 |
|
|
Native name |
株式会社資生堂 |
|---|---|
|
Romanized name |
Kabushiki-gaisha Shiseidō |
| Type | Public (K.K.) |
|
Traded as |
TYO: 4911 TOPIX Large 70 Component |
| ISIN | JP3351600006 |
| Industry | Consumer goods |
| Founded | 1872; 151 years ago |
| Headquarters |
Global: Chūō, Tokyo, Japan |
|
Area served |
Worldwide |
|
Key people |
Masahiko Uotani (President and CEO)[1] |
| Products |
|
| Revenue |  ¥920,888 million (2020)[2] |
|
Net income |
¥−11,660 million (2020)[2] |
|
Number of employees |
46,000 (2021)[3] |
| Subsidiaries | List of subsidiaries |
| Website | corp.shiseido.com |
Shiseido Collagen 3 types
Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki-gaisha Shiseidō, pronounced [ɕiseꜜːdoː]) is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022.[4][5] It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world.[6] In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange.
Company History[edit]
Founding[edit]
Arinobu Fukuhara, former head pharmacist to the Imperial Japanese Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlor restaurant business, and eventually led to the introduction of ice cream in Japan. The name Shiseido derives from a Chinese expression meaning «praise the virtues of the earth which nurtures new life and brings forth significant values».[7][8][9]
Arinobu passed on his company to his son, Shinzo Fukuhara, who became the company’s second president in 1913. After Shinzo’s experience traveling to Europe and the United States, he became interested in advertising as a large selling point for Shiseido which lead him to dedicate extensive resources to the company’s design, much of which can be seen from product packaging and magazines from this time.[10]
Expansion[edit]
In 1917, Shiseido introduced Rainbow Face Powder. This was a face powder with seven colors in a period when white face powders were the norm in Japan.[11] In 1923, the company began expanding its store-base; it now[timeframe?] has approximately 25,000 outlets. A joint-stock company was formed in 1927.[citation needed]In 2017, Shiseido acquired AI and AR developer Giran to get ahead in the tech space. Shisheido plans to use Giaran’s beauty simulation technology to boost its digital sales.[12][13]
Early 20th Century[edit]
In 1916, Shiseido transitioned from using historical images of Japanese female beauty to more Western ideals of beauty. The more contemporary images showed women with hair swept up rather than cascading back and incorporated trendy art nouveau style block scripts.[10] This shift in imagery coincided with increasing Western influence in Japan, allowing Shiseido to capitalize on this cultural change.[10]
The Ginza district burned during the Kanto Earthquake of 1923. This incident and the great depression in the 1930s caused a decrease in sales of Shiseido. Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System. Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. In 1932, the representative Shiseido brand of top class cosmetic products of the time, De Luxe, was born. Following the outbreak of World War II, the De Luxe brand was considered an extravagance and production ceased.[14] However, it was re-launched in 1951 when the economy began to recover. Shiseido started to expand its cosmetics markets to the international market in the 1950s to 1980s.
Reformation[edit]
In 2021, Shiseido sold its personal care business to a company held by British equity firm CVC Capital Partners, Shiseido also transferred all of its domestic personal care businesses to its Fine Today Shiseido subsidiary and was sold to CVC after the completion in July 2021.
World War II[edit]
Luxury Ordinances[edit]
A major concern in Japan during the Second World War was wasteful consumption of luxury products. This led to the imposition of luxury ordinances against goods explicitly tailored to luxury consumption. Due to these concerns, Shiseido emphasized the health benefits, high quality (leading to a maximization of efficacy) and patriotic national production of their cosmetic products. Since Shiseido did not want to tarnish their deluxe brand image their designs and advertisements continued to incorporate highly stylized luxurious motifs. Despite an adherence to these motifs, Shiseido advertisements explicitly emphasized the utilitarian aspects of their products over their luxury, for instance toothpaste was endorsed for keeping teeth and gums healthy (rather than for making them beautifully white).[10]
Company magazines[edit]
The company began publishing company magazines in 1924 with Shiseido Monthly (Shiseido Geppo), which contained product advertisements and advice about cosmetics and fashion. Shiseido Monthly was replaced in 1933 with The Shiseido Graph (Shiseido Gurafu), and then renamed to Hanatsubaki in 1937.[15] Shiseido Monthly and The Shiseido Graph featured photographs by Shinzo Fukuhara, the company’s second president and a well-known photographer.[10]
Shiseido’s public relations magazines are aimed at “inspiring a life of beauty and culture,” following the company’s stated corporate ideal.[15]
International expansion[edit]
In 1957, Shiseido began sales in Taiwan, closely followed by Singapore and Hong Kong. In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America. European sales began with Italy in 1968 and Oceania with New Zealand in 1971.[16]
In 1985, Shiseido was the first company to produce sodium hyaluronate (hyaluronic acid/hyaluronan) from non-animal origin sources.[17]
Finances and operations[edit]
In the first quarter of 2013, Shiseido made a profit of ¥2.66 billion (US$26.87 million) on sales of ¥162.36bn (US$1.64bn).[18] On 15 July 2013, Shiseido announced it was opening a wholly owned subsidiary in India.[19] On 20 February 2014, Shiseido agreed to sell its Carita and Decléor brands to L’Oréal for €227.5M (US$312.93M). This sale resulted in Shiseido showing profits despite running into losses.[20]
Subsidiaries[edit]
A partial list of Shiseido’s wholly owned brands and subsidiaries, as well as exclusive licensing agreements.[21]
Prestige division[edit]
- BAUM
- BENEFIQUE
- Clé de Peau Beauté
- Dolce & Gabbana Beauty
- Drunk Elephant
- EFFECTIM
- IPSA
- ISSEY MIYAKE
- NARS
- narciso rodriguez
- Serge Lutens
- Shiseido
- SIDEKICK
- THE GINZA
- Tory Burch
- Ulé
Cosmetics division[edit]
- ANESSA
- AQUA LABEL
- AUPRES
- d program
- ELIXIR
- GRACY
- HAKU
- INTEGRATE
- MAJOLICA MAJORCA
- MAQuillAGE
- PRIOR
- REVITAL
- URARA
Acquisitions[edit]
On January 18, 2017 Shiseido acquired digital tech company MatchCo.[22] To supplement MatchCo., Shiseido later acquired Giaran Inc., a data driven company, in November, 2017.[23]
In January 2018, the company acquired all of the assets of Olivo Laboratories.[24]
Make-up[edit]
Shiseido produces a line of cosmetics simply called «The Makeup» that provide a full range of products including: lip products, powder eye shadows, eye liner pencils, mascara, fluid and compact foundations, concealers, and powder blushes. Their hydro powder eye shadows which have a creamy texture are among Allure magazine’s top beauty picks.[25]
Shiseido stepped into the world of cosmetics with the introduction of Eudermine in 1897, and established the Cosmetics Division and a store selling cosmetics in 1916. With the birth of new cosmetics, the definition of makeup started to alter in the 1920s. The cosmetics were not used exclusively by women. Men started to use makeup to rebuild their image. Shiseido’s scented hair tonics were among their most popular early cosmetics for both men and women, fueled by a reaction to Western distaste for less fragrant traditional hair oil products.[10] Shiseido also began to produce floral perfumes which contributed to the brand’s «De Luxe» and «rich” aesthetic.[10]
Meanwhile, modern beauty methods became a popular beauty topic in advertisements, newspaper columns and magazines in the late 1920s to early 1930s. At that time, cosmetic consumers focused on the selection of the makeup and their uses. The single makeup method of painting the face white was considered outdated.[26] The beauty consumers liked to apply up to seven different colors of face powder including ‘’ white, yellow, flesh, rose, peony, green and purple’’ to match their skin tone.[27] In order to explore more potential consumers, Shiseido trained beauty advisers, who demonstrated and illustrated the uses of the cosmetics on the on-site demonstration briefing.
Animal testing[edit]
In 2017, Shiseido’s subsidiary company, NARS Cosmetics, announced it was going to start testing their products on animals. In defense of its decision, the company stated «We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. Nars does not test on animals or ask others to do so on our behalf, except where required by law».[28]
Notes[edit]
- ^ Weil, Jennifer (24 December 2013). «Shiseido Names New President and CEO». WWD. Retrieved 26 December 2013.
- ^ a b https://corp.shiseido.com/report/en/2020/pdf/en/historical_selected_financial_data.pdf[bare URL PDF]
- ^ «Integrated Report 2020 | Shiseido Company».
- ^ SHISEIDO Frequently Asked Questions — SHISEIDO USA — FAQ 1.
- ^ Five Good-Looking Cosmetic Stocks — Seeking Alpha
- ^ Japan’s Shiseido Agrees to Acquire Bare Escentuals — WSJ.com
- ^ «Shiseido Company, Limited — Company Profile, Information, Business Description, History, Background Information on Shiseido Company, Limited». www.referenceforbusiness.com. Retrieved 2018-09-29.
- ^ Ltd., Shiseido Co. «The origin of the name «Shiseido» | History of Shiseido | About Us | Shiseido group website». www.shiseidogroup.com. Retrieved 2018-09-29.
- ^ COSMETICS — Shiseido — VEPA GROUP Archived 2009-04-12 at the Wayback Machine
- ^ a b c d e f g «MIT Visualizing Cultures». visualizingcultures.mit.edu. Retrieved 2020-03-10.
- ^ About Shiseido — BANBATSU SHISEI (The Origins) Archived 2009-12-18 at the Wayback Machine
- ^ St. Martin, Greg. «Professor’s AI technology startup acquired by global cosmetics company Shiseido». News.Northeastern. Retrieved December 26, 2022.
- ^ «Shiseido Americas acquires AI tech company Giaran». cosmeticsdesign. Retrieved December 26, 2022.
- ^ Gale, Group (2013). Encyclopedia of global brands. Detroit: St. James Press. pp. 960–964. ISBN 978-1558628540.
