playing basketball. The black/red and white/midnight navy versions of the shoe both featured patent leather which very easily creased and cracked.[22]
Air Jordan XVII	2002	This pair of Jordans come equipped with Keefer, which held the shoes and a compact disc containing the Air Jordan XVII song. The retail price of the shoe was US$200. The defining functional design element of the Air Jordan XVII model, which was later replicated on the Air Jordan XXIII model, was the reinforced mid-sole which provided a sturdy and stable chassis for the shoe. They were made in four mid top colors and three low-top colors. Some of the original colorways are: Original Black / Metallic Silver Original White / College Blue – Black Original White / Varsity Red – Charcoal Original white / Black Metallic Copper – Sport Royal The shoe was retro-ed in 2008 and 2016. One of the retro-ed colorways is: Retro Black / Metallic Siver Countdown pack.
Air Jordan XVIII	2003	The Air Jordan XVIII shoe was released in 2003, and was the shoe for Jordan’s last season, in which he played for the Washington Wizards. The shoe was designed by Air Jordan Senior Footwear Designer, Tate Kuerbis, a person that had been part of the Jordan footwear design team since 1999 and with Nike since 1995. The inspiration for the design came from a number of things; sleek racing lines of the auto world, carbon fiber-based monocoque of F1 race cars, race car driving shoes (rubber heel wrap) and Fine Italian dress shoes (bold stitching on the soles). The shoe was retro-ed in 2008.
Air Jordan XIX	2004	Released in 2004, this is the first Jordan release after his third, and final, retirement which came after the 2002–03 NBA season. The design was inspired by the black mamba snake, and two original colorways where released: white/flint gray and black/red. Three regional colorways and three special edition colorways were released. They consisted of the East, West, and Midwest edition for regular and West, East, and Olympic for the SE (special edition). The Air Jordan XIX used innovative materials. The upper section of shoe was developed in collaboration with the global materials consultancy Material ConneXion, who sourced Nike a sleeving normally used in architectural applications for protecting PVC pipes from bursting. In theory, this allowed for a shoe without laces, because the sleeving does not stretch. Nonetheless, the Air Jordan XIX model did include a set of laces behind the sleeve to better secure the shoe. They are the lightest Air Jordans ever made. The shoes appeared on the sitcom My Wife and Kids, in the episode «Fantasy Camp: Part 2», when the protagonist Michael Kyle (Damon Wayans) steals it from Jordan’s hotel room and uses it to play against Jordan himself later in the episode. Michael Jordan wears «AJ IV Cool Grey» in the episode. The shoe was retro-ed in 2008.
Air Jordan XX	2005	The Air Jordan XX was also inspired by bicycling shoes. The strap was placed in the center of the shoe over the laces. It also helped to create a tighter fit and increased support. The shoe was retro-ed in 2008 and 2015.
Air Jordan XXI	2006	The Air Jordan XXI model of shoes was designed by D’Wayne Edwards and inspired by sport touring vehicles. The shoe features lower-foot air grilles, double-overlasted Phylon midsole, a carbon fiber shank plate and a seamless diamond-quilted booty. It also has a tenable I.P.S. suspension system that lets the wearer choose between Zoom and Encapsulated air. The Air Jordan XXI was originally released in 2006. It was retro-ed in 2008. The Air Jordan XXI was introduced on television by the «Second Generation» advertisement.
Air Jordan XX2	2007	The promo commercial for the XX2 was directed by Mark Romanek.[23]
Air Jordan XX3	2008	The Air Jordan XX3 was designed by Tinker Hatfield. It was a unique model, being the first basketball shoe to be included in the «Nike Considered» category, for using materials from not more than 200 miles (320 km) from a Nike Factory. It features a hand-stitched exterior, full-length bootie, carbon fiber shank plate, the last to feature interchangeable IPS pillars, and an articulated chassis. The shoe was released on January 25, 2008, and was the last Air Jordan until the XX8 to have Roman numeral identification. The shoe was retro-ed in 2015–2016.
Air Jordan 2009	2009	The Air Jordan 2009 (Mk 24) was designed by Jason Mayden and was the first Air Jordan model named after the year of its release rather than its numbered system. Inspired by Jordan’s defensive focus, the shoe incorporates Articulated Propulsion Technology used by Paralympian runners. It also features a durable pleated silk upper, protective TPU chassis, carbon fiber arch plate and Zoom Air structure. The shoe was released on January 31, 2009. The shoe has not been retro-ed.
Air Jordan 2010	2010	This is the 25th anniversary of the Air Jordan brand, and although commonly called the Jordan 2010s, is also referred to as Air Jordan XX5/XXV. This model of shoe was announced on November 12, 2009, for a release date of February 13, 2010, retailing for US$170 (equivalent to $211.25 in 2021). Dwyane Wade is endorsing the AJ 2010. The shoe has not been retro-ed. The base of the each mid-sole has stylized text that when combined reads: «I’ve failed over and over and over again in my life. And that is why I succeed.» This quote was originally attributed to Michael Jordan, and is a reference to an advertising campaign that aired in 1997 with Jordan detailing his failures that led to his success in his career.
Air Jordan 2011	2011	The Air Jordan 2011 (Mk 26) was endorsed by Dwyane Wade in 2011, Jordan Brand decided to keep the fans happy with the release of the Air Jordan 2011. The shoe has inter-changeable insoles – The Red, «Explosive» one is claimed to symbolize power, and a Blue, «Quick» one, supposedly for quickness. Four colorways of the shoe were released on February 19, 2011, in correspondence with the 2011 All Star Game. The first colorway was White/Black. There were also White/Red and White/Blue colorways that coincided with the East/West Jersey Colors. The «Year of the Rabbit» colorway was a limited release that celebrated of Michael Jordan’s Chinese zodiac sign, coinciding with the current zodiac sign, the Year of the Rabbit. The 2011 has a unique design along both sides of the shoe. It is a star-constellation pattern that also serves as breathing holes for the shoe to keep it well ventilated. It uses patent leather wrapped around the shoe. The shoes are hand burnished and crafted. A dress shoe that feels similar to the XI was reported to be the goal. The shoe has not been retro-ed.
Air Jordan 2012	2012	Air Jordan 2012 (Mk 27) offers six customization configurations. Two interchangeable sleeves and three insoles adapt to different playing styles. The Deluxe model was launched on February 8, while the customization Flight models were released on February 25, 2012. It was the final Air Jordan model to be named after the year it was released as the numbered system returned in 2013 with the Air Jordan XX8. The Air Jordan 2012 was originally released in 2012. It has not been retro-ed.
Air Jordan XX8	2013	The Air Jordan XX8, designed by Tinker Hatfield, was released on February 16, 2013. This premiere model featuring a mostly black upper and volt Dynamic Fit bootie. A heel and forefoot Nike Zoom unit in combination with the new Jordan Flight Plate, Dynamic Fit straps for increased support, a carbon fiber heel counter for additional support, and its most notable feature, the mesh upper for flexibility and ventilation. Jordan Brand has decided for 2013 to returning to the Air Jordan numbered order after having stopped at XX3. The Air Jordan 2012 featured different technology which including interchangeable insoles for various styles of play, a concept introduced with the Kobe System. The exterior shroud gives the shoe a sleeker look than any other and is 8 inches high on the ankle but unzips and folds down revealing the bright volt green interior.
Air Jordan XX9	2014	The Air Jordan XX9, also designed by Hatfield, released in September 2014 in both an elephant print and a knit edition. The shoe has already been debuted in the NBA by Russell Westbrook and Kawhi Leonard. The shoe has Flight Web for superior lockdown, a performance woven upper for comfort, support, strength, and protection, and a re-engineered Flight Plate. The XX9 also released in a pack alongside the iconic Air Jordan XI on December 23, 2014, called the «Ultimate Gift of Flight» pack.[24] Jordan released two versions of this shoes. The regular cut and the low version. Some of the colorways released in low version are buckets, Chicago bulls, UNC, and infrared.
Air Jordan XXX	2016	The Air Jordan XXX (30) debuted on January 14, 2016, at an exclusive media event in Chicago. It was again designed by Tinker Hatfield. The first colorway of the shoe released on February 16.[25] The shoe consists of an upper and outsole very similar to that of the XX9 of the previous year. The upper is a combination of performance woven and flyknit that is new for the brand in 2016, and also has a flyknit-constructed ankle collar that extends slightly past where the collar of the shoe would normally be. Jordan brand has also brought back functional Dynamic Fit in the lacing system. The outsole/midsole is almost identical to the XX9, with very minor technical tweaks. The outsole boasts a more noticeable change, with a different traction pattern unique to this shoe, while the midsole remains almost entirely the same. The only difference in the midlsole cushioning setup from the Jordan XX9 is a material change in the FlightPlate setup, which is now named FlightSpeed and is constructed of a plastic rather than carbon fiber for more flexibility while remaining structural integrity.
Air Jordan XXXI	2016	The Air Jordan XXXI (31) was unveiled on July 20, 2016. The sneaker is heavily influenced by the Air Jordan 1’s having a leather upper and both a Nike swoosh and a Jumpman plus a Jordan «Wings» logo.[26] Its first retail debut was on September 3, 2016, in the «banned» colorway for $185 alongside its air Jordan 1 counterpart.[26] Notable appearances of the AJ 31 include the «USA» colorway worn during the 2016 Olympic basketball tournament by members of team USA.[27] Basketball at the 2016 Summer Olympics – Men’s team rosters. Some of the colorways released are Camo, QUAI 54, Black/Gold, Chicago Away, Chicago Home, Black/White, Midnight Navy, Jordan Brand Classic, and WHY NOT that celebrates Russell Westbrook’s fashion sense.
Air Jordan XXXII	2017	The Air Jordan XXXII (32) was first released on September 23, 2017. This model is heavily influenced by the Air Jordan 2. It also included a Jordan «Wings» logo. It first came out in the «Rossa Corsa» colorway. A special «Banned» colorway was released on October 18, 2017, to coincide with the 31st anniversary for when the NBA banned the original AJ I black and red colorway. Another special edition called the «Russ» colorway was released to celebrate Russell Westbrook’s sponsorship with the Jordan brand. Jordan brand released 2 types of this shoe, the original mid length cut and low cut. Some of the colorways they released for low version are freethrow line, camo, like mike, wheat, wing it, and last shot.
Air Jordan XXXIII	2018	The Air Jordan XXXIII (33) was released on October 18, 2018. This is the first Air Jordan model to go laceless.[28]
Air Jordan XXXIV	2019	The Air Jordan XXXIV (34) was released on September 25, 2019. This would have multiple details such as a commemorative date for the brand’s 30th anniversary.[29]
Air Jordan XXXV	2020	The Air Jordan XXXV (35) debuted in the Fall of 2020 with a distinct new shape. The model focused on weight reduction to provide a responsive basketball shoe.[30] Additionally, the Eclipse Plate 2.0 radically transformed the model, where an area of the midfoot had a hole to provide stability, bounce, and comfort.[31] The Air Jordan had a large collaboration from current NBA players such as Jayson Tatum and Zion Williamson, both having their own colorways, along with other prominent NBA players.
Air Jordan XXXVI	2021	The Air Jordan XXXVI (36) was first-teased by German-American hooper Isatou “Satou” Sabally via social media, the model made its official on-court debut on March 25, 2021.[32]
Air Jordan XXXVII	2022	The Air Jordan XXXVII (37) was released on July 28th 2022.[33]

Other shoes from the Air Jordan line[edit]

The Jordan Packages[edit]

«Spizike»

Michael Jordan and Spike Lee released the Jordan Spiz’ike shoes on October 21, 2006, as a tribute to their historic relationship.^[34] The relationship began when Mars Blackmon (a character from Spike Lee’s film, She’s Gotta Have It) became the primary pitchman in Nike commercials for Air Jordans.
The Spiz’ike is a mash-up of the Jordan III, IV, V, VI, Air Jordan IX and XX shoes. Only 4,567 pairs were made of the original release,^[34] with all of the proceeds going to Morehouse College.^[35] Each future release of the shoes varied the colors used.

