Как правильно пишется юар код

С приходом пандемии COVID-19 в Россию лексикон многих россиян пополнился новыми, доселе не знакомыми для них, словами. Такие лексемы как «штамм», «QR-код», «двухфакторная вакцинация», «COVID-19» и другие аналоги вошли в наш будничный обиход, и ныне их часто можно услышать по телевизору и радио, найти в тексте новостной статьи или встретить в бытовом разговоре. Но как это часто бывает, порой новомодные слова произносятся неправильно, или не с тем смыслом, который изначально в них закладывался. Такая ситуация случилась и с «QR-кодом», который часто произносится неверно. Как же правильно говорить куар, кьюар или пиар код, важна ли разница в произношении, и что при этом стоит учитывать? Расскажем в нашем материале.

Что нужно знать об QR-коде?

QR-код – это матричный штрихкод в виде квадрата, в котором с помощью маленьких точек-квадратов размещена какая-либо информация. Особенности строения куар кода позволяют считывать его по горизонтали и вертикали. А также хранить в нём достаточный объём данных для многих задач, выполнять быстрое распознавание кода, избегать ошибок при сканировании.

Первоначально данный код использовался в автомобильной промышленности специалистами японской компании «Denso Wave», позволяя эффективно отслеживать выпускаемые компанией автомобили и комплектующие. Позже компания «Denso Wave» отказалась от патентных прав на своё изобретение, и удобство QR-кодов было по достоинству оценено в других отраслях. Ныне мы можем встретить QR-коды во многих областях и сферах человеческой жизнедеятельности, включая розничные продажи, медицину, общепит и другие.

Приход пандемии коронавируса значительно повысил частоту использования QR-кодов. Последние стали обязательным атрибутом множества медицинских документов, связанных с вакцинацией от коронавируса и выполнением различных ковид-тестов. Сертификаты вакцинации и паспорта здоровья, ПЦР-тесты, клинические рекомендации и другие медицинские документы по всему миру часто сопровождаются QR-кодом. Последний позволяет проверить статус такого документа, и получить дополнительную информацию о его владельце.

Массовое задействование QR-кодов в России пришлось на лето 2021 года, когда власти Москвы борясь с очередной вспышкой заболеваемости коронавирусом, ввели обязательные QR-коды для посещения развлекательных заведений. И несмотря на то, что через несколько недель ограничения были сняты, с очередным всплеском заболеваемости КОВИД-19 в России они вернулись вновь. Использование QR-кодов в большинстве регионов России стало повсеместным.

Как правильно произносить QR-код: куар, кюар, кьюар или пиар код

Массовость использования QR-кодов очень быстро привела к довольно большой разнице прочтения и кириллического написания этой англоязычной аббревиатуры. Мы можем встретить такие варианты прочтения и написания как «куар код», «кюар код», «кьюар код», «пиар код», «киар код», «пуар код» и «куэр код». Каждый пишет данное слово по-своему, склоняет на свой собственный лад, чем вносит элемент путаницы в общение.

Так как же правильно читается данное слово? Давайте сначала определимся с сокращениями. Буквы «QR» — это сокращение от английского «Quick Responce» (быстрый ответ).

Соответственно, предлагаем читать данную англоязычную аббревиатуру по буквам:

Q – «кью»

R – «ар»

Соответственно, «QR-код» правильно произносится как «кьюар код».

Где можно услышать как QR-код произносится правильно

В сети имеются различные ресурсы, позволяющие услышать, как кьюар код правильно говорить на английском языке. В частности, предлагаем послушать его произношение на сайтах ru.forvo.com и dictionary.cambridge.org. Здесь приводится произношение данного слова в двух вариациях – на оригинальном английском и американском варианте английского языка. Достаточно перейти на один из таких сайтов, и кликнуть (тапнуть) на значок динамика. Вы услышите как звучит данная аббревиатура на нативном английском.

Как правильно писать куар, кьюар или кюар

В письме лучше всего использовать традиционное написание «QR-код». Если решили использовать кириллический вариант написания, тогда правильное написание будет выглядеть как «кьюар код». Допустимо также близкое по слышимости написание «куар код».

Будет неправильным использование существенно отличающихся написаний – «пуар код», «пиар код» «пуэр код», «куэр код» и других далёких от правильного произношения аналогов.

Где получить и как использовать QR-код

В России кьюар код является обязательным атрибутом электронной версии сертификата привитого, переболевшего, а также негативного результата ПЦР-теста. Такой код обычно поступает в приватный кабинет человека на сервисе Госуслуг, где его можно просмотреть и скачать к себе на телефон.

1. Обычно данный сертификат с куар кодом можно найти, перейдя на страницу https://www.gosuslugi.ru/10600/1.
2. Открыв данный сертификат, вы увидите внизу кликабельную надпись «Скачать сертификат в ПДФ».
3. Кликнув на неё, вы сможете загрузить данный сертификат с кьюар кодом на ваш PC или смартфон.

Для использования кьюар кода будет необходимо открыть его на экране вашего смартфона (или заранее распечатать на листе бумаги и показать данный лист проверяющему). Обычно кьюар код демонстрируется вместе с паспортом – это позволяет сравнить данные, полученные при сканировании кода, с паспортными данными для выявления подделок. Если данные совпадут – посетитель будет пропущен в заведении. В случае подлога и использования фиктивного куар кода человек может быть оштрафован.

Если же сертификат не поступил в ваш приватный кабинет на Госуслугах, проверьте статус вашей учётной записи на данном государственном ресурсе (она должна быть подтверждённой). Также убедитесь, верно ли внесла медицинская организация, в которой вы проходили вакцинацию, ваши данные в регистр вакцинированных.

Это полезно знать: как получить кьюар код при медотводе.

Заключение

В нашем материале мы разобрали правильное произношение «QR-код» — куар, кьюар, кюар или пиар код, как правильно произносится англоязычный вариант, и каково корректное написание данного слова.  Избегайте неверного написания данного слова, а лучше всего используйте традиционное написание — «QR-код». Это поможет избежать двусмысленностей и недопонимания в общении, и обсудить интересующий вас вопрос по тематике кьюар кодов без каких-либо сложностей и затруднений.

A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode)^[1][2] invented in 1994 by Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. QR codes use four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.^[3]

The quick response system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, and general marketing.^[4]

A QR code consists of black squares arranged in a square grid on a white background, including some fiducial markers, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both horizontal and vertical components of the image.^[4]

History[edit]

This section needs expansion. You can help by adding to it. (October 2021)

The QR code system was invented in 1994 by Masahiro Hara from the Japanese company Denso Wave.^[5][6][7] The initial design was influenced by the black and white pieces on a Go board.^[8] Its purpose was to keep track of automotive parts manufactured by Denso, to replace several bar codes on each box, each of which had to be scanned separately.^[9]

Adoption[edit]

QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile-phone users (termed mobile tagging). QR codes may be used to display text to the user, to open a webpage on the user’s device, to add a vCard contact to the user’s device, to open a Uniform Resource Identifier (URI), to connect to a wireless network, or to compose an email or text message. There are a great many QR code generators available as software or as online tools that are either free, or require a paid subscription.^[10] The QR code has become one of the most-used types of two-dimensional code.^[11]

During the month of June 2011, 14 million American mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or barcode from their homes, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34.^[12]

In September 2020, a survey found that 18.8 percent of consumers in the United States and United Kingdom strongly agreed that they had noticed an increase of QR code use since the then-active COVID-19 related restrictions had begun several months prior.^[13]

Standards[edit]

There are several standards that cover the encoding of data as QR codes:^[14]

• October 1997 – AIM (Association for Automatic Identification and Mobility) International^[15]
• January 1999 – JIS X 0510
• June 2000 – ISO/IEC 18004:2000 Information technology – Automatic identification and data capture techniques – Bar code symbology – QR code (now withdrawn)
  Defines QR code models 1 and 2 symbols.
• 1 September 2006 – ISO/IEC 18004:2006 Information technology – Automatic identification and data capture techniques – QR code 2005 bar code symbology specification (now withdrawn)^[16]
  Defines QR code 2005 symbols, an extension of QR code model 2. Does not specify how to read QR code model 1 symbols, or require this for compliance.
• 1 February 2015 – ISO/IEC 18004:2015 Information – Automatic identification and data capture techniques – QR Code barcode symbology specification
  Renames the QR Code 2005 symbol to QR Code and adds clarification to some procedures and minor corrections.
• May 2022 – ISO/IEC 23941:2022 Information technology – Automatic identification and data capture techniques – Rectangular Micro QR Code (rMQR) bar code symbology specification^[17]
  Defines the requirements for Micro QR Code.

At the application layer, there is some variation between most of the implementations. Japan’s NTT DoCoMo has established de facto standards for the encoding of URLs, contact information, and several other data types.^[18] The open-source «ZXing» project maintains a list of QR code data types.^[19]

Uses[edit]

QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser).
QR code has become a focus of advertising strategy, since it provides a way to access a brand’s website more quickly than by manually entering a URL.^[20][21] Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate: the chance that contact with the advertisement will convert to a sale. It coaxes interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser’s website immediately, whereas a longer and more targeted sales pitch may lose the viewer’s interest.

Although initially used to track parts in vehicle manufacturing, QR codes are used over a much wider range of applications. These include commercial tracking, entertainment and transport ticketing, product and loyalty marketing and in-store product labeling. Examples of marketing include where a company’s discounted and percent discount can be captured using a QR code decoder which is a mobile app, or storing a company’s information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directories.