- ^ a b Ltd, Shiseido Co. «Corporate Culture Magazine «Hanatsubaki» | Beauty / Art | Sustainability | Shiseido Company». corp.shiseido.com. Retrieved 2020-03-10.
- ^ History. Shiseido Group.
- ^ SHISEIDO Sodium Hyaluronate :History — shiseido.co.jp
- ^ Wetherille, Kelly (July 31, 2013). «Shiseido Swings to Black in Q1». WWD. Retrieved 31 July 2013.
- ^ Wetherille, Kelly (July 19, 2013). «Shiseido Sets Subsidiary in India». WWD. Retrieved 31 July 2013.
- ^ Kaiser, Amanda (19 February 2014). «Shiseido Sells Carita, Decléor to L’Oréal». WWD. Retrieved 20 February 2014.
- ^ «Brands of the Shiseido Company». www.corp.shiseido.com. Retrieved 2022-08-01.
- ^ «bareMinerals launches an app with MatchCo technology». cosmeticsdesign.com. Retrieved 2018-09-17.
- ^ «Shiseido Americas Acquires Giaran, Inc. — NewsCenter.io». NewsCenter.io. 2017-11-13. Retrieved 2018-09-17.
- ^ «Shiseido acquires «Second Skin» technology from Olivo Laboratories». Premium Beauty News. Retrieved 2018-09-17.
- ^ «Allure Best of Beauty 2008 — Allure.com». Archived from the original on 2010-07-10. Retrieved 2010-03-13.
- ^ 和田博文, 廖怡錚 (2017). 資生堂的文化裝置: 引發時尚革命的美學教主. 臺北: 蔚藍文化出版股份有限公司. pp. 159, 250–256. ISBN 9789869440325.
- ^ Ltd, Shiseido Co. «History | History of Shiseido | About Us | Shiseido group website». www.shiseidogroup.com. Retrieved 2019-03-04.
- ^ «Nars make-up boycotted, after cosmetics tested on animals in China». BBC. 28 June 2017. Retrieved 28 June 2017.
References[edit]
- Shiseido Annual Report 2008
External links[edit]
Wikimedia Commons has media related to Shiseido.
- Official website
- Shiseido – brand and company profile at Fashion Model Directory
- Shiseido launch charity auction for Japan tsunami victims
|
|
|
Native name |
株式会社資生堂 |
|---|---|
|
Romanized name |
Kabushiki-gaisha Shiseidō |
| Type | Public (K.K.) |
|
Traded as |
TYO: 4911 TOPIX Large 70 Component |
| ISIN | JP3351600006 |
| Industry | Consumer goods |
| Founded | 1872; 151 years ago |
| Headquarters |
Global: Chūō, Tokyo, Japan |
|
Area served |
Worldwide |
|
Key people |
Masahiko Uotani (President and CEO)[1] |
| Products |
|
| Revenue | ¥920,888 million (2020)[2] |
|
Net income |
¥−11,660 million (2020)[2] |
|
Number of employees |
46,000 (2021)[3] |
| Subsidiaries | List of subsidiaries |
| Website | corp.shiseido.com |
Shiseido Collagen 3 types
Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki-gaisha Shiseidō, pronounced [ɕiseꜜːdoː]) is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022.[4][5] It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world.[6] In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange.
Company History[edit]
Founding[edit]
Arinobu Fukuhara, former head pharmacist to the Imperial Japanese Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlor restaurant business, and eventually led to the introduction of ice cream in Japan. The name Shiseido derives from a Chinese expression meaning «praise the virtues of the earth which nurtures new life and brings forth significant values».[7][8][9]
Arinobu passed on his company to his son, Shinzo Fukuhara, who became the company’s second president in 1913. After Shinzo’s experience traveling to Europe and the United States, he became interested in advertising as a large selling point for Shiseido which lead him to dedicate extensive resources to the company’s design, much of which can be seen from product packaging and magazines from this time.[10]
Expansion[edit]
In 1917, Shiseido introduced Rainbow Face Powder. This was a face powder with seven colors in a period when white face powders were the norm in Japan.[11] In 1923, the company began expanding its store-base; it now[timeframe?] has approximately 25,000 outlets. A joint-stock company was formed in 1927.[citation needed]In 2017, Shiseido acquired AI and AR developer Giran to get ahead in the tech space. Shisheido plans to use Giaran’s beauty simulation technology to boost its digital sales.[12][13]
Early 20th Century[edit]
In 1916, Shiseido transitioned from using historical images of Japanese female beauty to more Western ideals of beauty. The more contemporary images showed women with hair swept up rather than cascading back and incorporated trendy art nouveau style block scripts.[10] This shift in imagery coincided with increasing Western influence in Japan, allowing Shiseido to capitalize on this cultural change.[10]
The Ginza district burned during the Kanto Earthquake of 1923. This incident and the great depression in the 1930s caused a decrease in sales of Shiseido. Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System. Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. In 1932, the representative Shiseido brand of top class cosmetic products of the time, De Luxe, was born. Following the outbreak of World War II, the De Luxe brand was considered an extravagance and production ceased.[14] However, it was re-launched in 1951 when the economy began to recover. Shiseido started to expand its cosmetics markets to the international market in the 1950s to 1980s.
Reformation[edit]
In 2021, Shiseido sold its personal care business to a company held by British equity firm CVC Capital Partners, Shiseido also transferred all of its domestic personal care businesses to its Fine Today Shiseido subsidiary and was sold to CVC after the completion in July 2021.
World War II[edit]
Luxury Ordinances[edit]
A major concern in Japan during the Second World War was wasteful consumption of luxury products. This led to the imposition of luxury ordinances against goods explicitly tailored to luxury consumption. Due to these concerns, Shiseido emphasized the health benefits, high quality (leading to a maximization of efficacy) and patriotic national production of their cosmetic products. Since Shiseido did not want to tarnish their deluxe brand image their designs and advertisements continued to incorporate highly stylized luxurious motifs. Despite an adherence to these motifs, Shiseido advertisements explicitly emphasized the utilitarian aspects of their products over their luxury, for instance toothpaste was endorsed for keeping teeth and gums healthy (rather than for making them beautifully white).[10]
Company magazines[edit]
The company began publishing company magazines in 1924 with Shiseido Monthly (Shiseido Geppo), which contained product advertisements and advice about cosmetics and fashion. Shiseido Monthly was replaced in 1933 with The Shiseido Graph (Shiseido Gurafu), and then renamed to Hanatsubaki in 1937.[15] Shiseido Monthly and The Shiseido Graph featured photographs by Shinzo Fukuhara, the company’s second president and a well-known photographer.[10]
Shiseido’s public relations magazines are aimed at “inspiring a life of beauty and culture,” following the company’s stated corporate ideal.[15]
International expansion[edit]
In 1957, Shiseido began sales in Taiwan, closely followed by Singapore and Hong Kong. In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America. European sales began with Italy in 1968 and Oceania with New Zealand in 1971.[16]
In 1985, Shiseido was the first company to produce sodium hyaluronate (hyaluronic acid/hyaluronan) from non-animal origin sources.[17]
Finances and operations[edit]
In the first quarter of 2013, Shiseido made a profit of ¥2.66 billion (US$26.87 million) on sales of ¥162.36bn (US$1.64bn).[18] On 15 July 2013, Shiseido announced it was opening a wholly owned subsidiary in India.[19] On 20 February 2014, Shiseido agreed to sell its Carita and Decléor brands to L’Oréal for €227.5M (US$312.93M). This sale resulted in Shiseido showing profits despite running into losses.[20]
Subsidiaries[edit]
A partial list of Shiseido’s wholly owned brands and subsidiaries, as well as exclusive licensing agreements.[21]
Prestige division[edit]
- BAUM
- BENEFIQUE
- Clé de Peau Beauté
- Dolce & Gabbana Beauty
- Drunk Elephant
- EFFECTIM
- IPSA
- ISSEY MIYAKE
- NARS
- narciso rodriguez
- Serge Lutens
- Shiseido
- SIDEKICK
- THE GINZA
- Tory Burch
- Ulé
Cosmetics division[edit]
- ANESSA
- AQUA LABEL
- AUPRES
- d program
- ELIXIR
- GRACY
- HAKU
- INTEGRATE
- MAJOLICA MAJORCA
- MAQuillAGE
- PRIOR
- REVITAL
- URARA
Acquisitions[edit]
On January 18, 2017 Shiseido acquired digital tech company MatchCo.[22] To supplement MatchCo., Shiseido later acquired Giaran Inc., a data driven company, in November, 2017.[23]
In January 2018, the company acquired all of the assets of Olivo Laboratories.[24]
Make-up[edit]
Shiseido produces a line of cosmetics simply called «The Makeup» that provide a full range of products including: lip products, powder eye shadows, eye liner pencils, mascara, fluid and compact foundations, concealers, and powder blushes. Their hydro powder eye shadows which have a creamy texture are among Allure magazine’s top beauty picks.[25]
Shiseido stepped into the world of cosmetics with the introduction of Eudermine in 1897, and established the Cosmetics Division and a store selling cosmetics in 1916. With the birth of new cosmetics, the definition of makeup started to alter in the 1920s. The cosmetics were not used exclusively by women. Men started to use makeup to rebuild their image. Shiseido’s scented hair tonics were among their most popular early cosmetics for both men and women, fueled by a reaction to Western distaste for less fragrant traditional hair oil products.[10] Shiseido also began to produce floral perfumes which contributed to the brand’s «De Luxe» and «rich” aesthetic.[10]
Meanwhile, modern beauty methods became a popular beauty topic in advertisements, newspaper columns and magazines in the late 1920s to early 1930s. At that time, cosmetic consumers focused on the selection of the makeup and their uses. The single makeup method of painting the face white was considered outdated.[26] The beauty consumers liked to apply up to seven different colors of face powder including ‘’ white, yellow, flesh, rose, peony, green and purple’’ to match their skin tone.[27] In order to explore more potential consumers, Shiseido trained beauty advisers, who demonstrated and illustrated the uses of the cosmetics on the on-site demonstration briefing.
