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Isuzu Motors Ltd.

Head office
Native name	いすゞ自動車株式会社
Romanized name	Isuzu Jidōsha Kabushiki-gaisha
Type	Public
Traded as	TYO: 7202 TOPIX Large 70 Component
Industry	Manufacturing
Founded	30 March 1934; 88 years ago (as Isuzu)
Headquarters	Yokohama Gate Tower, Nishi-ku, Yokohama , Japan
Area served	Worldwide
Key people	Masanori Katayama (President & Representative Director)
Products	Commercial vehicles Diesel engines Diesel generators Passenger cars (until 2002)[1]
Revenue	¥2,514.29 billion (2022)[citation needed]
Operating income	¥187.19 billion (2022)
Net income	¥126.19 billion (2022)
Total assets	¥2,856,139 million (2022)
Total equity	¥1,394,425 million (2022)
Number of employees	8,172 (36,856 consolidated)
Subsidiaries	List Anadolu Isuzu Sollers-Isuzu SML Isuzu IAMI Isuzu Commercial Truck of America, Inc. Isuzu HICOM Malaysia Isuzu Malaysia Isuzu Philippines Isuzu UK Isuzu South Africa Taiwan Isuzu Motors Isuzu Vietnam Isuzu Motors India UD Trucks
Website	www.isuzu.co.jp

Isuzu Motors Ltd. (Japanese: いすゞ自動車株式会社, Hepburn: Isuzu Jidōsha Kabushiki-Kaisha), commonly known as Isuzu (Japanese pronunciation: [isɨᵝzɨᵝ], ), is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines.

The company also has a number of subsidiaries and joint ventures, including UD Trucks, Anadolu Isuzu (a Turkish joint venture with Anadolu Group), Sollers-Isuzu (a Russian joint venture with Sollers JSC), SML Isuzu (an Indian venture formerly known as Swaraj Mazda), Jiangxi Isuzu Motors (a Chinese joint venture with Jiangling Motors Company Group), Isuzu Astra Motor Indonesia, Isuzu Malaysia (Isuzu HICOM), Isuzu UK, Isuzu South Africa, Isuzu Philippines, Taiwan Isuzu Motors, Isuzu Vietnam, Isuzu Motors India and BYD Isuzu.

Isuzu has assembly and manufacturing plants in Fujisawa, which have been there since the company was founded under earlier names, as well as in the Tochigi and Hokkaidō prefectures. Isuzu-branded vehicles are sold in most commercial markets worldwide. Isuzu’s primary market focus is on commercial diesel-powered truck, buses and construction, while their Japanese competitor Yanmar focuses on commercial-level powerplants and generators.^{[citation needed]}

Isuzu diesel engines are used by dozens of vehicle manufacturers, including General Motors.^{[citation needed]}

Named after the Isuzu River, the kanji of Isuzu (五十鈴) mean «fifty bells».

History[edit]

Isuzu Motors’ history began in 1916, when Tokyo Ishikawajima Shipbuilding and Engineering Co., Ltd. planned a cooperation with the Tokyo Gas and Electric Industrial Company to build automobiles. The next step was taken in 1918, when a technical cooperation with Wolseley Motors Limited was initiated, yielding exclusive rights to the production and sales of Wolseley vehicles in East Asia from knock-down kits.^[2] In 1919 came the first ever Japan-produced passenger car, a Wolseley model, the Fifteen A9 15/40 НР at the Tokyo Ishikawajima Shipyard at the Fukagawa Factory.^[3] The Wolseley sourced CP truck followed two years later; 550 of these were built by 1927.^[4] In 1923 Japan was devastated by the Kanto earthquake which made the fledgling transportation infrastructure that was heavily reliant on government-owned railroads unusable due to the twisted tracks. Heavy construction vehicles were imported from the United States companies GMC and Ford to aid in recovery and reconstruction, and the company sought to contribute by producing locally built construction and heavy duty vehicles. In 1927 the company introduced its 2-ton load capacity «Sumida P-type truck» equipped with an A6 engine and a 1-ton vehicle «Sumida M-type No. 1 bus» equipped with an A4 engine. The name «sumida» was used from the Sumida River as the factory at Fukagawa was close by.

In 1929 IHI Corporation, separated part of its manufacturing business and merged with DAT Automobile Manufacturing Inc. (a predecessor of Nissan) and changed its name to Jidosha Kogyo Co., Ltd. (Automobile Industries Co., Ltd.) The names used for the products of this company, marketed as «Sumida» and «Chiyoda», have special significance in Japan. Chiyoda is a district in Tokyo where the Imperial Palace is located, and Sumida refers to a river that flows through Tokyo approximately 3.59 km (2.23 mi) east of the Imperial Palace.^[2] In 1934 the Tsurumi Factory opened under company name Automobile Industry Co., Ltd. and in 1937 Automobile Industries was reorganized and formed into a new company, Tokyo Automobile Industries Co., Ltd. and was founded with a capital of ¥1,000,000. The company continued to manufacture heavy duty trucks and passenger busses, realizing the need to modernize the transportation infrastructure of Japan, and was one of the primary manufacturers for the Imperial Japanese Army along with Mitsubishi Heavy Industries, and had a corporate allegiance to the Yasuda Zaibatsu. One of the vehicles it produced for the war effort was the Sumida M.2593 armored personnel carrier. In 1942, Hino Heavy Industries was split off from Tokyo Automobile Industries, becoming a separate corporation.^[5] After the Second World War, the company was finally renamed to Isuzu (after the Isuzu River) in 1949, following a meeting with the Japanese Government’s Ministry of Trade and Industry (MITI).

Etymology[edit]

The word Isuzu translated into English means «fifty bells»—hence the focus on «bell» in both the later Bellel and the Bellett. The name was used from the Isuzu River that flows near to the Ise Grand Shrine, one of Japan’s most sacred and revered shrines.

Post World War history[edit]

Truck and bus production of the TX40 and TU60 series and the Isuzu Sumida bus resumed in 1945, with the permission of the occupation authorities.^[6] and has remained the primary focus of manufacture for the company, along with diesel engine production. In 1958 a factory was built at Fujisawa, Kanagawa, and in 1959 the Isuzu Elf was introduced as a medium duty cab over commercial truck which is still in production, and was also shared with the Isuzu Journey bus. Isuzu continued to maintain its market presence by providing commercial vehicles by introducing the Isuzu TY in 1966. The company is one of the primary manufacturers of commercial duty trucks and busses for public transportation, to include the Isuzu Cubic, Isuzu Gala and the Isuzu Erga along with the Isuzu Giga.

Corporate partnerships[edit]

Beginning in 1953 the Hillman Minx passenger car is produced under license of Rootes Group giving the company a passenger car to compete with other Japanese manufacturers, realizing that their resources were limited and therefore sought out international partnerships. The Minx remained in production until 1962, after the 1961 introduction of Isuzu’s first passenger car, the Bellel,^[2] and later the sports coupe Isuzu 117 Coupé. Being a small producer making cars which were somewhat too large and pricey for the Japanese market at the time, Isuzu spent some time looking for a commercial partner. Under pressure from MITI, who were attempting to limit the number of automobile manufacturers in Japan, a cooperation with Fuji Heavy Industries (Subaru) began in 1966. This joint sales-service collaboration was seen as the first step towards an eventual merger.^[7] The Subaru 1000 was even shown in Isuzu’s 1967 annual vehicle brochure, as a suitable complement to the larger Isuzu lineup.^[8] This tie-up was over by 1968, when an agreement with Mitsubishi was formed. This ended even more quickly, by 1969, and the next year an equally short-lived collaboration was entered with Nissan.^[9] A few months later, in September 1971, what was to prove a more durable capital agreement was signed with General Motors.

Linking with General Motors[edit]

While the company had a long relationship with GM going back to the 1920s, the first investment of GM taking a 34% stake in Isuzu was seen in 1972, when the Chevrolet LUV became the first Isuzu-built vehicle to be sold in the United States. To symbolize the new beginning, Isuzu also developed a new logo for 1974, with two vertical pillars as stylized representations of the first syllable in いすゞ («Isuzu»).^[4] In 1974 Isuzu introduced the Gemini, which was co-produced with General Motors as the T-body Chevrolet Chevette. A modified version was sold in the United States as Buick’s Opel by Isuzu, and in Australia as the Holden Gemini. As a result of the collaboration, certain American GM products were sold to Japanese customers through Isuzu dealerships. Holden’s Statesman was also briefly sold (246 examples) with Isuzu badging in Japan during the seventies.^[10] Isuzu exports also increased considerably as a result of being able to use GM networks, from 0.7% of production in 1973 to 35.2% by 1976; this while overall production increased more than fourfold in the same period.^[9] As a result of the GM joint venture, Isuzu engines were also used by existing GM divisions (some USA-market Chevrolet automobiles had Isuzu powertrains e.g. the Chevette and early S10/S15 trucks manufactured prior to 1985).

In 1981 Isuzu began selling consumer and commercial vehicles under their own brand in the United States. The Isuzu P’Up was the first model sold to consumers as an Isuzu, rather than as a Chevrolet or Buick, along with the Isuzu Piazza sports car. Isuzu’s then president Toshio Okamoto then initiated a collaboration with small-car expert Suzuki to develop a global small car for GM, the S-car.^[11] A three-way agreement of co-ownership was signed in August 1981, with Isuzu and Suzuki exchanging shares and General Motors taking a 5% share of Suzuki.^[11] Following on from this, in 1985 Isuzu and GM established the IBC Vehicles venture in the United Kingdom, producing locally built versions of Isuzu and Suzuki light vans (the Isuzu Fargo and Suzuki Carry); to be sold in the European market under Vauxhall’s Bedford brand. During this period Isuzu also developed a worldwide presence as an exporter of diesel engines, with their powerplants in use by Opel/Vauxhall, Land Rover, Hindustan, and many others. Two Isuzu model lines (Gemini, Impulse) were marketed as part of the Geo division (Spectrum, Storm) when it was initially launched as a Chevrolet subsidiary. In the domestic Japanese market, OEM deals with other manufacturers were entered to aid the poorly performing passenger car arm. It led to the badging of Suzukis, beginning in 1986,^[12] and Subaru small commercial vehicles as Isuzus (Geminett, Geminett II). This OEM tie-up occurred alongside the establishment of SIA (Subaru-Isuzu Automotive), an American joint venture with Fuji Heavy Industries (the parent company of Subaru). Shortly afterwards, the Lafayette, Indiana plant became operational.

Contraction begins[edit]

Isuzu ended US sales of the Impulse (Geo Storm) in 1992, and the following year it stopped exporting the Stylus (the basis for the Geo Spectrum), the last Isuzu-built car sold in the US.

In 1993 Isuzu began a new vehicle exchange program with Honda, whereby Honda sold the Isuzu Rodeo^[13] and Isuzu Trooper as the Honda Passport and Acura SLX, respectively. In return Isuzu began selling the Honda Odyssey as the Isuzu Oasis. Thus, Honda’s lineup gained two SUVs, and Isuzu’s lineup gained a minivan. In the Japanese market, the Gemini (Stylus) was now a rebadged Honda Domani and the Aska (originally based on the GM J-car) was a Honda Accord, while Honda received the 2-door MU as the Jazz and the 4-door Trooper as the Horizon.

