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McDonald’s Corporation

Golden Arches logo used since 2006
Headquarters in Chicago, Illinois
Type	Public company
Traded as	NYSE: MCD DJIA component S&P 100 component S&P 500 component
ISIN	US5801351017
Industry	Fast food restaurants, real estate[1][2]
Founded	May 15, 1940; 82 years ago in San Bernardino, California
Founders	Richard McDonald Maurice McDonald Ray Kroc
Headquarters	Chicago, Illinois , U.S.[3]
Number of locations	40,031 restaurants (2021)[4]
Area served	Worldwide (119+ countries)
Key people	Enrique Hernandez Jr. (chairman)[5] Chris Kempczinski (president & CEO)
Products	Hamburgers chicken french fries soft drinks soft serves milkshakes salads desserts hotcake coffee breakfast wraps
Revenue	US$23.223 billion (2021)[4]
Operating income	US$10.356 billion (2021)[4]
Net income	US$7.545 billion (2021)[4]
Total assets	US$53.854 billion (2021)[4]
Total equity	−US$4.601 billion (2021)[4]
Number of employees	c. 200,000 (2021)[4]
Website	mcdonalds.com corporate.mcdonalds.com
Footnotes / references [6][7]

McDonald’s Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald’s had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018.^{[8][9][10][11]}

McDonald’s is the world’s largest restaurant chain by revenue,^[12] serving over 69 million customers daily in over 100 countries^[13] in more than 40,000 outlets as of 2021.^[14][15] McDonald’s is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and salads. Their most well-known licensed item on the menu would be their french fries with the Big Mac close behind.^[16] The McDonald’s Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to two reports published in 2018, McDonald’s is the world’s second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees).^[17][18] As of 2022, McDonald’s has the sixth-highest global brand valuation.^[19]

McDonald’s has been subject to criticism over the health effects of its products,^[20] its treatment of employees,^[21] and other business practices.

History

Siblings Richard and Maurice McDonald opened the first McDonald’s at 1398 North E Street at West 14th Street in San Bernardino, California (at 34°07′32″N 117°17′41″W / 34.1255°N 117.2946°W), on May 15, 1940. The brothers introduced the «Speedee Service System» in 1948, putting into expanded use the principles of the modern fast-food restaurant that their predecessor White Castle had put into practice more than two decades earlier.^[22][23] The original mascot of McDonald’s was a chef hat on top of a hamburger who was referred to as «Speedee».^[24] In 1962, the Golden Arches replaced Speedee as the universal mascot. The mascot, clown Ronald McDonald, was introduced in 1965. He appeared in advertising to target their audience of children.^[25]

On May 4, 1961, McDonald’s first filed for a U.S. trademark on the name «McDonald’s» with the description «Drive-In Restaurant Services», which continues to be renewed. By September 13, McDonald’s, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched «M» symbol. But before the double arches, McDonald’s used a single arch for the architecture of their buildings. Although the «Golden Arches» logo appeared in various forms, the present version was not used until November 18, 1968, when the company was granted a U.S. trademark.

The present corporation credits its founding to franchised businessman Ray Kroc on April 15, 1955.^[26] This was in fact the ninth opened McDonald’s restaurant overall, although this location was destroyed and rebuilt in 1984.^{[clarification needed]} Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry.^[27]

Kroc and the McDonald brothers fought for control of the business, as documented in Kroc’s autobiography. In 1961, he purchased the McDonald brothers’ equity in the company and began the company’s worldwide reach.^[28] The sale cost Kroc $2.7 million, a huge sum during that time.^[27] The San Bernardino restaurant was eventually torn down in 1971, and the site was sold to the Juan Pollo chain in 1998. This area serves as headquarters for the Juan Pollo chain, and a McDonald’s and Route 66 museum.^[29] With the expansion of McDonald’s into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has made it a frequent topic of public debates about obesity, corporate ethics, and consumer responsibility.

Products

McDonald’s predominantly sells hamburgers, various types of chicken, chicken sandwiches, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald’s offers salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald’s offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal.^[30] During March of each year, McDonald’s offers a Shamrock Shake to honor Saint Patrick’s Day.^[31]

In addition, the chain also sells some items within the United States on a regional bases; for example, the Hatch Green Chile Double Cheeseburger, which is topped with New Mexico green chile, is only available in the southwestern state of New Mexico.^[32][33]

Products are offered as either «dine-in» (where the customer opts to eat in the restaurant) or «take-out» (where the customer opts to take the food off the premises). «Dine-in» meals are provided on a plastic tray with a paper insert on the floor of the tray. «Take-out» meals are usually delivered with the contents enclosed in a distinctive McDonald’s-branded brown paper bag. In both cases, the individual items are wrapped or boxed as appropriate.

Since Steve Easterbrook became CEO of the company, McDonald’s has streamlined the menu which in the United States contained nearly 200 items. The company has looked to introduce healthier options, and removed high-fructose corn syrup from hamburger buns. The company has removed artificial preservatives from Chicken McNuggets,^[34] replacing chicken skin, safflower oil and citric acid found in Chicken McNuggets with pea starch, rice starch and powdered lemon juice.^[35]

In September 2018, McDonald’s USA announced that they no longer use artificial preservatives, flavors and colors entirely from seven classic burgers sold in the U.S., including the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder with Cheese, double Quarter Pounder with Cheese and the Big Mac.^[36][37] Nevertheless, the pickles will still be made with an artificial preservative, although customers can choose to opt out of getting pickles with their burgers.^[38][39]

In November 2020, McDonald’s announced McPlant, a plant-based burger, along with plans to develop additional meat alternative menu items that extend to chicken substitutes and breakfast sandwiches.^[40][41] This announcement came after the successful testing of Beyond Meat plant based meat substitutes.

McDonald’s Menu is customized to reflect consumer tastes in their respective countries. Restaurants in several countries, particularly in Asia, serve soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia, or Ebi (prawn) Burger in Singapore and Japan).

