Рассказы о микки маусе

История персонажа

Нет такого человека на свете, который не знает, кто такой Микки Маус, ведь этот причудливый мышонок не только появляется в мультипликационных фильмах компании «Дисней», но и является символом американской культуры вообще – наравне с Суперменом, «кока-колой» и клоуном Рональдом Макдональдом. 

Микки Маус подмигивает зрителям

Микки Маус подмигивает зрителям

Этот вымышленный персонаж, дебютировавший в 1928 году, успел перекочевать в видеоигры и кино, а также стал крупным маркетинговым ходом: даже на детской одежде встречаются принты с подмигивающим Микки Маусом и его девушкой Минни.

История создания

История создания этого персонажа многогранна, ибо появление антропоморфного мышонка совпало с рядом технологических новшеств в плане кинематографа. Первоначально на экранах блистал и приносил радость маленьким зрителям кролик Освальд, который внешне отличается от Микки Мауса лишь наличием длинных ушей. Этот персонаж был создан в 1927 году иллюстратором Абом Айверксом и в мгновение ока стал известным мультипликационным героем.

Кролик Освальд

Кролик Освальд

Ленты о длинноухом любителе приключений создавались компанией «Дисней», а вот в качестве официального распространителя выступала киностудия «Universal Pictures», которой удалось переманить к себе часть аниматоров. Кроме того, из-за контракта, подписанного в спешке, права на Освальда принадлежали не «Диснею», а «Universal Pictures». Поэтому Уолт Дисней, понимающий, что киностудия может отказаться от его услуг, решил создать нового персонажа с нуля.

Уолт Дисней вместе с немногочисленными преданными сотрудниками втайне начал придумывать причудливого мышонка, пока другая команда художников, уже работающая на нового начальника, занималась рисовкой кролика Освальда. Данная ситуация сыграла расстроенному Уолту на руку, потому что он стал более тщательно относиться к соблюдению авторских прав и подписанию контрактов.

Уолт Дисней рисует Микки Мауса

Уолт Дисней рисует Микки Мауса

Не сказать, что главного диснеевского героя иллюстраторы придумали сразу же. Художник Айверкс признавался, что выбор стоял между лягушкой, котенком и щенком, однако все эти задумки были уничтожены Уолтом на корню. Но однажды владелец мультипликационной студии счел привлекательным персонажем мышонка, хотя с этими грызунами у него были связаны не самые приятные воспоминания: в начала двадцатых Уолт работал в студии «Laugh-O-Gram», которая была буквально населена мышами.

Новый персонаж появился на экранах 18 ноября 1928 года в мультипликационном фильме «Пароходик Вилли», который транслировался в нью-йоркском кинотеатре. Примечательно, что первоначально героя детских мультиков назвали Мортимером, но супруга Диснея забраковала это имя, предложив назвать персонажа более благозвучным прозвищем – Микки Маус. 

Микки Маус в мультфильме «Пароходик Вилли»

Микки Маус в мультфильме «Пароходик Вилли»

Первоначально Микки Маус, засветившийся в мультфильме «Plane Crazy» 15 мая 1928 года, не получил успеха у зрителей, потому что напоминал других диснеевских персонажей, которые изрядно поднадоели зрителям. Тогда Уолт задумался над тем, чтобы найти дистрибьютора, и, вопреки всему, взялся за производство третьего мультфильма. Уолт понял, что новому герою нужна отличительная черта, выделяющая его на фоне других персонажей. Добившись этого, Дисней стал свидетелем, как Микки Маус завоевал лавры почета и любовь аудитории.

Биография

Когда Микки Маус был придуман Уолтом Диснеем, доподлинно неизвестно, но его официальным днем рождения принято считать 18 ноября 1928 года, день его дебюта на киноэкранах. Любимец маленьких детей начал появляться в белых перчатках только в 1929 году, в картине «The Opry House»: делалось это для того, чтобы руки мышонка контрастировали с его телом, ведь первые мультфильмы о Микки Маусе были черно-белыми. Этот аксессуар с тремя черными линиями на тыльной стороне (такие складки были на детских перчатках) стал индивидуальной чертой персонажа.