They can also be used in storing personal information for use by organizations. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR code. Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a vCard contact to their device, open a URL, or compose an e-mail or text message after scanning QR codes. They can generate and print their own QR codes for others to scan and use by visiting one of several pay or free QR code-generating sites or apps. Google had an API, now deprecated, to generate QR codes,^[22] and apps for scanning QR codes can be found on nearly all smartphone devices.^[23]

QR codes storing addresses and URLs may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might want information. Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the phone’s browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. QR codes also may be linked to a location to track where a code has been scanned. Either the application that scans the QR code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR code itself is associated with a location. In 2008, a Japanese stonemason announced plans to engrave QR codes on gravestones, allowing visitors to view information about the deceased, and family members to keep track of visits.^[25] Psychologist Richard Wiseman was one of the first authors to include QR codes in a book, in Paranormality: Why We See What Isn’t There (2011).^{[26][failed verification]}

QR codes have been incorporated into currency. In June 2011, The Royal Dutch Mint (Koninklijke Nederlandse Munt) issued the world’s first official coin with a QR code to celebrate the centenary of its current building and premises. The coin can be scanned by a smartphone and originally linked to a special website with contents about the historical event and design of the coin.^[27] In 2014, the Central Bank of Nigeria issued a 100-naira banknote to commemorate its centennial, the first banknote to incorporate a QR code in its design. When scanned with an internet-enabled mobile device, the code goes to a website which tells the centenary story of Nigeria.^[28] In 2015, the Central Bank of the Russian Federation issued a 100-rubles note to commemorate the annexation of Crimea by the Russian Federation. It contains a QR code into its design, and when scanned with an internet-enabled mobile device, the code goes to a website that details the historical and technical background of the commemorative note. In 2017, the Bank of Ghana issued a 5-cedis banknote to commemorate 60 years of Central Banking in Ghana, and contains a QR code in its design, which when scanned with an internet-enabled mobile device, that code goes to the official Bank of Ghana website.

Credit card functionality is under development. In September 2016, the Reserve Bank of India (RBI) launched the eponymously named Bharat QR, a common QR code jointly developed by all the four major card payment companies – National Payments Corporation of India that runs RuPay cards along with MasterCard, Visa and American Express. It will also have the capability of accepting payments on the unified payments interface (UPI) platform.^[29][30]

Augmented reality[edit]

QR codes are used in some augmented reality systems to determine the positions of objects in 3-dimensional space.^[9]

Displaying multimedia contents[edit]

QR codes also used to direct users to specific multimedia content (such as videos, audios, images, documents and any type of content accessible from the web). This type of QR code is called «Multimedia QR code».

Mobile operating systems[edit]

QR codes can be used on various mobile device operating systems. iPhones running on iOS 11 and higher^[31] and some Android devices can natively scan QR codes without downloading an external app.^[32] The camera app is able to scan and display the kind of QR code (only on iPhone) along with the link (both on Android and iPhone). These devices support URL redirection, which allows QR codes to send metadata to existing applications on the device. Many paid or free apps are available with the ability to scan the codes and hard-link to an external URL.

Virtual stores[edit]

QR codes have been used to establish «virtual stores», where a gallery of product information and QR codes is presented to the customer, e.g. on a train station wall. The customers scan the QR codes, and the products are delivered to their homes. This use started in South Korea,^[33] and Argentina,^[34] but is currently expanding globally.^[35] Walmart, Procter & Gamble and Woolworths have already adopted the Virtual Store concept.^[36]

QR code payment[edit]

QR codes can be used to store bank account information or credit card information, or they can be specifically designed to work with particular payment provider applications. There are several trial applications of QR code payments across the world.^[37][38] In developing countries like China,^[39][40] India^[41] and Bangladesh QR code payment is a very popular and convenient method of making payments. Since Alipay designed a QR code payment method in 2011,^[42] mobile payment has been quickly adopted in China. As of 2018, around 83% of all payments were made via mobile payment.^[43]

In November 2012, QR code payments were deployed on a larger scale in the Czech Republic when an open format for payment information exchange – a Short Payment Descriptor – was introduced and endorsed by the Czech Banking Association as the official local solution for QR payments.^[44][45] In 2013, the European Payment Council provided guidelines for the EPC QR code enabling SCT initiation within the Eurozone.

In 2017, Singapore created a taskforce including their Government Agencies such as the Monetary Authority of Singapore and Infocomm Media Development Authority to spearhead a system for e-payments using standardized QR code specifications. These specific dimensions are specialized for Singapore’s market.^[46]

The e-payment system, Singapore Quick Response Code (SGQR), essentially merges various QR codes into one label which can be used by both parties in the payment system. This allows for various banking apps to facilitate payments between multiple customers and a merchant that displays the single QR code.^[47]

A single SDQR label contains e-payments and combines multiple payment options. Once consumers spot the SGQR label, they will be able to scan it and see which payment options the merchant accepts.  The SGQR scheme is co-owned by MAS and IMDA. ^[48]

Website login[edit]

QR codes can be used to log into websites: a QR code is shown on the login page on a computer screen, and when a registered user scans it with a verified smartphone, they will automatically be logged in. Authentication is performed by the smartphone which contacts the server. Google tested such a login method in January 2012.^[49]

Mobile ticket[edit]

There is a system whereby a QR code can be displayed on a device such as a smartphone and used as an admission ticket.^[50][51][52] Its use is common for J1 League and Nippon Professional Baseball tickets in Japan.^[53][54] In some cases, rights can be transferred via the Internet.

Restaurant ordering[edit]

Restaurants can present a QR code near the front door or at the table allowing guests to view an online menu, or even redirect them to an online ordering website or app, allowing them to order and/or possibly pay for their meal without having to use a cashier or waiter. QR codes can also link to daily or weekly specials that are not printed on the standardized menus,^[55] and enable the establishment to update the entire menu without needing to print copies. At table-serve restaurants, QR codes enable guests to order and pay for their meals without a waiter involved – the QR code contains the table number so servers know where to bring the food.^[56][57] This application has grown especially since the need for social distancing during the 2020 COVID-19 pandemic prompted reduced contact between service staff and customers.^[56]

Joining a Wi‑Fi network[edit]

By specifying the SSID, encryption type, password/passphrase, and if the SSID is hidden or not, mobile device users can quickly scan and join networks without having to manually enter the data.^[58] A MeCard-like format is supported by Android and iOS 11+.^[59]

• Common format: WIFI:S:<SSID>;T:<WEP|WPA|blank>;P:<PASSWORD>;H:<true|false|blank>;;
• Sample: WIFI:S:MySSID;T:WPA;P:MyPassW0rd;;

Funerary use[edit]

A QR code can link to an obituary and can be placed on a headstone. In 2008, Ishinokoe in Yamanashi Prefecture, Japan began to sell tombstones with QR codes produced by IT DeSign, where the code leads to a virtual grave site of the deceased.^[60][61][62] Other companies, such as Wisconsin-based Interactive Headstones, have also begun implementing QR codes into tombstones.^[63] In 2014, the Jewish Cemetery of La Paz in Uruguay began implementing QR codes for tombstones.^[64]

Electronic authentication[edit]

QR codes are also used to generate time-based one-time passwords (TOTP) for electronic authentication.

Loyalty programs[edit]

QR codes have been used by various retail outlets that have loyalty programs. Sometimes these programs are accessed with an app that is loaded onto a phone and includes a process triggered by a QR code scan. The QR codes for loyalty programs tend to be found printed on the receipt for a purchase or on the products themselves. Users in these schemes collect award points by scanning a code.

Counterfeit detection[edit]

Serialised QR codes have been used by brands^[65] and governments^[66] to let consumers, retailers and distributors verify the authenticity of the products and help with detecting counterfeit products, as part of a brand protection program.^[67] However, the security level of a regular QR Code is limited since QR Codes printed on original products are easily reproduced on fake products, even though the analysis of data generated as a result of QR Code scanning can be used to detect counterfeiting and illicit activity.^[68] A higher security level can be attained by embedding a digital watermark or copy detection pattern into the image of the QR Code. This makes the QR Code more secure against counterfeiting attempts, and fake products which contain a counterfeit QR Code can be detected by scanning the secure QR Code with a specific app (even though the QR Code message itself is valid).^[69]

The treaty regulating apostilles (documents bearing a seal of authenticity), has been updated to allow for the issuance of digital apostilles by countries; a digital apostille is a PDF document with a cryptographic signature containing a QR code for a canonical URL of the original document, allowing users to verify the apostille from a printed version of the document.

Product tracing[edit]

Different studies have been made to assess the effectiveness of QR codes as a means of conveying labelling information and their use as part of a food traceability system. In a field experiment, it was found that when provided free access to a smartphone with QR Code scanning app, 52.6% of participants would use it to access labelling information.^[70] A study made in South Korea showed that consumers appreciate QR code used in food traceability system, as they provide detailed information about food, as well as information that helps them in their purchasing decision.^[71] If QR Codes are serialised, consumers can access a web page showing the supply chain for each ingredient, as well as information specific to each related batch, including meat processors and manufacturers, which helps address the concerns they have about the origin of their food.^[72]

COVID-19 pandemic[edit]

After the COVID-19 pandemic began spreading, QR codes began to be used as a «touchless» system to display information, show menus, or provide updated consumer information, especially in the hospitality industry. Restaurants replaced paper or laminated plastic menus with QR code decals on the table, which opened an online version of the menu. This prevented the need to dispose of single-use paper menus, or institute cleaning and sanitizing procedures for permanent menus after each use.^[73] Local television stations have also begun to utilize codes on local newscasts to allow viewers quicker access to stories or information involving the pandemic, including testing and immunization scheduling websites, or for links within stories mentioned in the newscasts overall.

In several Australian states, patrons are required to scan QR codes at shops, clubs, supermarkets and other service and retail establishments on entry to assist contact tracing. Singapore, Taiwan, the United Kingdom and New Zealand use similar systems.^[74]

QR codes are also present on COVID-19 vaccination certificates in places such as Canada, and the EU (EU Digital COVID certificate) where they can be scanned to verify the information on the certificate.^[75]

Design[edit]

Unlike the older, one-dimensional barcodes that were designed to be mechanically scanned by a narrow beam of light, a QR code is detected by a 2-dimensional digital image sensor and then digitally analyzed by a programmed processor. The processor locates the three distinctive squares at the corners of the QR code image, using a smaller square (or multiple squares) near the fourth corner to normalize the image for size, orientation, and angle of viewing. The small dots throughout the QR code are then converted to binary numbers and validated with an error-correcting algorithm.