Isuzu’s United States sales reached a peak in 1996 after the introduction of the Isuzu Hombre pickup, a badge-engineered GM truck (using the sheetmetal of the Brazil-market Chevrolet S10). Isuzu resurrected the beloved Amigo in 1998, before changing the name of the 2-door convertible to Rodeo Sport in 2001 in an attempt to associate it with the better selling 4-door Rodeo. The new Axiom launched in 2001, with the fictional salesman Joe Isuzu from 1980s advertising campaigns brought back to promote it. Isuzu sales began to slide due to the aging of the Rodeo and Trooper, and poor management and a lack of assistance from GM. The Rodeo Sport was discontinued in 2003, while production of the Rodeo and Axiom ceased a year later. By this point sales in North America had slowed to just 27,188, with the discontinued Rodeo and Axiom making up 71% of that total.

In 1998 GM and Isuzu formed DMAX, a joint venture to produce diesel engines. GM raised its stake in Isuzu to 49% the following year, effectively gaining control of the company, and quickly followed this up by appointing an American GM executive to head Isuzu’s North American Operations. This marked the first time a non-Japanese executive had held such a high position at Isuzu. In 2001 GM and Isuzu announced plans to share distribution networks and for Chevrolet to market an Isuzu product.^[14]

The production version of the VehiCROSS was introduced to the US in 1999, but met with mixed reviews, as its high pricetag, unique styling and two-door configuration did not seem to meet with market demands. Production of the VehiCROSS and other sport utility vehicles, including the Trooper, ended in 2001 as part of a major financial reorganization which eliminated almost 10,000 jobs.^[14] GM had been pushing the company to focus exclusively on producing commercial vehicles and engines.^[14]

The number of Isuzu dealerships in the US began a rapid decline, and by 2005 had only 2 models: the Ascender (a re-badged GMC Envoy) and the i-series pickup truck (a rebadged Chevrolet Colorado). At this point, Isuzu in the US was primarily a distributor of medium duty trucks such as the N-series, sourced both from Japan and US plants in Janesville, Wisconsin and Flint, Michigan. Isuzu had 290 light-vehicle dealers in the US in August 2006, and sold an average of just two Ascenders per dealer per month, and rumors of Isuzu’s withdrawal from the US market were rampant. Plans to introduce a new Thai-built SUV for 2007 were shelved when Isuzu Motors Limited decided that a new SUV would be too risky, instead proceeding with the launch of the i-series trucks. Despite extremely low sales figures of 12,177 passenger vehicles for 2005 (with leftover Axiom and Rodeos making up 30% of this), Isuzu Motors America announced its first profit in years, mainly due to restructuring cuts.

In early 2002, Fuji Heavy Industries (Subaru’s parent company) bought Isuzu’s share of Lafayette, Indiana plant, and Subaru Isuzu Automotive (SIA) became Subaru of Indiana Automotive. After 8 years of heavy Honda Passport sales and light Isuzu Oasis sales, Honda and Isuzu cooperatively ended their vehicle exchange agreement in 2001. The Oasis was dropped, and Honda replaced the Passport with the Pilot. 2001 was Isuzu’s last year for passenger vehicles in Canada, as Isuzus in Canada were mostly sold at Saturn-Saab dealerships. In late 2002 Isuzu initiated a recapitalization and debt-for-equity conversion plan to stave off a bankruptcy.^[15] GM acquired 20% of DMAX, 60% of Isuzu Motors Polska and Isuzu Motors Germany, and the rights to three types of diesel engine technology from Isuzu.^[16] by paying 50 billion yen (about US$425 million).^[15] GM also paid 10 billion yen (about US$85 million) for a 12% stake in the recapitalized company.^[15] GM wrote off its investment in Isuzu in 2001.^[17]

Production of the 7-passenger Ascender ended in February 2006 with the closure of GM’s Oklahoma City Assembly plant, leaving Isuzu with the 5-passenger Ascender, built in Moraine, Ohio and the low-selling i-Series as its only retail products. The company sold just 1,504 vehicles in North America in the first two months of 2006. GM ended its equity investment in Isuzu and sold all its shares to Mitsubishi Corporation, Itochu and Mizuho Corporate Bank; both GM and Isuzu claimed the companies would continue their relationship, but there was no word as of April 12, 2006 on the effect this would have on DMAX operations.

In June 2006 Isuzu and GM agreed to establish a joint venture called «LCV Platform Engineering Corporation (LPEC)» to develop a new pickup. Isuzu said it would use its engineering expertise to develop the pickup and GM would develop derivatives based on the integrated platform. Mitsubishi Corp became Isuzu’s largest shareholder in October 2006, after it converted all the preferred shares in Isuzu it had held since 2005 into common stock, increasing its shareholding from 3.5% to 15.65%.^[18]

In November 2006 Toyota purchased 5.9% of Isuzu, becoming the third largest shareholder behind Itochu and Mitsubishi Corporation, and the two companies agreed to study possible business collaboration focusing on the areas of R&D and production of diesel engines, related emissions-control, and other environmental technologies. In January 2007 Isuzu and General Motors updated the LCV range with a 3.0 litre common rail diesel engine that had far more torque and power than its predecessor. In August 2007 Isuzu and Toyota agreed to develop a 1.6-liter diesel engine for use in Toyota vehicles sold in European markets. At this point, details of development, production and supply of the diesel engine were still under discussion, but in principle, Isuzu would play the leading role, with production scheduled to begin around 2012.

On January 30, 2008 Isuzu announced its complete withdrawal from the US market,^[19] effective January 31, 2009. It would continue to provide support and parts. The decision was due to lack of sales.^[20] Some of the lack of sales was blamed on consumer experiences with low quality engines and service.^[21] Isuzu had been experiencing a slow decline since the late 1990s. In less than 10 years, they had gone from selling a complete line of cars, trucks, and SUVs, into being a specialized SUV maker, and finally selling only a pair of rebadged, General Motors Trucks.^[22] The company continued to sell commercial vehicles in the US.^[23]

Isuzu and Toyota shelved development of a clean diesel engine in December 2008.^[24]

On January 29, 2009, Isuzu and GM announced that they were in talks to transfer the operation of the medium-duty truck production line in Flint, Michigan to Isuzu for a five-year period. In June, however, GM announced that these talks failed to reach an agreement, and GM instead ceased production of the Chevrolet Kodiak and GMC Topkick vehicles on 31 July 2009.^[25]

In July 2016, Isuzu and Mazda agreed to collaborate to produce the next-generation pickup trucks for Mazda outside of North America.Reese Counts (11 July 2016). «Mazda and Isuzu to collaborate on a new pickup truck». Autoblog. As a result, the third-generation Mazda BT-50 is built by Isuzu in Thailand since 2020.

Isuzu’s plant in the Indian state of Andhra Pradesh began operations in 2016.^[26]

In August 2018, Toyota sold off its 5.9% stake in Isuzu.^[27]

In December 2019, Isuzu announced that it had signed a non-binding memorandum of understanding which would eventually see Volvo sell UD Trucks to them.^[28] In November 2020, the companies announced that they have signed the «final agreements», making the memorandum of understanding binding.^[29] In April 2021, Isuzu completed UD Trucks acquisition.^[30]

In March 2021, Isuzu, Hino, and Hino’s parent Toyota announced the creation of a strategic partnership between the three companies. Toyota acquired a 4.6% stake in Isuzu while the latter plans to acquire Toyota shares for an equivalent value. The three companies said they would form a new joint venture by April called Commercial Japan Partnership Technologies Corporation with the aim of developing fuel cell and electric light trucks. Toyota would own an 80% stake in the venture while Hino and Isuzu would own 10% each.^[31]

Market presence[edit]

In most of Asia and Africa, Isuzu is known primarily for trucks of all sizes, after Isuzu dropped all sales of sedans and compact cars in the late 1990s due to plummeting sales. In the days when Isuzu sold passenger cars, they were known for focusing on the diesel-engined niche. In 1983, for instance, long before the explosion in diesel sales, diesels represented 63.4% of their passenger car production.^[32] In 2009, Isuzu abandoned the United States consumer market due to lack of sales. Isuzu as a corporation has always been primarily a manufacturer of small to medium compact automobiles and commercial trucks of sizes medium duty and larger, but markets around the world show different needs.

Isuzu Motors America discontinued the sale of passenger vehicles in the United States on January 31, 2009. The company explained to its dealers that it had not been able to secure replacements for the Isuzu Ascender and Isuzu i-Series that would be commercially viable. Isuzu sold 7,098 cars in the year 2007. This action did not affect Isuzu’s commercial vehicle or industrial diesel engine operations in the United States.^[20] Isuzu has a contract with Budget Truck Rental to manufacture their rental trucks, shared with Ford, GMC, and Navistar International.^[33]

In Australia, Isuzu was for many years a major supplier of light commercial and domestic vehicles to Holden (General Motors). However, by 2008, Holden was sourcing few Isuzus. At this time Isuzu began to sell the D-Max under the Isuzu name.

Isuzu’s entry in the Thai market proved to be one of its most successful. Its presence in the country began in 1966 when it established a manufacturing facility for pick-up trucks in the Samuthprakarn province with a capacity of 155,000 units per year.^[34] The automaker quickly became a market leader so that by 2002, the company transferred its production base from its original location in Fujisawa, Japan to Thailand. Isuzu claimed the largest share of the Thai commercial vehicle market, outperforming its competitors for at least 23 years.^[34] By 2006, the company transferred to an industrial zone in Chachoengsao province to support further production expansion. By 2017, Isuzu has been exporting pick-up trucks, with shipments reaching North America, Latin America, Australia, and Japan.^[35] In the same year, it announced that its profit climbed 7 percent and has doubled its annual truck production to meet overseas demands.^[36]

Subsidiaries and joint ventures[edit]

Japan[edit]

The Fujisawa Plant was built and opened for production November 1961. It is located at 8 Tsuchidana, Fujisawa, Kanagawa, and is still producing commercial vehicles for domestic Japanese use and international exports. The Toghichi Plant, located at Hakuchu, Ohira-Machi, Tochigi, Tochigi, is where the engines are currently built. There was a factory at Tono Machi, Kawasaki-ku, Kawasaki-shi, Kanagawa Pref. that closed March 2005 that manufactured passenger vehicles.

Mimamori-kun online service[edit]

Mimamori-kun, which means to watch, monitor, or observe in Japanese (literally «Mr. Watcher»),^[37] is a commercial vehicle telematics service developed by Isuzu Motors for monitoring and tracking commercial vehicle operations and movements in Japan. The service uses GPS satellite tracking services, and began February 2004. It is connected to the internet and provides government mandated driver activity logs, and records how long the driver was on-duty and how much time was spent driving.