Микки Маус, Гуффи и Дональд Дак

Микки Маус, Гуффи и Дональд Дак

За время своего существования хвостатый герой в красных штанишках умудрился перевоплотиться в различные образы, а также обзавестись преданными друзьями: Гуффи, Дональдом Даком и Плуто. Несмотря на то, что в некоторых сериях мышонок ухаживает за своей подругой Минни, Уолт Дисней говаривал, что эти персонажи были женаты еще до появления мультфильма. Хотя иногда они ведут себя так, как будто впервые познакомились.

«В зависимости от сюжета, Минни играет роль беззаботной девчушки или жены. Для себя мы давно решили, что они уже официально женаты», – говорил создатель мультфильмов. 

Но иллюстратор противоречил сам себе, потому что в ленте «The Barn Dance», которая вышла 14 марта 1929 года, Маус страдает от неразделенной любви, так как Минни предпочитает ему Черного Пита. Зрители увидели в этой картине попытку Уолта разжалобить поклонников мультяшного героя.

Микки Маус и Минни Маус

Микки Маус и Минни Маус

Помимо прочего персонаж примерил солдатское обмундирование в картине «The Barnyard Battle», где он сражался против котов, а также побывал в Африке в роли туриста.

Первый цветной мультфильм о Микки Маусе под названием «Концерт» вышел в 1935 году и занял место в списке пятидесяти величайших мультфильмов. Картина, выполненная в технике «техниколор», рассказывает о мышонке, который дирижирует оркестром. Но Дональд Дак, продавец мороженого, громко агитирует прохожих купить лакомство, тем самым мешая Микки Маусу сосредоточиться.

Микки Маус едет на рыбалку

Микки Маус едет на рыбалку

Всего насчитывается 21 короткометражный фильм с участием Микки Мауса. Сам мышонок менялся со временем. Также этот герой «снимался» в сериалах, например, в «Клубе Микки Мауса», «Мышином доме» и других многосерийных мультфильмах.

Уолт Дисней даже перенес миловидного любителя путешествий в полный метр. В 1940 году вышел фильм «Фантазия», который стал самой смелой задумкой Диснея: в ленте был использован новый стереозвук «фантасаунд», а сюжет, где главный герой выступал в образе ученика волшебника, напоминал абстракцию и авангард.

Микки Маус в костюме волшебника

Микки Маус в костюме волшебника

В 1988 году компании «Touchstone Pictures» и «Amblin Entertainment» выпустили фильм «Кто подставил кролика Роджера» – коллаборацию мультипликационных персонажей и реальных актеров. В этом кинематографическом произведении, которое получило премию «Оскар», впервые встретились на «одной съемочной площадке» Микки Маус и другой культовый персонаж – Багз Банни, звезда студии «Warner Brothers».

Популярность Микки Мауса вызвана интересными сюжетами: поклонники наблюдают, как главный герой едет на рыбалку, едет на поезде или отправляется в неизведанную страну. Но его известность также обусловлена коммерческим ходом компании «Дисней».

Знак Микки Мауса

Знак Микки Мауса

Дело в том, что боссы мультипликации решили задействовать маркетинговый ход: компания выпускала и раскручивала товары с изображением мышонка. Рой Дисней стал создателем серии наручных часов, где на циферблате красуется Микки Маус. Сегодня такой аксессуар стоит на аукционах немалых денег.

Также «Дисней» пользуются методом «скрытого Микки», представляющего собой искусно спрятанный символ Мауса – три круга, напоминающие голову мышонка. Персонаж косвенно встречается в культовых лентах компании: «Русалочке», «Питере Пэне», «Короле Льве», детских парках, Диснейленде и так далее. Причем символ заметит только самый внимательный любитель мультфильмов: в «Белоснежке» его образуют мыльные пузыри, а в «Спасателях» на стене висят часы с изображением героя.

Интересные факты

  • До 1947 года Уолт Дисней сам озвучивал мышонка. Но так как мультипликатор не думал отказываться от сигарет, его мучал хронический кашель. Поэтому эту должность переняли другие актеры дубляжа. В русском переводе персонажа озвучивали Вадим Курков, Олег Безинских и Максим Сергеев.
  • Родителей Мауса зовут Макс и Мэри. Также у него есть сестры и братья.
  • При повороте головы уши Микки Мауса остаются в одном и том же положении. Такова особенность бренда.