Storage[edit]

The amount of data that can be stored in the QR code symbol depends on the data type (mode, or input character set), version (1, …, 40, indicating the overall dimensions of the symbol, i.e. 4 × version number + 17 dots on each side), and error correction level. The maximum storage capacities occur for version 40 and error correction level L (low), denoted by 40-L:^[11][76]

Here are some sample QR code symbols:

• 

  Version 1 (21×21). Content: «Ver1»

• 

  Version 2 (25×25). Content: «Version 2»

• 

  Version 3 (29×29). Content: «Version 3 QR Code»

• 

  Version 4 (33×33). Content: «Version 4 QR Code, up to 50 char»

• 

  Version 10 (57×57). Content: «VERSION 10 QR CODE, UP TO 174 CHAR AT H LEVEL, WITH 57X57 MODULES AND PLENTY OF ERROR CORRECTION TO GO AROUND. NOTE THAT THERE ARE ADDITIONAL TRACKING BOXES» (actually encoded in all capital letters). (Tracking boxes are more commonly called alignment patterns.)

• 

  Version 25 (117×117) Content: 1,269 characters of ASCII text describing QR Codes

• 

  Version 40 (177×177) Content: «Version 40 QR Code can contain up to 1852 chars…» (and followed by four paragraphs of ASCII text describing QR Codes).

Error correction[edit]

QR codes use Reed–Solomon error correction over the finite field , the elements of which are encoded as bytes of 8 bits; the byte with a standard numerical value encodes the field element where is taken to be a primitive element satisfying . The Reed–Solomon code uses one of 37 different polynomials over , with degrees ranging from 7 to 68, depending on how many error correction bytes the code adds. It is implied by the form of Reed–Solomon used (systematic BCH view) that these polynomials are all on the form , however the rules for selecting the degree are specific to the QR standard.

When discussing the Reed–Solomon code phase there is some risk for confusion, in that the QR ISO/IEC standard uses the term codeword for the elements of , which with respect to the Reed–Solomon code are symbols, whereas it uses the term block for what with respect to the Reed–Solomon code are the codewords. The number of data versus error correction bytes within each block depends on (i) the version (side length) of the QR symbol and (ii) the error correction level, of which there are four. The higher the error correction level, the less storage capacity. The following table lists the approximate error correction capability at each of the four levels:

In larger QR symbols, the message is broken up into several Reed–Solomon code blocks. The block size is chosen so that no attempt is made at correcting more than 15 errors per block; this limits the complexity of the decoding algorithm. The code blocks are then interleaved together, making it less likely that localized damage to a QR symbol will overwhelm the capacity of any single block.

Due to error correction, it is possible to create artistic QR codes with embellishments to make them more readable or attractive to the human eye, and to incorporate colors, logos, and other features into the QR code block; the embellishments are treated as errors, but the codes still scan correctly.^[78][79]

It is also possible to design artistic QR codes without reducing the error correction capacity by manipulating the underlying mathematical constructs.^[80][81] Image processing algorithms are also used to reduce errors in QR-code.^[82]

Encoding[edit]

The format information records two things: the error correction level and the mask pattern used for the symbol. Masking is used to break up patterns in the data area that might confuse a scanner, such as large blank areas or misleading features that look like the locator marks. The mask patterns are defined on a grid that is repeated as necessary to cover the whole symbol. Modules corresponding to the dark areas of the mask are inverted. The format information is protected from errors with a BCH code, and two complete copies are included in each QR symbol.^[4]

The message dataset is placed from right to left in a zigzag pattern, as shown below. In larger symbols, this is complicated by the presence of the alignment patterns and the use of multiple interleaved error-correction blocks.

• 

  Meaning of format information. In the above figure, the format information is protected by a (15,5) BCH code, which can correct up to 3 bit errors. The total length of the code is 15 bits, of which 5 are data bits (2 EC level + 3 mask pattern) and 10 are extra bits for error correction. The format mask for these 15 bits is: [101010000010010]. Note that we map the masked values directly to its meaning here, in contrast to image 4 «Levels & Masks» where the mask pattern numbers are the result of putting the 3rd to 5th mask bit, [101], over the 3rd to 5th format info bit of the QR code.

• 

  Message placement within a QR symbol. The message is encoded using a (255,249) Reed Solomon code (shortened to (24,18) code by using «padding») which can correct up to 3 byte errors.

• 

  Larger symbol illustrating interleaved blocks. The message has 26 data bytes and is encoded using two Reed-Solomon code blocks. Each block is a (255,233) Reed Solomon code (shortened to (35,13) code), which can correct up to 11 byte errors in a single burst, containing 13 data bytes and 22 «parity» bytes appended to the data bytes. The two 35-byte Reed-Solomon code blocks are interleaved so it can correct up to 22 byte errors in a single burst (resulting in a total of 70 code bytes). The symbol achieves level H error correction.

The general structure of a QR encoding is as a sequence of 4 bit indicators with payload length dependent on the indicator mode (e.g. byte encoding payload length is dependent on the first byte).^[83]

Four-bit indicators are used to select the encoding mode and convey other information.

Encoding modes can be mixed as needed within a QR symbol. (e.g., a url with a long string of alphanumeric characters )

[ Mode Indicator][ Mode bitstream ] --> [ Mode Indicator][ Mode bitstream ] --> etc... --> [ 0000 End of message (Terminator) ]

After every indicator that selects an encoding mode is a length field that tells how many characters are encoded in that mode. The number of bits in the length field depends on the encoding and the symbol version.

Alphanumeric encoding mode stores a message more compactly than the byte mode can, but cannot store lower-case letters and has only a limited selection of punctuation marks, which are sufficient for rudimentary web addresses. Two characters are coded in an 11-bit value by this formula:

V = 45 × C₁ + C₂

This has the exception that the last character in an alphanumeric string with an odd length is read as a 6-bit value instead.

Alphanumeric character codes

Decoding example[edit]

The following images offer more information about the QR code.

• 

  1 – Introduction

• 

  2 – Structure

• 

  3 – Layout & Encoding

• 

  4 – Levels & Masks

• 

  5 – Protocols

Variants[edit]

Model 1[edit]

Model 1 QR code is an older version of the specification. It is visually similar to the widely seen model 2 codes, but lacks alignment patterns. Differences are in the bottom right corner, and in the midsections of the bottom and right edges are additional functional regions.

• 

  Model 1 QR code example

• 

  Model 1 QR code functional regions

Micro QR code [edit]

Micro QR code is a smaller version of the QR code standard for applications where symbol size is limited. There are four different versions (sizes) of Micro QR codes: the smallest is 11×11 modules; the largest can hold 35 numeric characters.^[84]

• 

  Micro QR code example

• 

  Micro QR code functional regions

IQR code[edit]

IQR Code is an alternative to existing QR codes developed by Denso Wave. IQR codes can be created in square or rectangular formations; this is intended for situations where a rectangular barcode would otherwise be more appropriate, such as cylindrical objects. IQR codes can fit the same amount of information in 30% less space. There are 61 versions of square IQR codes, and 15 versions of rectangular codes. For squares, the minimum size is 9 × 9 modules; rectangles have a minimum of 19 × 5 modules. IQR codes add error correction level S, which allows for 50% error correction.^[85] IQR Codes have not yet been given an ISO/IEC specification, and only proprietary Denso Wave products can create or read IQR codes.^[86]

Secure QR code[edit]

Secure Quick Response (SQR) code is a QR code that contains a «private data» segment after the terminator instead of the specified filler bytes «ec 11».^[87] This private data segment must be deciphered with an encryption key. This can be used to store private information and to manage company’s internal information.^[88]

SQR codes have been developed by the FORUS Foundation to enable secure transactions, and published under a Creative Commons Licence.
The SQR solution guarantees the integrity of the source data as well as the validity of the originating party.
The payment instruction string is made up of the electronic instruction data from the scanned QR code appended with a SHA-2 cryptographic hash.
The message digest can then be encrypted using the private key of the sender, which then creates a digital signature of the message.
This signature validates the integrity of the data and the trustworthiness of the sender. This provides non-repudiation, confirming the identity of the sender, and that it has not been tampered with during transmission.
By embedding the URL and all the variables required to perform shopping cart type e-commerce, bill payment and peer to peer payments, coupled with a digital certificate eliminates the possibility of spoofing, tampering, and man in the middle attacks.
^[89]

Frame QR[edit]

Frame QR is a QR code with a «canvas area» that can be flexibly used. In the center of this code is the canvas area, where graphics, letters, and more can be flexibly arranged, making it possible to lay out the code without losing the design of illustrations, photos, etc.^[90]

HCC2D[edit]

Researchers have proposed a new High Capacity Colored 2-Dimensional (HCC2D) Code, which builds upon a QR code basis for preserving the QR robustness to distortions and uses colors for increasing data density (as of 2014 it is still in prototyping phase). The HCC2D code specification is described in details in Querini et al. (2014),^[91] while techniques for color classification of HCC2D code cells are described in detail in Querini and Italiano (2014),^[92] which is an extended version of Querini and Italiano (2013).^[93]

Introducing colors into QR codes requires addressing additional issues. In particular, during QR code reading only the brightness information is taken into account, while HCC2D codes have to cope with chromatic distortions during the decoding phase. In order to ensure adaptation to chromatic distortions which arise in each scanned code, HCC2D codes make use of an additional field: the Color Palette Pattern. This is because color cells of a Color Palette Pattern are supposed to be distorted in the same way as color cells of the Encoding Region. Replicated color palettes are used for training machine learning classifiers.