In Germany and some other Western European countries, McDonald’s sells beer. In New Zealand, McDonald’s sells meat pies, after local affiliate McDonald’s New Zealand partially relaunched the Georgie Pie fast food chain it bought out in 1996.^[42] In Greece, the signature hamburger, Big Mac, is changed by adding Tzatziki sauce and packaging in a pita.^[43]

In the United States and Canada, after limited trials on a regional basis, McDonald’s began offering in 2015^[44] and 2017,^[45] respectively, a partial breakfast menu during all hours its restaurants were open. All-day breakfast was phased out from menus at the start of the COVID-19 pandemic in 2020.^[46]

Restaurants

There are over 36,000 McDonald’s restaurants globally. Over a third of these (14,146 restaurants) are in the United States alone — the second highest number is in Japan with 2,975 restaurants, followed by China with 2,700. These three countries make up a majority of global McDonald’s stores.^[47]

Types of restaurants

Most standalone McDonald’s restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating.^[48] Drive-Thru, Auto-Mac, Pay and Drive, or «McDrive» as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined;^[48] it was first introduced in Sierra Vista, Arizona in 1975,^[49] following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield, Manchester in 1986.^[50]

In 1994, McDonald’s attempted Hearth Express, a prototype specializing in homestyle takeout meals. Among the fare offered were meatloaf, fried chicken, and baked ham. This experiment started with a single location in Darien, Illinois, but closed in only one year.^[51]

McDrive

In some countries, McDrive locations near highways offer no counter service or seating.^[52] In contrast, locations in high-density city neighborhoods often omit drive-through service.^[53] There are also a few locations, mostly in downtown districts, that offer a «Walk-Thru» service in place of Drive-Thru.^[54]

McCafé

McCafé is a café-style accompaniment to McDonald’s restaurants. The concept was created by McDonald’s Australia, starting with Melbourne in 1993.^[55] As of 2016, most McDonald’s in Australia have McCafés located within the existing McDonald’s restaurant. In Tasmania, there are McCafés in every restaurant, with the rest of the states quickly following suit.^[48] After upgrading to the new McCafé look and feel, some Australian restaurants have noticed up to a 60 percent increase in sales. At the end of 2003, there were over 600 McCafés worldwide.^{[citation needed]}

«Create Your Taste» restaurants

From 2015 to 2016, McDonald’s tried a new gourmet burger service and restaurant concept based on other gourmet restaurants such as Shake Shack and Grill’d. It was rolled out for the first time in Australia during the early months of 2015 and expanded to China, Hong Kong, Singapore, Arabia and New Zealand, with ongoing trials in the US market. In dedicated «Create Your Taste» (CYT) kiosks, customers could choose all ingredients including type of bun and meat along with optional extras. CYT food was served to the table on wooden boards, fries in wire baskets, and salads in china bowls with metal cutlery at a higher price. In November 2016, Create Your Taste was replaced by a «Signature Crafted Recipes» program designed to be more efficient and less expensive.^[56]

Other

Some locations are connected to gas stations and convenience stores,^[57] while others called McExpress have limited seating or menu or may be located in a shopping mall. Other McDonald’s are located in Walmart stores. McStop is a location targeted at truckers and travelers which may have services found at truck stops.^[58]

In the United Kingdom, McDonald’s restaurants can be found in service stations, petrol stations, McDrive Thru, Asda Superstores and Supercenters, shopping centres, retail parks and high street restaurants. One McDonald’s Drive-Thru in Crawley is located in the car park of a Sainsbury’s store. Other McDonald’s locations named ‘McExpress’ or ‘McDonald’s & Go’ have limited seating and can be found more commonly in railway stations and airports.

In Sweden, Happy Meal containers can be used as goggles,^[59] with the game Slope Stars.^[59] In the Netherlands, McDonald’s has introduced McTrax that doubles as a recording studio; it reacts to touch.^[59] They can create their own beats with a synth and tweak sounds with special effects.^[59]

On the river Elbe in Hamburg, Germany is the world’s only McBoat, a float through service (similar to drive through) for people on the river.^[60][61]

Special diet

This section needs expansion with: Details of other McDonald’s restaurants where special dietary requirements are catered for. You can help by adding to it. (November 2015)

The first kosher McDonald’s was established in 1997 at the Abasto de Buenos Aires mall in Buenos Aires, Argentina. There are many kosher branches in Israel.^[62][63]

PlayPlaces

McDonald’s playgrounds are called McDonald’s PlayPlace. Some McDonald’s in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the US, with many more being constructed soon after.^{[citation needed]}

McDonald’s Next

McDonald’s Next use open-concept design and offer «Create Your Taste» digital ordering. The concept store also offers free mobile device charging and table service after 6:00 pm. The first store opened in Hong Kong in December 2015.^[64]

2006 redesign

In 2006, McDonald’s introduced its «Forever Young» brand by redesigning all of its restaurants, the first major redesign since the 1970s.^[65][66] It resembles a coffee shop, with wooden tables, faux-leather chairs, and muted colors; the red was muted to terracotta, the yellow was shifted to golden for a more «sunny» look, and olive and sage green were added. The warmer look has less plastic and more brick and wood, with modern hanging lights for a softer glow. Many restaurants feature free Wi-Fi and flat-screen TVs. Other upgrades include double drive-thrus, flat roofs instead of the angled red roofs, and fiber glass instead of wood. Instead of the familiar golden arches, the restaurants feature «semi-swooshes» (half of a golden arch), similar to the Nike swoosh.^[67]

Smoking ban

McDonald’s began banning smoking in 1994 when it restricted customers from smoking within its 1,400 wholly owned restaurants.^[68]

COVID-19 pandemic

As a result of the COVID-19 pandemic, McDonald’s closed most seating and all play areas in its United States restaurants.^[69] It transitioned to drive-thru and curbside orders at locations and online food ordering delivery services.^[70] The re-opening of McDonald’s restaurants for drive-thru in the United Kingdom generated significant queues of traffic throughout the country.^{[71][72][73][74][75]} In July 2020, for the years’s second quarter, McDonald’s reported earnings of 66 cents per share. Compared to the same period of last year, it represented a fall of 68%.^[76]

Treatment of employees

Automation

Since the late 1990s, McDonald’s has attempted to replace employees with electronic kiosks which would perform actions such as taking orders and accepting money. In 1999, McDonald’s first tested «E-Clerks» in suburban Chicago, Illinois, and Wyoming, Michigan, with the devices being able to «save money on live staffers» and attracting larger purchase amounts than average employees.^[77]

In 2013, the University of Oxford estimated that in the succeeding decades, there was a 92% probability of food preparation and serving to become automated in fast food establishments.^[78] By 2016, McDonald’s «Create Your Taste» electronic kiosks were seen in some restaurants internationally where customers could custom order meals. As employees pushed for higher wages in the late-2010s, some believed that fast food companies such as McDonald’s would use the devices to cut costs for employing individuals.^[79]

In September 2019, McDonald’s purchased an AI-based start-up Apprente for replacing human servers with voice-based technology in its US drive-throughs.^[80]

Wages

On August 5, 2013, The Guardian revealed that 90 percent of McDonald’s UK workforce are on zero-hour contracts, making it possibly the largest such private sector employer in the country.^[81] In April 2017, due to employee strikes, they gave all employees the option of fixed contracts instead.^[82] A study released by Fast Food Forward conducted by Anzalone Liszt Grove Research showed that approximately 84 percent of all fast food employees working in New York City in April 2013 had been paid less than their legal wages by their employers.^[83]