The service also records when the driver took lunch breaks, where the truck stopped and for how long, and when the driver logged off for his duty shift. The service has been modified for personal use in Japan to keep track of family members, to include elderly members of health status and location of children for safety purposes.^[38]

Some of the main features include the wireless Internet Digital Tachograph, the first of its kind in Japan, combined with hands-free communication, voice guidance, and text messages displayed from the dispatch office. The system also has a password-enabled vehicle theft prevention feature that will not let the vehicle start without the driver having entered a password.^{[citation needed]}

International operations[edit]

• DMAX (engines) — former joint venture with General Motors in United States for production of diesel engines
• Ghandhara Industries — joint venture in Pakistan — trucks, buses
• Guangzhou Automobile Group Bus — joint venture in China — buses
• HICOM Automotive Manufacturers (Malaysia) — joint venture in Malaysia — trucks, SUVs
• Industries Mécaniques Maghrébines — joint venture at Kairouan, Tunisia — trucks, SUVs
• Isuzu (Anadolu) — joint venture in Turkey — trucks, buses
• Isuzu Astra Motor Indonesia — joint venture in Indonesia — trucks, SUVs
• Isuzu HICOM Malaysia — joint venture in Malaysia — trucks, SUVs
• Isuzu Commercial Truck of America, Inc.
• Isuzu Malaysia — joint venture in Malaysia — trucks, SUVs
• Isuzu Motors de México — joint venture in Mexico — trucks, buses
• Isuzu Motorsports — Australia and Thailand
• Isuzu Philippines — joint venture in the Philippines — trucks, SUVs
• General Motors De Portugal-FMAT S.A. at Tramagal near Abrantes (Assembling company of all Bedford and Isuzu medium to heavy diesel trucks and 4X4 Pickup models since the 1960s then vehicles are sent for sale in Portugal and Spain)
• The assembling of Isuzu commercial trucks is carried out by the Az Universal Motors which is part of the AzGroup in Azerbaijan.
• Isuzu Motors Saudi Arabia — joint venture in Saudi Arabia — trucks, SUVs
• Isuzu Truck (UK) — at the former IBC factory Dunstable, England — trucks, SUVs
• Isuzu Truck South Africa — joint venture in South Africa — trucks
• Isuzu Vietnam — joint venture in Vietnam — trucks, SUVs
• Jiangxi Isuzu — joint venture in China — trucks, SUVs
• Qingling Motors — joint venture in China — trucks, SUVs
• SML Isuzu — joint venture in India, formerly Swaraj Mazda
• Sollers-Isuzu — joint venture in Russia — trucks
• Thai Rung Union Car — Thailand — assembles SUVs

Former international operations[edit]

• Subaru of Indiana Automotive, Inc. — former joint venture in United States, interest sold to Subaru — cars, SUVs
• Isuzu Motors Polska — former joint venture in Poland — diesel engines, taken over by General Motors
• Zexel — Japan — auto components, now part of Bosch
• Taiwan Isuzu Motors — former joint venture in Taiwan, disbanded in 2016 — trucks

Isuzu Diesel Engines / Power Train division[edit]

Diesel engines are a major part of the Isuzu Motor’s business with over 20 million engines worldwide.^{[clarification needed][39]} The diesel power division, known as the PowerTrain Division, of Isuzu Motors America, is located in Plymouth, Michigan.^[39]

North American Master Distributors[edit]

Southwest Products^[40] — Covering California, Nevada and Arizona.^[40]

United Engines^[40]

Mack Boring Parts^[40]

M & L Engine^[40]

Isuzu Diesel powered equipment[edit]

Ag Equipment[edit]

• Harrington Seed Destructor^[41]

Construction equipment[edit]

• Paving equipment produced by CRAFCO. It manufacturers a variety of paving equipment that is powered by Isuzu diesel engines.^[42]

Passenger, bus and commercial vehicles[edit]

Current passenger vehicles[edit]

• 2002–present, D-Max- pickup truck, a top selling diesel sold in the majority of Isuzu markets (excluding Japan and North America).
• 2013–present MU-X — SUV, successor of Isuzu MU-7, developed from D-Max.

Current commercial vehicles[edit]

• Como — light commercial van (rebadged Nissan Caravan)
• Elf — light duty truck (N-series)
• Erga — low deck heavy duty bus
• Erga-J — heavy duty bus
• Erga Mio — low deck medium duty bus
• Forward — medium duty truck (F-series)
• Giga — heavy duty truck (C-series, E-series)
• Gala — heavy duty bus
• Gala Mio — medium duty bus
• Journey — light duty bus
• Journey-J — medium duty bus
• Reach — commercial van offering over 35 percent better fuel efficiency, assembled by Utilimaster Corporation.^[43]
• Traga/Traviz — light commercial vehicle

UD Trucks vehicles[edit]

From April 2021 onwards, UD Trucks’ products are part of the Isuzu company lineup.

Former passenger vehicles[edit]

• 1953–1962, Minx — sedan, Isuzu produced Hillman Minx under licence.
• 1961–1966, Bellel — sedan
• 1963–1973, Bellett — sedan (PR10/20) and coupe (PR90 and PR91)
• 1967–1983, Florian — sedan
• 1968–1981, 117 — coupe
• 1972–2002, Faster — pickup truck
• 1974–2000, Gemini/I-Mark/Stylus — sedan/coupe/hatchback
• 1981–1993, Piazza/Impulse/Storm — Hatchback
• 1983–2002, Aska — sedan
• 1983–2002, Trooper — midsize SUV
• 1986–1993, Geminett — hatchback/wagon, a rebadged first generation Suzuki Cultus (1986–1988) and then third generation Subaru Leone wagon as Geminett II (1988–1993).
• 1989–2004, Amigo/MU — Compact SUV, renamed to Rodeo Sport in 2001.
• 1991–2004, Rodeo/Wizard — midsize SUV, also rebadged as the Honda Passport.
• 1996–1999, Oasis — minivan, a rebadged Honda Odyssey.
• 1996–2000, Hombre — pickup truck, a rebadged Chevrolet S10.
• 1996–2001, Vertex — sedan, a rebadged Honda Integra SJ.
• 1997–2002, Filly, a rebadged Nissan Elgrand — minivan
• 1999–2001, VehiCROSS — SUV
• 2001–2004, Axiom — midsize SUV
• 2002–2008, Ascender — midsize SUV, a rebadged GMC Envoy.
• 2006–2008, i-series — pickup truck — a product of the co-developed GMT355 platform that Isuzu sells overseas.
• 2004–2013, MU-7 — midsize SUV, developed from D-Max platform that was on sale only in Thailand, Philippines, India and China.
• 1991–2020, Panther — van and pickup truck, sold as the Isuzu Hi-Lander/Crosswind in the Philippines, also sold throughout the ASEAN, and in India as the Chevrolet Tavera.

Former commercial vehicles[edit]

• Bison — light commercial pickup truck, a rebadged second generation Mitsubishi Delica pickup truck for Indonesian market (not related to fourth generation Isuzu Elf that was sold under Bison name in Indonesia in early 1990s).
• Fargo — light commercial van
• H-Series — heavy duty truck in United States only (rebadged from GMC Topkick and Chevrolet Kodiak).

Race cars[edit]

• 1969 Isuzu R7, Group 7 — racecar
• 1970 Isuzu Bellett R6, Group 6 — racecar

Concept cars[edit]

• 1969 Isuzu Bellett MX1600
• 1979 Isuzu Asso di Fiori
• 1983 Isuzu COA
• 1985 Isuzu COA II
• 1987 Isuzu COA III, AWD mid-engine coupe.
• 1987 Isuzu Zero Door
• 1989 Isuzu Costa
• 1989 Isuzu MultiCROSS
• 1989 4200R
• 1991 Isuzu Como F1, a pickup-style crossover with a Lotus Formula One engine^[44] (the name was later used for the rebadged Nissan Caravan produced from 2001).
• 1991 Isuzu Nagisa
• 1991 Isuzu Terraza
• 1993 Isuzu XU-1
• 1993 Isuzu VehiCROSS
• 1995 Isuzu Deseo
• 1995 Isuzu Aisance
• 1997 Isuzu VX-2
• 1997 Isuzu ZACCAR
• 1999 Isuzu VX-O₂
• 1999 Isuzu Kai
• 1999 ZXS
• 2000 Isuzu VX-4
• 2001 Isuzu Zen
• 2001 Isuzu GBX
• 2001 Isuzu Axiom XSF
• 2002 Isuzu Axiom XSR
• 2002 Isuzu Axiom XST
• 2011 Isuzu T-Next
• 2020 Isuzu FLIR

Buses (Philippines)[edit]

• LV314K
• LV314L
• CJM470
• CJM500
• LT132
• LV423
• LV123
• PABFTR33PLB
• FTR33P
• FTR45
• PABFVR33P

Buses (Thailand)[edit]

• CQM275hp
• CQA650A/T
• JCR600YZNN
• LT112P
• LV223S
• LV423R
• LV486R
• LV771
• MT111L
• MT111QB

Buses (Ukraine)[edit]

• Bogdan buses — sold under Isuzu brand outside Ukraine.

Military vehicles[edit]

• Isuzu TW340 medium truck
• Isuzu TWD20/25 medium truck
• Isuzu TSD45/TSD55 medium truck
• Isuzu HTS12G 2.5 ton truck
• Isuzu Type 73 Heavy Truck

See also[edit]

• List of automobile manufacturers

References[edit]

External links[edit]

• Official website

Isuzu Motors Ltd.

Head office
Native name	いすゞ自動車株式会社
Romanized name	Isuzu Jidōsha Kabushiki-gaisha
Type	Public
Traded as	TYO: 7202 TOPIX Large 70 Component
Industry	Manufacturing
Founded	30 March 1934; 88 years ago (as Isuzu)
Headquarters	Yokohama Gate Tower, Nishi-ku, Yokohama , Japan
Area served	Worldwide
Key people	Masanori Katayama (President & Representative Director)
Products	Commercial vehicles Diesel engines Diesel generators Passenger cars (until 2002)[1]
Revenue	¥2,514.29 billion (2022)[citation needed]
Operating income	¥187.19 billion (2022)
Net income	¥126.19 billion (2022)
Total assets	¥2,856,139 million (2022)
Total equity	¥1,394,425 million (2022)
Number of employees	8,172 (36,856 consolidated)
Subsidiaries	List Anadolu Isuzu Sollers-Isuzu SML Isuzu IAMI Isuzu Commercial Truck of America, Inc. Isuzu HICOM Malaysia Isuzu Malaysia Isuzu Philippines Isuzu UK Isuzu South Africa Taiwan Isuzu Motors Isuzu Vietnam Isuzu Motors India UD Trucks
Website	www.isuzu.co.jp

Isuzu Motors Ltd. (Japanese: いすゞ自動車株式会社, Hepburn: Isuzu Jidōsha Kabushiki-Kaisha), commonly known as Isuzu (Japanese pronunciation: [isɨᵝzɨᵝ], ), is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines.

The company also has a number of subsidiaries and joint ventures, including UD Trucks, Anadolu Isuzu (a Turkish joint venture with Anadolu Group), Sollers-Isuzu (a Russian joint venture with Sollers JSC), SML Isuzu (an Indian venture formerly known as Swaraj Mazda), Jiangxi Isuzu Motors (a Chinese joint venture with Jiangling Motors Company Group), Isuzu Astra Motor Indonesia, Isuzu Malaysia (Isuzu HICOM), Isuzu UK, Isuzu South Africa, Isuzu Philippines, Taiwan Isuzu Motors, Isuzu Vietnam, Isuzu Motors India and BYD Isuzu.

Isuzu has assembly and manufacturing plants in Fujisawa, which have been there since the company was founded under earlier names, as well as in the Tochigi and Hokkaidō prefectures. Isuzu-branded vehicles are sold in most commercial markets worldwide. Isuzu’s primary market focus is on commercial diesel-powered truck, buses and construction, while their Japanese competitor Yanmar focuses on commercial-level powerplants and generators.^{[citation needed]}

Isuzu diesel engines are used by dozens of vehicle manufacturers, including General Motors.^{[citation needed]}

Named after the Isuzu River, the kanji of Isuzu (五十鈴) mean «fifty bells».