Микки Маус едет на поезде в Диснейленде

Микки Маус едет на поезде в Диснейленде
  • $2500 – цена первых двух фильмов о Микки Маусе.
  • По сценарию Микки Маусу 32 года.
  • Самое первое слово мышонка – «хот-дог».
  • По слухам, в Италии не показывали ленты с приключением главного диснеевского героя, так как дети, выросшие в стране пиццы и пасты, боялись этого миловидного персонажа.

Микки Маус и Олимпийский Мишка

Микки Маус и Олимпийский Мишка
  • В 1988 году Маус приехал погостить в СССР и даже станцевал с Олимпийским мишкой на Красной площади.
  • «Who is Mickey Mouse?» – такой вопрос помогал американским солдатам выявить немецких шпионов.
  • Актеры дубляжа Русси Тейлор и Уэйн Оллвайн, которые ранее озвучивали Минни и Микки, состояли в отношениях, однако не афишировали сей факт, чтобы их не ассоциировали с диснеевскими персонажами.

Цитаты

«Если вы будете смеяться над своими слабостями вместо того, чтобы обвинять себя в них, вы будете намного счастливее. В конце концов, никто не идеален».

Жил-был в сказочной стране мышонок Микки Маус. Он был маленького роста с большими круглыми ушами и носил красные шортики с белыми пугавицами. Он жил под полом в старом курятнике. У него не было родителей они погибли от лап свирепого, толстого чёрного кота Томаса. И Микки Маусу пришлось бежать в старую деревню под названием,, Тишина и покой,,. Микки Маус поселился под полом в старом курятнике и верил что ему там дейсвительно будет спокойнее, чем в окружении людей. Но шло время, проходили месяцы и бедному Микки стало совсем скучно. И он решил уйти туда, где будут друзья, знакомые. Ранним утром Микки Маус проснулся поел что было и пешком отправился в город. Он шел по дороге и думал, ну теперь я пойду в город, найду работу и обязательно найду друзей. Когда уже деревня закончилась, Микки Маус вышел на дорогу. Мимо него проезжал большой автомобиль. Эй, закричал Микки, из автомобиля вышел конь и спросил. Малыш, тебе чего ? Извините мистер конь сказал Микки Маус, вы не подскажите, где тут можно найти Жильё и работу ? О, не грусти малыш сказал конь. Я знаю такое прикрасное место, где ты найдёшь себе работу и много друзей. Садись ко мне в машину сказал конь, я отвезу тебя. И микки сел в автомобиль. Как тебя зовут малыш ? спросил конь. Меня зовут Микки Маус сказал Микки, а вас как зовут ? Моё имя Гараций сказал конь. А ты откуда Микки, спросил конь Гараций. Я из деревни,, Тишина покой,,. Странно сказал Гараций, я никогда ни слыхал такого названия. А в этой деревне правда тишина и покой, спросил Гараций. Одна скуката сказал Микки. Я там чувствовал себя одиноким и вот только сейчас решил пойти в город и найти себе работу, а заодно и друзей. Молодец Микки, сказал конь Гараций. А у вас дети есть, спросил Микки коня Гарация. Мы с моей женой коровой Клэрабель приютили четверо беспризорников у которых совсем нету родителей, сказал конь. Мы их помыли, накормили, купили новую одежду и теперь они живут с нами, добавил конь Гараций. А как их зовут, спросил Микки. Девочка мышка Минни, утёнок Дональд Дак, уточка дейзи и маленький щенок Плутто. Но только Плутто не говорит, а лает сказал конь. Микки и конь Гараций ехали очень долго и пока они ехали, Микки ему всё про себя расказал. Не унывай Микки, всё у тебя будет хорошо, сказал Гараций и они поехали дальше. А Микки очень понравился этот веселый добрый конь Гараций и когда они ехали Микки уже не было так скучно. Когда наступил вечер, Микки и конь Гараций подъехали к дому коровы Клэрабель. Ну всё микки, приехали сказал конь Гараций. Это то место, про которое я тебе говорил добавил конь. Привет моя любимая Клэрабель, сказал конь и поцеловал корове клэрабель руку. Здравствуй, дорогой сказала Клэрабель и спросила, а что ты так долго ехал ? Я тут нашел мышонка по имени Микки Маус, у него нет ни родителей, ни друзей, ни работы. Это правда, спросила Клэрабель Микки. Да, мис Клэрабель сказал Микки. А где же наши приемные дети, почему они меня не встречают спросил конь Гараций. А они там играют в комнате сказала Клэрабель. Эй, дети позвала Клэрабель, папа пришел, давайте ужинать. А что у нас сегодня на ужин, спросил конь. Картошка с мясом и соусом, сказала Клэрабель и накрыла стол. Быстро мыть руки сказала Клэрабель. Микки, конь Гараций, мышка Минни, утенок Дональд Дак, уточка Дейзи и щенок Плутто помыли руки и сели за стол ужинать. После ужина, конь Гараций и корова Клэрабель стали думать где бы найти работу для Микки. А Минни, Дональд, дейзи и плутто спали крепким сном. Только наш бедный