From 2007 to 2011, fast food workers in the U.S. drew an average of $7 billion of public assistance annually resulting from receiving low wages.^[84] The McResource website advised employees to break their food into smaller pieces to feel fuller, seek refunds for unopened holiday purchases, sell possessions online for quick cash, and to «quit complaining» as «stress hormone levels rise by 15 percent after ten minutes of complaining.»^[85] In December 2013, McDonald’s shut down the McResource website amidst negative publicity and criticism. McDonald’s plans to continue an internal telephone help line through which its employees can obtain advice on work and life problems.^[86]

Liberal think tank the Roosevelt Institute accuses some McDonald’s restaurants of actually paying less than the minimum wage to entry positions due to «rampant» wage theft.^[87] In South Korea, McDonald’s pays part-time employees $5.50 an hour and is accused of paying less with arbitrary schedule adjustments and pay delays.^[88] In late 2015, data collected anonymously by Glassdoor suggests that McDonald’s in the United States pays entry-level employees between $7.25 an hour and $11 an hour, with an average of $8.69 an hour. Shift managers get paid an average of $10.34 an hour. Assistant managers get paid an average of $11.57 an hour.^[89] McDonald’s CEO, Steve Easterbrook, earns an annual salary of $1,100,000.^[90] His total compensation for 2017 was $21,761,052.^[91]

Strikes

McDonald’s workers have on occasions decided to strike over pay, with most of the employees on strike seeking to be paid $15.00.^[92] When interviewed about the strikes occurring, former McDonald’s CEO Ed Rensi stated: «It’s cheaper to buy a $35,000 robotic arm than it is to hire an employee who’s inefficient making $15 an hour bagging french fries» with Rensi explaining that increasing employee wages could possibly take away from entry-level jobs.^[93] However, according to Easterbrook, increasing wages and benefits for workers saw a 6% increase in customer satisfaction when comparing 2015’s first quarter data to the first quarter of 2016, with greater returns seen as a result.^[93]

In September 2017, two British McDonald’s stores agreed to a strike over zero-hours contracts for staff. Picket lines were formed around the two stores in Crayford and Cambridge. The strike was supported by the Leader of the Opposition Jeremy Corbyn.^[94][95]

Occupation

Workers at the McDonald’s franchise at Saint-Barthélémy, Marseille, occupied the restaurant, in protest against its planned closure. Employing 77 people, the restaurant is the second-biggest private sector employer in Saint-Barthélémy, which has an unemployment rate of 30 percent.^[96] Lawyers for Kamel Guemari, a shop steward at the franchise, claimed an attempt was made to kill him when a car drove at him in the restaurant car park.^[97][98]

Working conditions

In March 2015, McDonald’s workers in 19 U.S. cities filed 28 health and safety complaints with the U.S. Occupational Safety and Health Administration which allege that low staffing, lack of protective gear, poor training and pressure to work fast has resulted in injuries. The complaints allege that, because of a lack of first aid supplies, workers were told by management to treat burn injuries with condiments such as mayonnaise and mustard.^[99] The Fight for $15 labor organization aided the workers in filing the complaints.^[100]

Animal welfare standards

In 2015, McDonald’s pledged to stop using eggs from battery cage facilities by 2025. Since McDonald’s purchases over 2 billion eggs per year or 4 percent of eggs produced in the United States, the switch is expected to have a major impact on the egg industry and is part of a general trend toward cage-free eggs driven by consumer concern over the harsh living conditions of hens.^[101][102] The aviary systems from which the new eggs will be sourced are troubled by much higher mortality rates, as well as introducing environmental and worker safety problems.^[103] The high hen mortality rate, which is more than double that of battery cage systems, will require new research to mitigate. The facilities have higher ammonia levels due to faeces being kicked up into the air. Producers raised concerns about the production cost, which is expected to increase by 36 percent.^[104]

McDonald’s continues to source pork from facilities that use gestation crates, and in 2012 pledged to phase them out.^{[105][106][needs update]}

Corporate overview

Facts and figures

McDonald’s restaurants are in 120 countries and territories and serve 68 million customers each day.^[108][109] McDonald’s operates 37,855 restaurants worldwide, employing more than 210,000 people as of the end of 2018.^{[14][15][108]} There are a total of 2,770 company-owned locations and 35,085 franchised locations, which includes 21,685 locations franchised to conventional franchisees, 7,225 locations licensed to developmental licensees, and 6,175 locations licensed to foreign affiliates.^[14][15]

Focusing on its core brand, McDonald’s began divesting itself of other chains it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonald’s fully divested from Chipotle through a stock exchange.^[110][111] Until December 2003, it owned Donatos Pizza, and it owned a small share of Aroma Café, from 1999 to 2001. On August 27, 2007, McDonald’s sold Boston Market to Sun Capital Partners.^[112]

McDonald’s has increased shareholder dividends for 25 consecutive years,^[113] making it one of the S&P 500 Dividend Aristocrats.^[114][115] The company is ranked 131st on the Fortune 500 of the largest United States corporations by revenue.^[116] In October 2012, its monthly sales fell for the first time in nine years.^[117] In 2014, its quarterly sales fell for the first time in seventeen years, when its sales dropped for the entirety of 1997.^[118]

In the United States, it is reported that drive-throughs account for 70 percent of sales.^[119][120] McDonald’s closed down 184 restaurants in the United States in 2015, which was 59 more than what they planned to open.^[121][122] This move was the first time McDonald’s had a net decrease in the number of locations in the United States since 1970.^[122]

The McDonald’s on-demand delivery concept, which began in 2017 with a partnership with Uber Eats and added DoorDash in 2019 (with select locations adding Grubhub in 2021), accounts for up to 3% of all business as of 2019.^[123]

The $100 billion in sales generated by McDonald’s company-owned and franchise restaurants in 2019 accounts for almost 4% of the estimated $2.5 trillion global restaurant industry.^[124]

Finance

For the fiscal year 2018, McDonald’s reported earnings of US$5.9 billion, with an annual revenue of US$21.0 billion, a decrease of 7.9% over the previous fiscal cycle. McDonald’s shares traded at over $145 per share, and its market capitalization was valued at over US$134.5 billion in September 2018.