JAB code[edit]

JAB code (Just Another Barcode) is a color 2D matrix symbology made of color squares arranged in either square or rectangle grids. It was developed by Fraunhofer Institute SIT (Secure Information Technology).^[94]

The code contains one primary symbol and optionally multiple secondary symbols. The primary symbol contains four finder patterns located at the corners of the symbol.^[95]

The code uses either 4 or 8 colours.^[96] The 4 basic colours (cyan, magenta, yellow, black) are the 4 primary colours of the subtractive CMYK color model which is the most widely used system in industry for colour printing on a white base such as paper. The other 4 colours (blue, red, green, white) are secondary colours of the CMYK model and originate as an equal mixture of a pair of basic colours.

The barcode is not subject to licensing and was submitted to ISO/IEC standardization as ISO/IEC 23634 expected to be approved at the beginning of 2021^[97] and finalized in 2022.^[96] The software is open-source and published under the LGPL v2.1 license.^[98] The specification is freely available.^[95]

Because the colour adds a third dimension to the two-dimensional matrix, a JAB code can contain more information in the same area compared to two-colour (black and white) codes – theoretically twice as much data for a 4 colour code and three times more for 8 colours assuming the same encoding algorithm. This can allow storage of an entire message in the barcode, rather than just storing partial data with a reference to a full message somewhere else (such as a link to a website), thus eliminating the need for additional always-available infrastructure beyond the printed barcode itself. It may be used to digitally sign encrypted digital version of printed legal documents, contracts and certificates (diplomas, training), medical prescriptions or provide product authenticity assurance to increase protection against counterfeits.^[96]

License[edit]

The use of QR code technology is freely licensed as long as users follow the standards for QR Code documented with JIS or ISO/IEC. Non-standardized codes may require special licensing.^[99]

Denso Wave owns a number of patents on QR code technology, but has chosen to exercise them in a limited fashion.^[99] In order to promote widespread usage of the technology Denso Wave chose to waive its rights to a key patent in its possession for standardized codes only.^[14] In the US, the granted QR code patent is US 5726435, and in Japan JP 2938338, both of which have expired. The European Patent Office granted patent EP 0672994 to Denso Wave, which was then validated into French, UK, and German patents, all of which expired in March 2015.^[100]

The text QR Code itself is a registered trademark and wordmark of Denso Wave Incorporated.^[101] In UK, the trademark is registered as E921775, the term QR Code, with a filing date of 3 September 1998.^[102] The UK version of the trademark is based on the Kabushiki Kaisha Denso (DENSO CORPORATION) trademark, filed as Trademark 000921775, the term QR Code, on 3 September 1998 and registered on 16 December 1999 with the European Union OHIM (Office for Harmonization in the Internal Market).^[103]
The U.S. Trademark for the term QR Code is Trademark 2435991 and was filed on 29 September 1998 with an amended registration date of 13 March 2001, assigned to Denso Corporation.^[104]

Risks[edit]

The only context in which common QR codes can carry executable data is the URL data type. These URLs may host JavaScript code, which can be used to exploit vulnerabilities in applications on the host system, such as the reader, the web browser or the image viewer, since a reader will typically send the data to the application associated with the data type used by the QR code.

In the case of no software exploits, malicious QR codes combined with a permissive reader can still put a computer’s contents and user’s privacy at risk. This practice is known as «attagging», a portmanteau of «attack tagging».^[105] They are easily created and can be affixed over legitimate QR codes.^[106] On a smartphone, the reader’s permissions may allow use of the camera, full Internet access, read/write contact data, GPS, read browser history, read/write local storage, and global system changes.^{[107][108][109]}

Risks include linking to dangerous web sites with browser exploits, enabling the microphone/camera/GPS, and then streaming those feeds to a remote server, analysis of sensitive data (passwords, files, contacts, transactions),^[110] and sending email/SMS/IM messages or packets for DDoS as part of a botnet, corrupting privacy settings, stealing identity,^[111] and even containing malicious logic themselves such as JavaScript^[112] or a virus.^[113][114] These actions could occur in the background while the user is only seeing the reader opening a seemingly harmless web page.^[115] In Russia, a malicious QR code caused phones that scanned it to send premium texts at a fee of $6 each.^[105] QR codes have also been linked to scams in which stickers are placed on parking meters, posing as quick payment options, as seen in Austin, San Antonio and Boston, among other cities across the United States and Australia.^{[116][117][118]}

See also[edit]

• Aztec Code
• Data Matrix
• PDF417
• QRpedia
• SnapTag
• SPARQCode
• Touchatag

References[edit]

Bibliography[edit]

• BS ISO/IEC 18004:2006. Information technology. Automatic identification and data capture techniques. Bar code symbology. QR Code. Geneva: ISO/IEC. 2000. p. 114. OCLC 60816353.
• BS ISO/IEC 18004:2006. Information technology. Automatic identification and data capture techniques. QR Code 2005 bar code symbology specification. London: BSI. 2007. p. 126. ISBN 978-0-580-67368-9. Archived from the original on 22 March 2015. Retrieved 26 July 2010.

External links[edit]

• Reed Solomon Codes for Coders – an elaborate tutorial on Wikiversity, covering both QR code structure and the Reed Solomon codes used to encode the data.

A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode)^[1][2] invented in 1994 by Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. QR codes use four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.^[3]

The quick response system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, and general marketing.^[4]

A QR code consists of black squares arranged in a square grid on a white background, including some fiducial markers, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both horizontal and vertical components of the image.^[4]

History[edit]

This section needs expansion. You can help by adding to it. (October 2021)

The QR code system was invented in 1994 by Masahiro Hara from the Japanese company Denso Wave.^[5][6][7] The initial design was influenced by the black and white pieces on a Go board.^[8] Its purpose was to keep track of automotive parts manufactured by Denso, to replace several bar codes on each box, each of which had to be scanned separately.^[9]

Adoption[edit]

QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile-phone users (termed mobile tagging). QR codes may be used to display text to the user, to open a webpage on the user’s device, to add a vCard contact to the user’s device, to open a Uniform Resource Identifier (URI), to connect to a wireless network, or to compose an email or text message. There are a great many QR code generators available as software or as online tools that are either free, or require a paid subscription.^[10] The QR code has become one of the most-used types of two-dimensional code.^[11]

During the month of June 2011, 14 million American mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or barcode from their homes, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34.^[12]

In September 2020, a survey found that 18.8 percent of consumers in the United States and United Kingdom strongly agreed that they had noticed an increase of QR code use since the then-active COVID-19 related restrictions had begun several months prior.^[13]

Standards[edit]

There are several standards that cover the encoding of data as QR codes:^[14]

• October 1997 – AIM (Association for Automatic Identification and Mobility) International^[15]
• January 1999 – JIS X 0510
• June 2000 – ISO/IEC 18004:2000 Information technology – Automatic identification and data capture techniques – Bar code symbology – QR code (now withdrawn)
  Defines QR code models 1 and 2 symbols.
• 1 September 2006 – ISO/IEC 18004:2006 Information technology – Automatic identification and data capture techniques – QR code 2005 bar code symbology specification (now withdrawn)^[16]
  Defines QR code 2005 symbols, an extension of QR code model 2. Does not specify how to read QR code model 1 symbols, or require this for compliance.
• 1 February 2015 – ISO/IEC 18004:2015 Information – Automatic identification and data capture techniques – QR Code barcode symbology specification
  Renames the QR Code 2005 symbol to QR Code and adds clarification to some procedures and minor corrections.
• May 2022 – ISO/IEC 23941:2022 Information technology – Automatic identification and data capture techniques – Rectangular Micro QR Code (rMQR) bar code symbology specification^[17]
  Defines the requirements for Micro QR Code.

At the application layer, there is some variation between most of the implementations. Japan’s NTT DoCoMo has established de facto standards for the encoding of URLs, contact information, and several other data types.^[18] The open-source «ZXing» project maintains a list of QR code data types.^[19]

Uses[edit]

QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser).
QR code has become a focus of advertising strategy, since it provides a way to access a brand’s website more quickly than by manually entering a URL.^[20][21] Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate: the chance that contact with the advertisement will convert to a sale. It coaxes interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser’s website immediately, whereas a longer and more targeted sales pitch may lose the viewer’s interest.

Although initially used to track parts in vehicle manufacturing, QR codes are used over a much wider range of applications. These include commercial tracking, entertainment and transport ticketing, product and loyalty marketing and in-store product labeling. Examples of marketing include where a company’s discounted and percent discount can be captured using a QR code decoder which is a mobile app, or storing a company’s information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directories.

They can also be used in storing personal information for use by organizations. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR code. Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a vCard contact to their device, open a URL, or compose an e-mail or text message after scanning QR codes. They can generate and print their own QR codes for others to scan and use by visiting one of several pay or free QR code-generating sites or apps. Google had an API, now deprecated, to generate QR codes,^[22] and apps for scanning QR codes can be found on nearly all smartphone devices.^[23]

QR codes storing addresses and URLs may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might want information. Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the phone’s browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. QR codes also may be linked to a location to track where a code has been scanned. Either the application that scans the QR code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR code itself is associated with a location. In 2008, a Japanese stonemason announced plans to engrave QR codes on gravestones, allowing visitors to view information about the deceased, and family members to keep track of visits.^[25] Psychologist Richard Wiseman was one of the first authors to include QR codes in a book, in Paranormality: Why We See What Isn’t There (2011).^{[26][failed verification]}

QR codes have been incorporated into currency. In June 2011, The Royal Dutch Mint (Koninklijke Nederlandse Munt) issued the world’s first official coin with a QR code to celebrate the centenary of its current building and premises. The coin can be scanned by a smartphone and originally linked to a special website with contents about the historical event and design of the coin.^[27] In 2014, the Central Bank of Nigeria issued a 100-naira banknote to commemorate its centennial, the first banknote to incorporate a QR code in its design. When scanned with an internet-enabled mobile device, the code goes to a website which tells the centenary story of Nigeria.^[28] In 2015, the Central Bank of the Russian Federation issued a 100-rubles note to commemorate the annexation of Crimea by the Russian Federation. It contains a QR code into its design, and when scanned with an internet-enabled mobile device, the code goes to a website that details the historical and technical background of the commemorative note. In 2017, the Bank of Ghana issued a 5-cedis banknote to commemorate 60 years of Central Banking in Ghana, and contains a QR code in its design, which when scanned with an internet-enabled mobile device, that code goes to the official Bank of Ghana website.