«Defining Moments»

Released in 2006 retailing at $295 containing the sneakers Michael Jordan wore during his first championship of his two three-peats. The Retro 11 Concord contains a gold Jumpman on the side, but originally was meant to also have gold eyelets spelling out Jordan. This was changed because of color bleeding. The retro 6 Black Infrared replaces its infrared for gold as well. Both shoes contained dog tags to reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the shoe. Some of the original DMP Retro 11 Concords have surfaced and are considered some of the rarest Air Jordans.^[36]

«Defining Moments II»

The «raging bull pack» retailed for $310 and drew inspiration from the running of the bull that takes place every year in Spain. The pack contains two Air Jordan 5s; the Toro Bravo and the 3m. The Toro Bravo is a red suede sneaker, one of the first of its kind, and it takes inspiration from the red bandanas worn by the runners. The second pair, the 3m, is named after its reflective coating. Both shoes come in a wood gate exterior graphic box with double sided slide out, originally released in 2009.^[37]

«Defining Moments III»

The Jordan Brand released a third «Defining Moments» package on July 11, 2009. The 60+ Air Jordan Retro 1 Package is inspired by Jordan scoring 63 points on the Celtics in a double overtime playoff game during his second year. The Air Jordan Retro 1 60+ Package features a re-release of the sneakers that Jordan wore during that game, and a Retro Air Jordan 1 inspired by the Celtics colors and the parquet floors from the old Boston Garden.

«Defining Moments IV»

Retro 6 Infrared Pack

The Jordan 6 white/infrared and black/infrared was released February 14, 2013, at a retail price of US$170. This is the second of the same colorway retro in Jordan Brand history. The first time retro on both colorways were in 2000, they were retro separately. This time, the retro was distinguished from the previous release by using the Jumpman logo instead of the Nike Air logo on the heel.

«Old Love New Love»

2007 brought the release of the Jordan Brand’s second two-pair package named the «Old Love New Love» (OLNL), which was released on April 21st. The pack featured two colorways of the Air Jordan I Retro — the original White/Black-Varsity Red (Black Toes) and a new pair in Black/Varsity-Maize/White. The pack represented Jordan’s two main passions, the old love being basketball the new love being motorcycle racing. The Old Love New Love package was sold for $200.00.^[38] This release marked a comeback for the Air Jordan 1 paving the way for a slew of colorways, including the modified «Phat» version with additional padding.^[39]

Air Jordan Brand released 5 new colorways including one that is themed after another Spike Lee’s «Do The Right Thing.»

There will be more colors of the Air Jordan Spizikes released than of the recent Air Jordan 3 retro re-release. The Air Jordan «Spiz’ikes» take pieces from the following Air Jordans:

• Air Jordan 3 – sole, midsole, and «Spike»/elephant print
• Air Jordan 4 – «wings» on the sides of the shoes that hold lace loops to place.

«Air Jordan Sixty Plus»[edit]

The first Jordan Sixty Plus was released in August 2009. The Jordan 6ixty Plus (60+) is a hybrid sneaker from Jordan Brand that combines the various sneakers Michael Jordan wore when he scored 60 or more points in an NBA Game. In these games, MJ was wearing the Jordan I, II, V and VII. Inspiration came from the Air Jordan 5 because he was wearing those when he scored his career high of 69 points.

• Air Jordan 1 – Toe box shape and perforations
• Air Jordan 2 – Snakeskin accents, rear TPU, lower Eyelets, Jordan «Wings» logo on tongue
• Air Jordan 5 – Midsole/Outsole, shape of tongue, Lacelock, mold of upper near ankle, higher eyelets, «Air Jordan» tag inside of tongue
• Air Jordan 7 – Perforations on side panel, «gap» between ankle area and body of shoe, graphics on tongue, heel tab, 23 on rear TPU

«Air Jordan Collezione/Countdown packages»[edit]

This package consisted of two variations of Retro Air Jordan, in which each model number equaled 23. So the Retro I was released in a package with the Retro XXII, the Retro II with the Retro XXI, etc.

«Air Jordan X/XIII»

The first Countdown package consisted of the reintroduced Air Jordan XIII model in white/black-true red. The package also included a pair of the shadow gray Air Jordan X model with the number 23 stitched on the side of the shoes. The package cost

«Air Jordan IX/XIV»

The second Countdown package consisted of the Air Jordan Retro XIV model in Black/Varsity Red which was similar to the Air Jordan «Last Shot» XIV model though it consisted of a white stitching on the sides, a different color outer arch, and a different colored Jumpman logo on the side. The other Air Jordan was the Air Jordan Retro IX model in a White/Black/True Red colorway. The package retailed for US$310.00 and was released March 15, 2008.

«Air Jordan XXI/II»

The third Countdown package consisted of the Air Jordan Retro II model in White/Varsity Red. The other Air Jordan in this package was the Air Jordan Retro XXI model in Black/Varsity Red. The package retailed US$310.00 and was released April 26, 2009.

«Air Jordan XVII/VI»

The fourth Countdown package consisted of the Air Jordan Retro VI model in White/Carmine. The other Air Jordan in this package would be Air Jordan Retro XVII model in Black/Metallic Silver. The package cost US$310.00and was released May 24, 2008.

«Air Jordan XII/XI»

The final Countdown package consisted of the Air Jordan Retro XI model in Varsity Red/Black. The other Air Jordan in this package was the Air Jordan Retro XII model in Black/White.

Jordan Fusions[edit]

This line of sneakers consist of a fusion of several Air Jordan and Air Force One Models.

Air Jordan XII Air Force One Fusion

A fusion between the Air Jordan XII model and the Midtop Air Force One model.

Air Jordan III Air Force One Fusion

A fusion between the Air Jordan III model and the Air Force One model.

Air Jordan V Air Force One Fusion

This package is the only original colorway of the Air Jordan V model that was not released in the last round of re-releases. Like the Air Jordan V model, the outsole is a mix of black and clear rubber; there is no visible air sole unit in these shoes. The shoe a rubber loop in the back, middle upright cotton jumpman, rubber tongue, and the lace lock first was brought in an infrared colorway. It is said Michael Jordan wears these shoes in his practice games.

Air Jordan VI Air Force One

A fusion between the Air Jordan VI and the Air Force One model.

Air Jordan XX Air Force One Fusion

A fusion between the Air Jordan XX and the Air Force One model. These feature the same laser upper as the original XX but replace the ankle strap and sole with that of the Air Force One. Has the numbers one through six on the heel to represent Jordan’s 6 championships ever.

Air Jordan IV Air Force One Fusion

A fusion between the Air Jordan IV and the Midtop Air Force One model.

Air Jordan VIII Air Force One Fusion

A fusion between the Air Jordan VIII and the Midtop Air Force One model.

Air Jordan IX Air Force One Fusion

A fusion between the Air Jordan IX and the Air Force One model.

Air Jordan X Air Force One Fusion

A fusion between the Air Jordan X and the Midtop Air Force One model.

Air Jordan XIII Air Force One Fusion

A fusion between the Air Jordan XIII and the Midtop Air Force One model.

Jordan «6 Rings» shoe[edit]

The Jordan 6 Rings (aka Jordan Six Rings, Or Montells) is a combination of the seven Air Jordan shoes that Michael Jordan wore during his 6 championship seasons. That includes the Air Jordan 6, 7, 8, 11, 12, 13 and 14. The Jordan Brand company released the 6 Rings shoes starting in September 2008. ^[40]

The Jordan Brand released colorways representative of each team that the Chicago Bulls defeated in their six championship seasons during the 1990s. The colorways include colors borrowed from the L.A. Lakers, Portland Trail Blazers, Phoenix Suns, the Seattle SuperSonics, and Utah Jazz, each shoe of which includes laser-etched graphics detailing specific aspects about that particular championship series, the city of the competing team and so forth. Many other colorways exist.

There also exists a «winterized 6 rings» which are a modified 6 Rings shoe turned into a durable boot designed for the outdoors which changes some of the design and placement of the parts.

Air Dior[edit]

A collaboration between Jordan and the luxury house Dior, the capsule collection Air Dior was created in June 2020. The Dior Jordan is one of the most expensive Jordans offered today. They retail between $10,000-$20,000. Dior created 13,000 pairs of the sneaker; 5,000 of those went straight to top Dior clients, perhaps a disappointing concession for sneaker fans not in the French luxury’s house’s circle, but the remaining 8,000 were made available to the public via a lottery draw. ^[41]

Controversy[edit]

The Air Jordan line has been associated with many riots, assaults, robberies, and murders,^[42][43] such as the murder of a 15-year-old high school student named Michael Eugene Thomas who was choked to death by one of his peers for a pair of Air Jordan sneakers in 1989.^[44]

In 1988, principal Dr. Robin Oden of Mumford High School in Detroit mentioned that clothing-related violence had reached a point where he felt it was necessary to ban certain items of clothing, including the Air Jordan sneaker, from the school grounds.^[45] This ban was the first of many dress codes implemented in schools after the wave of robberies, beatings, and shootings over possession of Air Jordan sneakers and other items of clothing.^[46]

Manufacturing[edit]

Nike owns none of the factories where Air Jordans are produced and contracts the work to various factory owners. Company officials say that they only design and market the shoes. However, Nike dictates production terms and standards to the contractor, often without questioning labor or safety practices. In April 1997, 10,000 Indonesian workers went on strike over wage violations at an Air Jordan factory. The same month in Vietnam 1,300 workers went on strike demanding a 1-cent-per-hour raise, and a year later in 1998, 3,000 workers in China went on strike to protest hazardous working conditions and low wages.^[47]

[edit]

Starting in 2016, Air Jordan became the sole equipment provider for the University of Michigan American football team.^[48] This marked the brand’s first venture into a sport besides basketball. As of 2018, Air Jordan was also the equipment provider for the University of North Carolina, University of Oklahoma, and University of Florida football programs.^[49]