Animal testing[edit]
In 2017, Shiseido’s subsidiary company, NARS Cosmetics, announced it was going to start testing their products on animals. In defense of its decision, the company stated «We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. Nars does not test on animals or ask others to do so on our behalf, except where required by law».[28]
Notes[edit]
- ^ Weil, Jennifer (24 December 2013). «Shiseido Names New President and CEO». WWD. Retrieved 26 December 2013.
- ^ a b https://corp.shiseido.com/report/en/2020/pdf/en/historical_selected_financial_data.pdf[bare URL PDF]
- ^ «Integrated Report 2020 | Shiseido Company».
- ^ SHISEIDO Frequently Asked Questions — SHISEIDO USA — FAQ 1.
- ^ Five Good-Looking Cosmetic Stocks — Seeking Alpha
- ^ Japan’s Shiseido Agrees to Acquire Bare Escentuals — WSJ.com
- ^ «Shiseido Company, Limited — Company Profile, Information, Business Description, History, Background Information on Shiseido Company, Limited». www.referenceforbusiness.com. Retrieved 2018-09-29.
- ^ Ltd., Shiseido Co. «The origin of the name «Shiseido» | History of Shiseido | About Us | Shiseido group website». www.shiseidogroup.com. Retrieved 2018-09-29.
- ^ COSMETICS — Shiseido — VEPA GROUP Archived 2009-04-12 at the Wayback Machine
- ^ a b c d e f g «MIT Visualizing Cultures». visualizingcultures.mit.edu. Retrieved 2020-03-10.
- ^ About Shiseido — BANBATSU SHISEI (The Origins) Archived 2009-12-18 at the Wayback Machine
- ^ St. Martin, Greg. «Professor’s AI technology startup acquired by global cosmetics company Shiseido». News.Northeastern. Retrieved December 26, 2022.
- ^ «Shiseido Americas acquires AI tech company Giaran». cosmeticsdesign. Retrieved December 26, 2022.
- ^ Gale, Group (2013). Encyclopedia of global brands. Detroit: St. James Press. pp. 960–964. ISBN 978-1558628540.
- ^ a b Ltd, Shiseido Co. «Corporate Culture Magazine «Hanatsubaki» | Beauty / Art | Sustainability | Shiseido Company». corp.shiseido.com. Retrieved 2020-03-10.
- ^ History. Shiseido Group.
- ^ SHISEIDO Sodium Hyaluronate :History — shiseido.co.jp
- ^ Wetherille, Kelly (July 31, 2013). «Shiseido Swings to Black in Q1». WWD. Retrieved 31 July 2013.
- ^ Wetherille, Kelly (July 19, 2013). «Shiseido Sets Subsidiary in India». WWD. Retrieved 31 July 2013.
- ^ Kaiser, Amanda (19 February 2014). «Shiseido Sells Carita, Decléor to L’Oréal». WWD. Retrieved 20 February 2014.
- ^ «Brands of the Shiseido Company». www.corp.shiseido.com. Retrieved 2022-08-01.
- ^ «bareMinerals launches an app with MatchCo technology». cosmeticsdesign.com. Retrieved 2018-09-17.
- ^ «Shiseido Americas Acquires Giaran, Inc. — NewsCenter.io». NewsCenter.io. 2017-11-13. Retrieved 2018-09-17.
- ^ «Shiseido acquires «Second Skin» technology from Olivo Laboratories». Premium Beauty News. Retrieved 2018-09-17.
- ^ «Allure Best of Beauty 2008 — Allure.com». Archived from the original on 2010-07-10. Retrieved 2010-03-13.
- ^ 和田博文, 廖怡錚 (2017). 資生堂的文化裝置: 引發時尚革命的美學教主. 臺北: 蔚藍文化出版股份有限公司. pp. 159, 250–256. ISBN 9789869440325.
- ^ Ltd, Shiseido Co. «History | History of Shiseido | About Us | Shiseido group website». www.shiseidogroup.com. Retrieved 2019-03-04.
- ^ «Nars make-up boycotted, after cosmetics tested on animals in China». BBC. 28 June 2017. Retrieved 28 June 2017.
References[edit]
- Shiseido Annual Report 2008
External links[edit]
Wikimedia Commons has media related to Shiseido.
- Official website
- Shiseido – brand and company profile at Fashion Model Directory
- Shiseido launch charity auction for Japan tsunami victims
Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki-gaisha Shiseidō, pronounced [ɕiseꜜːdoː]) is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022.[4][5] It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world.[6] In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies. The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange.
|
|
|
Native name |
株式会社資生堂 |
|---|---|
|
Romanized name |
Kabushiki-gaisha Shiseidō |
| Type | Public (K.K.) |
|
Traded as |
TYO: 4911 TOPIX Large 70 Component |
| ISIN | JP3351600006 |
| Industry | Consumer goods |
| Founded | 1872; 151 years ago |
| Headquarters |
Global: Chūō, Tokyo, Japan |
|
Area served |
Worldwide |
|
Key people |
Masahiko Uotani (President and CEO)[1] |
| Products |
|
| Revenue | ¥920,888 million (2020)[2] |
|
Net income |
¥−11,660 million (2020)[2] |
|
Number of employees |
46,000 (2021)[3] |
| Subsidiaries | List of subsidiaries |
| Website | corp.shiseido.com |
Shiseido Collagen 3 types
Company HistoryEdit
FoundingEdit
Arinobu Fukuhara, former head pharmacist to the Imperial Japanese Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlor restaurant business, and eventually led to the introduction of ice cream in Japan. The name Shiseido derives from a Chinese expression meaning «praise the virtues of the earth which nurtures new life and brings forth significant values».[7][8][9]
Arinobu passed on his company to his son, Shinzo Fukuhara, who became the company’s second president in 1913. After Shinzo’s experience traveling to Europe and the United States, he became interested in advertising as a large selling point for Shiseido which lead him to dedicate extensive resources to the company’s design, much of which can be seen from product packaging and magazines from this time.[10]
ExpansionEdit
In 1917, Shiseido introduced Rainbow Face Powder. This was a face powder with seven colors in a period when white face powders were the norm in Japan.[11] In 1923, the company began expanding its store-base; it now[timeframe?] has approximately 25,000 outlets. A joint-stock company was formed in 1927.[citation needed]In 2017, Shiseido acquired AI and AR developer Giran to get ahead in the tech space. Shisheido plans to use Giaran’s beauty simulation technology to boost its digital sales.[12][13]
Early 20th CenturyEdit
In 1916, Shiseido transitioned from using historical images of Japanese female beauty to more Western ideals of beauty. The more contemporary images showed women with hair swept up rather than cascading back and incorporated trendy art nouveau style block scripts.[10] This shift in imagery coincided with increasing Western influence in Japan, allowing Shiseido to capitalize on this cultural change.[10]
The Ginza district burned during the Kanto Earthquake of 1923. This incident and the great depression in the 1930s caused a decrease in sales of Shiseido. Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System. Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. In 1932, the representative Shiseido brand of top class cosmetic products of the time, De Luxe, was born. Following the outbreak of World War II, the De Luxe brand was considered an extravagance and production ceased.[14] However, it was re-launched in 1951 when the economy began to recover. Shiseido started to expand its cosmetics markets to the international market in the 1950s to 1980s.
ReformationEdit
In 2021, Shiseido sold its personal care business to a company held by British equity firm CVC Capital Partners, Shiseido also transferred all of its domestic personal care businesses to its Fine Today Shiseido subsidiary and was sold to CVC after the completion in July 2021.
World War IIEdit
Luxury OrdinancesEdit
A major concern in Japan during the Second World War was wasteful consumption of luxury products. This led to the imposition of luxury ordinances against goods explicitly tailored to luxury consumption. Due to these concerns, Shiseido emphasized the health benefits, high quality (leading to a maximization of efficacy) and patriotic national production of their cosmetic products. Since Shiseido did not want to tarnish their deluxe brand image their designs and advertisements continued to incorporate highly stylized luxurious motifs. Despite an adherence to these motifs, Shiseido advertisements explicitly emphasized the utilitarian aspects of their products over their luxury, for instance toothpaste was endorsed for keeping teeth and gums healthy (rather than for making them beautifully white).[10]
Company magazinesEdit
The company began publishing company magazines in 1924 with Shiseido Monthly (Shiseido Geppo), which contained product advertisements and advice about cosmetics and fashion. Shiseido Monthly was replaced in 1933 with The Shiseido Graph (Shiseido Gurafu), and then renamed to Hanatsubaki in 1937.[15] Shiseido Monthly and The Shiseido Graph featured photographs by Shinzo Fukuhara, the company’s second president and a well-known photographer.[10]
Shiseido’s public relations magazines are aimed at “inspiring a life of beauty and culture,” following the company’s stated corporate ideal.[15]
International expansionEdit
In 1957, Shiseido began sales in Taiwan, closely followed by Singapore and Hong Kong. In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America. European sales began with Italy in 1968 and Oceania with New Zealand in 1971.[16]
In 1985, Shiseido was the first company to produce sodium hyaluronate (hyaluronic acid/hyaluronan) from non-animal origin sources.[17]
Finances and operationsEdit
In the first quarter of 2013, Shiseido made a profit of ¥2.66 billion (US$26.87 million) on sales of ¥162.36bn (US$1.64bn).[18] On 15 July 2013, Shiseido announced it was opening a wholly owned subsidiary in India.[19] On 20 February 2014, Shiseido agreed to sell its Carita and Decléor brands to L’Oréal for €227.5M (US$312.93M). This sale resulted in Shiseido showing profits despite running into losses.[20]
SubsidiariesEdit
A partial list of Shiseido’s wholly owned brands and subsidiaries, as well as exclusive licensing agreements.[21]
Prestige divisionEdit
- BAUM
- BENEFIQUE
- Clé de Peau Beauté
- Dolce & Gabbana Beauty
- Drunk Elephant
- EFFECTIM
- IPSA
- ISSEY MIYAKE
- NARS
- narciso rodriguez
- Serge Lutens
- Shiseido
- SIDEKICK
- THE GINZA
- Tory Burch
- Ulé
Cosmetics divisionEdit
- ANESSA
- AQUA LABEL
- AUPRES
- d program
- ELIXIR
- GRACY
- HAKU
- INTEGRATE
- MAJOLICA MAJORCA
- MAQuillAGE
- PRIOR
- REVITAL
- URARA
AcquisitionsEdit
On January 18, 2017 Shiseido acquired digital tech company MatchCo.[22] To supplement MatchCo., Shiseido later acquired Giaran Inc., a data driven company, in November, 2017.[23]
In January 2018, the company acquired all of the assets of Olivo Laboratories.[24]
Make-upEdit
Shiseido produces a line of cosmetics simply called «The Makeup» that provide a full range of products including: lip products, powder eye shadows, eye liner pencils, mascara, fluid and compact foundations, concealers, and powder blushes. Their hydro powder eye shadows which have a creamy texture are among Allure magazine’s top beauty picks.[25]
Shiseido stepped into the world of cosmetics with the introduction of Eudermine in 1897, and established the Cosmetics Division and a store selling cosmetics in 1916. With the birth of new cosmetics, the definition of makeup started to alter in the 1920s. The cosmetics were not used exclusively by women. Men started to use makeup to rebuild their image. Shiseido’s scented hair tonics were among their most popular early cosmetics for both men and women, fueled by a reaction to Western distaste for less fragrant traditional hair oil products.[10] Shiseido also began to produce floral perfumes which contributed to the brand’s «De Luxe» and «rich” aesthetic.[10]
Meanwhile, modern beauty methods became a popular beauty topic in advertisements, newspaper columns and magazines in the late 1920s to early 1930s. At that time, cosmetic consumers focused on the selection of the makeup and their uses. The single makeup method of painting the face white was considered outdated.[26] The beauty consumers liked to apply up to seven different colors of face powder including ‘’ white, yellow, flesh, rose, peony, green and purple’’ to match their skin tone.[27] In order to explore more potential consumers, Shiseido trained beauty advisers, who demonstrated and illustrated the uses of the cosmetics on the on-site demonstration briefing.