Микки долго не мог уснуть, Он думал какую бы ему работу найти. Наконец он спрыгнул с кровати и побежал на кухню где сидели корова Клэрабель и конь Гараций. Микки, голубчик мой, а ты что не спишь-то спросила корова Клэрабель. Ну, понимаете мис Клэрабель и мистер Гараций сказал Микки, я вот всё думаю-раздумываю, какую бы мне работу найти. Мы тоже с Гарацием не спим и думаем какую бы тебе работу найти. Понятно, сказал Микки, значит вам сейчас тоже не до сна. Не горюй милый мой Микки,сказала Клэрабель,к нам всегда утром приходит почтальон и приносит газеты. В газете всегда есть реклама, где требуются какие нибудь работники. А какие например, спросил Микки корову Клэрабель, как, ты не знаешь какие бывают профессии, спросил конь Гараций. Нет, сказал Микки и посмотрел на Гарация.Ну например, Сварщик, сантехник, актёр, певец, продавец, шахтёр, обувщик, часовщик, бухгалтер, директор и многие другие. сказал конь Гараций. Ну всё,сказала давайте-ка мои милые ляжем спать. Нечего гадать. Завтра почтальон принесёт газету и там посмотрим. А теперь мои милые спать пора. Подождите мис Клэрабель и мистер Гараций мы не прочитали молитву. Микки, Клэрабель, конь Гараций, прочитали молитву, попили воды и легли спокойно спать. На следующие утро раздался звонок в дверь. Микки, Клэрабель, и Гараций уже давно встали, умылись, позавтракали, посмотрели по телевизору новости. А Минни, Дональд, Дейзи и Плутто ещё спали. Но когда раздался звонок, Клэрабель побежала открывать дверь, потому-что она знала что к ним каждое Воскренье приходит Почтальон и приносит газету или письмо. Этого почтальона звали собака Пит. Он был высокого роста, толстый и мускулистый, а окраска его шерсти была чёрного цвета. Здравствуйте, мис Клэрабель сказал Пит. А что вы нам сегодня принесли, письмо, газету спросила Клэрабель почтальона Пита. Принёс вам новую свежую газету сказал Пит. А как она называется, спросила Клэрабель. ,, Дружная семья,, сказал пит и добавил что эта очень хорошея и интересная газета. Хотите выпить чашку чая, предложила Клэрабель Питу. Конечно, сказал Пит и сел за стол. Вам с сахаром или без спросила Клэрабель. С маслом и солью сказал пит и прибавил я сладкое не ем, от сладкого только зубы портятся, я больше всего люблю чай с маслом и солью сказал пит. А почему вы пьёте чай с маслом и солью спросила Клэрабель. У меня вся семья пьёт чай с маслом и солью сказал Пит и добавил, я ещё люблю жевать табак, курить трубку, читать журналы, газеты и многое другое, я в молодости работал слесарем а потом шахтёром. В кухню вошёл Микки,и спросил Пита, а какой у вас телефон и адрес ? Сапожная 7, кваритира 60,а телефон 8-456923400 сказал Пит и добавил, Микки, если тебе будет скучно, приходи ко мне, мы с тобой посидим, поговорим, чаю попьем. Пит посмотрел на часы и сказал, о боже, мне же нужно идти работать дальше, а я засиделся тут с вами. Пит пожал Микки Маусу руку поблагодарил Клэрабель и Гарация за чай и сказал до свидания, ещё увидемся. Микки Маус был очень рад, что познакомился с весёлым и добрым почтальоном Питом. А теперь давайте откроем газету и будем искать работу сказал конь Гараций. В это время Минни, Дональд, Дейзи и Плутто наконец-то проснулись и вышли из комнаты. О, дети наконец-то вы проснулись сказала Клэрабель. Дети нука быстро мыть руки, сейчас разогрею завтрак, а что на завтрак спросили Минни, Дональд, Дейзи, а Плутто как мы знаем не умел говорить, а только гавкать. Манная каша с варением, а на дисерт тортик с вишней и молочный коктель. Здорово, ура, закричали Минни, Дональд, дейзи и побежали в ванную мыть руки и чистить зубы. А Микки вскоре в газете увидел рекламу,, Требуется шахтер,, и устроился работать. Ну а что было дальше, это мы узнаем в следующей главе. Микки уходил на работу в 6 часов утра. Он вставал в 6 часов утра принимал холодный душ , но чистить зубы он никогда ни забывал. А ещё он каждое утро занимался спортом, открывал настерж окна. Конь Гараций и корова Клэрабель работали на заводе, а Микки как мы знаем устроился работать шахтёром. Это было ещё в 1916 году. Микки было всего 15 лет, но он никогда не учился в школе. Но Гараций и Клэрабель читали ему умные и очень интересные книги. Они говорили ему, учись Микки, работай, не доверяй плохим и злым людям. Ну не будем об этом, лучше посмотрим что было дальше. Когда Микки пришел на работу, ему отдали приказ вырать три тонны угля и не ленится, а работать. И Микки принялся за работу, он работал так долго, что у него больше не было сил. Вдруг Микки окликнул какой-то худой