In 2018, the Jordan brand sponsored an association football (soccer) club for the first time in its history, when French club Paris Saint-Germain F.C. displayed the Jumpman logo on their third kits, worn in the 2018–19 edition of UEFA Champions League.^[50]

American football[edit]

NCAA College Football[edit]

• University of Florida^[51]
• University of Oklahoma
• University of Michigan^[48]
• University of California, Los Angeles^[52]
• University of North Carolina at Chapel Hill

Association football[edit]

• Paris Saint-Germain^[53]

Auto racing[edit]

NASCAR[edit]

Teams[edit]

• 23XI Racing

Drivers[edit]

• Kurt Busch
• Denny Hamlin

Basketball[edit]

National teams[edit]

Club teams[edit]

Africa[edit]

NBA Official Statement[edit]

• National Basketball Association («Statement» edition, NBA All-Star Game and Charlotte Hornets uniforms only)^[55]

NCAA Basketball Teams[edit]

• University of North Carolina
• University of Florida
• University of Oklahoma
• UCLA
• Georgetown University
• Marquette University

High school teams[edit]

• Father Henry Carr Catholic Secondary School^[56]

Other teams[edit]

• Ateneo de Manila University (Philippine college)^[57]

Players[edit]

NBA players[edit]

Jordan WINGS[edit]

The Jordan Brand partners with the UNCF and others to fund the higher education of underprivileged youth.^{[74][non-primary source needed]}

Collaborations[edit]

Artist collaborations[edit]

Air Jordan is well known for reaching out to music artists, having them help create a unique Air Jordan to call their own. These include celebrities like DJ Khaled, Eminem, J Balvin, Justin Timberlake, Drake, and Joy from Red Velvet.^{[citation needed]} After a collaboration with Nike on its Air Force One in 2017, rapper Travis Scott partnered with Jordan Brand to design Cactus Jack iterations of the Air Jordan 1, Air Jordan 4 and Air Jordan 6.^[75][76]

Designer collaborations[edit]

Air Jordan is popular among the streetwear companies and designers to collaborate with. Jasper Lutwama and Aidan Vryenhoek signed a $10 million deal which will span over 3 years.^{[citation needed]} Together they create several unique Jordans that greatly impact both companies. Some of the most popular collaborations to date include Virgil Abloh and his brand Off-White, Don C and his brand Just Don, Supreme.^[77][78][79]

Looney Tunes and Space Jam[edit]

On January 26, 1992, Jordan Brand debuted a commercial during Super Bowl XXVI which showed Bugs Bunny enlisting the help of Michael Jordan to outsmart a bullying rival team using cartoon gags. A second ad premiered in 1993 featuring Bugs and Jordan facing off against Marvin the Martian. The ads inspired Jordan’s agent, David Falk, to pitch a film starring Jordan and the Looney Tunes characters. The pitch resulted in Space Jam, a commercial success which grossed over $230 million at the box office and generated over $1 billion in merchandise sales.^[80][81]

The success of the advertising campaign and the film contributed to the popularity of Looney Tunes and other cartoon characters as motifs in street fashion through the 1990s and 2000s,^[82] spawned limited editions of Air Jordan sneakers in colorways paying homage to such characters as Bugs Bunny, Marvin the Martian, and Lola Bunny, popularized the Air Jordan XI as worn by Jordan in the film, and led to the development of a 2021 sequel titled Space Jam: A New Legacy starring LeBron James.^[83]

Culture references[edit]

Television and films[edit]

• Unbanned: The Legend of AJ1 (2018) at IMDb^[84]
• One Man and His Shoes (2020) at IMDb^[85]
• «Episode V (2020)» at IMDb^[86]

Notes[edit]

References[edit]

Further reading[edit]

• Kamer, Foster (August 2015). «Air Jordan III: The Shocking Story of the Greatest Shoe Michael Jordan Never Wanted». Mental Floss.

External links[edit]

• Official website
• «History of the Air Jordan franchise» at SneakerNews.com
• «Every Jordan Ever Made» at Nike
• «Factual America Podcast, Episode 27: Air Jordan: A Cultural Phenomenon» where filmmakers Yemi Bamiro and Will Thorne talk about their documentary «One Man and His Shoes» and the history of Air Jordans.

Air Jordan

The silhouette of Michael Jordan served as inspiration to create the «Jumpman» logo.
Product type	Basketball Shoes, Clothing
Owner	Nike
Country	United States
Introduced	November 17, 1984; 38 years ago[a]
Markets	Worldwide
Website	nike.com/jordan

Air Jordan is an American brand of basketball shoes produced by American corporation Nike. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985.^[2][3][4][5] The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.^[6][7]

Product history[edit]

A listing of Air Jordan shoe releases since 1985.^[8]