Animal testingEdit
In 2017, Shiseido’s subsidiary company, NARS Cosmetics, announced it was going to start testing their products on animals. In defense of its decision, the company stated «We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. Nars does not test on animals or ask others to do so on our behalf, except where required by law».[28]
NotesEdit
- ^ Weil, Jennifer (24 December 2013). «Shiseido Names New President and CEO». WWD. Retrieved 26 December 2013.
- ^ a b https://corp.shiseido.com/report/en/2020/pdf/en/historical_selected_financial_data.pdf[bare URL PDF]
- ^ «Integrated Report 2020 | Shiseido Company».
- ^ SHISEIDO Frequently Asked Questions — SHISEIDO USA — FAQ 1.
- ^ Five Good-Looking Cosmetic Stocks — Seeking Alpha
- ^ Japan’s Shiseido Agrees to Acquire Bare Escentuals — WSJ.com
- ^ «Shiseido Company, Limited — Company Profile, Information, Business Description, History, Background Information on Shiseido Company, Limited». www.referenceforbusiness.com. Retrieved 2018-09-29.
- ^ Ltd., Shiseido Co. «The origin of the name «Shiseido» | History of Shiseido | About Us | Shiseido group website». www.shiseidogroup.com. Retrieved 2018-09-29.
- ^ COSMETICS — Shiseido — VEPA GROUP Archived 2009-04-12 at the Wayback Machine
- ^ a b c d e f g «MIT Visualizing Cultures». visualizingcultures.mit.edu. Retrieved 2020-03-10.
- ^ About Shiseido — BANBATSU SHISEI (The Origins) Archived 2009-12-18 at the Wayback Machine
- ^ St. Martin, Greg. «Professor’s AI technology startup acquired by global cosmetics company Shiseido». News.Northeastern. Retrieved December 26, 2022.
- ^ «Shiseido Americas acquires AI tech company Giaran». cosmeticsdesign. Retrieved December 26, 2022.
- ^ Gale, Group (2013). Encyclopedia of global brands. Detroit: St. James Press. pp. 960–964. ISBN 978-1558628540.
- ^ a b Ltd, Shiseido Co. «Corporate Culture Magazine «Hanatsubaki» | Beauty / Art | Sustainability | Shiseido Company». corp.shiseido.com. Retrieved 2020-03-10.
- ^ History. Shiseido Group.
- ^ SHISEIDO Sodium Hyaluronate :History — shiseido.co.jp
- ^ Wetherille, Kelly (July 31, 2013). «Shiseido Swings to Black in Q1». WWD. Retrieved 31 July 2013.
- ^ Wetherille, Kelly (July 19, 2013). «Shiseido Sets Subsidiary in India». WWD. Retrieved 31 July 2013.
- ^ Kaiser, Amanda (19 February 2014). «Shiseido Sells Carita, Decléor to L’Oréal». WWD. Retrieved 20 February 2014.
- ^ «Brands of the Shiseido Company». www.corp.shiseido.com. Retrieved 2022-08-01.
- ^ «bareMinerals launches an app with MatchCo technology». cosmeticsdesign.com. Retrieved 2018-09-17.
- ^ «Shiseido Americas Acquires Giaran, Inc. — NewsCenter.io». NewsCenter.io. 2017-11-13. Retrieved 2018-09-17.
- ^ «Shiseido acquires «Second Skin» technology from Olivo Laboratories». Premium Beauty News. Retrieved 2018-09-17.
- ^ «Allure Best of Beauty 2008 — Allure.com». Archived from the original on 2010-07-10. Retrieved 2010-03-13.
- ^ 和田博文, 廖怡錚 (2017). 資生堂的文化裝置: 引發時尚革命的美學教主. 臺北: 蔚藍文化出版股份有限公司. pp. 159, 250–256. ISBN 9789869440325.
- ^ Ltd, Shiseido Co. «History | History of Shiseido | About Us | Shiseido group website». www.shiseidogroup.com. Retrieved 2019-03-04.
- ^ «Nars make-up boycotted, after cosmetics tested on animals in China». BBC. 28 June 2017. Retrieved 28 June 2017.
ReferencesEdit
- Shiseido Annual Report 2008
External linksEdit
Wikimedia Commons has media related to Shiseido.
- Official website
- Shiseido – brand and company profile at Fashion Model Directory
- Shiseido launch charity auction for Japan tsunami victims
Гость:
В самом простом значении это полка
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United States of America (USA).
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USA вот так и пишется
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1
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Название указанного бренда, традиционно принято произносить, именно на американский манер, хотя в японском языке и нет буквы и звука «ш», но принято говорить так — «Шисейдо», с ударением на «е».
Но по-правильному, было бы «Сисейдо», в магазине должны понять оба варианта.
Shiseido — это японский бренд парфюмерии и косметики.
1
0
Shiseido. Это название и бренд старейшей японской компании Shiseido Company Limited, которая специализируется на производстве парфюмерии, косметики и средств ухода за волосами.
Наиболее распространённое название — Шисейдо (на английский манер), хотя в Японии говорят Сисейдо, из-за особенностей японского произношения.
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во всех названиях криптовалют присутствует слово coin, что значит «монета»- bitcoin, litecoin, dogecoin итд. ударение ставится на О, cOin. о следует учитывать, что поскольку слова имеют англоязычное происхождение, то в них два ударения, слабое на первый слог, и сильное на второй слог.
Вокруг нас звучит живая речь, которая, на мой взгляд, больше всего испытывает веяния перемен. Нормы произношения меняются просто на глазах. Если «вчера» была строгая литературная норма произношения, например, слова подростковый, то сейчас словари фиксируют как норму разговорный вариант подростковый.
В современном русском литературном языке слово иначе (местоименное наречие) под воздействием разговорной речи тоже имеет вариативное произношение с ударением на первом и втором слоге:
и-на-че и и-на-че.
Но! Внимание! Существует союз так или иначе, в составе которого это слово произносится только с ударным вторым слогом как отголосок прежней литературной нормы языка:
так или и-на-че.
Тема об ударениях в русском языке неисчерпаема. Пожалуй, нет ни одного человека, даже хорошо владеющего своим родным русским языком, который бы никогда не задумался, как правильно поставить ударение в каком-нибудь слове.
И дело в том, что у нас ударение свободное, а не фиксированное как в некоторых иностранных языках.
Особенно встретившись впервые с каким-либо словом, невозможно только по его внешнему виду догадаться, куда поставить ударение. Поэтому рекомендуется почаще сверяться с орфографическими словарями, где проставляется правильное ударение.
Теперь о заданном слове.
Это наречие, которое состоит из приставки, корня и суффикса.
Наречий с таким морфемным составом много, а ударение в них может быть совершенно разным.
Например, ударение приходится на приставку в наречиях «зАсветло», «нАстрого», «вОвремя»;, на суффикс — «докраснА», «добелА»,
на корень — издрЕвле, насквОзь, донЕльзя».
А наречие заданное правильно произносить с ударением на корень слова —надОлго.
Даже разговорный вариант не следует использовать в своей речи.
И пословица для лучшего запоминания этого слова:
Надолго собаке блин — только раз глотнуть.
Это абсолютно равноправные нормы. Кто много ездит по Москве, тот знает, что в метро очень часто объявляют: «при обнаружЕнии бесхозных предметов сообщите машинисту». А в наземном транспорте звучит: «при обнарУжении бесхозных предметов сообщите водителю».
Согласно «Орфоэпическому словарю русского языка. Произношение. Ударение» под ред. И.Л. Резниченко (М., Астрель, 2008) слово клЕвер во множественном числе может употребляться в значение «клеверное поле», в этом случае правильным считается окончание -а-: клеверА. Вариант клЕверы считается устаревшим.