Year	Revenue in million US$	Net income in million US$	Total assets in million US$	Price per share in USD$	Locations[125]	Employees	Ref.
2005	19,117	2,602	29,989	31.88			[126]
2006	20,895	3,544	28,975	36.79	31,046		[126]
2007	22,787	2,395	29,392	50.98	31.377		[126]
2008	23,522	4,313	28,462	58.06	31,967		[127]
2009	22,745	4,551	30,225	57.44	32,478	385,000	[128]
2010	24,075	4,946	31,975	70.91	32,737	400,000	[129]
2011	27,006	5,503	32,990	83.97	33,510	420,000	[130]
2012	27,567	5,465	35,387	92.53	34,480	440,000	[131]
2013	28,106	5,586	36,626	97.26	35,429	440,000	[132]
2014	27,441	4,758	34,227	96.38	36,258	420,000	[133]
2015	25,413	4,529	37,939	100.28	36,525	420,000	[134]
2016	24,622	4,687	31,024	120.14	36,899	375,000	[135]
2017	22,820	5,192	33,804	148.76	37,241	235,000	[136]
2018	21,025	5,924	32,811	166.06	37,855	210,000	[137]
2019	21,077	6,025	47,511	198.27	38,695	205,000	[138]
2020	19,208	4,731	52,627	200.89	39,198	200,000	[139]
2021	23,223	7,545	53,606	234.69	40,031	200,000	[140][4]

Business model

The company owns all the land on which its restaurants are situated, which is valued at an estimated $16 to $18 billion.^{[citation needed]} The company earns a significant portion of its revenue from rental payments from franchisees. These rent payments rose 26 percent, between 2010 and 2015, accounting for one-fifth of the company’s total revenue at the end of the period.^[141] In recent times, there have been calls to spin off the company’s U.S. holdings into a potential real estate investment trust, but the company announced at its investor conference on November 10, 2015, that this would not happen. CEO Steve Easterbrook discussed that pursuing the REIT option would pose too large a risk to the company’s business model.^[142]

The United Kingdom and Ireland business model is different from the U.S., in that fewer than 30 percent of restaurants are franchised, with the majority under the ownership of the company. McDonald’s trains its franchisees and management at Hamburger University located at its Chicago headquarters.^[143][144] In other countries, McDonald’s restaurants are operated by joint ventures of McDonald’s Corporation and other, local entities or governments.^[145]

According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the U.S. have at some time been employed by McDonald’s. Employees are encouraged by McDonald’s Corp. to maintain their health by singing along to their favorite songs in order to relieve stress, attending church services in order to have a lower blood pressure, and taking two vacations annually in order to reduce risk for myocardial infarction.^[146] Fast Food Nation states that McDonald’s is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. The selection of meats McDonald’s uses varies to some extent based on the culture of the host country.^[147]

In 2021, the company cut value meals and cheaper items from its menu as part of a focus on higher-priced items.^{[148][149][150][151]}

Headquarters

On June 13, 2016, McDonald’s confirmed plans to move its global headquarters to Chicago’s West Loop neighborhood in the Near West Side. The 608,000-square-foot structure opened on June 4, 2018, and was built on the former site of Harpo Productions (where The Oprah Winfrey Show and several other Harpo productions taped).^[8][9]

The McDonald’s former headquarters complex, McDonald’s Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook.^[152] McDonald’s moved into the Oak Brook facility from an office within the Chicago Loop in 1971.^[153]

Board of directors

As of February 2021, the board of directors had the following members:^[154]

• Enrique Hernandez Jr., non-executive chairman; president and CEO of Inter-Con Security
• Lloyd H. Dean, president and CEO of Dignity Health
• Chris Kempczinski, president and CEO of McDonald’s
• Robert A. Eckert, operating partner of Friedman Fleischer & Lowe
• Margo Georgiadis, CEO of Ancestry.com
• Richard H. Lenny, non-executive of Conagra Brands
• John J. Mulligan, executive vice president and COO of Target Corporation
• Sheila A. Penrose, non-executive chairman of Jones Lang LaSalle
• John W. Rogers Jr., chairman and CEO of Ariel Investments
• Miles D. White, chairman and CEO of Abbott Laboratories
• Andrew J. McKenna, chairman emeritus. Also chairman emeritus of Schwarz Supply Source
• Catherine M. Engelbert, commissioner of the Women’s National Basketball Association
• Paul S. Walsh, executive chairman of McLaren Group

On March 1, 2015, after being chief brand officer of McDonald’s and its former head in the UK and northern Europe, Steve Easterbrook became CEO, succeeding Don Thompson, who stepped down on January 28, 2015.^{[citation needed]}

In November 2019, McDonald’s board of directors voted to remove Easterbrook as CEO since he had violated corporate policies on personal conduct by entering into a relationship with a company employee.^[155] He was replaced as CEO by Chris Kempczinski, who had been president of McDonald’s USA.^[156]

In August 2022, McDonald’s announced significant changes to its board. It said that existing director Sheila Penrose, chair of JLL Inc., would retire and that Anthony Capuano, CEO of Marriott International, executive vice president and worldwide chairman of pharmaceuticals Jennifer Taubert of Johnson & Johnson, and Amy Weaver president and CFO of Salesforce would join. The changes were unrelated to an effort by activist investor Carl Icahn.^{[157][158][159]}

Global operations

McDonald’s has become emblematic of globalization, sometimes referred to as the «McDonaldization» of society. The Economist newspaper uses the «Big Mac Index»: the comparison of the cost of a Big Mac in various world currencies can be used to informally judge these currencies’ purchasing power parity. Switzerland has the most expensive Big Mac in the world as of July 2015, while the country with the least expensive Big Mac is India^[160][161] (albeit for a Maharaja Mac—the next cheapest Big Mac is Hong Kong).^[162] The northernmost McDonald’s restaurant in the world is located in Rovaniemi, Finland (after the restaurant in Murmansk, Russia was closed in 2022)^[163] and the southernmost in the world is located in Invercargill, New Zealand.^{[164][non-primary source needed]}

Thomas Friedman said that no country with a McDonald’s had gone to war with another;^[165][166] however, the «Golden Arches Theory of Conflict Prevention» is incorrect. Exceptions are the 1989 United States invasion of Panama, NATO’s bombing of Serbia in 1999, the 2006 Lebanon War, and the 2008 South Ossetia war. McDonald’s suspended operations in its corporate-owned stores in Crimea after Russia annexed the region in 2014.^[167] On August 20, 2014, as tensions between the United States and Russia strained over the Russian annexation of Crimea, and the resultant U.S. sanctions, the Russian government temporarily shut down four McDonald’s outlets in Moscow, citing sanitary concerns. The company has operated in Russia since 1990 and at August 2014 had 438 stores across the country.^[168] On August 23, 2014, Russian Deputy Prime Minister Arkady Dvorkovich ruled out any government move to ban McDonald’s and dismissed the notion that the temporary closures had anything to do with the sanctions.^[169]

Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East^[170] looked at the impact McDonald’s had on East Asia and Hong Kong, in particular. When it opened in Hong Kong in 1975, McDonald’s was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. McDonald’s has taken to partnering up with Sinopec, the second largest oil company in the People’s Republic of China, as it takes advantage of the country’s growing use of personal vehicles by opening numerous drive-thru restaurants.^[171] McDonald’s has opened a McDonald’s restaurant and McCafé on the underground premises of the French fine arts museum, The Louvre.^[172]

The company stated it would open vegetarian-only restaurants in India by mid-2013.^{[173][needs update]}

On January 9, 2017, 80% of the franchise rights in mainland China and in Hong Kong were sold for US$2.08 billion to a consortium of CITIC Limited (for 32%) and private equity funds managed by CITIC Capital (for 20%) and Carlyle (for 20%), which CITIC Limited and CITIC Capital would form a joint venture to own the stake.^[174]

On March 8, 2022, McDonald’s temporarily closed their 850 locations in Russia due to the invasion of Ukraine, but will continue to pay the salary for 62,000 employees. Approximately nine percent of global revenue and three percent of operating profit come from Russia and 100 locations in Ukraine.^{[175][176][177]}

On May 16, 2022, McDonald’s announced that the closures would become permanent and that it was selling all its 850 stores in Russia. Furthermore, 32 years after McDonald’s entered the Soviet market, the American giant wants its current business to be «de-Arched», the company plans to retain its trademarks in Russia, meaning the locations would no longer be allowed to use the McDonald’s name, logo, or menu. McDonald’s also said it would continue to pay its Russian employees until the sale is finalized. The company has more than 60,000 Russian employees.^{[178][179][180][181][182]}

On June 10, 2022, a Russian McDonald’s buyer announced a new logo as an attempt at rebranding. It featured one circle and two lines, which represented a burger and two french fries.^[183] The business was rebranded as Vkusno i tochka, which roughly translates to «Tasty – Period.»^{[184][185][186]}

McDonald’s is to reopen its stores in Ukraine after closing them in February in non-contested areas like Kyiv and Western Ukraine. During the closure McDonald’s has continued to pay its employees, number some 10,000. Originally some 109 restaurants, it is unclear how many will reopen.^[187]

On November 11, 2022, McDonald’s in Belarus announced that all 25 stores in 6 cities will rebrand and operate as Vkusno i tochka «in several weeks».^[188]

• McDonald’s restaurants

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Marketing and advertising

McDonald’s has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, and also sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games.^[189] Television has played a central role in the company’s advertising strategy.^[190] To date, McDonald’s has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions.^[191]

Children’s advertising

Celebrity endorsements

In 1992, basketball player Michael Jordan became the first celebrity to have a McDonald’s value meal named after him. The «McJordan», a Quarter Pounder with pickles, raw onion slices, bacon and barbecue sauce, was available at Chicago franchises.^[192]

In March 2014, a special «Sprite 6 Mix by LeBron James» flavor of Sprite featuring the flavors of lemon-lime, orange, and cherry, debuted just before the NBA playoffs.^[193] James’ endorsement of Sprite has also included the seasonal «cranberry» and «winter-spiced cranberry» editions of the beverage. James’ deal with Coca Cola and Sprite ended in 2020, with a new partnership with Pepsi and Mountain Dew launching in 2021.^[194]

In September 2020, McDonald’s partnered with rapper Travis Scott to release the «Travis Scott Meal», a Quarter Pounder with cheese, bacon, lettuce, pickles, ketchup and mustard; medium fries with barbecue sauce; and a Sprite, nationwide. Scott designed new uniforms for McDonald’s employees and released Cactus Jack merchandise using vintage visuals from the fast food chain’s history.^[195] The company followed up with the «J Balvin Meal», a Big Mac with no pickles; fries with ketchup; and an Oreo McFlurry, in a partnership with reggaeton singer J Balvin.^[196] LeBron James has been a spokesman for McDonald’s from 2003 to 2017^[197] while co-endorsing Coca Cola-Sprite since early in his career.^[198]

In 2021, McDonald’s partnered with Korean boy group BTS to release the «BTS Meal» in 50 countries around the world, starting on May 26 in select countries. The meal consists of a 10-piece Chicken McNuggets, medium fries, medium Coke, and for the first time in the United States, two spicy dipping sauces: Sweet Chili and Cajun.^[199]

Space exploration

McDonald’s and NASA explored an advertising agreement for a planned mission to the asteroid 449 Hamburga; however, the spacecraft was eventually cancelled.^[200]

McDonald’s entered the NASCAR Cup Series in 1977, sponsoring Richard Childress for one race. Between the years 1977 and 1986, McDonald’s would only sponsor a handful of races in a season. In 1993, McDonald’s became the full-time sponsor for the No. 27 Junior Johnson & Associates Ford, driven by Hut Stricklin. In 1994, Stricklin was replaced in the car by Jimmy Spencer, who would go on to win twice that season. The following season McDonald’s would move over to the No. 94 Bill Elliott Racing Ford, driven by team-owner Bill Elliott.^[202] McDonald’s stayed with Elliott until the 2001 season when they moved again, this time to the No. 96 PPI Motorsports Ford, driven by rookie Andy Houston. However, when the team failed to field a car for the entire season, McDonald’s became absent from NASCAR until 2004, when it joined Evernham Motorsports as a part-time sponsor for drivers Elliott, Kasey Kahne, Elliott Sadler, A. J. Allmendinger, and Reed Sorenson until 2010.

During the 2010 season, McDonald’s would enter its longest partnership with a team at Chip Ganassi Racing, sponsoring the No. 1 Chevrolet driven by Jamie McMurray until his final race in the 2019 Daytona 500.^[203][204] McDonald’s moved to CGR’s No. 42 of Kyle Larson, whom the company sponsored until his suspension in 2020,^[205] and also had a one-race partnership with Richard Petty Motorsports’ No. 43 Chevrolet driven by Bubba Wallace in 2019 and 2020.^[206][207] McDonald’s continued working with the No. 42 under new driver Ross Chastain in 2021 and also joined Wallace’s new team 23XI Racing as a «founding partner».^[208][209]

Sports awards and honors

McDonald’s is the title sponsor of the McDonald’s All-American Game, all-star basketball games played each year for top ranked amateur American and Canadian boys’ and girls’ high school basketball graduates.

Charity

McHappy Day

McHappy Day is an annual event at McDonald’s, during which a percentage of the day’s sales go to charity. It is the signature fundraising event for Ronald McDonald House Charities.^[210]

In 2007, it was celebrated in 17 countries: Argentina, Australia, Austria, Brazil, Canada, England, Finland, France, Guatemala, Hungary, Ireland, New Zealand, Norway, Sweden, Switzerland, the United States, and Uruguay.