Credit card functionality is under development. In September 2016, the Reserve Bank of India (RBI) launched the eponymously named Bharat QR, a common QR code jointly developed by all the four major card payment companies – National Payments Corporation of India that runs RuPay cards along with MasterCard, Visa and American Express. It will also have the capability of accepting payments on the unified payments interface (UPI) platform.^[29][30]

Augmented reality[edit]

QR codes are used in some augmented reality systems to determine the positions of objects in 3-dimensional space.^[9]

Displaying multimedia contents[edit]

QR codes also used to direct users to specific multimedia content (such as videos, audios, images, documents and any type of content accessible from the web). This type of QR code is called «Multimedia QR code».

Mobile operating systems[edit]

QR codes can be used on various mobile device operating systems. iPhones running on iOS 11 and higher^[31] and some Android devices can natively scan QR codes without downloading an external app.^[32] The camera app is able to scan and display the kind of QR code (only on iPhone) along with the link (both on Android and iPhone). These devices support URL redirection, which allows QR codes to send metadata to existing applications on the device. Many paid or free apps are available with the ability to scan the codes and hard-link to an external URL.

Virtual stores[edit]

QR codes have been used to establish «virtual stores», where a gallery of product information and QR codes is presented to the customer, e.g. on a train station wall. The customers scan the QR codes, and the products are delivered to their homes. This use started in South Korea,^[33] and Argentina,^[34] but is currently expanding globally.^[35] Walmart, Procter & Gamble and Woolworths have already adopted the Virtual Store concept.^[36]

QR code payment[edit]

QR codes can be used to store bank account information or credit card information, or they can be specifically designed to work with particular payment provider applications. There are several trial applications of QR code payments across the world.^[37][38] In developing countries like China,^[39][40] India^[41] and Bangladesh QR code payment is a very popular and convenient method of making payments. Since Alipay designed a QR code payment method in 2011,^[42] mobile payment has been quickly adopted in China. As of 2018, around 83% of all payments were made via mobile payment.^[43]

In November 2012, QR code payments were deployed on a larger scale in the Czech Republic when an open format for payment information exchange – a Short Payment Descriptor – was introduced and endorsed by the Czech Banking Association as the official local solution for QR payments.^[44][45] In 2013, the European Payment Council provided guidelines for the EPC QR code enabling SCT initiation within the Eurozone.

In 2017, Singapore created a taskforce including their Government Agencies such as the Monetary Authority of Singapore and Infocomm Media Development Authority to spearhead a system for e-payments using standardized QR code specifications. These specific dimensions are specialized for Singapore’s market.^[46]

The e-payment system, Singapore Quick Response Code (SGQR), essentially merges various QR codes into one label which can be used by both parties in the payment system. This allows for various banking apps to facilitate payments between multiple customers and a merchant that displays the single QR code.^[47]

A single SDQR label contains e-payments and combines multiple payment options. Once consumers spot the SGQR label, they will be able to scan it and see which payment options the merchant accepts.  The SGQR scheme is co-owned by MAS and IMDA. ^[48]

Website login[edit]

QR codes can be used to log into websites: a QR code is shown on the login page on a computer screen, and when a registered user scans it with a verified smartphone, they will automatically be logged in. Authentication is performed by the smartphone which contacts the server. Google tested such a login method in January 2012.^[49]

Mobile ticket[edit]

There is a system whereby a QR code can be displayed on a device such as a smartphone and used as an admission ticket.^[50][51][52] Its use is common for J1 League and Nippon Professional Baseball tickets in Japan.^[53][54] In some cases, rights can be transferred via the Internet.

Restaurant ordering[edit]

Restaurants can present a QR code near the front door or at the table allowing guests to view an online menu, or even redirect them to an online ordering website or app, allowing them to order and/or possibly pay for their meal without having to use a cashier or waiter. QR codes can also link to daily or weekly specials that are not printed on the standardized menus,^[55] and enable the establishment to update the entire menu without needing to print copies. At table-serve restaurants, QR codes enable guests to order and pay for their meals without a waiter involved – the QR code contains the table number so servers know where to bring the food.^[56][57] This application has grown especially since the need for social distancing during the 2020 COVID-19 pandemic prompted reduced contact between service staff and customers.^[56]

Joining a Wi‑Fi network[edit]

By specifying the SSID, encryption type, password/passphrase, and if the SSID is hidden or not, mobile device users can quickly scan and join networks without having to manually enter the data.^[58] A MeCard-like format is supported by Android and iOS 11+.^[59]

• Common format: WIFI:S:<SSID>;T:<WEP|WPA|blank>;P:<PASSWORD>;H:<true|false|blank>;;
• Sample: WIFI:S:MySSID;T:WPA;P:MyPassW0rd;;

Funerary use[edit]

A QR code can link to an obituary and can be placed on a headstone. In 2008, Ishinokoe in Yamanashi Prefecture, Japan began to sell tombstones with QR codes produced by IT DeSign, where the code leads to a virtual grave site of the deceased.^[60][61][62] Other companies, such as Wisconsin-based Interactive Headstones, have also begun implementing QR codes into tombstones.^[63] In 2014, the Jewish Cemetery of La Paz in Uruguay began implementing QR codes for tombstones.^[64]

Electronic authentication[edit]

QR codes are also used to generate time-based one-time passwords (TOTP) for electronic authentication.

Loyalty programs[edit]

QR codes have been used by various retail outlets that have loyalty programs. Sometimes these programs are accessed with an app that is loaded onto a phone and includes a process triggered by a QR code scan. The QR codes for loyalty programs tend to be found printed on the receipt for a purchase or on the products themselves. Users in these schemes collect award points by scanning a code.

Counterfeit detection[edit]

Serialised QR codes have been used by brands^[65] and governments^[66] to let consumers, retailers and distributors verify the authenticity of the products and help with detecting counterfeit products, as part of a brand protection program.^[67] However, the security level of a regular QR Code is limited since QR Codes printed on original products are easily reproduced on fake products, even though the analysis of data generated as a result of QR Code scanning can be used to detect counterfeiting and illicit activity.^[68] A higher security level can be attained by embedding a digital watermark or copy detection pattern into the image of the QR Code. This makes the QR Code more secure against counterfeiting attempts, and fake products which contain a counterfeit QR Code can be detected by scanning the secure QR Code with a specific app (even though the QR Code message itself is valid).^[69]

The treaty regulating apostilles (documents bearing a seal of authenticity), has been updated to allow for the issuance of digital apostilles by countries; a digital apostille is a PDF document with a cryptographic signature containing a QR code for a canonical URL of the original document, allowing users to verify the apostille from a printed version of the document.

Product tracing[edit]

Different studies have been made to assess the effectiveness of QR codes as a means of conveying labelling information and their use as part of a food traceability system. In a field experiment, it was found that when provided free access to a smartphone with QR Code scanning app, 52.6% of participants would use it to access labelling information.^[70] A study made in South Korea showed that consumers appreciate QR code used in food traceability system, as they provide detailed information about food, as well as information that helps them in their purchasing decision.^[71] If QR Codes are serialised, consumers can access a web page showing the supply chain for each ingredient, as well as information specific to each related batch, including meat processors and manufacturers, which helps address the concerns they have about the origin of their food.^[72]

COVID-19 pandemic[edit]

After the COVID-19 pandemic began spreading, QR codes began to be used as a «touchless» system to display information, show menus, or provide updated consumer information, especially in the hospitality industry. Restaurants replaced paper or laminated plastic menus with QR code decals on the table, which opened an online version of the menu. This prevented the need to dispose of single-use paper menus, or institute cleaning and sanitizing procedures for permanent menus after each use.^[73] Local television stations have also begun to utilize codes on local newscasts to allow viewers quicker access to stories or information involving the pandemic, including testing and immunization scheduling websites, or for links within stories mentioned in the newscasts overall.

In several Australian states, patrons are required to scan QR codes at shops, clubs, supermarkets and other service and retail establishments on entry to assist contact tracing. Singapore, Taiwan, the United Kingdom and New Zealand use similar systems.^[74]

QR codes are also present on COVID-19 vaccination certificates in places such as Canada, and the EU (EU Digital COVID certificate) where they can be scanned to verify the information on the certificate.^[75]

Design[edit]

Unlike the older, one-dimensional barcodes that were designed to be mechanically scanned by a narrow beam of light, a QR code is detected by a 2-dimensional digital image sensor and then digitally analyzed by a programmed processor. The processor locates the three distinctive squares at the corners of the QR code image, using a smaller square (or multiple squares) near the fourth corner to normalize the image for size, orientation, and angle of viewing. The small dots throughout the QR code are then converted to binary numbers and validated with an error-correcting algorithm.