History[edit]

Isuzu Motors’ history began in 1916, when Tokyo Ishikawajima Shipbuilding and Engineering Co., Ltd. planned a cooperation with the Tokyo Gas and Electric Industrial Company to build automobiles. The next step was taken in 1918, when a technical cooperation with Wolseley Motors Limited was initiated, yielding exclusive rights to the production and sales of Wolseley vehicles in East Asia from knock-down kits.^[2] In 1919 came the first ever Japan-produced passenger car, a Wolseley model, the Fifteen A9 15/40 НР at the Tokyo Ishikawajima Shipyard at the Fukagawa Factory.^[3] The Wolseley sourced CP truck followed two years later; 550 of these were built by 1927.^[4] In 1923 Japan was devastated by the Kanto earthquake which made the fledgling transportation infrastructure that was heavily reliant on government-owned railroads unusable due to the twisted tracks. Heavy construction vehicles were imported from the United States companies GMC and Ford to aid in recovery and reconstruction, and the company sought to contribute by producing locally built construction and heavy duty vehicles. In 1927 the company introduced its 2-ton load capacity «Sumida P-type truck» equipped with an A6 engine and a 1-ton vehicle «Sumida M-type No. 1 bus» equipped with an A4 engine. The name «sumida» was used from the Sumida River as the factory at Fukagawa was close by.

In 1929 IHI Corporation, separated part of its manufacturing business and merged with DAT Automobile Manufacturing Inc. (a predecessor of Nissan) and changed its name to Jidosha Kogyo Co., Ltd. (Automobile Industries Co., Ltd.) The names used for the products of this company, marketed as «Sumida» and «Chiyoda», have special significance in Japan. Chiyoda is a district in Tokyo where the Imperial Palace is located, and Sumida refers to a river that flows through Tokyo approximately 3.59 km (2.23 mi) east of the Imperial Palace.^[2] In 1934 the Tsurumi Factory opened under company name Automobile Industry Co., Ltd. and in 1937 Automobile Industries was reorganized and formed into a new company, Tokyo Automobile Industries Co., Ltd. and was founded with a capital of ¥1,000,000. The company continued to manufacture heavy duty trucks and passenger busses, realizing the need to modernize the transportation infrastructure of Japan, and was one of the primary manufacturers for the Imperial Japanese Army along with Mitsubishi Heavy Industries, and had a corporate allegiance to the Yasuda Zaibatsu. One of the vehicles it produced for the war effort was the Sumida M.2593 armored personnel carrier. In 1942, Hino Heavy Industries was split off from Tokyo Automobile Industries, becoming a separate corporation.^[5] After the Second World War, the company was finally renamed to Isuzu (after the Isuzu River) in 1949, following a meeting with the Japanese Government’s Ministry of Trade and Industry (MITI).

Etymology[edit]

The word Isuzu translated into English means «fifty bells»—hence the focus on «bell» in both the later Bellel and the Bellett. The name was used from the Isuzu River that flows near to the Ise Grand Shrine, one of Japan’s most sacred and revered shrines.

Post World War history[edit]

Truck and bus production of the TX40 and TU60 series and the Isuzu Sumida bus resumed in 1945, with the permission of the occupation authorities.^[6] and has remained the primary focus of manufacture for the company, along with diesel engine production. In 1958 a factory was built at Fujisawa, Kanagawa, and in 1959 the Isuzu Elf was introduced as a medium duty cab over commercial truck which is still in production, and was also shared with the Isuzu Journey bus. Isuzu continued to maintain its market presence by providing commercial vehicles by introducing the Isuzu TY in 1966. The company is one of the primary manufacturers of commercial duty trucks and busses for public transportation, to include the Isuzu Cubic, Isuzu Gala and the Isuzu Erga along with the Isuzu Giga.

Corporate partnerships[edit]

Beginning in 1953 the Hillman Minx passenger car is produced under license of Rootes Group giving the company a passenger car to compete with other Japanese manufacturers, realizing that their resources were limited and therefore sought out international partnerships. The Minx remained in production until 1962, after the 1961 introduction of Isuzu’s first passenger car, the Bellel,^[2] and later the sports coupe Isuzu 117 Coupé. Being a small producer making cars which were somewhat too large and pricey for the Japanese market at the time, Isuzu spent some time looking for a commercial partner. Under pressure from MITI, who were attempting to limit the number of automobile manufacturers in Japan, a cooperation with Fuji Heavy Industries (Subaru) began in 1966. This joint sales-service collaboration was seen as the first step towards an eventual merger.^[7] The Subaru 1000 was even shown in Isuzu’s 1967 annual vehicle brochure, as a suitable complement to the larger Isuzu lineup.^[8] This tie-up was over by 1968, when an agreement with Mitsubishi was formed. This ended even more quickly, by 1969, and the next year an equally short-lived collaboration was entered with Nissan.^[9] A few months later, in September 1971, what was to prove a more durable capital agreement was signed with General Motors.

Linking with General Motors[edit]

While the company had a long relationship with GM going back to the 1920s, the first investment of GM taking a 34% stake in Isuzu was seen in 1972, when the Chevrolet LUV became the first Isuzu-built vehicle to be sold in the United States. To symbolize the new beginning, Isuzu also developed a new logo for 1974, with two vertical pillars as stylized representations of the first syllable in いすゞ («Isuzu»).^[4] In 1974 Isuzu introduced the Gemini, which was co-produced with General Motors as the T-body Chevrolet Chevette. A modified version was sold in the United States as Buick’s Opel by Isuzu, and in Australia as the Holden Gemini. As a result of the collaboration, certain American GM products were sold to Japanese customers through Isuzu dealerships. Holden’s Statesman was also briefly sold (246 examples) with Isuzu badging in Japan during the seventies.^[10] Isuzu exports also increased considerably as a result of being able to use GM networks, from 0.7% of production in 1973 to 35.2% by 1976; this while overall production increased more than fourfold in the same period.^[9] As a result of the GM joint venture, Isuzu engines were also used by existing GM divisions (some USA-market Chevrolet automobiles had Isuzu powertrains e.g. the Chevette and early S10/S15 trucks manufactured prior to 1985).

In 1981 Isuzu began selling consumer and commercial vehicles under their own brand in the United States. The Isuzu P’Up was the first model sold to consumers as an Isuzu, rather than as a Chevrolet or Buick, along with the Isuzu Piazza sports car. Isuzu’s then president Toshio Okamoto then initiated a collaboration with small-car expert Suzuki to develop a global small car for GM, the S-car.^[11] A three-way agreement of co-ownership was signed in August 1981, with Isuzu and Suzuki exchanging shares and General Motors taking a 5% share of Suzuki.^[11] Following on from this, in 1985 Isuzu and GM established the IBC Vehicles venture in the United Kingdom, producing locally built versions of Isuzu and Suzuki light vans (the Isuzu Fargo and Suzuki Carry); to be sold in the European market under Vauxhall’s Bedford brand. During this period Isuzu also developed a worldwide presence as an exporter of diesel engines, with their powerplants in use by Opel/Vauxhall, Land Rover, Hindustan, and many others. Two Isuzu model lines (Gemini, Impulse) were marketed as part of the Geo division (Spectrum, Storm) when it was initially launched as a Chevrolet subsidiary. In the domestic Japanese market, OEM deals with other manufacturers were entered to aid the poorly performing passenger car arm. It led to the badging of Suzukis, beginning in 1986,^[12] and Subaru small commercial vehicles as Isuzus (Geminett, Geminett II). This OEM tie-up occurred alongside the establishment of SIA (Subaru-Isuzu Automotive), an American joint venture with Fuji Heavy Industries (the parent company of Subaru). Shortly afterwards, the Lafayette, Indiana plant became operational.

Contraction begins[edit]

Isuzu ended US sales of the Impulse (Geo Storm) in 1992, and the following year it stopped exporting the Stylus (the basis for the Geo Spectrum), the last Isuzu-built car sold in the US.

In 1993 Isuzu began a new vehicle exchange program with Honda, whereby Honda sold the Isuzu Rodeo^[13] and Isuzu Trooper as the Honda Passport and Acura SLX, respectively. In return Isuzu began selling the Honda Odyssey as the Isuzu Oasis. Thus, Honda’s lineup gained two SUVs, and Isuzu’s lineup gained a minivan. In the Japanese market, the Gemini (Stylus) was now a rebadged Honda Domani and the Aska (originally based on the GM J-car) was a Honda Accord, while Honda received the 2-door MU as the Jazz and the 4-door Trooper as the Horizon.

Isuzu’s United States sales reached a peak in 1996 after the introduction of the Isuzu Hombre pickup, a badge-engineered GM truck (using the sheetmetal of the Brazil-market Chevrolet S10). Isuzu resurrected the beloved Amigo in 1998, before changing the name of the 2-door convertible to Rodeo Sport in 2001 in an attempt to associate it with the better selling 4-door Rodeo. The new Axiom launched in 2001, with the fictional salesman Joe Isuzu from 1980s advertising campaigns brought back to promote it. Isuzu sales began to slide due to the aging of the Rodeo and Trooper, and poor management and a lack of assistance from GM. The Rodeo Sport was discontinued in 2003, while production of the Rodeo and Axiom ceased a year later. By this point sales in North America had slowed to just 27,188, with the discontinued Rodeo and Axiom making up 71% of that total.

In 1998 GM and Isuzu formed DMAX, a joint venture to produce diesel engines. GM raised its stake in Isuzu to 49% the following year, effectively gaining control of the company, and quickly followed this up by appointing an American GM executive to head Isuzu’s North American Operations. This marked the first time a non-Japanese executive had held such a high position at Isuzu. In 2001 GM and Isuzu announced plans to share distribution networks and for Chevrolet to market an Isuzu product.^[14]

The production version of the VehiCROSS was introduced to the US in 1999, but met with mixed reviews, as its high pricetag, unique styling and two-door configuration did not seem to meet with market demands. Production of the VehiCROSS and other sport utility vehicles, including the Trooper, ended in 2001 as part of a major financial reorganization which eliminated almost 10,000 jobs.^[14] GM had been pushing the company to focus exclusively on producing commercial vehicles and engines.^[14]

The number of Isuzu dealerships in the US began a rapid decline, and by 2005 had only 2 models: the Ascender (a re-badged GMC Envoy) and the i-series pickup truck (a rebadged Chevrolet Colorado). At this point, Isuzu in the US was primarily a distributor of medium duty trucks such as the N-series, sourced both from Japan and US plants in Janesville, Wisconsin and Flint, Michigan. Isuzu had 290 light-vehicle dealers in the US in August 2006, and sold an average of just two Ascenders per dealer per month, and rumors of Isuzu’s withdrawal from the US market were rampant. Plans to introduce a new Thai-built SUV for 2007 were shelved when Isuzu Motors Limited decided that a new SUV would be too risky, instead proceeding with the launch of the i-series trucks. Despite extremely low sales figures of 12,177 passenger vehicles for 2005 (with leftover Axiom and Rodeos making up 30% of this), Isuzu Motors America announced its first profit in years, mainly due to restructuring cuts.