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С каждÑм годом ÑоÑÑиÑнам и жиÑелÑм ÑоÑÐµÐ´Ð½Ð¸Ñ Ð³Ð¾ÑÑдаÑÑÑв вÑе ÑаÑе пÑÐ¸Ñ Ð¾Ð´Ð¸ÑÑÑ Ð·Ð°Ð¿Ð¸ÑÑваÑÑ ÑÑÑÑкие Ñлова лаÑиниÑей. Ð¢Ð°ÐºÐ°Ñ Ð½ÐµÐ¾Ð±Ñ Ð¾Ð´Ð¸Ð¼Ð¾ÑÑÑ Ð²Ð¾Ð·Ð½Ð¸ÐºÐ°ÐµÑ Ð¿Ñи иÑполÑзовании поÑÑовÑÑ Ð°Ð´ÑеÑов, обÑении на ÑоÑÑÐ¼Ð°Ñ , в Ð¿Ð¾ÐµÐ·Ð´ÐºÐ°Ñ Ð·Ð° гÑаниÑÑ. ÐÑÐ²Ð°ÐµÑ Ð½Ñжно оÑоÑмиÑÑ Ð·Ð°ÐºÐ°Ð· на доÑÑÐ°Ð²ÐºÑ ÑоваÑов, обÑÑÑниÑÑ Ð·Ð½Ð°ÐºÐ¾Ð¼Ð¾Ð¼Ñ Ð¸Ð½Ð¾ÑÑÑанÑÑ, где Ð²Ñ Ð¶Ð¸Ð²ÐµÑе. Ð ÑÑаÑÑÑÑ, вÑе ÑÑи пÑÐ¾Ð±Ð»ÐµÐ¼Ñ Ð½Ðµ ÑлиÑком ÑоÑмалÑнÑе, поÑÑÐ¾Ð¼Ñ Ð½Ðµ ÑÑебÑеÑÑÑ ÑÑидиÑеÑÐºÐ°Ñ Ð´Ð¾ÑÑовеÑноÑÑÑ Ð¸ подпиÑÑ Ð½Ð¾ÑаÑиÑÑа. ÐÑи оÑоÑмлении загÑаниÑного паÑпоÑÑа о «пеÑеводе» на лаÑиниÑÑ Ð¿Ð¾Ð·Ð°Ð±Ð¾ÑиÑÑÑ Ð¿Ð°ÑпоÑÑÐ½Ð°Ñ ÑлÑжба. Ðо ÑамоÑÑоÑÑелÑное знание ÑÑанÑлиÑа Ñоже полезно, Ð²ÐµÐ´Ñ Ñано или поздно пÑидеÑÑÑ Ñ Ð½Ð¸Ð¼ ÑÑолкнÑÑÑÑÑ. Так ÑÑо поÑÑаÑаемÑÑ ÑазобÑаÑÑÑÑ Ð² вопÑоÑе Ñ Ð¼Ð°ÐºÑималÑной ÑоÑноÑÑÑÑ.
Ðдна из ÑамÑÑ Ð¿Ð¾Ð¿ÑлÑÑнÑÑ Ð¿Ñоблем â как пиÑеÑÑÑ Ñ Ð½Ð° английÑком ÑзÑке. Такого звÑка заведомо Ð½ÐµÑ Ð² лÑбом диалекÑе, но надо же как-Ñо пеÑеводиÑÑ ÑÑÑÑкие имена и названиÑ.
ÐлавнÑй иÑÑоÑник инÑоÑмаÑии â оÑиÑиалÑÐ½Ð°Ñ ÑÑанÑлиÑеÑаÑÐ¸Ñ Ð¸Ð¼ÐµÐ½ и Ñамилий Ð´Ð»Ñ Ð·Ð°Ð³ÑанпаÑпоÑÑа. ФедеÑалÑÐ½Ð°Ñ ÐигÑаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑлÑжба РФ ÑÑÑÐ°Ð½Ð°Ð²Ð»Ð¸Ð²Ð°ÐµÑ ÐµÐ´Ð¸Ð½Ñй поÑÑдок Ð´Ð»Ñ Ð³Ñаждан РоÑÑийÑкой ФедеÑаÑии. ÐогиÑно его и пÑидеÑживаÑÑÑÑ Ð²Ð¾ вÑÐµÑ ÑлÑÑаÑÑ . ÐÑавда, ÑÑÑановленнÑе пÑавила иногда менÑÑÑÑÑ. СÑÑеÑÑвеннÑе Ð¸Ð·Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ð¿ÑоиÑÑ Ð¾Ð´Ð¸Ð»Ð¸ в 2015-2016 Ð³Ð¾Ð´Ð°Ñ . ТепеÑÑ Ð»Ð°ÑинÑÐºÐ°Ñ Ð±Ñква Y обознаÑÐ°ÐµÑ ÑолÑко ÑÑÑÑкое «Ы», но не иÑполÑзÑеÑÑÑ Ð´Ð»Ñ ÑмÑгÑÐµÐ½Ð¸Ñ Ð¿ÐµÑед A, O, U, E. Ð ÑÑÑкие «Я» и «Ю» запиÑÑваÑÑ, как IA, IU. «Ð», «Ð» и «Ð» запиÑÑваÑÑÑÑ Ð¾Ð´Ð¸Ð½Ð°ÐºÐ¾Ð²Ð¾ â E. ÐÐµÑ ÑазниÑÑ Ð¼ÐµÐ¶Ð´Ñ Ð³Ð»Ð°Ñной «Ð» и ÑоглаÑной «Ð», обе заменÑÐµÑ I. ÐоÑвилоÑÑ Ð¾ÑделÑное обознаÑение Ð´Ð»Ñ ÑвеÑдого знака â IE, но мÑгкий не запиÑÑваеÑÑÑ Ð½Ð¸ÐºÐ°Ðº. ÐиÑÑ Ð² неоÑиÑиалÑной веÑÑии ÑÑанÑлиÑа лÑди пÑодолжаÑÑ Ð¸ÑполÑзоваÑÑ Ð¾Ð´Ð¸Ð½Ð¾ÑнÑÑ ÐºÐ¾ÑÑÑ ÑеÑÑоÑкÑ, ÑÑÐ¾Ð±Ñ Ð¿Ð¾ÐºÐ°Ð·Ð°ÑÑ ÑмÑгÑение звÑка. ÐожалÑй, вам Ñже извеÑÑно, ÑÑо «Ð» и «Ш» обознаÑаÑÑÑÑ ZH и SH. Ðз ÑÑÑÑÐºÐ¸Ñ Ð±Ñкв, коÑоÑÑм ÑооÑвеÑÑÑвÑÐµÑ Ð½Ðµ одна лаÑинÑкаÑ, а ÑоÑеÑание из неÑколÑÐºÐ¸Ñ , еÑе ÑледÑÐµÑ ÑпомÑнÑÑÑ Â«Ð¦Â» (TS) и «Ч» (CH).
РнаконеÑ, дело доÑло до Щ на английÑком. ÐоÑледнÑÑ ÑедакÑÐ¸Ñ Ð¿Ñавил Ð¾Ñ Ð¤ÐС РФ пÑедпиÑÑÐ²Ð°ÐµÑ Ð¸ÑполÑзоваÑÑ ÑоÑеÑание из ÑеÑÑÑÐµÑ Ñимволов â shch. Ðзменений по ÑÑÐ°Ð²Ð½ÐµÐ½Ð¸Ñ Ñ Ð¿Ñежними ÑекомендаÑиÑми неÑ, но Ñ Ð¼Ð½Ð¾Ð³Ð¸Ñ Ð¿Ð¾Ð»ÑзоваÑелей ÐнÑеÑнеÑа ÑÐ°ÐºÐ°Ñ Ð´Ð»Ð¸Ð½Ð½Ð°Ñ Ð·Ð°Ð¿Ð¸ÑÑ Ð²ÑзÑÐ²Ð°ÐµÑ Ð½Ð°ÑеканиÑ. ÐÑквалÑно shch ÑкладÑваеÑÑÑ Ð¸Ð· двÑÑ Ð·Ð²Ñко-бÑкв: sh и ch, или по-ÑÑÑÑки «ÑÑ». ÐÑо можно ÑÑиÑаÑÑ Ð²Ð»Ð¸Ñнием дÑÑÐ³Ð¸Ñ Ð²Ð¾ÑÑоÑноÑлавÑнÑÐºÐ¸Ñ ÑзÑков, но более обоÑнованного ваÑианÑа напиÑÐ°Ð½Ð¸Ñ Ð¿Ð¾ÐºÐ° никÑо не пÑедоÑÑавил.
ÐеоÑиÑиалÑнÑе пÑÐµÐ´Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð¸Ð½ÑеÑнеÑнÑÑ Ð´Ð¾Ð±ÑожелаÑелей в оÑновном Ð½Ð°Ñ Ð¾Ð´ÑÑÑÑ Ð¿Ð¾Ð´ влиÑнием немеÑкой ÑеÑи и алÑавиÑа. ÐÑедлагаÑÑ Ð¸ÑполÑзоваÑÑ Ð³ÐµÑманÑкое «Ш» (sch) или «Ч» (tsch). ÐедоÑÑаÑок ÑÐ°ÐºÐ¸Ñ Ð¿Ñедложений в Ñом, ÑÑо жиÑели немеÑкоÑзÑÑнÑÑ ÑÑÑан вÑе Ñавно пÑименÑÑÑ Ð·Ð²ÑкоÑоÑеÑание «ÑÑ» пÑи пеÑеводе ÑлавÑнÑÐºÐ¸Ñ Ð²ÑÑажений, ÑолÑко по-ÑвоемÑ. РпÑимеÑÑ, «боÑÑ» запиÑÑваÑÑ Borschtsch. С ÑÑой ÑоÑки зÑÐµÐ½Ð¸Ñ Ð¿Ð¾Ð·Ð¸ÑÐ¸Ñ Ð¤ÐС более пÑавилÑнаÑ. Ð ÑÐ¾Ð¼Ñ Ð¶Ðµ ÑеÑÑ Ð¸Ð´ÐµÑ Ð¾ бÑкве Ñ Ð½Ð° английÑком ÑзÑке, как пиÑеÑÑÑ Ð¾Ð½Ð° по-немеÑки â дÑÑгой вопÑоÑ. ÐÐµÐ´Ñ Ð·Ð°Ð³ÑанпаÑпоÑÑа и адÑеÑа в ÑовÑеменном миÑе пÑивÑÐ·Ð°Ð½Ñ Ðº англоÑзÑÑной ÑÑадиÑии. Рее ÑÐ°Ð¼ÐºÐ°Ñ Ð¸ Ñледовало Ð±Ñ ÑазвиваÑÑ Ð³ÑаммаÑÐ¸ÐºÑ ÑÑанÑлиÑеÑаÑии, не копиÑÑÑ Ð¸Ð½Ð¾ÑÑÑаннÑе заимÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð· ÐеÑмании или ФÑанÑии.