Storage[edit]

The amount of data that can be stored in the QR code symbol depends on the data type (mode, or input character set), version (1, …, 40, indicating the overall dimensions of the symbol, i.e. 4 × version number + 17 dots on each side), and error correction level. The maximum storage capacities occur for version 40 and error correction level L (low), denoted by 40-L:^[11][76]

Here are some sample QR code symbols:

• 

  Version 1 (21×21). Content: «Ver1»

• 

  Version 2 (25×25). Content: «Version 2»

• 

  Version 3 (29×29). Content: «Version 3 QR Code»

• 

  Version 4 (33×33). Content: «Version 4 QR Code, up to 50 char»

• 

  Version 10 (57×57). Content: «VERSION 10 QR CODE, UP TO 174 CHAR AT H LEVEL, WITH 57X57 MODULES AND PLENTY OF ERROR CORRECTION TO GO AROUND. NOTE THAT THERE ARE ADDITIONAL TRACKING BOXES» (actually encoded in all capital letters). (Tracking boxes are more commonly called alignment patterns.)

• 

  Version 25 (117×117) Content: 1,269 characters of ASCII text describing QR Codes

• 

  Version 40 (177×177) Content: «Version 40 QR Code can contain up to 1852 chars…» (and followed by four paragraphs of ASCII text describing QR Codes).

Error correction[edit]

QR codes use Reed–Solomon error correction over the finite field , the elements of which are encoded as bytes of 8 bits; the byte with a standard numerical value encodes the field element where is taken to be a primitive element satisfying . The Reed–Solomon code uses one of 37 different polynomials over , with degrees ranging from 7 to 68, depending on how many error correction bytes the code adds. It is implied by the form of Reed–Solomon used (systematic BCH view) that these polynomials are all on the form , however the rules for selecting the degree are specific to the QR standard.

When discussing the Reed–Solomon code phase there is some risk for confusion, in that the QR ISO/IEC standard uses the term codeword for the elements of , which with respect to the Reed–Solomon code are symbols, whereas it uses the term block for what with respect to the Reed–Solomon code are the codewords. The number of data versus error correction bytes within each block depends on (i) the version (side length) of the QR symbol and (ii) the error correction level, of which there are four. The higher the error correction level, the less storage capacity. The following table lists the approximate error correction capability at each of the four levels:

In larger QR symbols, the message is broken up into several Reed–Solomon code blocks. The block size is chosen so that no attempt is made at correcting more than 15 errors per block; this limits the complexity of the decoding algorithm. The code blocks are then interleaved together, making it less likely that localized damage to a QR symbol will overwhelm the capacity of any single block.

Due to error correction, it is possible to create artistic QR codes with embellishments to make them more readable or attractive to the human eye, and to incorporate colors, logos, and other features into the QR code block; the embellishments are treated as errors, but the codes still scan correctly.^[78][79]

It is also possible to design artistic QR codes without reducing the error correction capacity by manipulating the underlying mathematical constructs.^[80][81] Image processing algorithms are also used to reduce errors in QR-code.^[82]

Encoding[edit]

The format information records two things: the error correction level and the mask pattern used for the symbol. Masking is used to break up patterns in the data area that might confuse a scanner, such as large blank areas or misleading features that look like the locator marks. The mask patterns are defined on a grid that is repeated as necessary to cover the whole symbol. Modules corresponding to the dark areas of the mask are inverted. The format information is protected from errors with a BCH code, and two complete copies are included in each QR symbol.^[4]

The message dataset is placed from right to left in a zigzag pattern, as shown below. In larger symbols, this is complicated by the presence of the alignment patterns and the use of multiple interleaved error-correction blocks.

• 

  Meaning of format information. In the above figure, the format information is protected by a (15,5) BCH code, which can correct up to 3 bit errors. The total length of the code is 15 bits, of which 5 are data bits (2 EC level + 3 mask pattern) and 10 are extra bits for error correction. The format mask for these 15 bits is: [101010000010010]. Note that we map the masked values directly to its meaning here, in contrast to image 4 «Levels & Masks» where the mask pattern numbers are the result of putting the 3rd to 5th mask bit, [101], over the 3rd to 5th format info bit of the QR code.

• 

  Message placement within a QR symbol. The message is encoded using a (255,249) Reed Solomon code (shortened to (24,18) code by using «padding») which can correct up to 3 byte errors.

• 

  Larger symbol illustrating interleaved blocks. The message has 26 data bytes and is encoded using two Reed-Solomon code blocks. Each block is a (255,233) Reed Solomon code (shortened to (35,13) code), which can correct up to 11 byte errors in a single burst, containing 13 data bytes and 22 «parity» bytes appended to the data bytes. The two 35-byte Reed-Solomon code blocks are interleaved so it can correct up to 22 byte errors in a single burst (resulting in a total of 70 code bytes). The symbol achieves level H error correction.

The general structure of a QR encoding is as a sequence of 4 bit indicators with payload length dependent on the indicator mode (e.g. byte encoding payload length is dependent on the first byte).^[83]

Four-bit indicators are used to select the encoding mode and convey other information.

Encoding modes can be mixed as needed within a QR symbol. (e.g., a url with a long string of alphanumeric characters )

[ Mode Indicator][ Mode bitstream ] --> [ Mode Indicator][ Mode bitstream ] --> etc... --> [ 0000 End of message (Terminator) ]

After every indicator that selects an encoding mode is a length field that tells how many characters are encoded in that mode. The number of bits in the length field depends on the encoding and the symbol version.

Alphanumeric encoding mode stores a message more compactly than the byte mode can, but cannot store lower-case letters and has only a limited selection of punctuation marks, which are sufficient for rudimentary web addresses. Two characters are coded in an 11-bit value by this formula:

V = 45 × C₁ + C₂

This has the exception that the last character in an alphanumeric string with an odd length is read as a 6-bit value instead.

Alphanumeric character codes

Decoding example[edit]

The following images offer more information about the QR code.

• 

  1 – Introduction

• 

  2 – Structure

• 

  3 – Layout & Encoding

• 

  4 – Levels & Masks

• 

  5 – Protocols

Variants[edit]

Model 1[edit]

Model 1 QR code is an older version of the specification. It is visually similar to the widely seen model 2 codes, but lacks alignment patterns. Differences are in the bottom right corner, and in the midsections of the bottom and right edges are additional functional regions.

• 

  Model 1 QR code example

• 

  Model 1 QR code functional regions

Micro QR code [edit]

Micro QR code is a smaller version of the QR code standard for applications where symbol size is limited. There are four different versions (sizes) of Micro QR codes: the smallest is 11×11 modules; the largest can hold 35 numeric characters.^[84]

• 

  Micro QR code example

• 

  Micro QR code functional regions

IQR code[edit]

IQR Code is an alternative to existing QR codes developed by Denso Wave. IQR codes can be created in square or rectangular formations; this is intended for situations where a rectangular barcode would otherwise be more appropriate, such as cylindrical objects. IQR codes can fit the same amount of information in 30% less space. There are 61 versions of square IQR codes, and 15 versions of rectangular codes. For squares, the minimum size is 9 × 9 modules; rectangles have a minimum of 19 × 5 modules. IQR codes add error correction level S, which allows for 50% error correction.^[85] IQR Codes have not yet been given an ISO/IEC specification, and only proprietary Denso Wave products can create or read IQR codes.^[86]

Secure QR code[edit]

Secure Quick Response (SQR) code is a QR code that contains a «private data» segment after the terminator instead of the specified filler bytes «ec 11».^[87] This private data segment must be deciphered with an encryption key. This can be used to store private information and to manage company’s internal information.^[88]

SQR codes have been developed by the FORUS Foundation to enable secure transactions, and published under a Creative Commons Licence.
The SQR solution guarantees the integrity of the source data as well as the validity of the originating party.
The payment instruction string is made up of the electronic instruction data from the scanned QR code appended with a SHA-2 cryptographic hash.
The message digest can then be encrypted using the private key of the sender, which then creates a digital signature of the message.
This signature validates the integrity of the data and the trustworthiness of the sender. This provides non-repudiation, confirming the identity of the sender, and that it has not been tampered with during transmission.
By embedding the URL and all the variables required to perform shopping cart type e-commerce, bill payment and peer to peer payments, coupled with a digital certificate eliminates the possibility of spoofing, tampering, and man in the middle attacks.
^[89]

Frame QR[edit]

Frame QR is a QR code with a «canvas area» that can be flexibly used. In the center of this code is the canvas area, where graphics, letters, and more can be flexibly arranged, making it possible to lay out the code without losing the design of illustrations, photos, etc.^[90]

HCC2D[edit]

Researchers have proposed a new High Capacity Colored 2-Dimensional (HCC2D) Code, which builds upon a QR code basis for preserving the QR robustness to distortions and uses colors for increasing data density (as of 2014 it is still in prototyping phase). The HCC2D code specification is described in details in Querini et al. (2014),^[91] while techniques for color classification of HCC2D code cells are described in detail in Querini and Italiano (2014),^[92] which is an extended version of Querini and Italiano (2013).^[93]

Introducing colors into QR codes requires addressing additional issues. In particular, during QR code reading only the brightness information is taken into account, while HCC2D codes have to cope with chromatic distortions during the decoding phase. In order to ensure adaptation to chromatic distortions which arise in each scanned code, HCC2D codes make use of an additional field: the Color Palette Pattern. This is because color cells of a Color Palette Pattern are supposed to be distorted in the same way as color cells of the Encoding Region. Replicated color palettes are used for training machine learning classifiers.

JAB code[edit]

JAB code (Just Another Barcode) is a color 2D matrix symbology made of color squares arranged in either square or rectangle grids. It was developed by Fraunhofer Institute SIT (Secure Information Technology).^[94]

The code contains one primary symbol and optionally multiple secondary symbols. The primary symbol contains four finder patterns located at the corners of the symbol.^[95]

The code uses either 4 or 8 colours.^[96] The 4 basic colours (cyan, magenta, yellow, black) are the 4 primary colours of the subtractive CMYK color model which is the most widely used system in industry for colour printing on a white base such as paper. The other 4 colours (blue, red, green, white) are secondary colours of the CMYK model and originate as an equal mixture of a pair of basic colours.