длинный пёс, давай, помогу сказал он и подошел к Микки. Как тебя зовут спросил пёс, Микки, Микки Маус сказал Микки, а тебя как зовут спросил Микки, меня зовут Джордж-Джиджей Гуфф, можешь просто звать меня Гуффи. И вдруг к ним подошел директор и закричал. Так, значит почти все уже работают, а вы ту языками болтаете, нука живо за работу, сейчас-же. Есть, сер сказали Микки и Гуффи и принялись вместе за работу. они работали так долго, что с их обоих катился градом пот. Ой, как же я устал сказал Гуффи, я тоже сказал Микки. Вот сейчас бы квасу холодного выпить сказал Микки вытерая с себя пот. О, вспомнил сказал Гуффи, у меня же в сумке с собой есть бутылка кваса и два гранёных стакана. Ну что же, наливай сказал Микки и улыбнулся. Гуффи достал из сумки бутылку с квасом и два гранёных стакана. Ну Гуффи, выпьем за наше знакомство. Гуффи налил в два стакана квасу, один взял себе, другой дал Микки. Они чёкнулись станами и осушили их до дна. Очень вкусный квас сказал Микки, я с детства обожаю квас сказал Гуффи. И вдруг к ним опять подошел директор и начал ругаться. Так, это что ещё за новости пить в рабочие время я вас спрашиваю ? Микки и Гуффи испугались и молчали две минуты. Ну и долго вы ещё молчать будите, заругался пуще прежнего директор. Простите нас сер сказал Гуффи, мы с Микки просто устали и решили попить. Ну не самогон же закричал директор. О, сер сказал Микки. Это не самогон и не водка, это обычная бутылка фруктового кваса прибавил Гуффи. Директор погладил Микки и Гуффи по голове и сказал, ну ладно, ругать я вас больше не буду пейте квас себе на здововье. Директор посмотрел на часы и сказал радостным голосом, Доргие рабочие, ваше рабочие время закончилось, пора идти домой. И все рабочие спокойно пошли домой. А Микки и его новый друг Гуффи еще дого беседовали по дороге домой. Ранним утром Микки, конь Гараций смотрели телевизор и вдруг увидели старый танк. Клэрабель, слушай сказал конь Гараций, может нам купить этот танк а ? А зачем нам он нужен, спросила Клэрабель коня Гарация. Ну как это зачем сказал конь Гараций, у нас же старый автомобиль сломался, а танк это то что нам надо. Ну не знаю чем тебе понравился этот танк, сказала Клэрабель, меня устраевает наш старый автомобиль. И если даже он сломался, его можно отдать в мастерскую добавила Клэрабель. Лично я считаю сказал конь Гараций, что танк это лучше любого автомобиля и ты только представь, что все только удивлятся будут когда увидят что мы по улицам в танке разъежаем. Ну не знаю, поступай как знаешь сказала Клэрабель и отвернулась от Гарация. Ну Клэрабелушка, милая моя, любимая ты что обиделась на меня из затого что я хочу купить танк спросил её ласково Гараций. Просто мне наш старенький автомобиль больше нравится сказала Клэрабель и из её глаз потекли большие слезы. Ну Клэрабелушка не надо плакать, не надо принимать это так близко к сердцу сказал Гараций он поцеловал Клэрабель в щёку и добавил, ну не плачь моя милая, не плачь успокойся, успокойся пожалуйста. Гараций сбегал на кухню и принёс ей стакан воды. А потом подумал-подумал и сказал что лучше он отдаст старый автомобиль в мастерскую и что ладно с этим танком и микки тоже поддержал Гарация. И Гараций поехалал на своем стареньком автомобиле в мастерскую. Ведь конь Гараций и Корова Клэрабель купили этот автомобиль, когда им было двадцать лет, а в 1916 году им было лет по пятьдясат. Микки тоже поехал с Гарацием и когда они ехали Микки задал Гарацию такой вопрос. Гараций, ты когда клэрабель первый раз цветы подарил ? Ну когда нам было уже лет по восемнадцать ответил конь, а почему ты мне задал такой вопрос, тебя это интересует спросил конь Гараций и посмотрел внимательно в глаза Микки. Да нет, сказал Микки просто спросил. Они больше часа ехали до мастерской и говорили очень долго. А машину вскоре починили. Автомобиль Коня Гарация больше не разваливался, не рычал,не пыхтел, а блестел как новенький. И Клэрабель была давольна. А что было дальше это мы узнаем в следующей главе. Однажды вечером Микки Маус решил пойти к Питу в гости. Он подошёл к телефону и нобрал номер телефона пита. В это время Пит лежал в ванне наполненной шампунем На стиральной машине стоял патефон и играла классическая музыка на старой пластинке скорость 78 оборотов. Пит лежал в ванне курил сигару и пел весёлую песенку про лимончики которую поёт Леонид Утёсов. Вот джаз загремел, заиграли трубачи, Веселой дробью загремели барабаны! И стаи звуков завертелись, как бураны, И захотелось сразу танцевать, И всюду пары начали сновать!