In early 2002, Fuji Heavy Industries (Subaru’s parent company) bought Isuzu’s share of Lafayette, Indiana plant, and Subaru Isuzu Automotive (SIA) became Subaru of Indiana Automotive. After 8 years of heavy Honda Passport sales and light Isuzu Oasis sales, Honda and Isuzu cooperatively ended their vehicle exchange agreement in 2001. The Oasis was dropped, and Honda replaced the Passport with the Pilot. 2001 was Isuzu’s last year for passenger vehicles in Canada, as Isuzus in Canada were mostly sold at Saturn-Saab dealerships. In late 2002 Isuzu initiated a recapitalization and debt-for-equity conversion plan to stave off a bankruptcy.^[15] GM acquired 20% of DMAX, 60% of Isuzu Motors Polska and Isuzu Motors Germany, and the rights to three types of diesel engine technology from Isuzu.^[16] by paying 50 billion yen (about US$425 million).^[15] GM also paid 10 billion yen (about US$85 million) for a 12% stake in the recapitalized company.^[15] GM wrote off its investment in Isuzu in 2001.^[17]

Production of the 7-passenger Ascender ended in February 2006 with the closure of GM’s Oklahoma City Assembly plant, leaving Isuzu with the 5-passenger Ascender, built in Moraine, Ohio and the low-selling i-Series as its only retail products. The company sold just 1,504 vehicles in North America in the first two months of 2006. GM ended its equity investment in Isuzu and sold all its shares to Mitsubishi Corporation, Itochu and Mizuho Corporate Bank; both GM and Isuzu claimed the companies would continue their relationship, but there was no word as of April 12, 2006 on the effect this would have on DMAX operations.

In June 2006 Isuzu and GM agreed to establish a joint venture called «LCV Platform Engineering Corporation (LPEC)» to develop a new pickup. Isuzu said it would use its engineering expertise to develop the pickup and GM would develop derivatives based on the integrated platform. Mitsubishi Corp became Isuzu’s largest shareholder in October 2006, after it converted all the preferred shares in Isuzu it had held since 2005 into common stock, increasing its shareholding from 3.5% to 15.65%.^[18]

In November 2006 Toyota purchased 5.9% of Isuzu, becoming the third largest shareholder behind Itochu and Mitsubishi Corporation, and the two companies agreed to study possible business collaboration focusing on the areas of R&D and production of diesel engines, related emissions-control, and other environmental technologies. In January 2007 Isuzu and General Motors updated the LCV range with a 3.0 litre common rail diesel engine that had far more torque and power than its predecessor. In August 2007 Isuzu and Toyota agreed to develop a 1.6-liter diesel engine for use in Toyota vehicles sold in European markets. At this point, details of development, production and supply of the diesel engine were still under discussion, but in principle, Isuzu would play the leading role, with production scheduled to begin around 2012.

On January 30, 2008 Isuzu announced its complete withdrawal from the US market,^[19] effective January 31, 2009. It would continue to provide support and parts. The decision was due to lack of sales.^[20] Some of the lack of sales was blamed on consumer experiences with low quality engines and service.^[21] Isuzu had been experiencing a slow decline since the late 1990s. In less than 10 years, they had gone from selling a complete line of cars, trucks, and SUVs, into being a specialized SUV maker, and finally selling only a pair of rebadged, General Motors Trucks.^[22] The company continued to sell commercial vehicles in the US.^[23]

Isuzu and Toyota shelved development of a clean diesel engine in December 2008.^[24]

On January 29, 2009, Isuzu and GM announced that they were in talks to transfer the operation of the medium-duty truck production line in Flint, Michigan to Isuzu for a five-year period. In June, however, GM announced that these talks failed to reach an agreement, and GM instead ceased production of the Chevrolet Kodiak and GMC Topkick vehicles on 31 July 2009.^[25]

In July 2016, Isuzu and Mazda agreed to collaborate to produce the next-generation pickup trucks for Mazda outside of North America.Reese Counts (11 July 2016). «Mazda and Isuzu to collaborate on a new pickup truck». Autoblog. As a result, the third-generation Mazda BT-50 is built by Isuzu in Thailand since 2020.

Isuzu’s plant in the Indian state of Andhra Pradesh began operations in 2016.^[26]

In August 2018, Toyota sold off its 5.9% stake in Isuzu.^[27]

In December 2019, Isuzu announced that it had signed a non-binding memorandum of understanding which would eventually see Volvo sell UD Trucks to them.^[28] In November 2020, the companies announced that they have signed the «final agreements», making the memorandum of understanding binding.^[29] In April 2021, Isuzu completed UD Trucks acquisition.^[30]

In March 2021, Isuzu, Hino, and Hino’s parent Toyota announced the creation of a strategic partnership between the three companies. Toyota acquired a 4.6% stake in Isuzu while the latter plans to acquire Toyota shares for an equivalent value. The three companies said they would form a new joint venture by April called Commercial Japan Partnership Technologies Corporation with the aim of developing fuel cell and electric light trucks. Toyota would own an 80% stake in the venture while Hino and Isuzu would own 10% each.^[31]

Market presence[edit]

In most of Asia and Africa, Isuzu is known primarily for trucks of all sizes, after Isuzu dropped all sales of sedans and compact cars in the late 1990s due to plummeting sales. In the days when Isuzu sold passenger cars, they were known for focusing on the diesel-engined niche. In 1983, for instance, long before the explosion in diesel sales, diesels represented 63.4% of their passenger car production.^[32] In 2009, Isuzu abandoned the United States consumer market due to lack of sales. Isuzu as a corporation has always been primarily a manufacturer of small to medium compact automobiles and commercial trucks of sizes medium duty and larger, but markets around the world show different needs.

Isuzu Motors America discontinued the sale of passenger vehicles in the United States on January 31, 2009. The company explained to its dealers that it had not been able to secure replacements for the Isuzu Ascender and Isuzu i-Series that would be commercially viable. Isuzu sold 7,098 cars in the year 2007. This action did not affect Isuzu’s commercial vehicle or industrial diesel engine operations in the United States.^[20] Isuzu has a contract with Budget Truck Rental to manufacture their rental trucks, shared with Ford, GMC, and Navistar International.^[33]

In Australia, Isuzu was for many years a major supplier of light commercial and domestic vehicles to Holden (General Motors). However, by 2008, Holden was sourcing few Isuzus. At this time Isuzu began to sell the D-Max under the Isuzu name.

Isuzu’s entry in the Thai market proved to be one of its most successful. Its presence in the country began in 1966 when it established a manufacturing facility for pick-up trucks in the Samuthprakarn province with a capacity of 155,000 units per year.^[34] The automaker quickly became a market leader so that by 2002, the company transferred its production base from its original location in Fujisawa, Japan to Thailand. Isuzu claimed the largest share of the Thai commercial vehicle market, outperforming its competitors for at least 23 years.^[34] By 2006, the company transferred to an industrial zone in Chachoengsao province to support further production expansion. By 2017, Isuzu has been exporting pick-up trucks, with shipments reaching North America, Latin America, Australia, and Japan.^[35] In the same year, it announced that its profit climbed 7 percent and has doubled its annual truck production to meet overseas demands.^[36]

Subsidiaries and joint ventures[edit]

Japan[edit]

The Fujisawa Plant was built and opened for production November 1961. It is located at 8 Tsuchidana, Fujisawa, Kanagawa, and is still producing commercial vehicles for domestic Japanese use and international exports. The Toghichi Plant, located at Hakuchu, Ohira-Machi, Tochigi, Tochigi, is where the engines are currently built. There was a factory at Tono Machi, Kawasaki-ku, Kawasaki-shi, Kanagawa Pref. that closed March 2005 that manufactured passenger vehicles.

Mimamori-kun online service[edit]

Mimamori-kun, which means to watch, monitor, or observe in Japanese (literally «Mr. Watcher»),^[37] is a commercial vehicle telematics service developed by Isuzu Motors for monitoring and tracking commercial vehicle operations and movements in Japan. The service uses GPS satellite tracking services, and began February 2004. It is connected to the internet and provides government mandated driver activity logs, and records how long the driver was on-duty and how much time was spent driving.

The service also records when the driver took lunch breaks, where the truck stopped and for how long, and when the driver logged off for his duty shift. The service has been modified for personal use in Japan to keep track of family members, to include elderly members of health status and location of children for safety purposes.^[38]

Some of the main features include the wireless Internet Digital Tachograph, the first of its kind in Japan, combined with hands-free communication, voice guidance, and text messages displayed from the dispatch office. The system also has a password-enabled vehicle theft prevention feature that will not let the vehicle start without the driver having entered a password.^{[citation needed]}

International operations[edit]

• DMAX (engines) — former joint venture with General Motors in United States for production of diesel engines
• Ghandhara Industries — joint venture in Pakistan — trucks, buses
• Guangzhou Automobile Group Bus — joint venture in China — buses
• HICOM Automotive Manufacturers (Malaysia) — joint venture in Malaysia — trucks, SUVs
• Industries Mécaniques Maghrébines — joint venture at Kairouan, Tunisia — trucks, SUVs
• Isuzu (Anadolu) — joint venture in Turkey — trucks, buses
• Isuzu Astra Motor Indonesia — joint venture in Indonesia — trucks, SUVs
• Isuzu HICOM Malaysia — joint venture in Malaysia — trucks, SUVs
• Isuzu Commercial Truck of America, Inc.
• Isuzu Malaysia — joint venture in Malaysia — trucks, SUVs
• Isuzu Motors de México — joint venture in Mexico — trucks, buses
• Isuzu Motorsports — Australia and Thailand
• Isuzu Philippines — joint venture in the Philippines — trucks, SUVs
• General Motors De Portugal-FMAT S.A. at Tramagal near Abrantes (Assembling company of all Bedford and Isuzu medium to heavy diesel trucks and 4X4 Pickup models since the 1960s then vehicles are sent for sale in Portugal and Spain)
• The assembling of Isuzu commercial trucks is carried out by the Az Universal Motors which is part of the AzGroup in Azerbaijan.
• Isuzu Motors Saudi Arabia — joint venture in Saudi Arabia — trucks, SUVs
• Isuzu Truck (UK) — at the former IBC factory Dunstable, England — trucks, SUVs
• Isuzu Truck South Africa — joint venture in South Africa — trucks
• Isuzu Vietnam — joint venture in Vietnam — trucks, SUVs
• Jiangxi Isuzu — joint venture in China — trucks, SUVs
• Qingling Motors — joint venture in China — trucks, SUVs
• SML Isuzu — joint venture in India, formerly Swaraj Mazda
• Sollers-Isuzu — joint venture in Russia — trucks
• Thai Rung Union Car — Thailand — assembles SUVs

Former international operations[edit]

• Subaru of Indiana Automotive, Inc. — former joint venture in United States, interest sold to Subaru — cars, SUVs
• Isuzu Motors Polska — former joint venture in Poland — diesel engines, taken over by General Motors
• Zexel — Japan — auto components, now part of Bosch
• Taiwan Isuzu Motors — former joint venture in Taiwan, disbanded in 2016 — trucks

Isuzu Diesel Engines / Power Train division[edit]

Diesel engines are a major part of the Isuzu Motor’s business with over 20 million engines worldwide.^{[clarification needed][39]} The diesel power division, known as the PowerTrain Division, of Isuzu Motors America, is located in Plymouth, Michigan.^[39]

North American Master Distributors[edit]

Southwest Products^[40] — Covering California, Nevada and Arizona.^[40]

United Engines^[40]

Mack Boring Parts^[40]

M & L Engine^[40]

Isuzu Diesel powered equipment[edit]

Ag Equipment[edit]

• Harrington Seed Destructor^[41]

Construction equipment[edit]

• Paving equipment produced by CRAFCO. It manufacturers a variety of paving equipment that is powered by Isuzu diesel engines.^[42]

Passenger, bus and commercial vehicles[edit]

Current passenger vehicles[edit]

• 2002–present, D-Max- pickup truck, a top selling diesel sold in the majority of Isuzu markets (excluding Japan and North America).
• 2013–present MU-X — SUV, successor of Isuzu MU-7, developed from D-Max.