The barcode is not subject to licensing and was submitted to ISO/IEC standardization as ISO/IEC 23634 expected to be approved at the beginning of 2021^[97] and finalized in 2022.^[96] The software is open-source and published under the LGPL v2.1 license.^[98] The specification is freely available.^[95]

Because the colour adds a third dimension to the two-dimensional matrix, a JAB code can contain more information in the same area compared to two-colour (black and white) codes – theoretically twice as much data for a 4 colour code and three times more for 8 colours assuming the same encoding algorithm. This can allow storage of an entire message in the barcode, rather than just storing partial data with a reference to a full message somewhere else (such as a link to a website), thus eliminating the need for additional always-available infrastructure beyond the printed barcode itself. It may be used to digitally sign encrypted digital version of printed legal documents, contracts and certificates (diplomas, training), medical prescriptions or provide product authenticity assurance to increase protection against counterfeits.^[96]

License[edit]

The use of QR code technology is freely licensed as long as users follow the standards for QR Code documented with JIS or ISO/IEC. Non-standardized codes may require special licensing.^[99]

Denso Wave owns a number of patents on QR code technology, but has chosen to exercise them in a limited fashion.^[99] In order to promote widespread usage of the technology Denso Wave chose to waive its rights to a key patent in its possession for standardized codes only.^[14] In the US, the granted QR code patent is US 5726435, and in Japan JP 2938338, both of which have expired. The European Patent Office granted patent EP 0672994 to Denso Wave, which was then validated into French, UK, and German patents, all of which expired in March 2015.^[100]

The text QR Code itself is a registered trademark and wordmark of Denso Wave Incorporated.^[101] In UK, the trademark is registered as E921775, the term QR Code, with a filing date of 3 September 1998.^[102] The UK version of the trademark is based on the Kabushiki Kaisha Denso (DENSO CORPORATION) trademark, filed as Trademark 000921775, the term QR Code, on 3 September 1998 and registered on 16 December 1999 with the European Union OHIM (Office for Harmonization in the Internal Market).^[103]
The U.S. Trademark for the term QR Code is Trademark 2435991 and was filed on 29 September 1998 with an amended registration date of 13 March 2001, assigned to Denso Corporation.^[104]

Risks[edit]

The only context in which common QR codes can carry executable data is the URL data type. These URLs may host JavaScript code, which can be used to exploit vulnerabilities in applications on the host system, such as the reader, the web browser or the image viewer, since a reader will typically send the data to the application associated with the data type used by the QR code.

In the case of no software exploits, malicious QR codes combined with a permissive reader can still put a computer’s contents and user’s privacy at risk. This practice is known as «attagging», a portmanteau of «attack tagging».^[105] They are easily created and can be affixed over legitimate QR codes.^[106] On a smartphone, the reader’s permissions may allow use of the camera, full Internet access, read/write contact data, GPS, read browser history, read/write local storage, and global system changes.^{[107][108][109]}

Risks include linking to dangerous web sites with browser exploits, enabling the microphone/camera/GPS, and then streaming those feeds to a remote server, analysis of sensitive data (passwords, files, contacts, transactions),^[110] and sending email/SMS/IM messages or packets for DDoS as part of a botnet, corrupting privacy settings, stealing identity,^[111] and even containing malicious logic themselves such as JavaScript^[112] or a virus.^[113][114] These actions could occur in the background while the user is only seeing the reader opening a seemingly harmless web page.^[115] In Russia, a malicious QR code caused phones that scanned it to send premium texts at a fee of $6 each.^[105] QR codes have also been linked to scams in which stickers are placed on parking meters, posing as quick payment options, as seen in Austin, San Antonio and Boston, among other cities across the United States and Australia.^{[116][117][118]}

See also[edit]

• Aztec Code
• Data Matrix
• PDF417
• QRpedia
• SnapTag
• SPARQCode
• Touchatag

References[edit]

Bibliography[edit]

• BS ISO/IEC 18004:2006. Information technology. Automatic identification and data capture techniques. Bar code symbology. QR Code. Geneva: ISO/IEC. 2000. p. 114. OCLC 60816353.
• BS ISO/IEC 18004:2006. Information technology. Automatic identification and data capture techniques. QR Code 2005 bar code symbology specification. London: BSI. 2007. p. 126. ISBN 978-0-580-67368-9. Archived from the original on 22 March 2015. Retrieved 26 July 2010.

External links[edit]

• Reed Solomon Codes for Coders – an elaborate tutorial on Wikiversity, covering both QR code structure and the Reed Solomon codes used to encode the data.

Аббревиатура QR происходит от английской фразы Quick Response, что можно перевести как быстрый отклик.

QR код — это двухмерный штрих-код (или бар-код), предоставляющий информацию для ее быстрого распознавания с помощью сканирования камерой смартфона или планшета. Он представляет собой набор черных квадратов, упорядоченных на квадратной сетке на белом фоне, и приспособлен для быстрого считывания и распознавания с помощью камер смартфонов. Им можно зашифровывать в удобном для чтения машиной формате различную информацию.

QR-код возник в 1994 году. Тогда специалисты фирмы Denso-Wave (Япония) придумали особый метод шифрования, который позволял кодировать различные файлы.

В этот код можно «спрятать» самую разную информацию, состоящую из символов, цифр, спецсимволов. Закодировать можно что угодно: адрес сайта, электронную визитку, номера телефонов, координаты местоположения и т. д.

Один QR-код может содержать:

• 7089 цифр;
• 4296 букв и цифр латиницей;
• 1817 иероглифов;
• 2953 байт двоичного кода (порядком это 2953 букв кириллицей в кодировке windows-1251 или около 1450 в кодировке utf-8).

Для работы с таким кодом требуется специальная программа или, точнее, соответствующее приложение. Использование таких приложений поддерживают все современные смартфоны.

QR коды бывают разных версий и в зависимости от них имеют разный размер. От 21 на 21 пикселя без учета полей в первой версии до 177 на 177 пикселей в сороковой версии.

Существует 4 основных типа кодировок:

• Среди них цифровая (для шифровки цифр),
• алфавитно-цифровая (цифры и символы),
• байтовая (данные),
• кандзи (предназначенная для работы с иероглифами).

Для исправления ошибок в QR-коде, в случае его повреждения или нанесения дополнительных рисунков, используется код Рида-Соломона с 8-битным кодовым словом. Существует четыре уровня избыточности (7%, 15%, 25% и 30%).

Есть и другие сложные степени защиты от ошибок считывания. Особую важность они обретают в случае работы с платежными и идентификационными системами. Одной из таких степеней является перебор всех возможных вариантов считывания с подсчетом штрафных баллов по особым правилам для каждой из них. В итоге выбирается самый удачный вариант, который и принимается за истинный.

Как устроены QR-коды?

QR-коды всегда имеют квадратную форму. Сердцем кода является так называемая матрица с ее замысловатым рисунком. Черные линии и квадраты содержат данные, которые хранятся в модулях. Количество модулей зависит от того, какой объем данных необходимо сохранить.

Самый маленький QR-код (версия 1) содержит 441 модуль (21х21). Версия 40 имеет 31 329 модулей (177х177) и, соответственно, больший размер. Кроме того, QR-код содержит дополнительные данные, необходимые для корректного распознавания информации программами-сканерами мобильных телефонов.

• Позиционирование. Данная метка, расположенная в трех углах рисунка, позволяет сканирующему устройству распознавать положение QR-кода и быстрее запускать процесс сканирования. На качество распознавания влияет ширина белой рамки вокруг QR-кода. 
• Номер версии. QR-код содержит также информацию об используемой версии кода – в настоящее время их количество уже достигло сорока (см. рис. внизу слева). 
• Синхронизация. Между тремя позиционными метками проходит пунктирная линия, которая задает модель матрицы. 
• Формат. С помощью этой информации сканирующее устройство определяет используемый формат данных. Например то, что именно скрывается в коде: календарная запись, контактные данные или ссылка на ресурс в Интернете. 
• Направление. Данная метка помогает сканирующему устройству определять, имеет ли изображение QR-кода искажение перспективы или нет. Чем больше код, тем больше такого рода меток в нем содержится. 

Где расположена информация?

Матрица, несмотря на кажущу­юся путаницу множества линий и квадратов, предоставляет широкие возможности для хранения данных. В отличие от старых штрих-кодов данные в матрице хранятся в двух измерениях – по вертикали и по горизонтали (см. рис. ниже).

Так, небольшие квадратики могут вместить около 4 тысяч буквенно-цифровых символов, то есть букв в сочетании с числами и спецсимволами. Для сравнения: наносимый на упаковках штрих-код системы EAN способен хранить только 13 чисел.

Благодаря системе коррекции ошибок прочитать QR-код можно даже в том случае, если часть кода отсутствует или повреждена. Чем выше степень коррекции ошибок, тем меньше данных можно поместить в QR-код. Кстати, QR-коды могут иметь и другой цвет – не только черно-белый. Важно лишь одно: чтобы между светлыми и темными участками был четкий контраст. 

Micro QR code

Кроме основного типа QR кода, в последнее время начал набирать популярность Micro QR. Основным преимуществом является бОльшая эффективность. В самом коде используется только одна метка позиционирования, в отличии от трех в большом варианте (большие квадраты по углам). Это позволяет высвободить дополнительное пространство, не переживая за ошибки считывания.

Кроме этого, в Micro QR уменьшен размер свободной области. В обычном варианте должно использоваться 4 модуля свободного пространства, а в Micro QR только два. Свободным полем является чистая область за пределами изображения кода, а модулями — один элемент (квадратик) внутри самого кода. То есть уменьшение свободной области позволяет разместить код более красиво и опять же сэкономить место.

Как можно считать информацию с QR-кода?

Для сканирования qr-кода надо использовать программу, предварительно закачанную и установленную на смартфон. Есть множество вариантов бесплатного софта. Особой разницы между ними нет. Вам остается выбрать любое приложение, подходящее для вашей версии устройства.