Ровно 90 лет назад в нью-йоркском кинотеатре состоялась премьера фильма «Пароходик Вилли», который и познакомил широкую публику с величайшим творением Уолта Диснея.

Путь персонажа на вершину популярности не был усеян розами: у Микки были и взлёты, и падения, и крайне трудный старт, но спустя девять десятилетий он всё так же свеж, бодр и готов к новым свершениям. А мы предлагаем вам совершить экскурс в почти вековую историю персонажа и узнать, какие приключения он уже успел пережить.

Появление на свет

В середине двадцатых годов компания молодого мультипликатора Уолта Диснея создала серию короткометражных мультфильмов про кролика Освальда для студии Universal. Популярность персонажа превзошла все ожидания, и тогда кинопродюсер Чарльз Митц решил самостоятельно заниматься развитием популярного героя. Поскольку по контракту права на Освальда принадлежали Universal, Митц прекратил дальнейшее сотрудничество с Диснеем и передал работу над новыми сериями аниматорам своей собственной студии.

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Кролик Освальд

Однако Дисней не собирался сдаваться. Во время четырёхдневной поездки на поезде мультипликатор придумал нового героя — мышонка по имени Мортимер Маус. Жена Диснея Лилиан убедила супруга, что имя звучит слишком высокомерно, и к концу долгого путешествия мышонок сменил имя на «Микки». Вместе с Абом Айверксом Дисней приступил к работе, и скоро была готова первая короткометражная картина с участием нового персонажа — анимационный фильм «Безумный самолет».