Model	Year	Notes
Air Jordan I	1985	The first Air Jordan was produced for use by Michael Jordan. They were Designed by Peter B. Moore, and released during his sophomore season with the Chicago Bulls.[7] Along with iconic release of colorways; including Air Jordan 1 Royal. The Jordan 1 Royal is also the only shoe that Jordan never ever wore on the court. https://www.complex.com/sneakers/2017/03/air-jordan-1-royal-history The Air Jordan Metallic, Air Jordan Black Toe and more were alternate designs of the shoe. Whereas all other shoes failed to gain popularity, only the Air Jordan 1 Chicago, which managed to gain any prominence. Additionally in 1994, Nike came out with the Air Jordan Chicago Rendition, affixed with the Nike Air tag on the tongue. Meanwhile 2 decades without any change this was considered the best retro. The year 2013, Air Jordan 1 again released with Nike Air branding and lasted for 2 years. Finally in 2015, there was a true Chicago 1 fashion having the Nike Air labeling on tongue and no jumpman silhouette. Once again they are re-imagining Chicago Jordan 1 on 29 October 2022.[9] The red and black colorway of the Nike Air Ship, the prototype for the Jordan I, was later outlawed by then-NBA Commissioner David Stern for having very little white on them. (This rule, known as the «51 percent» rule, was repealed in the late 2000s.)[10][11]
Air Jordan II	1986	The success of the Air Jordan I encouraged Nike to release a new Air Jordan in 1986 for the new basketball season. Designed by Peter Moore and Bruce Kilgore, the Air Jordan II was unique in that it was made in Italy. In early tests, MJ actually wore a prototype that fused the upper of the original Air Jordan with the cushioning being designed for the new model. The Air Jordan II featured a full-length Air-Sole unit intended to cushion’s MJ’s sore feet. The shoe bore a similar silhouette to the Nike Air Python that would release the following year. The AJ II featured a faux lizard skin and swooping lines that resembled the detailing of a sports car. This design aesthetic would factor into the Air Jordan line later in the series. The AJ II introduced better cushioning with a polyurethane midsole and a full-length encapsulated Nike Air capsule for maximum comfort. The Air Jordan II was the first Jordan not to have the Nike swoosh featured on the upper, though «Nike» was stitched across the heel counter. MJ only got to wear the Air Jordan II for 18 games in the 1986–87 season due to a broken foot. The shoe originally retailed at $100 when it was released from 1986 to 1987. The shoe later re-released, as the Jordan Retro 2, in 1994, 2004–05, 2008, 2010, 2014–18.
Air Jordan III	1988	Originally released in 1988, in 2009 the Jordan Brand reintroduced the highly sought after Air Jordan III in the True Blue colorway. It was an international-only release, meaning they were not sold in the US. In 2011, the brand released a Black History Month (BHM) Air Jordan III colorway in commemoration of the 35th anniversary of Black History Month. Also, the same year saw the release of the «True Blue» III on June 4. The Stealth colorway of the III was released in September and the Black Cements were released in November.[12] On February 15, 2020, the most recent version of the shoe Air Jordan 3 SE «Red Cement» was released in celebration of Chicago, Illinois hosting the 2020 NBA All-Star Game. The brand also debuted a Chicago-exclusive version of the colorway. This pair features «Nike Chi» branding on the heel, replacing the traditional «Nike Air» branding.[13]
Air Jordan IV	1989	In December 1988, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/Black, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue. Nike featured director and actor Spike Lee in ads for the AJ IV. Lee had featured the shoe in his movie Do The Right Thing. The Air Jordan IV re-released in 1999, 2000, 2004, 2006, 2008, 2010–2013 and 2015–2020 with numerous colorways being released nearly every year.[14] Michael Jordan wore the Air Jordan IV when he made «The Shot,» a series winner in Game 5 of the 1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers. In 2012 a Cavalier colorway dubbed the «Cavs» was released to honor «The Shot.» Air Jordan 4 collaboration shoes are some of the rarest and include, the Air Jordan 4 UNDFTD, Eminem x Air Jordan 4 Carhartt, the Wahlberger 4, and the Travis Scott friends and family Purple.
Air Jordan V	1990	The Air Jordan V was released in February 1990, designed by Tinker Hatfield again. Some elements were carried over from the Air Jordan IV, but overall they were a completely new look. Some of its new features include a reflective tongue (with a unique protruding design and look), translucent rubber soles and lace locks.[15] The Air Jordan V saw a lot of use in popular sitcom The Fresh Prince of Bel-Air. During many episodes Will Smith wore the Metallic Silver, Grape, and Fire Red colorways. To pay tribute to his character, Jordan released the Air Jordan 5 Bel Air in 2013 and 2020.[16]
Air Jordan VI	1991	The VI was the first shoe used by the protagonist of Slam Dunk, Hanamichi Sakuragi.[17] Nike released special versions of both the VI and the Jordan Super.Fly 3 featuring artwork from the series in 2014. The VI also had Sakuragi’s number 10 embroidered on the side of the heels.[18] Various other models in the Air Jordan line are featured in the series, including the original (to which Sakuragi eventually switched), the V, and the XII (both worn by Sakuragi’s rival, Kaede Rukawa).[19]
Air Jordan VII	1992	The Air Jordan VII was released in 1992 with a new design by Tinker Hatfield. This shoe introduced the huarache technology which allowed the shoes to better conform to the user’s foot. A few things were no longer featured on the new model, such as the visible air sole, the Nike Air logo, and the translucent soles. This was the first Air Jordan in the line that did not have any distinctive «Nike Air» on the outer portions of the shoe. The «Nike Air» branding was still on the in-soles, which Air Jordans VIII–XI also had. The VIIs were also known for a successful ad campaign in which Bugs Bunny appeared alongside Michael Jordan to market the shoes. When Jordan went to compete at the 1992 Summer Olympics to play for the US Men’s Basketball Team (also known as the «Dream Team»), Nike released a special Olympic color combo of the Air Jordan VII model which had Jordan’s Olympic jersey number 9, instead of the usual «23» found on other colorways. Various models of the Air Jordan VII were re-released in 2002, again in 2004, and again with different colors in 2006. In 2011 the Air Jordan VII saw releases in the «Orion» and «Bordeaux» colorways. The «Olympic» and «Charcoal» (commonly referred to as Raptors) were re-released in 2012. The shoe was retro-ed in 2002, 2004, 2006, 2008–2012, and 2015–2017.
Air Jordan VIII	1993	The Air Jordan VIII was released to coincide with the 1992–1993 NBA season. The eighth model of the Air Jordan was noticeably heavier than its predecessors. The Air Jordan VIII model became known as the «Punisher» because of the advanced basketball ankle support and enhanced traction. This shoe contains a full-length air sole, polyurethane midsole, polycarbonate shank plate, and two crossover straps (for added support and more custom fit). The shoe was retro-ed in 2003, 2007, 2008, 2013, and 2015–2017.
Air Jordan IX	1993	Originally released in November 1993, the Air Jordan IX model was the first model released after Michael Jordan’s retirement. Jordan never played an NBA season wearing these shoes. This model was inspired by baseball cleats that Jordan wore when playing minor-league baseball. The shoe was retro-ed in 2002, 2008, 2010, 2012, and 2014–2018. Like the VII and VIII models, the Air Jordan IX featured an inner sock sleeve and nubuck accents. The sole featured different symbols and languages of different countries. The Air Jordan IX has been the shoe chosen to adorn Jordan’s feet for his statue outside of the United Center in Chicago. In popular culture, the children’s movie The Little Rascals depicted one of the bullies, Butch, wearing a pair of these shoes. American rap icon Tupac Shakur also wore Air Jordans in a popular «Thug Life» photo in 1993.
Air Jordan X	1994	This was released in 1994 in three colorways — White/Black/Light Steel Grey ‘Steel Grey,’ White/Black/Dark Powder Blue ‘Powder Blue,’ Black/Dark Shadow/True Red ‘Shadow.’ More followed: Powder Blue (worn by University of North Carolina at Chapel Hill’s Men’s and Women’s basketball teams), Orlando Magic*, New York Knicks*, Seattle SuperSonics*, and Sacramento Kings*. It was the first Air Jordan to feature a lightweight Phylon midsole. The shoe also featured all of Michael Jordan’s accomplishments up to his first retirement on the outsole. Rapper and Actor Max Wore Air Jordans 10 In December 17 1994 In 2012, the Air Jordan X was re-released. They are dubbed the «Chicago Bulls», as they are part of a regional pack (City Pack), representing five teams. The lacing and tongue are completely black, and the red inner lining contrasts with the red inserts on the outsole. The outsole’s design features a striped (wavy) design, which list many of Jordan’s accomplishments. They retailed at $160. The Air Jordan X was released again in an OVO collaboration in 2015 and 2016, releasing in white and black colorways respectively with stingray detailing. The shoe was retro-ed in 2005, 2008, 2012–2016, and 2018.
Air Jordan XI	1995	This model was designed by Tinker Hatfield. When the shoe launched, Michael Jordan (retired from basketball by then) was with the Birmingham Barons in baseball’s minor baseball leagues. Hatfield designed the sneaker waiting for Jordan to come back and hoping he would play in them. The ballistic mesh upper of the sneaker was meant to make the Air Jordan XI lighter and more durable than past sneakers. Further changes came with the use of a carbon fiber spring plate in the translucent «frosty» outsole, giving the shoe better torque when twisting on the court. The highlight and arguably best-known aspect of the shoe is its patent leather mudguard. Patent leather was lightweight compared to genuine leather and also tended not to stretch as much – a property to help keep the foot within the bounds of the foot bed during directional changes on the court. The patent leather gave the XI a «formal» look. When this shoe released, some wore this model with business suits instead of dress shoes. The sneakers were only samples in 1995 when Jordan decided to come back to the NBA. Hatfield and Nike discouraged Jordan from playing in them, but once they were produced, he couldn’t resist. Also noteworthy, Jordan violated league dress code by wearing the shoes, as his teammates wore all-black shoes. It wasn’t the first time Jordan had run afoul of NBA footwear rules, having broken them with his very first signature shoe in 1985. He was fined $5,000 for not following the Bulls’ colorway policy with the AJ XI. After the fine, Nike made him a pair of the shoes in a black/white/concord colorway for the series against Orlando; Jordan wore Penny Hardaway’s signature black Nike Air Flight shoes for Game 3 while said colorway was under production. A similar black/white/royal blue colorway was released to the public at the end of 2000. The colorway was changed for the public release because the concord purple had looked like royal blue on television. Jordan wore the Air Jordan XI on the way to helping the Chicago Bulls claim the 1995–96 NBA Championship. He also wore the XI white Columbia colorway in the 1996 NBA All-Star Game and was selected MVP of the game. The shoes received more media exposure when Jordan wore the Air Jordan XI model in the 1996 animated movie Space Jam. These shoes were eventually released in 2000 and re-released in 2009 with the nickname «Space Jams.» The concord purple was changed to royal blue for the released versions of the shoe. The Air Jordan XI was originally released from 1995 to 1996. It was retro’d in 2000, 2001, 2003, 2006–2018 and 2019. The Air Jordan XI is one of the most popular Air Jordan in the series and has released almost ritualistically every December since 2008, selling out in minutes. It also is Hatfield’s favorite. With the Air Jordan XI being one of the most popular Jordan, supply is very limited and would cause fans to line up outside of stores before releases.
Air Jordan XII	1996	The Air Jordan XII was originally released from 1996 to 1997. It was retro-ed in 2003, 2004, 2008, 2009, 2011–2013, 2015–2018, and its most recent[when?] retro in 2019.[20]
Air Jordan XIII	1997	In 1997, Air Jordan XIIIs were released to the public. This model was known for its cushioning along the feet, designed by Hatfield. The Black Panther was the inspiration for the Air Jordan XIII, the sole resembles the pads on a panther’s paw. But also the panther is the hologram on the back of the shoe which imitates a panther’s eyes in the dark when light is shined at them. They were re-released in 2005, which coincided with the release of the Air Jordan 8s shoe. In the movie He Got Game, the Air Jordan XIII was worn by Jake Shuttlesworth (Denzel Washington). Ray Allen, who played Jake’s son Jesus in the film, wore them when he broke Reggie Miller’s all-time record for made three-point shots during a game against the Lakers in Boston during the 2011 season. The Jordan Brand re-released the Air Jordan XIII at the end of 2010, which included the French Blue/Flint Grey, White/Red-Black, «Playoff» color way and the Black/Altitude Green color way. In 2017, Jordan Brand released the «History of Flight» colorway. This colorway is from the 2009 World Basketball Festival, where the «History of Flight» collection was revealed to celebrate Jordan’s 25th anniversary. The shoe was retro-ed in 2004, 2005, 2008, and 2010–2018.
Air Jordan XIV	1999	Inspired by the Ferrari 550 M which Michael Jordan owned, the Air Jordan XIV was originally released from 1997 to 1999. It was re-released in 2005, 2006, 2008, 2011, 2012 and 2014–2018. The Air Jordan XIV co-styled by Hatfield and Mark Smith was made race ready and equipped with the Jordan Jumpman insignia on a Ferrari shaped badge. In addition, these shoes include breathable air ducts on the outer sole. The color scheme of predominant black accentuated with red was nicknamed «The Last Shot» because Michael Jordan wore them as he hit the game winning shot over Bryon Russell, of the Utah Jazz, in his final game with the Chicago Bulls in the 1998 NBA Finals. There are 14 Jumpman logos on Air Jordan XIV’s—7 on each shoe—corresponding the shoes’ number in the series. They can be found in the following places: Near the toe box × 1 Shield Logo near the achilles heel × 1 Above the number «23» at the heel × 1 At the bottom sole (middle part) × 1 Steel Lacetips × 2 Insoles × 1
Air Jordan XV	1999	This was the first shoe after Jordan’s retirement. The design of the XV’s originated from the aircraft prototype X-15, which was developed by NASA during the 1950s. The sides of the XV were made from woven kevlar fiber. The Jordan XVs were the first Air Jordans to be negatively received in a while (the last being the Air Jordan 2s), because the quality on the Jordan shoes was bad.[21]
Air Jordan XVI	2001	The shoe was said to be stiff and that the shroud/gaiter could easily fall off when playing basketball. The black/red and white/midnight navy versions of the shoe both featured patent leather which very easily creased and cracked.[22]
Air Jordan XVII	2002	This pair of Jordans come equipped with Keefer, which held the shoes and a compact disc containing the Air Jordan XVII song. The retail price of the shoe was US$200. The defining functional design element of the Air Jordan XVII model, which was later replicated on the Air Jordan XXIII model, was the reinforced mid-sole which provided a sturdy and stable chassis for the shoe. They were made in four mid top colors and three low-top colors. Some of the original colorways are: Original Black / Metallic Silver Original White / College Blue – Black Original White / Varsity Red – Charcoal Original white / Black Metallic Copper – Sport Royal The shoe was retro-ed in 2008 and 2016. One of the retro-ed colorways is: Retro Black / Metallic Siver Countdown pack.
Air Jordan XVIII	2003	The Air Jordan XVIII shoe was released in 2003, and was the shoe for Jordan’s last season, in which he played for the Washington Wizards. The shoe was designed by Air Jordan Senior Footwear Designer, Tate Kuerbis, a person that had been part of the Jordan footwear design team since 1999 and with Nike since 1995. The inspiration for the design came from a number of things; sleek racing lines of the auto world, carbon fiber-based monocoque of F1 race cars, race car driving shoes (rubber heel wrap) and Fine Italian dress shoes (bold stitching on the soles). The shoe was retro-ed in 2008.
Air Jordan XIX	2004	Released in 2004, this is the first Jordan release after his third, and final, retirement which came after the 2002–03 NBA season. The design was inspired by the black mamba snake, and two original colorways where released: white/flint gray and black/red. Three regional colorways and three special edition colorways were released. They consisted of the East, West, and Midwest edition for regular and West, East, and Olympic for the SE (special edition). The Air Jordan XIX used innovative materials. The upper section of shoe was developed in collaboration with the global materials consultancy Material ConneXion, who sourced Nike a sleeving normally used in architectural applications for protecting PVC pipes from bursting. In theory, this allowed for a shoe without laces, because the sleeving does not stretch. Nonetheless, the Air Jordan XIX model did include a set of laces behind the sleeve to better secure the shoe. They are the lightest Air Jordans ever made. The shoes appeared on the sitcom My Wife and Kids, in the episode «Fantasy Camp: Part 2», when the protagonist Michael Kyle (Damon Wayans) steals it from Jordan’s hotel room and uses it to play against Jordan himself later in the episode. Michael Jordan wears «AJ IV Cool Grey» in the episode. The shoe was retro-ed in 2008.
Air Jordan XX	2005	The Air Jordan XX was also inspired by bicycling shoes. The strap was placed in the center of the shoe over the laces. It also helped to create a tighter fit and increased support. The shoe was retro-ed in 2008 and 2015.
Air Jordan XXI	2006	The Air Jordan XXI model of shoes was designed by D’Wayne Edwards and inspired by sport touring vehicles. The shoe features lower-foot air grilles, double-overlasted Phylon midsole, a carbon fiber shank plate and a seamless diamond-quilted booty. It also has a tenable I.P.S. suspension system that lets the wearer choose between Zoom and Encapsulated air. The Air Jordan XXI was originally released in 2006. It was retro-ed in 2008. The Air Jordan XXI was introduced on television by the «Second Generation» advertisement.
Air Jordan XX2	2007	The promo commercial for the XX2 was directed by Mark Romanek.[23]
Air Jordan XX3	2008	The Air Jordan XX3 was designed by Tinker Hatfield. It was a unique model, being the first basketball shoe to be included in the «Nike Considered» category, for using materials from not more than 200 miles (320 km) from a Nike Factory. It features a hand-stitched exterior, full-length bootie, carbon fiber shank plate, the last to feature interchangeable IPS pillars, and an articulated chassis. The shoe was released on January 25, 2008, and was the last Air Jordan until the XX8 to have Roman numeral identification. The shoe was retro-ed in 2015–2016.
Air Jordan 2009	2009	The Air Jordan 2009 (Mk 24) was designed by Jason Mayden and was the first Air Jordan model named after the year of its release rather than its numbered system. Inspired by Jordan’s defensive focus, the shoe incorporates Articulated Propulsion Technology used by Paralympian runners. It also features a durable pleated silk upper, protective TPU chassis, carbon fiber arch plate and Zoom Air structure. The shoe was released on January 31, 2009. The shoe has not been retro-ed.
Air Jordan 2010	2010	This is the 25th anniversary of the Air Jordan brand, and although commonly called the Jordan 2010s, is also referred to as Air Jordan XX5/XXV. This model of shoe was announced on November 12, 2009, for a release date of February 13, 2010, retailing for US$170 (equivalent to $211.25 in 2021). Dwyane Wade is endorsing the AJ 2010. The shoe has not been retro-ed. The base of the each mid-sole has stylized text that when combined reads: «I’ve failed over and over and over again in my life. And that is why I succeed.» This quote was originally attributed to Michael Jordan, and is a reference to an advertising campaign that aired in 1997 with Jordan detailing his failures that led to his success in his career.
Air Jordan 2011	2011	The Air Jordan 2011 (Mk 26) was endorsed by Dwyane Wade in 2011, Jordan Brand decided to keep the fans happy with the release of the Air Jordan 2011. The shoe has inter-changeable insoles – The Red, «Explosive» one is claimed to symbolize power, and a Blue, «Quick» one, supposedly for quickness. Four colorways of the shoe were released on February 19, 2011, in correspondence with the 2011 All Star Game. The first colorway was White/Black. There were also White/Red and White/Blue colorways that coincided with the East/West Jersey Colors. The «Year of the Rabbit» colorway was a limited release that celebrated of Michael Jordan’s Chinese zodiac sign, coinciding with the current zodiac sign, the Year of the Rabbit. The 2011 has a unique design along both sides of the shoe. It is a star-constellation pattern that also serves as breathing holes for the shoe to keep it well ventilated. It uses patent leather wrapped around the shoe. The shoes are hand burnished and crafted. A dress shoe that feels similar to the XI was reported to be the goal. The shoe has not been retro-ed.
Air Jordan 2012	2012	Air Jordan 2012 (Mk 27) offers six customization configurations. Two interchangeable sleeves and three insoles adapt to different playing styles. The Deluxe model was launched on February 8, while the customization Flight models were released on February 25, 2012. It was the final Air Jordan model to be named after the year it was released as the numbered system returned in 2013 with the Air Jordan XX8. The Air Jordan 2012 was originally released in 2012. It has not been retro-ed.
Air Jordan XX8	2013	The Air Jordan XX8, designed by Tinker Hatfield, was released on February 16, 2013. This premiere model featuring a mostly black upper and volt Dynamic Fit bootie. A heel and forefoot Nike Zoom unit in combination with the new Jordan Flight Plate, Dynamic Fit straps for increased support, a carbon fiber heel counter for additional support, and its most notable feature, the mesh upper for flexibility and ventilation. Jordan Brand has decided for 2013 to returning to the Air Jordan numbered order after having stopped at XX3. The Air Jordan 2012 featured different technology which including interchangeable insoles for various styles of play, a concept introduced with the Kobe System. The exterior shroud gives the shoe a sleeker look than any other and is 8 inches high on the ankle but unzips and folds down revealing the bright volt green interior.
Air Jordan XX9	2014	The Air Jordan XX9, also designed by Hatfield, released in September 2014 in both an elephant print and a knit edition. The shoe has already been debuted in the NBA by Russell Westbrook and Kawhi Leonard. The shoe has Flight Web for superior lockdown, a performance woven upper for comfort, support, strength, and protection, and a re-engineered Flight Plate. The XX9 also released in a pack alongside the iconic Air Jordan XI on December 23, 2014, called the «Ultimate Gift of Flight» pack.[24] Jordan released two versions of this shoes. The regular cut and the low version. Some of the colorways released in low version are buckets, Chicago bulls, UNC, and infrared.
Air Jordan XXX	2016	The Air Jordan XXX (30) debuted on January 14, 2016, at an exclusive media event in Chicago. It was again designed by Tinker Hatfield. The first colorway of the shoe released on February 16.[25] The shoe consists of an upper and outsole very similar to that of the XX9 of the previous year. The upper is a combination of performance woven and flyknit that is new for the brand in 2016, and also has a flyknit-constructed ankle collar that extends slightly past where the collar of the shoe would normally be. Jordan brand has also brought back functional Dynamic Fit in the lacing system. The outsole/midsole is almost identical to the XX9, with very minor technical tweaks. The outsole boasts a more noticeable change, with a different traction pattern unique to this shoe, while the midsole remains almost entirely the same. The only difference in the midlsole cushioning setup from the Jordan XX9 is a material change in the FlightPlate setup, which is now named FlightSpeed and is constructed of a plastic rather than carbon fiber for more flexibility while remaining structural integrity.
Air Jordan XXXI	2016	The Air Jordan XXXI (31) was unveiled on July 20, 2016. The sneaker is heavily influenced by the Air Jordan 1’s having a leather upper and both a Nike swoosh and a Jumpman plus a Jordan «Wings» logo.[26] Its first retail debut was on September 3, 2016, in the «banned» colorway for $185 alongside its air Jordan 1 counterpart.[26] Notable appearances of the AJ 31 include the «USA» colorway worn during the 2016 Olympic basketball tournament by members of team USA.[27] Basketball at the 2016 Summer Olympics – Men’s team rosters. Some of the colorways released are Camo, QUAI 54, Black/Gold, Chicago Away, Chicago Home, Black/White, Midnight Navy, Jordan Brand Classic, and WHY NOT that celebrates Russell Westbrook’s fashion sense.
Air Jordan XXXII	2017	The Air Jordan XXXII (32) was first released on September 23, 2017. This model is heavily influenced by the Air Jordan 2. It also included a Jordan «Wings» logo. It first came out in the «Rossa Corsa» colorway. A special «Banned» colorway was released on October 18, 2017, to coincide with the 31st anniversary for when the NBA banned the original AJ I black and red colorway. Another special edition called the «Russ» colorway was released to celebrate Russell Westbrook’s sponsorship with the Jordan brand. Jordan brand released 2 types of this shoe, the original mid length cut and low cut. Some of the colorways they released for low version are freethrow line, camo, like mike, wheat, wing it, and last shot.
Air Jordan XXXIII	2018	The Air Jordan XXXIII (33) was released on October 18, 2018. This is the first Air Jordan model to go laceless.[28]
Air Jordan XXXIV	2019	The Air Jordan XXXIV (34) was released on September 25, 2019. This would have multiple details such as a commemorative date for the brand’s 30th anniversary.[29]
Air Jordan XXXV	2020	The Air Jordan XXXV (35) debuted in the Fall of 2020 with a distinct new shape. The model focused on weight reduction to provide a responsive basketball shoe.[30] Additionally, the Eclipse Plate 2.0 radically transformed the model, where an area of the midfoot had a hole to provide stability, bounce, and comfort.[31] The Air Jordan had a large collaboration from current NBA players such as Jayson Tatum and Zion Williamson, both having their own colorways, along with other prominent NBA players.
Air Jordan XXXVI	2021	The Air Jordan XXXVI (36) was first-teased by German-American hooper Isatou “Satou” Sabally via social media, the model made its official on-court debut on March 25, 2021.[32]
Air Jordan XXXVII	2022	The Air Jordan XXXVII (37) was released on July 28th 2022.[33]