According to the Australian McHappy Day website, McHappy Day raised $20.4 million in 2009. The goal for 2010 was $20.8 million.^[211]

McDonald’s Monopoly donation

In 1995, St. Jude Children’s Research Hospital received an anonymous letter postmarked in Dallas, Texas, containing a $1 million winning McDonald’s Monopoly game piece. McDonald’s officials came to the hospital, accompanied by a representative from the accounting firm Arthur Andersen, who examined the card under a jeweler’s eyepiece, handled it with plastic gloves, and verified it as a winner.^[212] Although game rules prohibited the transfer of prizes, McDonald’s waived the rule and made the annual $50,000 annuity payments for the full 20-year period through 2014, even after learning that the piece was sent by an individual involved in an embezzlement scheme intended to defraud McDonald’s.

McRefugee

McRefugees are poor people in Hong Kong, Japan, and China who use McDonald’s 24-hour restaurants as a temporary hostel.^[213]

Criticism

McDonald’s has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, and other business practices. In the late 1980s, Phil Sokolof, a millionaire businessman who had suffered a heart attack at the age of 43, took out full-page newspaper ads in New York, Chicago, and other large cities accusing McDonald’s menu of being a threat to American health, and asking them to stop using beef tallow to cook their french fries.^[214]

In 1990, activists from a small group known as London Greenpeace (no connection to the international group Greenpeace) distributed leaflets entitled What’s wrong with McDonald’s?, criticizing its environmental, health, and labor record. The corporation wrote to the group demanding they desist and apologize, and, when two of the activists refused to back down, sued them for libel leading to the «McLibel case», one of the longest cases in English civil law. A documentary film of the McLibel Trial has been shown in several countries.^[215]

In 2001, Eric Schlosser’s book Fast Food Nation included criticism of the business practices of McDonald’s, particularly with respect to its use of political influence and targeting advertisements to children.^[216] In 2002, vegetarian groups, largely Hindu and Buddhist, successfully sued McDonald’s for misrepresenting its french fries as vegetarian, when they contained beef broth.^[217]

Critical terms such as «McJob» and «McMansion» have been added to dictionaries.^{[218][219][220]}

Morgan Spurlock’s 2004 documentary film Super Size Me claimed that McDonald’s food was contributing to the increase of obesity in society and that the company was failing to provide nutritional information about its food for its customers. Six weeks after the film premiered, McDonald’s announced that it was eliminating the super size option, and was creating the adult Happy Meal.

Studies of litter have found that McDonald’s is one of the most littered brands worldwide. In 2012, a Keep Australia Beautiful study found that McDonald’s was the most littered brand in Queensland.^[221][222]

In response to public pressure, McDonald’s has sought to include more healthy choices in its menu, announcing in May 2008 that, in the United States and Canada, it has switched to using cooking oil that contains no trans fats for its french fries, and canola-based oil with corn and soy oils, for its baked items, pies and cookies, by end of 2018.^[223] The company introduced a new slogan to its recruitment posters: «Not bad for a McJob».^[224]

Since McDonald’s began receiving criticism for its environmental practices in the 1970s, it has significantly reduced its use of materials.^[225] In 1990, McDonald’s worked with the Environmental Defense Fund to stop using «clam shell»-shaped styrofoam food containers to store its food products.^[226]

Legal cases

McDonald’s has been involved in a number of lawsuits and other legal cases, most of which involved trademark disputes. The company has threatened many food businesses with legal action unless it drops the ‘Mc’ or ‘Mac’ from trading names.

European Union

In April 2017, Irish fast-food chain Supermac’s submitted a request to the European Union Property Office to cancel McDonald’s owned trademarks within the European Union, claiming that McDonald’s engaged in «trademark bullying; registering brand names… which are simply stored away in a war chest to use against future competitors», after the trademarks had prevented Supermac’s from expanding out of Ireland. The EUIPO ruled in Supermac’s favour, finding that McDonald’s «has not proven genuine use» of many trademarks, cancelling McDonald’s owned trademarks such as «Big Mac» and certain «Mc»-related trademarks within the European Union.^{[227][228][229]}

Burger King responded by «trolling» McDonald’s by giving their sandwiches names that included the words «Big Mac», that also mocked the original burger, which included, «Like a Big Mac But Juicier», «Like a Big Mac, But Actually Big» and «Big Mac-ish But Flame-Grilled of Course».^[230]

The McDonald’s group has had proceedings taken against it from the French Tax Authorities, with possible charges of criminal tax fraud. In July 2022, the group reached an agreement with the French judicial authorities to end criminal proceedings for tax fraud.^[231]

Malaysia

On September 8, 2009, McDonald’s Malaysian operations lost a lawsuit to prevent another restaurant calling itself McCurry. McDonald’s lost in an appeal to Malaysia’s highest court, the Federal Court.^[232] On December 29, 2016, McDonald’s Malaysia issued a statement that said only certified halal cakes are allowed inside its restaurants nationwide.^[233]

Australia

In April 2007, in Perth, Western Australia, McDonald’s pleaded guilty to five charges relating to the employment of children under 15 in one of its outlets and was fined A$8,000.^[234]

United Kingdom

The longest-running legal action of all time in the UK was the McLibel case against two defendants who criticized a number of aspects of the company. The trial lasted 10 years and called 130 witnesses. The European Court of Human Rights deemed that the unequal resources of the litigants breached the defendants rights to freedom of speech and biased the trial. The result was widely seen as a «PR disaster» for McDonald’s.^[235]

In the end of November 2013, controversy arose after the Rucka Rucka Ali song «Only 17», a parody of «Just a Dream» by Nelly, was accidentally played uncensored over the speakers at a McDonald’s restaurant in Wales.^[236][237] Subsequently, McDonald’s issued an apology to the offended customers.^[238] That same week, Rucka Rucka Ali responded to the controversy on his YouTube channel by jokingly demanding a personal apology from the restaurant.^[239]

United States

The 1994 court case Liebeck v. McDonald’s Restaurants examined a McDonald’s practice of serving coffee so hot that when spilled, it caused third degree burns requiring weeks of hospitalization and skin grafting surgery.^[240][241] The trial outcome was an award of $2.86 million (equivalent to $4.81 million in 2021)^[242] for the plaintiff, 81-year old Stella Liebeck.^[240][241] The amount was later reduced to $640,000 (equivalent to $1.1 million in 2021). In 2019, a McDonald’s employee, Jenna Ries, sued the restaurant chain over allowing sexual harassment in the work place and described the working environment as «toxic».^[243]