Current commercial vehicles[edit]

• Como — light commercial van (rebadged Nissan Caravan)
• Elf — light duty truck (N-series)
• Erga — low deck heavy duty bus
• Erga-J — heavy duty bus
• Erga Mio — low deck medium duty bus
• Forward — medium duty truck (F-series)
• Giga — heavy duty truck (C-series, E-series)
• Gala — heavy duty bus
• Gala Mio — medium duty bus
• Journey — light duty bus
• Journey-J — medium duty bus
• Reach — commercial van offering over 35 percent better fuel efficiency, assembled by Utilimaster Corporation.^[43]
• Traga/Traviz — light commercial vehicle

UD Trucks vehicles[edit]

From April 2021 onwards, UD Trucks’ products are part of the Isuzu company lineup.

Former passenger vehicles[edit]

• 1953–1962, Minx — sedan, Isuzu produced Hillman Minx under licence.
• 1961–1966, Bellel — sedan
• 1963–1973, Bellett — sedan (PR10/20) and coupe (PR90 and PR91)
• 1967–1983, Florian — sedan
• 1968–1981, 117 — coupe
• 1972–2002, Faster — pickup truck
• 1974–2000, Gemini/I-Mark/Stylus — sedan/coupe/hatchback
• 1981–1993, Piazza/Impulse/Storm — Hatchback
• 1983–2002, Aska — sedan
• 1983–2002, Trooper — midsize SUV
• 1986–1993, Geminett — hatchback/wagon, a rebadged first generation Suzuki Cultus (1986–1988) and then third generation Subaru Leone wagon as Geminett II (1988–1993).
• 1989–2004, Amigo/MU — Compact SUV, renamed to Rodeo Sport in 2001.
• 1991–2004, Rodeo/Wizard — midsize SUV, also rebadged as the Honda Passport.
• 1996–1999, Oasis — minivan, a rebadged Honda Odyssey.
• 1996–2000, Hombre — pickup truck, a rebadged Chevrolet S10.
• 1996–2001, Vertex — sedan, a rebadged Honda Integra SJ.
• 1997–2002, Filly, a rebadged Nissan Elgrand — minivan
• 1999–2001, VehiCROSS — SUV
• 2001–2004, Axiom — midsize SUV
• 2002–2008, Ascender — midsize SUV, a rebadged GMC Envoy.
• 2006–2008, i-series — pickup truck — a product of the co-developed GMT355 platform that Isuzu sells overseas.
• 2004–2013, MU-7 — midsize SUV, developed from D-Max platform that was on sale only in Thailand, Philippines, India and China.
• 1991–2020, Panther — van and pickup truck, sold as the Isuzu Hi-Lander/Crosswind in the Philippines, also sold throughout the ASEAN, and in India as the Chevrolet Tavera.

Former commercial vehicles[edit]

• Bison — light commercial pickup truck, a rebadged second generation Mitsubishi Delica pickup truck for Indonesian market (not related to fourth generation Isuzu Elf that was sold under Bison name in Indonesia in early 1990s).
• Fargo — light commercial van
• H-Series — heavy duty truck in United States only (rebadged from GMC Topkick and Chevrolet Kodiak).

Race cars[edit]

• 1969 Isuzu R7, Group 7 — racecar
• 1970 Isuzu Bellett R6, Group 6 — racecar

Concept cars[edit]

• 1969 Isuzu Bellett MX1600
• 1979 Isuzu Asso di Fiori
• 1983 Isuzu COA
• 1985 Isuzu COA II
• 1987 Isuzu COA III, AWD mid-engine coupe.
• 1987 Isuzu Zero Door
• 1989 Isuzu Costa
• 1989 Isuzu MultiCROSS
• 1989 4200R
• 1991 Isuzu Como F1, a pickup-style crossover with a Lotus Formula One engine^[44] (the name was later used for the rebadged Nissan Caravan produced from 2001).
• 1991 Isuzu Nagisa
• 1991 Isuzu Terraza
• 1993 Isuzu XU-1
• 1993 Isuzu VehiCROSS
• 1995 Isuzu Deseo
• 1995 Isuzu Aisance
• 1997 Isuzu VX-2
• 1997 Isuzu ZACCAR
• 1999 Isuzu VX-O₂
• 1999 Isuzu Kai
• 1999 ZXS
• 2000 Isuzu VX-4
• 2001 Isuzu Zen
• 2001 Isuzu GBX
• 2001 Isuzu Axiom XSF
• 2002 Isuzu Axiom XSR
• 2002 Isuzu Axiom XST
• 2011 Isuzu T-Next
• 2020 Isuzu FLIR

Buses (Philippines)[edit]

• LV314K
• LV314L
• CJM470
• CJM500
• LT132
• LV423
• LV123
• PABFTR33PLB
• FTR33P
• FTR45
• PABFVR33P

Buses (Thailand)[edit]

• CQM275hp
• CQA650A/T
• JCR600YZNN
• LT112P
• LV223S
• LV423R
• LV486R
• LV771
• MT111L
• MT111QB

Buses (Ukraine)[edit]

• Bogdan buses — sold under Isuzu brand outside Ukraine.

Military vehicles[edit]

• Isuzu TW340 medium truck
• Isuzu TWD20/25 medium truck
• Isuzu TSD45/TSD55 medium truck
• Isuzu HTS12G 2.5 ton truck
• Isuzu Type 73 Heavy Truck

See also[edit]

• List of automobile manufacturers

References[edit]

External links[edit]

• Official website

Морфемный разбор слова:

Однокоренные слова к слову:

isuzu

1 Isuzu

2 Isuzu

См. также в других словарях:

Isuzu KB — / TF Hersteller: General Motors Produktionszeitraum: 1983–2002 Klasse: Pickup Karosserieversionen: Pickup, 2 Türen Doppelkabine, 4 Türen Vorgängermodell … Deutsch Wikipedia

Isuzu — Motors Ltd Тип Публичная компания … Википедия

Isuzu — Motors Rechtsform Kabushiki gaisha (Aktiengesellschaft) ISIN JP3137200006 Gründung 1937 … Deutsch Wikipedia

Isuzu TF — Isuzu KB / TF Hersteller: General Motors Produktionszeitraum: 1983–2002 Klasse: Pickup Karosserieversionen: Pickup, 2 Türen Doppelkabine, 4 Türen Vorgängermodell … Deutsch Wikipedia

Isuzu MU-7 — Hersteller: Thai Rung Union Car Produktionszeitraum: seit 2002 Klasse … Deutsch Wikipedia

Isuzu C — Hersteller: Isuzu Bauart: Niederflurbus Produktionszeitraum: 1980 1984 … Deutsch Wikipedia

Isuzu — (Isuzu Motors Ltd.) японская автомобильная компания, производящая легковые автомобили, пикапы, подразделение концерна «Дженерал Моторс». Штаб квартира находится в Токио. В связи с возникшими в начале 1990 х годов финансовыми трудностями фирма… … Автомобильный словарь

Isuzu — Infobox Company company name = Isuzu Motors Ltd. or Isuzu Jidōsha Kabushiki gaisha company company type = Public tyo|7202 company slogan = foundation = April, 1937 location = flagicon|JPN Tokyo, Japan num employees = | [7,371] industry =… … Wikipedia

Isuzu — Création 1893 Dates clés 1955, des moteurs sont utilisés en Antarctique … Wikipédia en Français

Isuzu — Para otros usos de este término, véase Isuzu (desambiguación). Isuzu Jidōsha Kabushiki gaisha Tipo Pública … Wikipedia Español

Isuzu TF — Infobox Automobile name=Isuzu TF aka=Chevrolet LUV Chevrolet T series El Dababah Holden Rodeo Honda Tourmaster Isuzu Fuego Isuzu KB Isuzu Pup Opel Campo Vauxhall Brava manufacturer=Isuzu assembly=Lafayette, Indiana Fujisawa, Japan production=1983 … Wikipedia

Источник

Бренды по-русски

В предыдушем посте описал ситуацию с транскрипцией японского алфавита по системам Поливанова и Хэпбёрна. Решил добавить на тему неверного произношения нашими соотечественниками названий иностранных брендов.

Известны истории, когда при выходе продукта на новый рынок, возникали комичные, абсурдные или грустные истории из-за неудачного названия или удачного названия, но неудачного значения. Ну типа «пахеро-монтеро», вы поняли. Еще веселее бывает, когда компания подзабивает на удобство произношения своего названия для неносителя языка оригинала. Что бывает — сами знаете.

По-английски богиню победы величают Найки, ну, Ника по-нашему. Однако английские правила чтения вкупе с некоторой непросвещенностью публики внесли свои коррективы, и получился «Найк». Доставляет тот факт, что официальный представитель в России не полез грудью на амбразуру и быстренько под всем этим делом подписался.

«Ламборгини». В итальянском языке, если после «g» стоит «h», то оно читается как «Г». Весомый аргумент, я считаю. Говорят, «ламборджини» итальянец может принять за оскорбление. То ли дело у нас — оскорбляй — не оскорбляй…

В переводе с корейского «Hyundai» означает «современность». Правильная русская транслитерация этого слова — «хёндэ» с ударением на последний слог. В народе же корейского автопроизводителя именуют и «Хёндай», и «Хюндай», и даже «Хундай». Как «хундай» ни назови, а в ралли им рано.

Произносится «Порше» с ударением на первый слог по имени основателя компании Фердинанда Порше. Мы часто путаем ударный слог, либо теряем окончание — Кайен при этом произносим норм, хотя все та же «е» на конце.

Интересная история, прикидываешь, с произношением названия бренда «асус» в СШП. Логично, что в речи ASUS быстренько трансформируется в «asses». Кстати, когда-то давно в течение недели у меня сломалось два «асуса» без уважительной причины. Так что все недаром… Компания отмазывается, мол все от слова Pegasus (Пегас). Сиги помню такие были, у меня алкаши во дворе их курили. И из каких глубин подсознания я это достал?

Некоторые считают особым шиком говорить «Би-Эм-Дабл-Ю». И выглядят глуповато, ибо «Бэ-Эм-Вэ» — это абсолютно адекватное произношение для BMW — названьеце-то произошло от Bayerische Motoren Werke. В немецком языке буквы, вошедшие в бренднейм, называются именно так, и W — это «Вэ». Шах и мат, пижоны.

Еще одна история про любителей труЪ: коньяк Hennessy во Франции называют «Энси». Но в действительности правильно так, как мы привыкли — «Хеннесси». Основатель коньячного дома Ричард Хеннесси был ирландцем. Ха-ха, лузеры.

Вопреки распространенному в России мнению, в имени всемирно известной марки шампанских вин при произнесении убирается не «т» в слове Moёt, а «н» в слове Chandon. Союз «и», представленный в имени амперсандом, читается, как и положено по-французски, «э».