Other shoes from the Air Jordan line[edit]

The Jordan Packages[edit]

«Spizike»

Michael Jordan and Spike Lee released the Jordan Spiz’ike shoes on October 21, 2006, as a tribute to their historic relationship.^[34] The relationship began when Mars Blackmon (a character from Spike Lee’s film, She’s Gotta Have It) became the primary pitchman in Nike commercials for Air Jordans.
The Spiz’ike is a mash-up of the Jordan III, IV, V, VI, Air Jordan IX and XX shoes. Only 4,567 pairs were made of the original release,^[34] with all of the proceeds going to Morehouse College.^[35] Each future release of the shoes varied the colors used.

«Defining Moments»

Released in 2006 retailing at $295 containing the sneakers Michael Jordan wore during his first championship of his two three-peats. The Retro 11 Concord contains a gold Jumpman on the side, but originally was meant to also have gold eyelets spelling out Jordan. This was changed because of color bleeding. The retro 6 Black Infrared replaces its infrared for gold as well. Both shoes contained dog tags to reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the shoe. Some of the original DMP Retro 11 Concords have surfaced and are considered some of the rarest Air Jordans.^[36]

«Defining Moments II»

The «raging bull pack» retailed for $310 and drew inspiration from the running of the bull that takes place every year in Spain. The pack contains two Air Jordan 5s; the Toro Bravo and the 3m. The Toro Bravo is a red suede sneaker, one of the first of its kind, and it takes inspiration from the red bandanas worn by the runners. The second pair, the 3m, is named after its reflective coating. Both shoes come in a wood gate exterior graphic box with double sided slide out, originally released in 2009.^[37]

«Defining Moments III»

The Jordan Brand released a third «Defining Moments» package on July 11, 2009. The 60+ Air Jordan Retro 1 Package is inspired by Jordan scoring 63 points on the Celtics in a double overtime playoff game during his second year. The Air Jordan Retro 1 60+ Package features a re-release of the sneakers that Jordan wore during that game, and a Retro Air Jordan 1 inspired by the Celtics colors and the parquet floors from the old Boston Garden.

«Defining Moments IV»

Retro 6 Infrared Pack

The Jordan 6 white/infrared and black/infrared was released February 14, 2013, at a retail price of US$170. This is the second of the same colorway retro in Jordan Brand history. The first time retro on both colorways were in 2000, they were retro separately. This time, the retro was distinguished from the previous release by using the Jumpman logo instead of the Nike Air logo on the heel.