Ð ÑожалениÑ, даже авÑоÑÑ ÑеÑÑезнÑÑ Ð°Ð²ÑоÑиÑеÑнÑÑ Ð¸Ð·Ð´Ð°Ð½Ð¸Ð¹ неÑедко идÑÑ Ð²ÑазÑез Ñ Ð¾ÑиÑиалÑнÑми ÑекомендаÑиÑми. Так, ÑÑоÑонники «немеÑкого» ÑÑÐ¸Ð»Ñ ÑÑÑлаÑÑÑÑ Ð½Ð° попÑлÑÑнÑй ÑловаÑÑ Ð¤ÐµÐ´Ð¾Ñова и ÑÑÑÐ´Ñ ÐеÑаÑенко. Ðо важно ÑÑиÑÑваÑÑ, Ð´Ð»Ñ ÐºÐ¾Ð³Ð¾ пÑедназнаÑена ÑÑанÑлиÑеÑаÑиÑ. ÐÑли Ð´Ð»Ñ ÑаÑÑнÑÑ Ð·Ð½Ð°ÐºÐ¾Ð¼ÑÑ Ð¸Ð· ÐеÑмании, Ñо лÑÑÑе иÑполÑзоваÑÑ Ñже ÑпомÑнÑÑÑÑ Ð½ÐµÐ¼ÐµÑкÑÑ Ð·Ð°Ð¿Ð¸ÑÑ schtsch. Так по кÑайней меÑе более-менее ÑоÑно пеÑедаÑÑÑÑ Ð·Ð²Ñки, и немÑам пÑивÑÑно на Ñоне дÑÑÐ³Ð¸Ñ ÑлавÑнÑÐºÐ¸Ñ Ñлов. ÐÐµÐ´Ñ ÑÐ¾Ñ Ð¶Ðµ боÑÑ â полÑÑкое наÑионалÑное блÑдо. ÐеÑоÑÑно, жиÑели ÑоÑедней ÑÑÑÐ°Ð½Ñ Ð½Ð° западе Ñ Ð½Ð¸Ð¼ Ð·Ð½Ð°ÐºÐ¾Ð¼Ñ Ð±Ð¾Ð»ÑÑе, Ñем Ñ ÑоÑÑийÑкими блÑдами. ÐÑли же бÑква Ñ Ð½Ð° английÑком пÑедназнаÑена Ð´Ð»Ñ Ð°Ð½Ð³Ð»Ð¾ÑзÑÑнÑÑ , ÑолÑко ÑÑандаÑÑ Ð¤ÐС кажеÑÑÑ Ð¾Ð¿ÑавданнÑм. Рв лиÑной пеÑепиÑке Ñ Ð¤ÐµÐ´Ð¾ÑовÑм или ÐеÑаÑенко ÑобеÑедники могÑÑ Ð¿Ð¾Ð»ÑзоваÑÑÑÑ ÐºÐ°ÐºÐ¸Ð¼Ð¸ Ñгодно бÑквоÑоÑеÑаниÑми.
ÐÑиведем еÑе неÑколÑко пÑимеÑов Ñ Ð¿Ð¾ английÑкомÑ, как пиÑеÑÑÑ Ð² ÑамилиÑÑ Ð¸ адÑеÑÐ°Ñ :
- ЩÑкин â Shchukin;
- ЩелковÑкое ÑоÑÑе â Shchelkovskoe shosse;
- ÐаÑÑина ÑоÑа â Mariina
РезÑме
ÐÑдем надеÑÑÑÑÑ, вам Ñже понÑÑно, как напиÑаÑÑ Â«Ñ» и «Ñ» по-английÑки, как пÑавилÑно пÑоизнеÑÑи sh в ÑазлиÑнÑÑ ÑÐ»Ð¾Ð²Ð°Ñ , в завиÑимоÑÑи Ð¾Ñ ÑледÑÑÑÐ¸Ñ Ð·Ð²Ñков. ÐÑи Ð·Ð½Ð°Ð½Ð¸Ñ Ð½Ð°Ð²ÐµÑнÑка пÑигодÑÑÑÑ Ð¿Ñи пеÑепиÑке Ñ Ð¸Ð½Ð¾ÑÑÑанÑами или заказе ÑоваÑов в инÑеÑнеÑ-магазине.
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На основании Вашего запроса эти примеры могут содержать грубую лексику.
На основании Вашего запроса эти примеры могут содержать разговорную лексику.
I steal designs from people like Dior, Cardin, and Givenchy.
Краду эскизы у людей типа Диора, Кардена и Живанши.
We got her a Givenchy scarf from Gimbels.
Мы купили ей шарф Живанши в магазине Джибелс.
In January she made her catwalk debut when Riccardo Tisci put her in his Givenchy couture shows in Paris.
В январе она дебютировала на подиуме, когда Риккардо Тиски поставил её в своё Givenchy шоу от кутюр в Париже.
In March 2009, she debuted at the fall/winter 09-10 catwalk show for Givenchy in Paris.
В марте 2009 года она дебютировала на дефиле-шоу коллекции осень/зима 2009-2010 для Givenchy в Париже.
In November 1982 the Givenchy limited version was released.
В ноябре 1982 года вновь была представлена ограниченная версия Живанши.
Following the lead of Max Kriemler, Akris also produced clothes for French designers Givenchy and Ted Lapidus.
Под руководством Макса Краймлера Akris также производили одежду для французских дизайнеров Живанши и Теда Лапидю.
The outfit for the opening of the show was created by Italian fashion designer Riccardo Tisci for Givenchy.
Костюм для открытия шоу был создан итальянским модельером Риккардо Тиши для Givenchy.
The first time I met her, I wore Givenchy, she asked if I was a Kardashian.
В нашу первую встречу, на мне были Живанши, и она спросила, не Кардашьян ли это.
Ciovassino Fashion Discount, for classical fashions and samples of houses like Givenchy, Yves St. Laurent, Marco Cavallo or Sonia Rikyel.
Ciovassino Fashion Discount, для покупки одежды классического стиля и образцов таких домов моды как Givenchy, Yves St. Laurent, Marco Cavallo или Sonia Rikyel.
Couturier Robert Piguet absorbed the American into his stable of assistants, among whom were Pierre Balmain, Hubert de Givenchy, and Marc Bohan.
Кутюрье Роберт Пиге принял американца в свою группу помощников, среди которых были Пьер Бальмен, Юбер де Живанши и Марк Боан.
After multiple surgeries and several months of intense physical therapy, she was back on the catwalk in Spring and Fall 2008 shows, walking for Chanel, Givenchy, Prada, and others.
После нескольких операций и месяцев интенсивной терапии, она вернулась на подиум в Spring and Fall 2008 shows, принимая участие в показах Chanel, Givenchy, Prada и др.
She made her debut as a runway model for Comme des Garçons, Givenchy, and Balenciaga in 1998, and appeared in various photoshoots for Vogue.
Как подиумная модель дебютировала в 1998 году, участвуя в показах для Comme des Garçons, Givenchy и Balenciaga, а также появившись в нескольких фотосессиях для журнала Vogue.
When you haven’t heard of Yoox, you’re going to be pleasedA to determine that they have designers like Givenchy, Armani, Gucci at good rates, and there are methods you can avoid spending money on their website.
Когда вы не слышали о Уоох, вы будете pleasedA для того чтобы определить что они имеют конструкторов как Givenchy, Армани, Gucci по хорошим ценам, и есть методы, которые вы можете избежать тратить деньги на их сайте.
She has appeared in advertising campaigns for Chanel, Revlon, Céline, Givenchy, DKNY, Coach, Giorgio Armani, Tiffany & Co., Calvin Klein, Shiseido, H&M, Topshop, and Scotch & Soda.
Она начала появляться в рекламных компаниях для Céline, Givenchy, DKNY, Coach, Giorgio Armani, Tiffany & Co., Calvin Klein, Shiseido, H&M, Topshop, Scotch & Soda.
She opened the fall Alexander McQueen, Alessandro Dellacqua, Givenchy, and Missoni shows in Paris and Milan and closed the fall Gucci show in Milan.
Она открывала осенние показы Alexander McQueen, Alessandro Dellacqua, Givenchy и Missoni в Париже и в Милане и закрывала осенний показ Gucci в Милане.
Givenchy was Audrey’s favorite.
Живанши был любимым модельером Одри.
Well, I was thinking more of a chauffeured drive in the country, to the ball my parents are throwing for the Givenchy exhibition.
Ну, я думал Относительно поездки на машине с шофером на бал, устраиваемый моими родителями в честь показа Живанши.
The same season she opens Valentino and walks for Balenciaga, Givenchy, Yves Saint Laurent and Chanel.
На той же неделе моды дефилировала для таких брендов, как Balenciaga, Givenchy, Yves Saint Laurent и Chanel.