Не «хауэр», не «ауэр» и даже не «ёр» (есть и такие смелые предложения). Часовое производство Heuer было основано в Швейцарии в 1860 году швейцарцем Эдуардом Хойером. Приставка TAG появилась у фамилии только в 1985 году, она означает Techniques d’Avant Garde, «техника авангарда». Сама же аббревиатура — имя компании, которая владела часовым брендом на протяжении 14 лет, пока его не перекупил концерн LVMH, сам не знает зачем.

В свое время много размышлял на эту тему. Забил в итоге. Исследования выявили, что оба варианта уже давно и прочно вошли в общее употребление, и даже в США бытуют оба варианта. Люди продолжают интересоваться, спорить, доказывать, но вся доказательная база в этом случае сводится к двум моментам: носители английского языка чаще всего говорят Ливайз, потому что по правилам английского имя Levi читается как «Ливай»; но создателя первых джинс звали Леви. Леви Штраусс был немецким евреем, при рождении получившим имя Loeb. В 18 лет он переехал из родной Баварии в Сан-Франциско, и его имя для удобства произнесения в Штатах превратилось в Леви. И если следовать грамматике английского языка, то правильней «Левис».

Опять таки любителям элитарности. Название люксового французского бренда произошло не столько от имени древнегреческого бога Гермеса, сколько от фамилии основателя. Модный дом был создан Тьерри Эрмэсом в 1837 году. И поэтому правильней говорить не «гермес» и не «эрмэ», а «эрмэс» с ударением на последний слог. Или «эрмэз», если ближе к английскому произношению. Кроме того, акцент над E во втором слоге предполагает прочтение буквы S на конце слова.

Правильно на самом деле «зирокс», а не «ксерокс». Начальную букву «X» всегда читают как «З». Ксенофобия, например, по-англицки «зинофобия», но это совсем не то, о чем вы подумали. «Зена — королева воинов» тоже, кстати, пишется «Xena». И что особо доставляет, в оригинале она никто иная, как Зина. Переводчики вовремя подсуетились. Но в России с самого первого копировального аппарата Xerox называли именно ксероксом, и сейчас никто уже не поймет, о чем идет речь, если услышит «зирокс».

Löwenbräu (нем. Львиная пивоварня, произносится Лёвенброй, в России часто неправильно произносится как Ловенбрау) — немецкая пивоваренная компания, расположенная в Мюнхене. Скучно. Веселее будет, если просветить об этом парней в ночном ларьке в Бронницах.

С этим словом проблем практически нет, но есть два «но» — ударение и странная V вместо гласной. Бренд итальянский, поэтому произносится «БулгАри», а не как многие произносят «БУлгари» или «БулгарИ». А необычное начертание буквы «u» в логотипе всемирно известной ювелирной марки объясняется происхождением. Итальянскую компанию основал грек, что, кстати нехарактерно для греков, любителей выпить и поспать, Сотириос Вулгарис, а на новогреческом его фамилия писалась именно так — Bvlgaris. От последней буквы отказались сразу же, чтобы придать названию более итальянское звучание. Ха, пижоны, и дети их стали пижонами.

Samsung в России произносят, как «Самсунг», но более правильно «Самсон», с ударением на первом слоге, что в переводе означает «три звезды». Вот это довольно внезапно.

Так как слово пришло с французского, то правильно говорить «лонж’ин», смягчая звук «ж».

Также:
Burberry — [бёрбери]
Tissot — [тиссо’]
Hublot — [юблО] «Ну у тебя и юблО!»
Moschino — [Москино]
Montblanc — [мон блан]

Источник

ИСУДЗУ

Полезное

Смотреть что такое «ИСУДЗУ» в других словарях:

Исудзу — (Isuzu) – марка автомобиля, Япония. EdwART. Словарь автомобильного жаргона, 2009 … Автомобильный словарь

Исудзу — Isuzu Motors Ltd Год основания 1916 Тип Публичная компания Расположение … Википедия

«ИСУДЗУ» — (Isuzu) назв. легковых и грузовых автомобилей япон. фирмы Исудзу моторе (Isuzu Motors). Нач. выпуска грузовых автомобилей 1918, легковых 1974. В 1986 изготовлялись легковые автомобили малого и ср. классов (рабочий объём двигателей 1,5 2л,… … Большой энциклопедический политехнический словарь

Исудзу — (Isuzu Motors Ltd.) японская автомобильная компания, производящая легковые автомобили, пикапы, подразделение концерна «Дженерал Моторс». Штаб квартира находится в Токио. В связи с возникшими в начале 1990 х годов финансовыми трудностями фирма… … Автомобильный словарь

Ямада, Исудзу — Исудзу Ямада 山田五十鈴 1937 … Википедия

Ямада Исудзу — (р. 1917), японская киноактриса. Снималась в фильмах: «Элегия Нанива», «Гионские сёстры», «Замок паутины» (по «Макбету» У. Шекспира) и др.; использовала актёрскую технику театра ноо. * * * ЯМАДА Исудзу ЯМАДА Исудзу (р. 1917), японская киноактриса … Энциклопедический словарь

Ямада Исудзу — (р. 5.2.1917, Осака), японская актриса. Начала сниматься в кино с 12 лет. Драматическое дарование актрисы с особой яркостью проявилось в фильмах К. Мидзогути: «Элегия Нанива» и «Гионскне сестры» (оба ‒ в 1936). Активно участвовала в движении 50 х … Большая советская энциклопедия

Источник

История автомобильной марки Isuzu, значок «Исузу»

Название марки автомобиля «Исузу» переводится с японского как «50 колокольчиков». Бренд был назван в честь реки Исудзугава. Иконка этой компании узнаваема по всему миру.

Isuzu – первая японская компания по производству автомобилей. Значок «Исузу» известен на весь мир – на улицах можно встретить не только легковые автомобили, но и грузовики, автобусами. Помимо авто, марку Isuzu прославили дизельные моторы.

Этапы развития компании

История бренда Isuzu началась в 1916 году, после выпуска первой легковушки. Через пару лет фирма начала производить грузовые модели по заказу государства. Первая линейка этих машин получила название А-9. Самая популярная модель появилась в 1928 году. Она называлась «Сумида» (Sumida).

Важные даты в истории знаменитого азиатского бренда:

Сейчас Isuzu делает акцент на производство внедорожников, минивэнов, фургонов до 3,5 тонн и пикапов.

Сотрудничество с General Motors

Многолетний партнер «Исузу» – американская компания «Дженерал Моторс». Их совместная работа началась еще в 1970-х, когда GM выкупила часть акций японского бренда. За несколько десятилетий сотрудничества компании успели выпустить множество моделей, первая из которых – легковой автомобиль Gemini. Благодаря такой дружбе японцы смогли открыть свой филиал в США (Isuzu Motors America).

Несмотря на расторжение альянса в 2006 году (из-за финансовых трудностей у американского партнера), компании продолжают поддерживать друг друга. Так, «Исузу» выступает в качестве эксперта по дизельным двигателям у General Motors.

«Исузу» в России

Хотя первые поставки автомобилей от Isuzu начались еще в 1969, представительство японского бренда появилось в России только в 2006 году.

В 2016 году была основана компания «ИСУЗУ РУС» (путем выкупа всех акций у «СОЛЛЕРС-ИСУЗУ»). А в феврале того же года в Москве была проведена первая пресс-конференция компании, где подводили итоги работы в России.

Эмблема Isuzu

Название марки автомобиля «Исузу» переводится с японского как «50 колокольчиков». Бренд был назван в честь реки Исудзугава. Иконка этой компании узнаваема по всему миру.

Популярные автомобили

За многолетнюю историю существования Isuzu успела выпустить огромное количество автомобилей, которые заслужили мировое признание.

Gemini 1990 года

Небольшое спортивное авто третьего поколения седанов этой марки. Дисковый тормоз, есть коробка-автомат и механика, двигатель может быть бензиновым или дизельным (мощность до 140 лошадиных сил).

Aska 1995 года

Седан 3 поколения. Кузов 5-й размерной группы, просторный салон, электрические стеклоподъемники, магнитола и климат-контроль, двухлитровый мотор.

Fargo 1995 года

Пассажирское универсальное авто с большой грузовместимостью. Объем дизельного двигателя – 2,7 л, мощность до 135 лошадиных сил. Количество мест в салоне – до 10.

Campo 1998 года

Внедорожный пикап, способный перевозить грузы до 1170 кг. Количество посадочных мест варьируется от 2 до 5.

Axiom 2001 года

Внедорожник средних размеров с вместительным багажником и просторным салоном. Объем мотора – 3,5 л, мощность до 240 лошадиных сил.

Ascender 2007 года

Продукт совместной деятельности «Исузу» с General Motors. Внедорожник с хромированной радиаторной решеткой, боковыми подушками безопасности и верхним багажником.

D-Max II 2008 года

Пикап, созданный при сотрудничестве с американскими партнерами. Доступны 3 вида кабины, большая приборная панель, кнопка для аварийной остановки, климат-контроль.

Пикап в минималистичном дизайне (эмблема «Исузу» на передней части авто). Имеет увеличенный кузов, передний привод, большую грузоподъемность.

D-Max Double Cab

Японский пикап с турбонаддувным дизельным двигателем объемом в 2,5 л, с фронтальными и боковыми подушками безопасности и вместительным багажником.

N-series

Малотоннажный коммерческий автомобиль с большим лобовым стеклом, автоподъемниками, бортовыми платформами и способностью к маневрам. Подогреваемые зеркала заднего вида, рулевая колонка и магнитола.

Двигатели Isuzu

Японский бренд сейчас – самый крупный производителем дизельных моторов в мире. Продукция компании используется не только для своих авто, но и как комплектующие для машин других фирм – Hitachi, Airman и прочих.

За все время существования «Исузу» выпустила более 20 миллионов двигателей, которые известны:

Главное преимущество продукции японской марки – особая комплектация, с помощью которой достигается снижение трат горючего и количества выбросов.

Марка машины Isuzu – проверенный бренд. За более чем 100 лет существования компания успела завоевать всемирное признание и коммерческий успех. Сейчас автомобили «Исузу» можно встретить по всему миру – они активно используются в грузоперевозках и бытовых целях.

Главное производство находится в Японии. Филиалы «Исудзу» есть по всему миру – в Таиланде, США, России, Узбекистане.

Источник

Исудзу как правильно пишется

Внимание! 1, 2 и 7 января — выходной. Сервисное обслуживание — 31 декабря: 08:00-15:00

1, 8 и 9 мая сервис работает в штатном режиме

История компании ISUZU, информация о марке ISUZU

ISUZU (Исузу, Исудзу) — японская автомобильная компания, один из крупнейших в мире производителей средних и тяжелых грузовиков и автобусов.

Началом корпорации Isuzu послужило образование в 1916 году промышленной группы Tokyo Ishikawajima Shipbuilding and Engineering Co. Сначала компания приступила к производству легковых автомобилей по образцу английской «Wolseley», а через 2 года, т.е. в 1918 году, в производство были запущены первые грузовики. Первой моделью грузовой линии стал A-9.
Развитие компании привело к появлению цельной конструкции Isuzu на «Ishikawajima Automotive Works» в 1928 году. Тогда в производство была запущена новая серия грузовиков марки Sumida. Одна из ее моделей носила название Isuzu, заимствованное от небольшой священной японской реки.