«Old Love New Love»

2007 brought the release of the Jordan Brand’s second two-pair package named the «Old Love New Love» (OLNL), which was released on April 21st. The pack featured two colorways of the Air Jordan I Retro — the original White/Black-Varsity Red (Black Toes) and a new pair in Black/Varsity-Maize/White. The pack represented Jordan’s two main passions, the old love being basketball the new love being motorcycle racing. The Old Love New Love package was sold for $200.00.^[38] This release marked a comeback for the Air Jordan 1 paving the way for a slew of colorways, including the modified «Phat» version with additional padding.^[39]

Air Jordan Brand released 5 new colorways including one that is themed after another Spike Lee’s «Do The Right Thing.»

There will be more colors of the Air Jordan Spizikes released than of the recent Air Jordan 3 retro re-release. The Air Jordan «Spiz’ikes» take pieces from the following Air Jordans:

• Air Jordan 3 – sole, midsole, and «Spike»/elephant print
• Air Jordan 4 – «wings» on the sides of the shoes that hold lace loops to place.

«Air Jordan Sixty Plus»[edit]

The first Jordan Sixty Plus was released in August 2009. The Jordan 6ixty Plus (60+) is a hybrid sneaker from Jordan Brand that combines the various sneakers Michael Jordan wore when he scored 60 or more points in an NBA Game. In these games, MJ was wearing the Jordan I, II, V and VII. Inspiration came from the Air Jordan 5 because he was wearing those when he scored his career high of 69 points.

• Air Jordan 1 – Toe box shape and perforations
• Air Jordan 2 – Snakeskin accents, rear TPU, lower Eyelets, Jordan «Wings» logo on tongue
• Air Jordan 5 – Midsole/Outsole, shape of tongue, Lacelock, mold of upper near ankle, higher eyelets, «Air Jordan» tag inside of tongue
• Air Jordan 7 – Perforations on side panel, «gap» between ankle area and body of shoe, graphics on tongue, heel tab, 23 on rear TPU

«Air Jordan Collezione/Countdown packages»[edit]

This package consisted of two variations of Retro Air Jordan, in which each model number equaled 23. So the Retro I was released in a package with the Retro XXII, the Retro II with the Retro XXI, etc.

«Air Jordan X/XIII»

The first Countdown package consisted of the reintroduced Air Jordan XIII model in white/black-true red. The package also included a pair of the shadow gray Air Jordan X model with the number 23 stitched on the side of the shoes. The package cost

«Air Jordan IX/XIV»

The second Countdown package consisted of the Air Jordan Retro XIV model in Black/Varsity Red which was similar to the Air Jordan «Last Shot» XIV model though it consisted of a white stitching on the sides, a different color outer arch, and a different colored Jumpman logo on the side. The other Air Jordan was the Air Jordan Retro IX model in a White/Black/True Red colorway. The package retailed for US$310.00 and was released March 15, 2008.

«Air Jordan XXI/II»

The third Countdown package consisted of the Air Jordan Retro II model in White/Varsity Red. The other Air Jordan in this package was the Air Jordan Retro XXI model in Black/Varsity Red. The package retailed US$310.00 and was released April 26, 2009.

«Air Jordan XVII/VI»

The fourth Countdown package consisted of the Air Jordan Retro VI model in White/Carmine. The other Air Jordan in this package would be Air Jordan Retro XVII model in Black/Metallic Silver. The package cost US$310.00and was released May 24, 2008.

«Air Jordan XII/XI»

The final Countdown package consisted of the Air Jordan Retro XI model in Varsity Red/Black. The other Air Jordan in this package was the Air Jordan Retro XII model in Black/White.

Jordan Fusions[edit]

This line of sneakers consist of a fusion of several Air Jordan and Air Force One Models.

Air Jordan XII Air Force One Fusion

A fusion between the Air Jordan XII model and the Midtop Air Force One model.

Air Jordan III Air Force One Fusion

A fusion between the Air Jordan III model and the Air Force One model.

Air Jordan V Air Force One Fusion

This package is the only original colorway of the Air Jordan V model that was not released in the last round of re-releases. Like the Air Jordan V model, the outsole is a mix of black and clear rubber; there is no visible air sole unit in these shoes. The shoe a rubber loop in the back, middle upright cotton jumpman, rubber tongue, and the lace lock first was brought in an infrared colorway. It is said Michael Jordan wears these shoes in his practice games.

Air Jordan VI Air Force One

A fusion between the Air Jordan VI and the Air Force One model.

Air Jordan XX Air Force One Fusion

A fusion between the Air Jordan XX and the Air Force One model. These feature the same laser upper as the original XX but replace the ankle strap and sole with that of the Air Force One. Has the numbers one through six on the heel to represent Jordan’s 6 championships ever.

Air Jordan IV Air Force One Fusion

A fusion between the Air Jordan IV and the Midtop Air Force One model.

Air Jordan VIII Air Force One Fusion

A fusion between the Air Jordan VIII and the Midtop Air Force One model.

Air Jordan IX Air Force One Fusion

A fusion between the Air Jordan IX and the Air Force One model.

Air Jordan X Air Force One Fusion

A fusion between the Air Jordan X and the Midtop Air Force One model.

Air Jordan XIII Air Force One Fusion

A fusion between the Air Jordan XIII and the Midtop Air Force One model.

Jordan «6 Rings» shoe[edit]

The Jordan 6 Rings (aka Jordan Six Rings, Or Montells) is a combination of the seven Air Jordan shoes that Michael Jordan wore during his 6 championship seasons. That includes the Air Jordan 6, 7, 8, 11, 12, 13 and 14. The Jordan Brand company released the 6 Rings shoes starting in September 2008. ^[40]

The Jordan Brand released colorways representative of each team that the Chicago Bulls defeated in their six championship seasons during the 1990s. The colorways include colors borrowed from the L.A. Lakers, Portland Trail Blazers, Phoenix Suns, the Seattle SuperSonics, and Utah Jazz, each shoe of which includes laser-etched graphics detailing specific aspects about that particular championship series, the city of the competing team and so forth. Many other colorways exist.

There also exists a «winterized 6 rings» which are a modified 6 Rings shoe turned into a durable boot designed for the outdoors which changes some of the design and placement of the parts.

Air Dior[edit]

A collaboration between Jordan and the luxury house Dior, the capsule collection Air Dior was created in June 2020. The Dior Jordan is one of the most expensive Jordans offered today. They retail between $10,000-$20,000. Dior created 13,000 pairs of the sneaker; 5,000 of those went straight to top Dior clients, perhaps a disappointing concession for sneaker fans not in the French luxury’s house’s circle, but the remaining 8,000 were made available to the public via a lottery draw. ^[41]

Controversy[edit]

The Air Jordan line has been associated with many riots, assaults, robberies, and murders,^[42][43] such as the murder of a 15-year-old high school student named Michael Eugene Thomas who was choked to death by one of his peers for a pair of Air Jordan sneakers in 1989.^[44]

In 1988, principal Dr. Robin Oden of Mumford High School in Detroit mentioned that clothing-related violence had reached a point where he felt it was necessary to ban certain items of clothing, including the Air Jordan sneaker, from the school grounds.^[45] This ban was the first of many dress codes implemented in schools after the wave of robberies, beatings, and shootings over possession of Air Jordan sneakers and other items of clothing.^[46]

Manufacturing[edit]

Nike owns none of the factories where Air Jordans are produced and contracts the work to various factory owners. Company officials say that they only design and market the shoes. However, Nike dictates production terms and standards to the contractor, often without questioning labor or safety practices. In April 1997, 10,000 Indonesian workers went on strike over wage violations at an Air Jordan factory. The same month in Vietnam 1,300 workers went on strike demanding a 1-cent-per-hour raise, and a year later in 1998, 3,000 workers in China went on strike to protest hazardous working conditions and low wages.^[47]

[edit]

Starting in 2016, Air Jordan became the sole equipment provider for the University of Michigan American football team.^[48] This marked the brand’s first venture into a sport besides basketball. As of 2018, Air Jordan was also the equipment provider for the University of North Carolina, University of Oklahoma, and University of Florida football programs.^[49]

In 2018, the Jordan brand sponsored an association football (soccer) club for the first time in its history, when French club Paris Saint-Germain F.C. displayed the Jumpman logo on their third kits, worn in the 2018–19 edition of UEFA Champions League.^[50]

American football[edit]

NCAA College Football[edit]

• University of Florida^[51]
• University of Oklahoma
• University of Michigan^[48]
• University of California, Los Angeles^[52]
• University of North Carolina at Chapel Hill

Association football[edit]

• Paris Saint-Germain^[53]

Auto racing[edit]

NASCAR[edit]

Teams[edit]

• 23XI Racing

Drivers[edit]

• Kurt Busch
• Denny Hamlin

Basketball[edit]

National teams[edit]

Club teams[edit]

Africa[edit]

NBA Official Statement[edit]

• National Basketball Association («Statement» edition, NBA All-Star Game and Charlotte Hornets uniforms only)^[55]

NCAA Basketball Teams[edit]

• University of North Carolina
• University of Florida
• University of Oklahoma
• UCLA
• Georgetown University
• Marquette University

High school teams[edit]

• Father Henry Carr Catholic Secondary School^[56]

Other teams[edit]

• Ateneo de Manila University (Philippine college)^[57]

Players[edit]

NBA players[edit]

Jordan WINGS[edit]

The Jordan Brand partners with the UNCF and others to fund the higher education of underprivileged youth.^{[74][non-primary source needed]}

Collaborations[edit]

Artist collaborations[edit]

Air Jordan is well known for reaching out to music artists, having them help create a unique Air Jordan to call their own. These include celebrities like DJ Khaled, Eminem, J Balvin, Justin Timberlake, Drake, and Joy from Red Velvet.^{[citation needed]} After a collaboration with Nike on its Air Force One in 2017, rapper Travis Scott partnered with Jordan Brand to design Cactus Jack iterations of the Air Jordan 1, Air Jordan 4 and Air Jordan 6.^[75][76]

Designer collaborations[edit]

Air Jordan is popular among the streetwear companies and designers to collaborate with. Jasper Lutwama and Aidan Vryenhoek signed a $10 million deal which will span over 3 years.^{[citation needed]} Together they create several unique Jordans that greatly impact both companies. Some of the most popular collaborations to date include Virgil Abloh and his brand Off-White, Don C and his brand Just Don, Supreme.^[77][78][79]

Looney Tunes and Space Jam[edit]

On January 26, 1992, Jordan Brand debuted a commercial during Super Bowl XXVI which showed Bugs Bunny enlisting the help of Michael Jordan to outsmart a bullying rival team using cartoon gags. A second ad premiered in 1993 featuring Bugs and Jordan facing off against Marvin the Martian. The ads inspired Jordan’s agent, David Falk, to pitch a film starring Jordan and the Looney Tunes characters. The pitch resulted in Space Jam, a commercial success which grossed over $230 million at the box office and generated over $1 billion in merchandise sales.^[80][81]

The success of the advertising campaign and the film contributed to the popularity of Looney Tunes and other cartoon characters as motifs in street fashion through the 1990s and 2000s,^[82] spawned limited editions of Air Jordan sneakers in colorways paying homage to such characters as Bugs Bunny, Marvin the Martian, and Lola Bunny, popularized the Air Jordan XI as worn by Jordan in the film, and led to the development of a 2021 sequel titled Space Jam: A New Legacy starring LeBron James.^[83]

Culture references[edit]

Television and films[edit]

• Unbanned: The Legend of AJ1 (2018) at IMDb^[84]
• One Man and His Shoes (2020) at IMDb^[85]
• «Episode V (2020)» at IMDb^[86]

Notes[edit]

References[edit]

Further reading[edit]

• Kamer, Foster (August 2015). «Air Jordan III: The Shocking Story of the Greatest Shoe Michael Jordan Never Wanted». Mental Floss.