See also

• Arcos Dorados Holdings
• The Founder, a 2016 a biopic of Ray Kroc and the business history of McDonald’s
• International availability of McDonald’s products
• List of countries with McDonald’s restaurants
• List of hamburger restaurants
• List of largest employers
• List of fast food restaurant chains
• MaDonal, a restaurant in Iraq that copies many features of McDonald’s
• Maxime, McDuff & McDo, 2002 documentary film about the unionizing of a McDonald’s in Montreal
• Sundae Bloody Sundae (slogan), a public relations controversy in Portugal
• McMillions, a 2020 HBO documentary miniseries about the McDonald’s Monopoly promotion scam that occurred between 1989 and 2001

References

Further reading

• Ashenfelter, Orley, and Štěpán Jurajda. «Minimum Wages, Wages, and Price Pass-Through: The Case of McDonald’s Restaurants.» Journal of Labor Economics 40.S1 (2022): S179-S201. abstract
• Bryman, Alan. «McDonald’s as a Disneyized institution: Global implications.» American Behavioral Scientist 47.2 (2003): 154–167. online
• Derdak, Thomas and Jay P. Pederson, ed. (2004). «McDonald’s». International directory of company histories (3rd ed.). St. James Press. pp. 108–9. ISBN 978-1-55862-512-9.
• Eckhardt, Giana M., and Michael J. Houston. «Cultural paradoxes reflected in brand meaning: McDonald’s in Shanghai, China.» Journal of International Marketing 10.2 (2002): 68-82 online.
• Evans, Stephen (April 20, 2004). «McDonald’s: The journey to health». BBC News. Retrieved June 30, 2016.
• Horovitz, Bruce (May 8, 2014). «McDonald’s testing seasoned fries». USA Today. Retrieved June 30, 2016.
• Kincheloe, Joe. «The complex politics of McDonald’s and the new childhood: Colonizing kidworld.» International Critical Childhood Policy Studies Journal 4.1 (2011): 1-46. online
• Kincheloe, Joe L. The sign of the burger: McDonald’s and the culture of power (Temple University Press, 2002).
• Kottak, Conrad P. «Rituals at McDonald’s.» Journal of American culture 1.2 (1978): 370-376 online^{[dead link]}.
• Kroc, Ray. Grinding It Out: The Making of McDonald’s, 1977 ISBN 0809282593 a primary source
• Langert, Bob. The battle to do good: Inside McDonald’s sustainability journey (2019).
• Livesey, Sharon M. «McDonald’s and the Environmental Defense Fund: A case study of a green alliance.» Journal of Business Communication (1973) 36.1 (1999): 5-39.
• Love, John F. McDonald’s: Behind The Arches (1995). online
• Napoli, Lisa. Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Away 2016 ISBN 1101984953.
• Ram, Uri. «Glocommodification: How the global consumes the local—McDonald’s in Israel.» Current Sociology 52.1 (2004): 11–31. online
• Royle, Tony. Working for McDonald’s in Europe: the unequal struggle (Routledge, 2004).
• Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal by 2001 ISBN 0395977894.
• Smith, Andrew F. ed. Encyclopedia of Junk Food and Fast Food (2006)
• Tien, Nguyen Hoang. «Customization and Standardization of the Business Strategy of Foreign Enterprises in Vietnam–the McDonald’s Case and the Fast Food Sector» International journal of research in marketing management and sales 1.2 (2019): 44–50. online
• Vignali, Claudio. «McDonald’s: ‘think global, act local’–the marketing mix.» British food journal (2001) online^{[dead link]}.
• Watson, James L., ed. Golden arches east: McDonald’s in East Asia (Stanford University Press, 2006) excerpt

External links

• Official website
• Corporate website
• Business data for McDonald’s:
  • Google
  • SEC filings
  • Yahoo!

На основании Вашего запроса эти примеры могут содержать грубую лексику.

На основании Вашего запроса эти примеры могут содержать разговорную лексику.

McDonalds

McDonald’s

MacDonald’s

fast-food chain

Если вы едите 0.0001 грамм быстрого питания mcdonald’s каждый день, и ничего другого, вы будете терять вес.

If you eat 0.0001 grams of McDonald’s fast food every day, and nothing else, you will lose weight.

В 2012 году mcdonald’s вложила в оценку только 42 миллиона долларов на рекламу для счастливой еды.

In the year 2012 McDonald’s spent $42 Million dollars on happy meal advertising.

В 2012 году mcdonald’s вложила в оценку только 42 миллиона долларов на рекламу для счастливой еды.

In 2011, McDonald’s spent about $95 million to advertise Happy Meals.

ЕС расследует налоговые соглашения mcdonald’s в Люксембурге

EU to investigate McDonald’s tax deals with Luxembourg

Дрост отметил, что инициатива Science Based Targets, которая установила цели сокращения загрязнения для таких компаний, как mcdonald’s, General Mills и CVS Health, также заслуживает наивысшее признание.

The Science Based Targets initiative, which has set pollution-cutting goals for companies such as McDonald’s, General Mills, and CVS Health, deserved high praise, Drost said.

Влияние McDonald’s на наш образ жизни сложно переоценить.

The impact of McDonald’s on the way we live today is hard to overstate.

Исторически McDonald’s был красным брендом с добавлением жёлтого.

Historically, McDonald’s has been a red brand with a touch of yellow.

Роспотребнадзор обещает продолжать проверки ресторанов McDonald’s.

The consumer watchdog said inspections would continue in other McDonald’s restaurants.

Пресс-служба McDonald’s отказалась комментировать деятельность конкурента.

McDonald’s press service declined to comment on its competitor’s plans.

Акции McDonald’s находятся у исторического максимума.

Удивительно, но в этой стране нет McDonald’s.

In fact, the country does not have a McDonald’s.

Финансовая состоятельность предпринимателя — не единственное требование McDonald’s.

Franchising is not the only business model of McDonald’s.

Компания уже много лет сотрудничает с McDonald’s.

They worked together for many years at McDonald’s.

Эта структура позволяет McDonald’s генерировать значительные уровни денежных потоков.

This structure enables McDonald’s to generate significant levels of cash flow.

Сегодня я сделал остановку в McDonald’s после работы.

Today I made a quick stop at McDonald’s after work.

Как и все современные корпорации, McDonald’s управляет производством в разных частях мира.

As do all modern corporations, McDonald’s manages production in different parts of the world.

Вы также можете воспользоваться туалетом McDonald’s, это бесплатно.

You may also use the toilet from McDonald’s, it is free.

В результате в 2015 году 700 ресторанов McDonald’s стали убыточными.

As a result, in 2015,700 McDonald’s restaurants have become unprofitable.

Кроме того, компания настроена на позитивный диалог с сетью McDonald’s.

In addition, the company expects a positive dialogue with the McDonald’s network.

Это больше, чем заведений других известных сетей, включая McDonald’s.

This is more than the establishments of other well-known networks, including McDonald’s.