В 1933 году «Ishikawajima Automotive Works» слилась в производственном альянсе с компанией Dot Automobile Manufacturing Inc. Объединение получило имя Automobile Industries Co., Ltd. С его производственной линии выезжали грузовики Isuzu по заказу министерства торговли и промышленности Японии. Через год Automobile Industries Co., Ltd. стала основателем комитета, занявшегося исследованиями вопросов, связанных с дизельными двигателями. Эти исследования были частью политики японского президента Tomonosuke Kano. Благодаря проведенным исследованиям был совершен настоящий прорыв в истории дизеля — в 1936 году был разработан и выпущен первый японский дизельный двигатель DA6, имевший систему воздушного охлаждения. В 1937 году, в ходе слияния Automobile Industries с двумя компаниями, была образована фирма Tokyo Automobile Industries Co., Ltd.

По окончании второй мировой войны, а именно в октябре 1945 года, компания возобновила выпуск двух моделей грузовиков — дизельного TU60 и бензинового TX40. Также особенную роль в восстановлении послевоенной Японии сыграл TX61.

Окончательное название Isuzu Motors Limited появилось у корпорации в 1949 году.

Важными вехами в истории компании являются:

Открытие Isuzu Iberia S.L. в Испании (продажа коммерческих и лёгких коммерческих автомобилей). На рынок Японии выпущен Elf CNG-MPI (природный газ с многоточечным впрыском), адаптированный под новые экологические требования, вводимые в Японии. Открытие Isuzu Motors de Mexico S. de R.L. в Мексике (продажа автомобилей Isuzu).

Источник

Яндекс на английском как пишется?

Несложно запомнить как правильно писать яндекс на английском, стоит лишь вспомнить несложное правило, давайте разберемся вместе.

Правильно пишется

На английском «Яндекс» пишется – Yandex.

Какое правило

Yandex – это аббревиатура, которая расшифровывается как yet another indexer (еще один индексатор). Также можно объяснить такое написание с точки зрения английской транлитерации. Русская буква я представляется сочетанием ya в английском, а кс – как x. Соответвенно, получается из Яндекс – Yandex.

Примеры предложений

• Девиз компании Yandex – найдется все.
• Я всегда пользуюсь поисковиком Yandex.

Неправильно пишется

Комментарии

«Преобретать» или «приобретать» как пишется?
Не уверены, как нужно писать «преобретать» или «приобретать»? Тогда следует обратиться к правилам правописания приставок. Воспользуемся ими вместе. Как правильно пишется Норме правописания соответствует глагол с буквой «и» в первом слоге – приобретать. Какое правило применяется Орфограмма находится в приставке глагола. Этот префикс… Читать дальше »

Яндекс на английском как пишется?

Несложно запомнить как правильно писать яндекс на английском, стоит лишь вспомнить несложное правило, давайте разберемся вместе.

Правильно пишется

На английском «Яндекс» пишется – Yandex.

Какое правило

Yandex – это аббревиатура, которая расшифровывается как yet another indexer (еще один индексатор). Также можно объяснить такое написание с точки зрения английской транлитерации. Русская буква я представляется сочетанием ya в английском, а кс – как x. Соответвенно, получается из Яндекс – Yandex.

Как пишется Яндекс на английском языке

Поисковая система Яндекс — самый популярный поисковик российского сегмента глобальной сети. Как и многие другие поисковые системы, она предоставляет своим пользователям большое количество интернет-сервисов: почта, облачное хранилище, онлайн-карты, видео, платежная система и многое другое. Исходя из этого, у многих пользователей возникает вопрос — как именно на английском языке пишется слово «Яндекс».

Откуда взялось название Яндекс

Фразу Yet Another indexer, что в переводе с английского языка звучит как «еще один индексатор», придумал будущий директор компании Яндекс Илья Сегалович и Аркадий Волож (гендиректор). В то время слово выглядело как «Яndex». Перед тем, как к нему прийти Илья выписывал различные варианты для названия своей новоиспеченной поисковой системы. Ему сразу же стало понятно, что англоязычное слово search (поиск) в произношении на русский манер звучит, мягко говоря, не очень. Поэтому ему достаточно быстро пришла на ум фраза «yet another index». Немного позже Яндекс в адресной строке записывали просто Yandex. Так система пишется на английском языке и сегодня.

Дизайн и логотип Яндекс

С самых ранних этапов появления компании и поисковой системы Yandex владельцы сотрудничали со студией Артемия Лебедева. Специалисты разрабатывали для Яндекс большую часть дизайна сайта. Больше всего для компании сделал Рома Воронежский — дизайнер студии. Дизайн разрабатывали и другие специалисты области, например, для проекта «Лето» от Яндекс дизайн был создан организацией «Болоtov.ru». Последнее время компания все чаще обходится без услуг Артемия Лебедева.

Логотип Яндекса, который практически не изменился и сегодня, появился еще в 1996 году. Впервые он фигурировал в Яndex.CD и Яndex.Site. Это произошло еще од появления самого поисковика. Логотип также был разработан студией Лебедева. В 3.0 версии логотип отбросил первую букву кириллицы (Яndex) и стал выглядеть как Yandex. Видимо первая буква «Я» у разработчиков была как кость в горле, ведь практически любой язык программирования понимает только латиницу. На английском языке Яндекс пишется — Yandex.

Нюансы при поиске в Яндекс

В поисковой системе Яндекс есть возможность настраивать поиск. Эта функция реализуется за счет гибкости языка при запросе. При поиске можно задавать область действия, например, включив в строку запроса А

Г. В этом случае система найдет все результаты, где присутствует первый оператор (А), но исключит все результаты со вторым (Г). Другой оператор & найдет список ключевых слов в тексте, а двойной амперсанд будет искать «ключи» во всем документе.

Восклицательный знак в роли оператора поможет отключить морфологию определенного слова или фразы. Таким образом, если формы слова будут совпадать с другими, поисковая система выдаст дополнительные страницы. И наоборот, оператор «!!» уберет ненужные слова из результатов.

Сайты, которые не проходят индексацию в Яндекс

Есть несколько причин, по которым поисковая система Yandex не индексирует сайты и не показывает их в результаты в поиске.

1. Сайты, которые крадут информацию или контент с других ресурсов.
2. Редиректы — сайты, единственной целью которых является перенаправлять посетителей на другие ресурсы.
3. Сайт, чей контент был сгенерирован программно, набор бессмысленного текста.
4. И другие.

Как писать Яндекс на английском в почтовом адресе

Компания Яндекс предоставляет всем своим зарегистрированным пользователям бесплатный почтовый адрес. Более того, при входе в систему этот адрес по умолчанию является логином.

Сообщение от Ilya-sp

вот лично я в этом вопросе поддерживаю And M.

glorfindeil, компания написала себя английской транслитерацией. И есть определенные правила чтения английских букв. Соответственно компания подразумевала именно такое призношение. у них международный отдел, в конце концов,есть, чтобы решатьвопросы произношения и благозвучия. И ни один иностранец без спец знаний не догадается, что это слово должно читаться иначе. Хотела бы компания, чтобы ее иностранцы читали иначе, написала бы иначе. да хоть isudszu, если бы им было принципиально, например, именно такое произношение.

И вообще, произношение иноязычных букв в любом случае лишь приближенно отражает звучание языка оригинала.

Илья, не «английской» и не «транслитерацией». И нет ни каких «английских букв».

Впрочем, для удобства поедем по пунктам.

1. Нет в природе ни каких «английский букв». Есть латинский алфавит, который используется многими европейскими и не очень языками. Английский язык лишь один из них.

2. Латиница — один из официальных способов письма в Японии. Любое японское слово может быть записано официальной транскрипцией «кунрэй». Данный вид письма был предложен ещё в 19 веке, официально введён в 1923 году, используется в дипломатической переписке, до поражения Японии в войне именно им дублировались вывески с наименованиями улиц, станций в японских железных дорогах и т.д.

3. Однако, помимо транскрипции «кунрэй» существует ещё ряд латинских транскрипций японского языка, в т.ч. т.н. «хепбёрновская латиница» — латинская транскрипция, построенная на английской фонологии, предложенная в своё время американским миссионером — японистом Джеймсом Кёртисом Хэпбёрном (родился в 1815, помре в 1911 году). Данный вид транскрипции в своё время широко распространился в США. В 1945 американская оккупационная администрация в приказном порядке внедрила хэпбёрновскую латиницу на территории Японии, заставив Министерство путей сообщения заменить все вывески наименований станций с дублировкой иероглифической записи кунрэем на хепбёрновский стандарт.

В настоящее время оба варианта латиницы: кунрэй и хепбёрновская продолжают сосуществовать вместе, причём неофициальный хэпбёрновский вариант более распространён в повседневной жизни. Им продолжает пользоваться японский МПС, используется для деловой переписки, на его базе обычно делается транскрипция наименований компаний для стран, пишущих латинским алф*****м.

4. В СССР/РФ же имеется свой собственный стандарт записи японских слов. Это — японская транскрипция по Поливанову, предложенная крупным русским/советским учёным лингвистом Е. Д. Поливановым. Данная транскрипция, хотя и не имеет законодательно закреплённого статуса, является фактическим стандартом для кириллической записи японских слов, в т.ч. в дипломатической переписке, на её базе разработана официальная транскрипция, используемая Главным управлением геодезии и картографии, именно эта транскрипция используется японским МИД в дипломатической переписке с РФ.

5. Таким образом, японское слово может быть записано либо иероглификой, либо одной из двух японских азбук, либо латиницей, либо кириллицей — в любом случае это останется то же самое японское слово. Потому название реки, которое и дало имя нашему любимому производителю отдельных дизельных и не только автомобилей, может быть записано и иероглифами 「五十鈴」* и хираганой 「いすず」 и 「いすゞ」 (со значком повтора с озвончением «ゞ» вместо ず　—　именно такой старописьменный вариант является на сегодняшний день официальным наименованием компании), и катаканой　イスズ,　и кунрэем «Isudu» и хепбёрновской латиницей «Isuzu»**, и, наконец, кириллическое «Исудзу».

Потому резюме: Компания «Исудзу», сменивши логотип, не изменяла название. От того, что наименование японской компании пишется латиницей, ещё не следует думать, что читать и писать по русски его надо по традициям правилам чтения латиницы для какого — то латинопишущенго языка, например английского. Английским языком мировая лингвистика не ограничивается.

* Китайские отделения компании используют именно такую запись наименования.

• 五十鈴(中国)投資有限公司（Isuzu（China）Holding Co., Ltd.）
• 五十鈴(上海)技貿実業有限公司（Isuzu（Shanghai）Tradetech Co., Ltd.）
• 五十鈴汽車工程柴油機(上海)有限公司（Isuzu Motors Off-Highway Diesel Engine（Shanghai）Limited）
• 慶鈴五十鈴（重慶）発動機有限公司（Qingling Isuzu (Chonqing) Engine Co., Ltd.）

Она в т.ч. проставляется и на автомобилях.

** А её граждане использовали задолго то ребрендинга 1974 года. Нам на это как бы намекает эта пожарная машина на базе грузовика Исудзу «TX» 1949 года выпуска.

Лучшая Хонда сделана Исудзу.
Хонда «Хорайзон» UBS69GW, МКПП — 07.1995г., 4JG2 — 04.2001г. ;-)))

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