External links[edit]

• Official website
• «History of the Air Jordan franchise» at SneakerNews.com
• «Every Jordan Ever Made» at Nike
• «Factual America Podcast, Episode 27: Air Jordan: A Cultural Phenomenon» where filmmakers Yemi Bamiro and Will Thorne talk about their documentary «One Man and His Shoes» and the history of Air Jordans.

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Рискованная ставка

Забавно, но в 1984 году, когда компания Nike решила предложить Майклу Джордану контракт и сразу же выпустить модель кроссовок в честь баскетболиста, это не выглядело такой бесспорно выигрышной идеей, как кажется сейчас. Это в 2021 году «Его Воздушество» — недосягаемая икона, чей статус и величие невозможно превзойти даже глыбам вроде Леброна Джеймса. А в середине 80-х он только начинал выжигать паркет: быстро покорил публику, залетел на обложку Sports Illustrated, восхищал экспертов, но все еще был юнцом с неопределенными перспективами. Внезапная травма, разгульный образ жизни, влияние «плохих парней» из команды или окружения — блестящую карьеру восходящей звезды могло оборвать все что угодно.

Большая компания поверила в него и сделала рискованную ставку. Джордан получил контракт на $500 тыс. в год и персональную линейку обуви вместо статуса амбассадора уже существующей модели. Оба пункта были сенсационными: такие деньги бренды предлагали только действующим звездам, а не перспективным парням. А новички уж точно никогда не получали именные кроссовки.

Даже известные модели вроде Adidas Stan Smith или Chuck Taylor All-Stars от Converse разрабатывались не конкретно для этих спортсменов. В случае с «тремя полосками» обувь первоначально носила название Robert Haillet — в честь французского теннисиста Роберта Айе, который был рекламным лицом модели. После завершения его карьеры кроссовки сменили имя на уже привычное: Стэн Смит стал их новым амбассадором. Классика от Converse в принципе вышла на рынок под названием All-Stars, пока ее не заметил баскетболист Чак Тейлор и не принял участие в рекламной кампании кед.

Обувь имени Джордана

Air Jordan с самого начала разрабатывали индивидуально под ЭмДжея. Классическую модель кроссовок сделали красно-черной из-за цветов формы команды «Чикаго Буллз», которую представлял игрок. Хотя в рекламе обувь позиционировали не иначе как передовую с технологической точки зрения: подошва была не настолько амортизирующей, как актуальные модели, чтобы Джордан лучше чувствовал паркет. Кожаный верх тоже подбирали под стиль игры и физические характеристики атлетичного баскетболиста — материалы продлевали срок службы обуви.

С самого начала компания видела в бренде Air Jordan не только линейку кроссовок. При позитивной реакции на новую обувь боссы Nike планировали поставить на поток производство спорттоваров по всем направлениям, расширяя ассортимент одеждой и аксессуарами. Вышло блестяще: дизайнеры компании с полуслова понимали, что нужно конкретному поколению кроссовок, а Майкл Джордан сам установил себе нерукотворный памятник. Air Jordan стали желанными для людей по всему миру: как для фанатов спорта, так и для завсегдатаев модных бутиков.

Сейчас бренд одевает в «джордановские» коллекции Неймара, Мбаппе и всю команду ПСЖ в принципе, а раритетные первые Air Jordan с ноги самой легенды уходят с молотка за рекордные $560 тыс. — «Его Воздушество» покорил даже аукционные площадки.

Проштрафившиеся кроссовки

Air Jordan стали культовыми кроссовками не в последнюю очередь из-за дизайнеров, трудившихся над визуальной составляющей бренда. Так, Питер Мур (к слову, автор не менее легендарного «адидасовского» символа — трех полосок) придумал ту самую модель в красно-черных цветах, из-за которой компания Nike якобы платила штрафные $5 тыс. после каждой игры Джордана.

В этой известной байке есть рациональное зерно: по правилам НБА игроки действительно не имели права носить обувь, в которой не было бы белого или черного цвета в достаточных пропорциях, однако Майкл и бренд обошли проблему изящнее, причем без регулярных «донатов» организации. Баскетболист просто-напросто надевал фирменную обувь на разминке, щеголял в ней, а затем менял на игровой комплект. Впрочем, миф про штраф был только на руку Nike, которая активно использовала это в рекламной кампании, выпустив ролик со следующим текстом: «15 сентября Nike создала новые революционные кроссовки. 18 октября НБА вывела их из игры. К счастью, НБА не может запретить вам носить их».

Помимо этого, Питер Мур изобрел первый логотип линейки — баскетбольный мяч с крыльями. В лучших традициях гениев дизайна он сделал набросок на салфетке, чтобы не забыть идею, пришедшую в голову после случайно замеченного значка капитана самолета. А вскоре рисунок, доведенный до ума, украсил фирменную обувь Джордана.

Спустя несколько лет на посту дизайнера Air Jordan появился новый герой. Мур выдохся и потерял интерес к бренду. К счастью Nike, Тинкер Хэтфилд, который пришел в линейку к третьему поколению «джорданов», оказался не меньшим профессионалом и фанатом линейки. По большому счету именно он в итоге спас Air Jordan.

Новый логотип и большая дружба

Дело в том, что в 1987 году Джордан был крайне недоволен вторым поколением кроссовок и всерьез задумывался уйти из Nike к Adidas. Компании нужно было срочно спасать ситуацию и удивлять звезду эскизами третьего поколения. Вся ответственность легла на Хэтфилда, который, может, и успел выстрелить со своим дизайном Air Max 1, но не гарантировал решение проблемы щелчком пальцев.

Говорят, что на презентацию новой модели Джордан пришел с опозданием на четыре часа. Он просто играл в гольф — проекты Nike его уже мало интересовали. А затем в его руки попали эскизы пары кроссовок от Хэтфилда с экспериментальным логотипом Jumpman на язычке и полные деталей, доказывающих, как хорошо дизайнер изучил главную фигуру бренда. Кажется, у «Его Воздушества» после такого не было шанса отказать.

Тинкер вспоминал, что хотел изменить лого, чтобы поместить в центр визуальной составляющей Air Jordan самого баскетболиста. Силуэт, выполненный по образу Майкла, пришелся как нельзя кстати. Интересно, что до сих пор актуален такой миф: рисунок делали на основе эпизода из реального матча, хотя на самом деле это фото было постановочным. Джордан, как правило, не исполнял балетные прыжки на играх.

Пожалуй, главное достижение Хэтфилда заключается не только в создании третьего поколения кроссовок, но и в выстраивании идеальных отношений с главной звездой бренда. Майкл и Тинкер стали близкими друзьями и долгосрочными партнерами. Дизайнер мгновенно подметил, что игроку интересно самому погружаться в работу над новой обувью, и с удовольствием прорабатывал с ним новые идеи. Помимо этого, Хэтфилд был большим фанатом Джордана и знал его до мелочей. Создавая Air Jordan VI, мастер вдохновлялся спорткаром баскетболиста, а Air Jordan XIII своим дизайном воссоздавали скорость «Его Воздушества» — эти детали радовали и фанатов баскетбола, и главную звезду этого спорта.

История в кроссовках

Сейчас ключевые лица Air Jordan немного отдалились от бренда, хотя они скорее просто перестали яро стремиться попасть на первые полосы. Тинкер Хэтфилд проработал тринадцать поколений кроссовок и передал свое дело новым дизайнерам. В 2013 году модель Air Jordan XX8 впервые обошлась без ЭмДжея на презентации — ее представил миру Рассел Уэстбрук, действующая звезда НБА из обоймы Nike.

«Джорданы» продолжают оставаться передовой спортивной обувью, которую шьют, используя самые актуальные разработки. Эти кроссовки прочно вошли в повседневную жизнь, стали частью модных коллабораций и превратились в заветную цель для коллекционеров-сникерхедов. Но главное, что они стали своеобразной летописью жизни величайшего баскетболиста.

Например, когда Майкл решил завершить карьеру после смерти отца и ушел в 1993 году в бейсбол, Хэтфилд выпустил уникальные Air Jordan IX, вдохновленные именно бейсбольными бутсами. Нельзя сказать, что радикальные отличия этих кроссовок от предыдущих поколений мгновенно бросались в глаза, но, когда обувь может рассказать историю из конкретного момента жизни легендарного игрока, разве это не здорово?

Когда в 1995 году ЭмДжей решил вернуться в родной спорт, компания выпустила соответствующие Air Jordan XI со вставками из лаковой кожи, которые можно было бы надеть даже под смокинг. Хэтфилд хотел подчеркнуть грандиозность возвращения легенды и помочь другу сделать его по-настоящему триумфальным, работал с материалами и силуэтом, чтобы с помощью кроссовок улучшить его качества на паркете. Как итог — четвертый чемпионский перстень для «Его Воздушества».

А в 2005 году на рынке появилось юбилейное двадцатое поколение Air Jordan, ради которого Тинкер Хэтфилд вернулся к статусу дизайнера линейки. Это был особенный момент, который художник решил отметить — нанес лазером на фиксирующие ремешки 200 символов, погружающих каждого внимательного фаната в историю жизни Майкла Джордана.

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Великий баскетболист и легендарная компания создали всемирно известный бренд Air Jordan, который до сих пор пользуется небывалой популярностью. Майкл Джордан и Nike с 1984 года совместно выпускали кроссовки, которые стали отдельным направлением в мире обуви. А ведь в самом начале Майкл не хотел идти на встречу с представителями компании. Он говорил, что совершенно не знаком с их продукцией и сомневается, что ему это нужно. В общем-то, Найк тоже сильно рисковали, предлагая невиданный до этого контракт тогда еще неизвестному баскетболисту. Но результат стал поистине беспрецедентным. Об этом свидетельствует история Air Jordan и его последующий долгий успех.

Содержание

• Nike Air Jordan
• Штрафы за кроссовки Air Jordan
• Баскетбольные кроссовки Air Jordan

В 2017 году состоялся долгожданный релиз The Air Jordan 6 Retro. Совершенно новые оттенки, вдохновленные февральским настроением. Air Jordan 6 All Star – шестигранный логотип и кожаный верх.