Ничего не найдено для этого значения.

Результатов: 4844. Точных совпадений: 4844. Затраченное время: 60 мс

Documents

Корпоративные решения

Спряжение

Синонимы

Корректор

Справка и о нас

Индекс слова: 1-300, 301-600, 601-900

Индекс выражения: 1-400, 401-800, 801-1200

Индекс фразы: 1-400, 401-800, 801-1200

Большинством американцев рестораны быстрого питания «Макдональдс» воспринимаются как обычные забегаловки, где можно дешево, а главное, быстро перекусить. Однако для многих жителей постсоветского пространства заведения эти продолжают оставаться экзотикой вопреки тому, что они более 25 лет назад пришли на отечественный рынок. Несмотря на столь долгое «сотрудничество», некоторые и сегодня толком не знают, как пишется «МакДональдс» по-английски. Давайте исправим это досадное недоразумение и узнаем не только как это делается правильно, но и рассмотрим этимологию изучаемого слова.

Что такое «МакДональдс»

Прежде чем рассмотреть, как будет «МакДональдс» на английском, стоит узнать лексическое значение данного термина.

Это существительное — название одной из наиболее известных в мире сетей ресторанов быстрого питания. Несмотря на то что почти вся пища, предлагаемая в этих заведениях, заведомо вредна для организма человека из-за использования ароматизаторов, вкусовых добавок и красителей, она отличается особо приятным вкусом и запахом. А активная маркетинговая кампания, проводимая владельцами сети уже несколько десятилетий, позволяет «МакДональдсу» оставаться одним из лидеров в сфере общественного питания, несмотря на конкуренцию.

Этимология названия сети «МакДональдс»

Название этого бренда было образовано от фамилии его основателей – братьев Мака и Ричарда МакДональдов. В переводе с языка оригинала слово «МакДональдс» (как пишется — рассмотрено в последнем пункте) можно перевести как «МакДональдсов» (родительный падеж). В данном случае название намекает на то, что фирма является собственностью людей или человека с такой фамилией.

Рассматривая вопрос о том, как пишется «МакДональдс» по-английски, стоит обратить внимание на особенности записи этого существительного в русском языке.

Сегодня распространено два варианта: с «ь» и без него. Причем оба являются допустимыми. Если зайти на официальный сайт компании в Российской Федерации, там будет указано название данного бренда как «МакДоналдс», что соответствует его английскому написанию.

При этом среди русскоязычного населения распространен и вариант с «ь», хотя это и противоречит оригинальному написанию и произношению этого термина.

Объясняется это тем, что для славянских языков не характерно сочетание нескольких согласных букв подряд, как здесь — «лдс».

В связи с этим в заимствованных терминах, содержащих их, соотечественники пытаются вставить собственные гласные или поменять уже имеющиеся (например, как в словах «скрупулезный» или «дуршлаг»). Иногда они просто добавляют мягкий знак, как в случае с названием «МакДональдс».

Что у шотландцев значит фамилия МакДональд

Узнав историю появления названия изучаемого бренда, неплохо бы выяснить, что в оригинале значит сама фамилия братьев-основателей.

Как и большинство собственных имен, начинающихся с Мак, эта также принадлежит шотландцам. В их традиции такое начало – это указание на отца владельца фамилии. Иными словами, МакДональд означает «сын Дональда».

По официальным данным, эту фамилию первыми начали использовать в XVII в. шотландские поселенцы в провинции Ольстер. Некоторые ученые полагают, что это слово – это англизация гаэльского прозвища MacDomhnall.

Происхождение термина из гаэльского – подтвержденный факт, точно так же, как и значение слова «МакДональд» в нем. В переводе оно означает «правитель мира». А если учесть, что сеть ресторанов с таким названием является крупнейшей в мире в своей сфере, можно считать такой перевод – пророческим.

Немного об истории этой сети ресторанов быстрого питания

Рассматривая значение и способ написания названия данной сети фастфуда, стоит окунуться немного в ее историю. Начинает свой отсчет она с 1940 г., когда шотландские эмигранты братья МакДональды основали свой первый ресторан быстрого питания в калифорнийском городке Сан-Бернардино.

Их затея оказалась весьма успешной, и уже через 8 лет их забегаловка, несмотря на скромные размеры, стала приносить отличный доход. Кроме того, именно эти предприимчивые ребята продумали и четко сформулировали основные постулаты идеологии фастфуда, которыми активно пользуются все их коллеги и по сей день.

Через 12 лет после открытия МакДональды познакомились с пятидесятилетним коммивояжером чешского происхождения Реймондом Кроком. Именно он, увидев потенциал сферы быстрого питания, выкупил у братьев права на открытие одноименных ресторанов по всей Америке.

Благодаря ловкости и дальновидности этого человека менее чем через десятилетие сеть его ресторанов стала одной из самых богатых и распространенных в стране. Это позволило Кроку выкупить у братьев-основателей все права на бренд и развивать его в международных масштабах.

Как пишется «МакДональдс» по-английски

Рассмотрев значение, перевод и историю появления рассматриваемого термина, стоит узнать о главном. Итак, как пишется «МакДональдс» по-английски?

Единственно правильный вариант можно увидеть на расширенном логотипе компании: McDonald’s.

Как уже было сказано выше, буква ’s на конце информирует не о множественном числе МакДональдов-основателей, а о том, что сеть ресторанов принадлежит именно им.

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Mcdonalds

существительное

Контексты

According to the January 2015 edition of The Economist’s Big Mac index, which uses the price of the McDonalds staple in various countries as a measure of purchasing power parity, the euro is already undervalued compared to the US dollar, while in July, the index showed that it was overvalued.
Согласно «индексу Биг-Мака» из январского номера журнала The Economist, который использует цену этого блюда ресторана «Макдоналдс» в разных странах для определения паритета покупательной способности, евро уже недооценен по сравнению с американским долларом, хотя в июле этот индекс показывал, что евро переоценен.

Did you serve me at the McDonalds in Winchester Service Station?
Ты обслуживал меня в Макдональдсе на заправке в Винчестере?

But this does not mean that Asia will be homogenized, like a McDonalds‘ franchise.
Но это не значит, что Азия будет гомогенизирована, как права МакДональдса.

He kept talking about McDonalds and hamburgers, and none of it made any sense to us.
«Он говорил и говорил о МакДональдсе и гамбургерах, и мы ничего не могли понять.

But, the fact is, in fact, that probably Hollywood and MTV and McDonalds have done more for American soft power around the world than any specifically government activity.
Но, возможно, на самом деле Голливуд, MTV и МакДональдс больше сделали во всём мире для развития американской мягкой мощи, чем любая чисто правительственная деятельность.

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mcdonalds — перевод на русский

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