She has appeared in advertisements for Ann Taylor, Calvin Klein Jeans, Cole Haan, and Givenchy.
Её стали приглашать для съёмок в рекламных кампаниях: «Calvin Klein Jeans», «Ann Taylor», «Cole Нaan» и «Givenchy».
Результатов: 31. Точных совпадений: 31. Затраченное время: 50 мс
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BORN IN GINZA. MADE FOR THE WORLD.
Shiseido has always been about doing things a little differently. When Arinobu Fukuhara threw open the doors and welcomed the first customers into his Ginza district pharmacy, it signaled the beginning of a company that would change the beauty landscape. It was 1872, and the Shiseido founder had just introduced Japan to its first Western-style pharmacy.
Aged just 23 and working as Chief Pharmacist in the Japanese navy, Arinobu was disillusioned with the medicine available. He teamed up with some of his colleagues and set out to find an alternative—more Westernized—way of thinking about health. Their inspiration was a noble one: “To take everything and anything good in this world and use it to create new things.”
More than 140 years later, Shiseido continues to thoughtfully fuse Eastern and Western philosophies and innovations together to serve as a beacon of beauty inspiration—especially the Japanese sense of spiritual beauty—for women all over the globe.
We believe that beauty can be found everywhere, in everything and in every person, and we know that meaningful beauty is so much more than just what we can see. Beauty is a shared feeling; it is diverse, and it is unifying. When we feel beautiful and confident, we can’t help but feel inspired to go out into the world and make a positive difference to other people’s lives. By inspiring empathy, beauty is the ultimate force of goodness that makes us feel truly alive.
#ALIVEwithBeauty
Being beautiful on the outside fills you with confidence. Spirit. And vitality.
But real beauty lives within. From outside in and from inside out, when the two connect, your world blooms, expands, takes on new dimensions and new energy. It soars to new heights.
It becomes #ALIVEwithBeauty.
By fusing the most brilliant science with the most profound art, we create skincare that promises healthy, vibrant skin and makeup brimming with textures and colors as expressive as you.
Skincare and makeup that harmonize inner and outer beauty to make you feel truly alive.
The Origin of Our Name
Arinobu Fukuhara recognized that there is immense power in a name. The right name has the power to stand the test of time and it has an almost unique ability to inspire everyone who encounters it.
Arinobu took the name Shiseido from a passage in the Chinese Yi Jing (or I Ching), an ancient text that has been used for divination purposes for thousands of years. Shiseido means: Do (堂): «house of”, Shi Sei (資生): “where everything is born.”
In its entirety, the passage in Yi Jing reads: “Praise the virtues of the earth, that is where anything and everything is born from.” Even today, the name Shiseido still perfectly embodies our commitment to leading beauty innovation by combining the best of Western science with Eastern wisdom.
The Story Behind Our Camellia Flower
The Camellia flower motif that’s synonymous with Shiseido was created by accomplished artist and photographer – and son of our founder – Shinzo Fukuhara when he became the first president of Shiseido in 1915.
Having studied art in Europe, Shinzo found himself endlessly inspired by Art Nouveau and its artistic interpretation of flowers and plants. His chosen subject, the Camellia flower (known in Japan as Hanatsubaki), is a beautiful flowering evergreen shrub boasting fiercely pigmented but delicately formed petals. Found mostly in eastern and southern Asia, the precious Camellia is representative of the strength and complexities we each have within us. To the Japanese people, the Camellia has long been a symbol of the divine and has played an integral role in our traditional ceremonies for hundreds of years. More than a century later, Shinzo’s Camellia flower design remains unchanged (despite a few subtle adjustments), a testament to his artistic vision and a symbol of our commitment to beauty.
BORN IN GINZA. MADE FOR THE WORLD.
SHISEIDO has always been about doing things a little differently. When Arinobu Fukuhara threw open the doors and welcomed the first customers into his Ginza district pharmacy, it signaled the beginning of a company that would change the beauty landscape. It was 1872, and the SHISEIDO founder had just introduced Japan to its first Western-style pharmacy.
Aged just 23 and working as Chief Pharmacist in the Japanese navy, Arinobu was disillusioned with the medicine available. He teamed up with some of his colleagues and set out to find an alternative—more Westernized—way of thinking about health. Their inspiration was a noble one: “To take everything and anything good in this world and use it to create new things.”
More than 140 years later, SHISEIDO continues to thoughtfully fuse Eastern and Western philosophies and innovations together to serve as a beacon of beauty inspiration—especially the Japanese sense of spiritual beauty—for women all over the globe.
We believe that beauty can be found everywhere, in everything and in every person, and we know that meaningful beauty is so much more than just what we can see. Beauty is a shared feeling; it is diverse, and it is unifying. When we feel beautiful and confident, we can’t help but feel inspired to go out into the world and make a positive difference to other people’s lives. By inspiring empathy, beauty is the ultimate force of goodness that makes us feel truly alive.
#ALIVEwithBeauty
Being beautiful on the outside fills you with confidence. Spirit. And vitality.
But real beauty lives within. From outside in and from inside out, when the two connect, your world blooms, expands, takes on new dimensions and new energy. It soars to new heights.
It becomes #ALIVEwithBeauty.
By fusing the most brilliant science with the most profound art, we create skincare that promises healthy, vibrant skin and makeup brimming with textures and colors as expressive as you.
Skincare and makeup that harmonize inner and outer beauty to make you feel truly alive.
The Origin of Our Name
Arinobu Fukuhara recognized that there is immense power in a name. The right name has the power to stand the test of time and it has an almost unique ability to inspire everyone who encounters it.
Arinobu took the name SHISEIDO from a passage in the Chinese Yi Jing (or I Ching), an ancient text that has been used for divination purposes for thousands of years. SHISEIDO means: Do (堂): «house of”, Shi Sei (資生): “where everything is born.”
In its entirety, the passage in Yi Jing reads: “Praise the virtues of the earth, that is where anything and everything is born from.” Even today, the name SHISEIDO still perfectly embodies our commitment to leading beauty innovation by combining the best of Western science with Eastern wisdom.
The Story Behind Our Camellia Flower
The Camellia flower motif that’s synonymous with SHISEIDO was created by accomplished artist and photographer – and son of our founder – Shinzo Fukuhara when he became the first president of SHISEIDO in 1915.
Having studied art in Europe, Shinzo found himself endlessly inspired by Art Nouveau and its artistic interpretation of flowers and plants. His chosen subject, the Camellia flower (known in Japan as Hanatsubaki), is a beautiful flowering evergreen shrub boasting fiercely pigmented but delicately formed petals. Found mostly in eastern and southern Asia, the precious Camellia is representative of the strength and complexities we each have within us. To the Japanese people, the Camellia has long been a symbol of the divine and has played an integral role in our traditional ceremonies for hundreds of years. More than a century later, Shinzo’s Camellia flower design remains unchanged (despite a few subtle adjustments), a testament to his artistic vision and a symbol of our commitment to beauty.
| Shiseido Company, Limited | |
 |
|
| Тип |
Публичная компания |
|---|---|
| Листинг на бирже |
TYO: 4911 |
| Год основания |
1872 |
| Расположение |
|
| Ключевые фигуры |
Синдзо Маэда (президент) |
| Отрасль |
Потребительские товары |
| Продукция |
Косметика |
| Оборот |
▲ 723,5 млн ¥ (2007 ФГ) |
| Чистая прибыль |
▲ 35,5 млн ¥ (2007 ФГ) |
| Число сотрудников |
28 793 (2007) |
| Сайт |
www.shiseido.co.jp |
Shiseido Company, Limited (яп. 株式会社資生堂 кабусики-гайся сисэйдо:?) — японский производитель косметики и средств по уходу за волосами. Старейшая в мире косметическая компания[1][2] и четвёртая по величине.[3]
История
Аринобу Фукухара, бывший главный фармацевт японского Императорского военно-морского флота, основал Shiseido Pharmacy в виде небольших аптек в 1872 году. После посещения США, он добавил в магазин автомат по продаже газированной воды. Его бизнес впоследствии превратился в ресторанный. Shiseido стала компанией, представившей Японии мороженое.
Shiseido стала первой косметической линией, которая ввела тональные кремы для исправления тона кожи лица. До этого японские лица были молочно-белыми. Лосьон назывался Eudermine. Его разработка стала ответом на отравление японских женщин свинцом — они делали свой макияж на основе свинцовых белил.
В 1923 году Shiseido начали массированно открывать свои магазины. В настоящее время их около 25 000.
В 1927 году Shiseido стали акционерным обществом. В 1957 году начались продажи на Тайване, в Сингапуре и Гонконге. В 1965 Shiseido появились в Америке, а Европейские продажи начались в Италии в 1968 году, в Океании в Новой Зеландии в 1971 году.
В Северной Америке и Европе продукты Shiseido продаются в крупных магазинах и аптеках, а также азиатских предприятиях розничной торговли.
Примечания
- ↑ SHISEIDO Frequently Asked Questions — SHISEIDO USA — FAQ 1.
- ↑ Five Good-Looking Cosmetic Stocks — Seeking Alpha
- ↑ Japan’s Shiseido Agrees to Acquire Bare Escentuals — WSJ.com
Ссылки
- shiseido.co.jp — официальный сайт Shiseido (яп.)