Для считывания информации надо запустить программу и поднести камеру смартфона к коду. После сканирования на экране появится ссылка на данные, которые зашифрованы в изображении.

Многие устройства снабжены функцией автосканирования кодов. В этом случае вам не потребуется загружать дополнительный софт, потому что все необходимое уже есть в таком аппарате.

Как сканировать QR-код на Android и iPhone?

1. Запустите камеру мобильного телефона или специальное приложение.
2. Наведите объектив на QR-код таким образом, чтобы он сфокусировался на центре изображения.
3. Как только объектив поймает фокус, пользователь будет перенаправлен по закодированному адресу.

Важно! Если для считывания QR-кода используются сторонние приложения, углы квадратного шифра должны совпасть с отмеченными углами внутри приложения.

Как считывать QR-код на ПК?

Для этого есть 2 варианта:

• установить на своем ПК (ноутбуке) бесплатную программу для считывания кода;
• не устанавливать никаких программ и просто использовать бесплатный онлайн-сервис.

Приведем ссылки для каждого из двух вариантов:

• Скачать бесплатно на ПК программу CodeTwo QR Code Desktop Reader https://www.codetwo.com/freeware/qr-code-desktop-reader/

Перейдя по ссылке, нажмите на синюю кнопку “Скачать” и установите программу на своем ПК. Как с ней работать, довольно подробно описано на указанном сайте codetwo.

Мы не рекомендуем скачивать и устанавливать программы на ноутбук и ПК без крайней необходимости и, соответственно, предпочитаем пользоваться онлайн-сервисами:

• Онлайн-сервис для считывания QR кода http://decodeit.ru/qr/

Перейдя по указанной ссылке,  увидим следующие возможности:

Принцип использования такого сервиса прост. Там, где есть код (на каком-то сайте, в социальной сети и т.п.), надо сохранить его как картинку на своем ПК. Для этого кликаем по коду ПКМ (правой кнопкой мыши), а в появившемся меню выбираем “Сохранить картинку как”. В итоге на ПК QR код будет сохранен в виде файла, содержащем код в виде обычной картинки.

Далее открываем онлайн-сервис и загружаем туда файл с картинкой с помощью кнопки “Выберите файл” (рисунок см. выше). После этого жмем “Отправить”. Сервис расшифровывает код и выдает нам ту информацию, которая зашифрована в коде.

Как можно оплатить по QR-коду?

QR-коды размещаются в интернете и на любых поверхностях: на чеках, квитанциях, тогда зарождается вопрос, как оплатить по QR-коду. Чтобы сделать оплату по коду, магазину необходимо создать QR-код для оплаты конкретного заказа и показать пользователю.

Пользователь в свое время считывает QR-код через приложение на своем устройстве, и сразу после этого попадёт на платежную форму для оплаты этого заказа. А магазину после оплаты приходит уведомление.

Как создать создать QR код — сервисы для генерации QR-кодов

Для создания кода используется специализированное ПО (программное обеспечение). Можно найти установить подходящий софт на смартфон или воспользоваться онлайн-сервисом в интернете. Существуют много сайтов, на которых вы можете создать свой QR код.

Самые популярные генераторы QR-кодов:

• qrcoder.ru
• qrcc.ru
• qr-code-generator.com
• vkqr.ru

Генераторы QR-кодов позволяет закодировать любую информацию:

• Любую текстовую информацию,
• Ссылку на сайт,
• Визитную карточку,
• Sms-сообщение и многое другое.

Что касается текста, то для него есть ограничение на генерацию кода – не более 2953 байт, то есть не более 2953 букв кириллицы в кодировке windows-1251или около 1450 букв кириллицы в utf-8.

Как видите, в этом нет ничего сложного и, если вы не пользовались такими кодами, советую попробовать. Это иногда может быть очень удобным способом поделиться информацией. Не стоит их недооценивать. И не надо называть их штрих-кодами.

Как сделать QR-код для текста с помощью онлайн-сервиса?

Попробуем сначала самостоятельно создать код, а потом его прочитать с помощью смартфона.

Для примера возьмем произвольный текст. Затем откроем сервис онлайн для создания кода этого содержания (в данном случае используем http://qrcoder.ru/):

• 1 – Открываем Генератор QR-кода по ссылке, предложенной выше.
• 2 – Выбираем опцию «любой текст». Для него будем создавать код.
• 3 – Копируем текст или печатаем его самостоятельно. Затем поместим текст в окно «введите текст для кодирования».
• 4 – Выбираем размер кода или оставляем тот, который предложен по умолчанию.
• 5  – Нажав «создать код», получаем изображение кода (6). Обратите внимание, что, скорее всего, не получится создать код, если сообщение будет слишком большое (более 2953 символа, включая буквы, пробелы, цифры, знаки препинания и вообще любой символ).
• 7 и 8 – Здесь предоставлены ссылки на изображение кода, а также код для вставки его на блог.

Прочитать этот код можно, поднеся смартфон с открытым приложением для чтения кода к этому изображению.

Преимущества использования QR-кодов

Главным преимуществом QR кода является его “вместительность”. Этот тип кода является двухмерным в отличии от одномерного штрих-кода. В свое время переход от “полосочек” к “квадратикам” был обусловлен именно необходимостью шифровать в кодах больше информации.

Стандартный QR код может нести в себе до 4000 символов. Это позволяет зашифровать не только пару десятков символов инвентарного номера товара в магазине, но даже целые тексты, длинные реферальные ссылки и многое другое. Есть даже возможность шифрования JPEG, GIF и PNG. Правда, для этого они должны быть размером не больше 4 КБ, а это очень мало. Для передачи изображений куда проще зашифровать ссылку и разместить на специальной странице любое изображение.

Основным преимуществом QR кодов является их перспективность. С каждым днем они появляются вокруг нас все чаще и чаще. Многие рекламные компании переведены на этот код. Уже сейчас вполне нормально идти по улице и встретить QR код на столбе или стене. В этом случае, правда, стоит быть осторожным, так как никто не знает, куда он ведет. Но, если вы видите код на большом плакате в магазине, на ТВ или на упаковке товара, его можно смело сканировать.

Использование QR кода даже позволяет сэкономить на стоимости товара. Например, вы покупаете наушники и производителю не нужно класть в коробку толстые стопки инструкций на всех языках. Достаточно разместить внутри QR-код со ссылкой на страничку, где можно будет выбрать язык и получить нужную информацию. Экономия идет за счет уменьшения веса упаковки, уменьшения ее объема и, конечно, экономии на бумаге.

Возвращаясь к перспективам, можно представить варианты нашего будущего, когда дополненная реальность станет обычным делом и мы будем ходить в специальных очках. При считывании такого кода очки заменят его на нужное изображение и рядом с человеком “повиснет” экран с информацией.

Варианты использования QR кодов в разных странах мира

Среди основных можно назвать оплату товаров и услуг населением азиатских стран. В Китае почти все оплачивают покупки при помощи встроенных возможностей многофункционального приложения WeChat. С его помощью оплачиваются товары на кассе, преподносятся денежные подарки путем перевода (у китайцев очень распространены так называемые ”красные конверты”) и даже подается милостыня городским попрошайкам.

Традиционные китайские красные конверты дарятся на праздники. Благодаря WeChat они стали электронными.

Согласно данным iResearch, объем мобильных платежей в Китае в 2018 году составил 72,1 триллиона юаней или примерно 10 триллионов долларов. Львиную долю из этого составили именно платежи при помощи QR-кодов.

Широкому распространению такого вида оплаты поспособствовала китайская компания Inspiry, которая в 2003 году изобрела быстрый способ считывания кодов. Правда, в начале нулевых оплата все равно проходила только в течение 15-20 секунд. Впоследствии трудности преодолели и ускорили процесс, а рост объема платежей пошел вверх по экспоненте. Для сравнения, с 2011 года он вырос почти в 1000 раз и каждый год рос не меньше, чем на четверть.

В это же время в Европе и США люди существенно реже сталкиваются с QR кодами. Например, по данным опросов в США, только 20 процентов продавцов знает как ими пользоваться и примерно такое же количество человек хоть раз в жизни сканировало QR код. Определенные попытки продвижения есть, но они очень слабые и заключаются только в размещении специальных меток на памятниках архитектуры, в общественных местах и на рекламных материалах.

Исключениями являются единичные случаи, вроде австралийского бренда UGG и американской компании Sennheiser, которые реализовали проверку подлинности на основе QR кода. После вскрытия упаковки покупателю предлагается просканировать код. Если его нет или система выдала ошибку, покупатель может вернуть товар в магазин, так как он является контрафактным.

Россия в этом вопросе продвинулась чуть дальше. Например, у нас уже несколько лет действует стандарт на использование QR кодов в документах. Он позволяет наладить документооборот на предприятиях и обеспечить боле удобную оплату коммунальных платежей. Проблема в том, что мало кто этим пользуется.

В марте — апреле 2020 года ряд стран? включая Россию, из-за пандемии коронавируса начали внедрять системы контроля за перемещением граждан с использованием QR-кодов.

Подведем итог

• Несмотря на то, что QR-код создавался только для маркировки товаров, он получил широкое распространение в повседневной жизни, начиная от информационных сообщений, заканчивая рекламными баннерами и счетов за коммуналку.
• Для считывания матричного кода понадобится мобильный телефон с камерой, и в некоторых случаях специальное приложение. На сегодняшний день QR-код можно считать даже с персонального компьютера с помощью веб-камеры.
• Создать QR-код может любой заинтересованный пользователь буквально за пару секунд. Достаточно воспользоваться специальными онлайн-сервисами, которые зашифруют введенный текст, ссылку или изображение.
• Проверить подлинность купленного товара можно с помощью специального QR-кода в приложении «Честный знак».