Несмотря на то, что в баскетболе в 80-е преобладал Converse, Найк уже заключили несколько контрактов с игроками NBA. Правда, не в обиду звездам тех лет, их значимость не была столь огромной, как хотелось бы компании. Поэтому маркетологи решают, что пришла пора менять стратегию. Надо выбрать перспективного и активного баскетболиста, с которым можно было бы сотрудничать на выгодных условиях. Двумя годами ранее они анонсировали Air Force 1. Уникальная технология амортизации, запущенная в кроссовках серии Air, идеально подходила для прыжков и бега.

Сони Ваккаро, один из управляющих, заявил, что Майкл Джордан непременно станет звездой НБА. Несмотря на сомнения компании, вся команда пошла на риск и предложила ему контракт. Еще бы чуть-чуть, и Джордан ушел к конкурентам. В то время он носил другие кроссовки и говорил своему менеджеру: «Не хочу никуда ехать. Просто сделай так, чтобы я поставил подпись на контракте с adidas».

Но Nike не просто предложили огромнейшую сумму, но и собирались создать именной бренд для баскетболиста. От такого молодому атакующему Chicago Bulls отказаться было невозможно.

Название было выбрано достаточно быстро. Из предложенных вариантов оба управляющих Питер Мур и Роб Штрассер сразу остановились на Air Jordan. И Мур буквально за пару часов нарисовал первый логотип – мяч с крыльями.

Штрафы за кроссовки Air Jordan

Забавная история связана с первыми выходами Майкла Джордана на поле в этих кроссовках. По функциональности они практически не отличались от первых Air Force 1. Но черно-красный цвет вызывающе смотрелся на площадке. Это привело к тому, что комиссар NBA возмутился наглости игрока. Ведь у всех баскетболистов должна быть белая обувь. Команде пригрозили штрафом в 1000 долларов, если Майкл будет играть в этих кроссовках. А если он не остановится, последующие штрафы будут составлять 5000 долларов. Но маркетологи Nike уловили в этом отличный способ рекламы обуви. Они заверили представителей Chicago Bulls, что будут оплачивать все штрафы. И после этого у компании появилась провокационная реклама «дьявольских» кроссовок:

«15 октября мы выпустили революционную модель спортивной обуви. 18 октября НБА запретили в ней играть. К счастью, они не могут запретить вам носить её».

Баскетбольные кроссовки Air Jordan

Майкл провел 82 игры с ошеломительными результатами. Мировую известность одного из самых успешных молодых баскетболистов разделяли и культовые кроссовки. Первые Air Jordan стоили 65 долларов и моментально раскупались во всех магазинах. Это было начало одного из самых успешных сотрудничеств спортсмена и бренда спортивной одежды и обуви. После этого компания, которая стала дочерним предприятием Найк, продолжила свое развитие.

Air Jordan I – дизайн, разработанный Питером Муром, позволил бренду заработать 100 миллионов долларов только за первый год. Красно-черные кроссовки на основе технологии Air.

Air Jordan III – еще одна популярная модель, созданная вместе с дизайнером и архитектором Тинкером Хэтфилдом. В период создания третьей модели Майкл хотел сам продумать дизайн, но Тинкер уговорил его сделать совместную работу. Так появилась культовая модель с новым логотипом Jumpman.

Air Jordan V с рефлектированным язычком и прозрачной подошвой вмиг стали популярны. Модель была лидером продаж и долго удерживала первое место.

Air Jordan VII стали известными благодаря интересной и забавной рекламе с кроликом Багсом Банни. Модель не сильно отличалась от предыдущей версии, но в ней добавилась новая улучшенная технология фиксации Nike Huarache.

Air Jordan IX – первая модель, выпущенная уже после завершения карьеры Майкла Джордана. Кстати, именно в этой модели стоит статуя спортсмена в Чикаго.

Air Jordan XI возродили кроссовки Джордан. К тому же, в этот период Майкл вернулся в спорт. Так что можно сказать, что кроссовки являются вторым рождением бренда и спортсмена. Изменена система вентиляции и амортизации.

Air Jordan XVI нельзя не упомянуть неординарную модель, созданную Уилсоном Смитом. Кожух, накрывающий кроссовки сверху, выделял кроссовки не только в линейке «Джорданов», но и среди всей обуви.

Air Jordan XXII получили свой внешний вид благодаря тому, что дизайнеры не смогли устоять перед формой и обтекаемостью истребителя «А-22 Raptor». Эти идеи воплотились в неординарной паре кроссовок.

Air Jordan 2010 – кроссовки, созданные в честь 25-летия бренда. На подошве красовался текст. В переводе это могло бы звучать так: «Я терпел поражения снова, снова и снова в моей жизни. И это то, почему я добился успеха».

Air Jordan XX8 – вернувшись к привычной нумерации, Тинкер в 2013 году создает неповторимую высокую модель. Черный сетчатый верх, технологии Nike Zoom, Jordan Flight Plate.

Несмотря на то, что мы упомянули не все кроссовки, можно сказать, что каждая серия была уникальна внешним видом и технологиями. С каждым годом обувь совершенствовалась, учитывая все особенности активного образа жизни спортсменов. И это не считая ограниченных серий и перевыпуск первых моделей.

Кроссовки Джордан составили половину от всей проданной обуви в США за 2013 год. И за последние годы популярность не падает. Классику баскетбольной обуви предпочитают Эминем, участвующий в совместном проекте с брендом. В Air Jordan появляются Канье Уэст, Рианна. У Jay Z любимыми остаются Jordan III. Рэпер J. Cole носит самую первую модель. Представители этого направления часто отдают предпочтение именно «Джорданам». Российский хоккеист Александр Овечкин наравне с ними выбирает удобные стильные кроссовки. Air Jordan PE (Player Exclusives) в свое время носили баскетболисты Би Джей Армстронг, Лэтрелл Спрюуэлл, Пенни Хардуэй.

Nike Air Jordan. Это тот случай когда название говорит само за себя, легендарная модель кроссовок пришедшая к нам с баскетбольных площадок, завоевавшая любовь миллионов людей по всему миру даже далёких от популярной игры с мячом. Сегодня мы погрузимся в историю создания данной модели и узнаем, что в ней такого особенного и почему эти кроссовки настолько популярны.

Все началось ещё в 1984 году. В то время Майкл Джордан был новичком в НБА и готовился подписать свой первый контракт с производителем обуви. На тот момент бренд Converse являлся основным поставщиком баскетбольных кроссовок для игроков НБА и уже успел подписать таких легендарных игроков как Мэджик Джонсон и Ларри Бёрд. Converse также хотели подписать и Майкла, но он не согласился, так как бренд уже подписал несколько звёздных игроков и Майкл решил, что он не впишется. Кстати, именно в кроссовках Converse Джордан играл за команду университета Северной Каролины.

Любимой обувью Джордана на тот момент были кроссовки adidas, но, в силу некоторых обстоятельств, adidas не подписали с ним контракт. Почему так вышло мы писали в нашей статье 20 поразительных фактов об adidas, рекомендуем ознакомится. Агент Джордана, Дэвид Фальк хотел, чтобы он перешел в компанию Nike, которая в то время была больше известна своими беговыми кроссовками, но Майкла это не интересовало. Поэтому Фальк обратился к матери Джордана, Делорис. Мама Майкла убедила его выслушать предложение от Nike. Nike показали Джордану всю коллекцию, а также видео с его самыми яркими моментами. Джордан не был впечатлён презентацией и даже сказал, что он не будет носить эти кроссовки, поскольку они были «дьявольского цвета». Дэвид Фальк описывал лицо Джордана как «Покерфейс» — полное безразличие, это продолжилось даже когда Nike пригласили их на ужин. По итогу бренд предложил ему крупный контракт, неслыханный для новичка, и его отец сказал, что он должен быть дураком, чтобы не принять его. Так и поступил Джордан.

Бренд Nike предложил Джордану 500.000$ в год наличными в течение пяти лет. Лучшие игроки того времени не получали больше 100.000$ в год, а Джордан был еще новичком и получил контракт в целых 500 тысяч! Действительно, трудно не согласиться. Джордан даже принёс контракт Nike к adidas и просил их хотя бы приблизиться к контракту Nike, потому что очень хотел играть в обуви adidas, но бренд отказался.

После подписания контракта с Nike, Джордан начал носить обувь бренда и первой моделью были совсем не «Джорданы», а модель Nike Air Ship.

Название Air Jordan довольно лаконично пришло на ум, так как Джордан был известен своими данками и высокими прыжками, а Nike недавно представили подушку Air. Так и получилось — Air Jordan. После появления одноимённой модели, кроссовки нашумели как на площадке, так и за ее пределами. В магазинах кроссовки появились в апреле 1985 года и сразу стали хитом при стоимости в 65$. Nike продала обуви на 70 миллионов долларов к маю — всего через месяц после выпуска. А к концу года бренд Air Jordan заработал Nike более 100 миллионов долларов. Успех был ошеломляющим, ведь, когда один из лучших игроков всех времен — возможно, лучший спортсмен всех времен — начал продавать кроссовки, его поклонники захотели заполучить их. Подписывая контракт, Nike ожидали, что в конце четвертого года они продадут Air Jordan на 3 миллиона долларов», но уже в первый год продали на 126 миллионов долларов.

У НБА на тот момент было правило, согласно которому все игроки должны играть в белых либо чёрных кроссовках, соответствующих командной форме. Когда Майкл впервые надел кроссовки черно-красного цвета — отличительные цвета команды Chicago Bulls, то сразу получил штраф в 5.000$. Но, вместо того, чтобы снять их, компания Nike решила, что это отличный повод прорекламировать свой бренд и оплачивала все последующие штрафы Джордана от НБА. К слову штрафы он получал за каждую игру в одноименных кроссовках.

Фанаты оценили этот поступок, когда спортсмен что-то делает по-своему, потому что это ему действительно нравится, несмотря на штрафы и правила. Это прибавило еще больше популярности кроссовкам.

Спустя какое-то время, когда Майкл Джордан ушёл на пенсию, бренд Jordan переживал не самые лучшие времена еще и потому что Nike не сильно-то и развивали его, так как модели все ещё стабильно покупали. В 2017 курс был взят на коллаборации с другими брендами и известными личностями.

Яркий пример этого сотрудничества — Jordan I Retro High Off-White. Модель создана с известным, ныне покойным модельером Вирджилом Абло

Даже создатель компании Tesla — Илон Маск засветился в паре кастомных Jordan I из кожи черного питона.

Благодаря многочисленным коллаборациями и масштабной рекламной компании уже к 2018 бренд снова обрёл свою популярность. В прошлом году бренд Jordan заработал 4.7 миллиарда долларов, а MJ лично 150 миллионов комиссионных отчислений. Согласно отчётам, если сложить всю одежду других брендов, которую продают звёзды NBA, то только кроссовок Jordan продаётся больше их вместе взятых.

Конечно, кроссовки Jordan можно приобретси и в наших магазинах SNEAKER BAR, а также заказать в интернет-магазине.