 База расчёта индекса Topix 100 Токийской фондовой биржи |
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| Дополнительные 70 | Æon · AGC · Asahi Kasei · Bank of Yokohama · Bridgestone · Chubu Electric Power · Daiichi Sankyo · Daikin · Daiwa House · Daiwa Securities · Denso · DNP · Eisai · FANUC · Fujifilm · Fujitsu · Hitachi · Hoya · INPEX · Itochu · JR Central · JR West · Kao · Keyence · Kirin · Kobelco · Kubota · Kyocera · Kyushu Electric Power · Marubeni · Mitsubishi Chemical · Mitsubishi Electric · Mitsubishi Heavy Industries · Mitsui Fudosan · MOL · MSIG · Murata · NEC · Nidec · Nikon · Nippon Oil · Nitto Denko · ORIX · Resona · Ricoh · Rohm · Secom · Sekisui House · Sharp · Shiseido · SMC · SoftBank · Sompo Japan · Sumitomo Chemical · Sumitomo Corporation · Sumitomo Electric · Sumitomo Metal Mining · Sumitomo Metals · Sumitomo Realty · Sumitomo Trust · Suzuki · T&D Holdings · TDK · Tohoku Electric Power · Tokyo Electron · Tokyo Gas · Toppan · Toray · Yahoo! Japan · Yamada Denki |
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База расчёта индекса Nikkei 225 Токийской фондовой биржи |
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Shiseido use Shintoistic tradition for promo-company on Facebook.
Skin Serum for women Dehydrated, All Skin Types, for All Ages 121 LTL.
Skin Serum для женщин Dehydrated, All Skin Types, для All Ages 121 LTL.
Shiseido Benefiance Wrinkle Resist 24 30ml-
SPF15 Day Cream for Women Lines and Wrinkles, Low Protection SPF 1- 15, Dry, Wrinkles 27.
Shiseido Benefiance Wrinkle Resist 24 30ml-
SPF15 Day Cream для женщин Lines и Wrinkles, Low Protection SPF 1- 15, Dry, Wrinkles 27€.
Skin Serum for Women Dehydrated, All Skin Types, for All Ages 22.
Skin Serum для женщин Dehydrated, All Skin Types, для All Ages 22€.
Shiseido Ultimune Power Infusing Eye Concentrate 15ml-
Eye Gel for Women Lines and Wrinkles, Wrinkles, All Skin Types 37,70.
Shiseido Ultimune Power Infusing Eye Concentrate 15ml-
Eye Gel для женщин Lines и Wrinkles, Wrinkles, All Skin Types 37, 70€.
Shiseido Sun Protection Tanning Compact Foundation Natural 12g-
SPF6 Makeup for Women Low Protection SPF 1- 15 25.
Shiseido Sun Protection Tanning Compact Foundation Natural 12g-
SPF6 Makeup для женщин Low Protection SPF 1- 15 25€.
Modern corporations, such as cosmetic company Shiseido, continue to revere Inari as a patron kami,
with shrines atop their corporate headquarters.
Современные корпорации( например, косметическая компания Shiseido) продолжают чтить Инари в качестве своего покровителя,
устанавливая ее святилища на крышах своих штаб-квартир.
Add product Shiseido Translucent Loose Powder 18g to the cart
and You will get a good price or click on a button „Get discount code!
Добавляйте товар Shiseido Translucent Loose Powder 18g в
корзину и Вы получите хорошую цену или нажмите кнопку „ Получите код скидки!
If You‘re waiting for product‘s Shiseido Translucent Loose Powder 18g sale- click on a button
„Report for price drop.
Если вы ожидаете продажи продукта Shiseido Translucent Loose Powder 18g нажмите кнопку „ Сообщите,
когда продукт станет дешевле.
And in this we are helped by vitamins, minerals and beauty supplements of famous Japanese brands Fancl, DHC,
И в этом нам помогают витамины, минералы и добавки красоты известных японских брендов Fancl, DHC,
Chow spent several years
following in her mother’s footsteps working as a model for Shiseido cosmetics, Tommy Hilfiger and Calvin Klein.
Чоу провела несколько лет
по стопам матери, работая моделью косметики« Shiseido», а также для Tommy Hilfiger и Calvin Klein.
Resort 5*, where visitors can experience for yourself the beauty of
SPA-procedures with the use of products world-famous company Shiseido.
Resort 5*, где посетители могут ощутить на себе всю прелесть SPA-
процедур с использованием продуктов всемирно известной фирмы Shiseido.
Must buy: cosmetics(for example Shiseido), pearls and jewellery with pearls,
clothing from Japanese fashion houses Kenzo, Yamamoto.
Что купить: косметику( к примеру, Sheseido), жемчуг и изделия из него,
одежду от японских модных домов Кензо, Ямамото.
Shiseido took this tradition as a basis and presented the appendix SharetheEma to Facebook
by means of which users from all over the world can send good and happiness wishes to the friends.
Shiseido взял эту традицию за основу и представил приложение SharetheEma в Facebook,
с помощью которого пользователи со всего мира могут отправлять пожелания добра и счастья своим друзьям.
The Japanese cosmetic company Shiseido addressed to Shintoistic traditions to start promo-company
in the USA. According to ancient custom in Shintoistic temples on special wooden plates, the emakh, wrote messages to spirits and gods that those could read them.
Японская косметическая компания Shiseido обратилась к синтоистским традициям, чтобы запустить промо-
кампанию в США. Согласно древнему обычаю в синтоистских храмах на специальных деревянных дощечках, эмах, писали послания духам и богам, чтобы те могли прочитать их.
Add product Tušas akims Shiseido Mascara for maximum volume(Full Lash Volume Mascara)
8 ml Black to the cart and You will get a good price or click on a button „Get discount code!
Добавляйте товар Tušas akims Shiseido Mascara for maximum volume( Full Lash
Volume Mascara) 8 ml Black в корзину и Вы получите хорошую цену или нажмите кнопку „ Получите код скидки!
If You‘re waiting for product‘s Tušas akims Shiseido Mascara for maximum volume(Full Lash Volume Mascara)
8 ml Black sale- click on a button „Report for price drop.
Если вы ожидаете продажи продукта Tušas akims Shiseido Mascara for maximum volume( Full Lash Volume
Mascara) 8 ml Black нажмите кнопку „ Сообщите, когда продукт станет дешевле.
She has appeared in advertising campaigns for Chanel, Revlon, Céline, Givenchy, DKNY, Coach, Giorgio Armani, Tiffany & Co.,
Calvin Klein, Shiseido, H&M, Topshop, and Scotch & Soda.
Она начала появляться в рекламных компаниях для Céline, Givenchy, DKNY, Coach, Giorgio Armani, Tiffany& Co.,
Calvin Klein, Shiseido, H& M, Topshop, Scotch& Soda.
In addition,
there are also a number of upscale yōshoku restaurants in Japan, such as Shiseido Parlor in Ginza and Taimeiken in Nihonbashi two areas of Tokyo.
Кроме того, со временем появились и фешенебельные заведения, где подавали есеку, например,« Shiseido Parlor» в Гинзе и Таймэйкэн в Нихонбаси, оба- в Токио.
In Nha Trang is a luxury hotel Sofitel Vinpearl Spa & Resort 5*, where visitors can experience for yourself the beauty of
SPA-procedures with the use of products world-famous company Shiseido.
В Нячанге есть роскошный отель Sofitel Vinpearl Spa& Resort 5*, где посетители могут ощутить на себе всю прелесть SPA-
процедур с использованием продуктов всемирно известной фирмы Shiseido.
She has been the face of fragrance The Beat by Burberry, Gold by Giles Deacon at New Look replacing Drew Barrymore,
Jean Paul Gaultier’s fragrance Ma Dame, Shiseido(replacing Angelina Jolie),
Rock Me! by Anna Sui, and childhood friend Henry Holland’s label House of Holland.
На сегодняшний день( август 2008) Агнес является« лицом» нескольких брендов:« Beat»( духи от Burberry),« Ma
Dame» от Jean Paul Gaultier, Shiseido( придя на смену Анджелине Джоли)
и House of Holland своего друга детства Хенри Холланда.
Our main clients inretail include Auchan, Atak, X5Retail Group; inthe food industry- MARS, Lindt, Ritter Sport; incosmetics- L’Oreal,
LaPrairie; inpersonal hygiene- Johnson &Johnson, Henkel, Kimberly Clark; inelectronics- Bosch, Legrand; inhealth- Medtronic, Johnson &Johnson Medical. Weadhere toapolicy ofcontinuous improvement and building long-term partnerships, always considering the client’s needs. Weregularly review our experience tooffer innovative solutions topartners.
Наши основные клиенты вобласти ритейла- Auchan, Atak, X5Retail Group, вобласти пищевой промышленности- MARS, Lindt, Ritter Sport, вобласти косметики- L ‘ Oreal,
Chanel, LaPrairie, вобласти средств личной гигиены- Johnson& Johnson, Henkel, Kimberly Clark, вобласти электроники- Bosch, Legrand, вобласти здравоохранения- Medtronic, Johnson& Johnson Medical. Мыпридерживаемся политики постоянного улучшения идолгосрочного партнерства, всегда прислушиваемся кпотребностям клиента.
Shiseido use Shintoistic tradition for promo-company on Facebook.
Shiseido использует синтоистскую традицию для промо- кампании на Facebook.
Make-up: the art-director of Shiseido in Russia Nataliya Stanevich.
Макияж: арт-директор Shiseido в России Наталья Станевич.
The Japanese cosmetic company Shiseido addressed to Shintoistic traditions to start promo-company in the USA.
Японская косметическая компания Shiseido обратилась к синтоистским традициям, чтобы запустить промо- кампанию в США.
Shiseido Benefiance Pure Retinol 4pc-
Face Mask naistele Lines ja Wrinkles, Wrinkles, All Skin Types 35.
Shiseido Benefiance Pure Retinol 4pc-
Face Mask для женщин Lines и Wrinkles, Wrinkles, All Skin Types 35€.
Shiseido Sun Protection Tanning Compact Foundation Natural 12g-
SPF6 Makeup naistele Low Protection SPF 1- 15 27.
Shiseido Sun Protection Tanning Compact Foundation Natural 12g-
SPF6 Makeup для женщин Low Protection SPF 1- 15 27€.
Indulge in facial and body treatments by Shiseido, a leader in health and beauty solutions for over 140 years.
Подарите себе непревзойденный уход за лицом и телом с косметикой Shiseido, которая на протяжении уже более 140 лет является лидером в области красоты и здоровья.