Но Дисней не сумел найти прокатчиков ни под «Самолет», ни под второй фильм, «Галопом на страусе». Ресурсы компании начали истощаться, и Дисней вложил всё, что у него осталось, в создание третьего проекта, получившего название «Пароходик Вилли». Многие называют «Вилли» первым звуковым анимационным фильмом, но это утверждение неверно — братья Флейшеры озвучивали свои творения ещё до Диснея. Однако Уолт был первым, кто добился синхронного звучания — все действия и движения персонажей в кадре были полностью синхронизированы с музыкой и другими звуками. «Вилли» нашёл своего прокатчика, и 18 ноября 1928 года состоялась долгожданная премьера.

Вперёд, к успеху!

Успех «Пароходика Вилли» превзошёл все ожидания. В 1928 году звуковые картины ещё были в новинку, и все конкуренты Диснея продолжали выпускать «немое кино». «Вилли», таким образом, выгодно выделялся на общем фоне, и Дисней решил сполна воспользоваться техническим преимуществом. Он добавил звук в первые два фильма и заново предложил прокатчикам комплект из всех трёх своих творений.

Конец двадцатых был крайне тяжелым временем для Америки. После Биржевого краха страну накрыла Великая депрессия, множество людей лишилось работы, производство упало, сократилась рождаемость, но популярность Микки только росла. Публика отстаивала многочасовые очереди, лишь бы полюбоваться на любимого персонажа, и предприимчивые кинопрокатчики мигом смекнули, что надпись «Показываем Микки Мауса» существенно повышает посещаемость кинотеатров. Если на первых порах другие персонажи, наподобие кота Феликса, ещё пытались составить Микки конкуренцию, то уже через пару лет мышонок утвердился в звании самого популярного анимационного персонажа в Америке. За тридцатые годы Микки появился в 87 мультфильмах, успев примерить на себя множество ролей, начиная от ковбоя и изобретателя и заканчивая плотником и детективом.

Микки рос и развивался довольно быстро. В «Продавце с ярмарки» он произнёс свои первые слова, в «Деревенской опере» обзавёлся своими фирменными перчатками, а в «Концерте» впервые предстал перед зрителями в цвете. Голос Микки подарил сам Уолт Дисней, создатель студии лично озвучивал своего самого успешного персонажа до самого конца Второй мировой войны.

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Кадр из мультфильма «Концерт»

По мере роста популярности Микки менялся и его характер. В первых короткометражках Микки был довольно озорным парнем, который регулярно позволял себе совсем не детские шуточки. Постепенно Микки обретал свой собственный кодекс чести и превратился в эталон доброты и добропорядочности. Подобное превращение, однако, существенно связало руки сценаристам, которые теперь были крайне ограничены в использовании персонажа, поэтому всё чаще Микки стал появляться на экране либо на вторых ролях, либо в компании своих друзей, глуповатого олуха Гуфи и вспыльчивого селезня Дональда Дака.

В 1940 году популярность персонажа взлетела ещё выше, когда на экраны появился полнометражный анимационный фильм «Фантазия», в котором Микки сыграл Ученика чародея. Публика оказалась полностью зачарована картиной, которая совместила в себе передовую технологии анимации и передовое стереофоническое звучание с классической музыкой.

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Кадр из мультфильма «Фантазия»

После «Фантазии» Микки оказался на пике популярности, но затем его известность пошла на спад. Во время Второй мировой войны студия не выпускала новых серий о Микки, а после войны новые фильмы появлялись всё реже и реже, а в 1953 году Микки и вовсе на несколько десятилетий исчез с больших экранов… Впрочем, уже через два года он триумфально появился на малых экранах по всей стране.

Переезд на ТВ

С появлением телевидения Уолт Дисней очень быстро оценил перспективы нового медиа и снова воспользовался им одним из первых. Впервые зрители смогли увидеть в домашней обстановке все старые мультфильмы с участием Микки, которые прежде показывались только в кинотеатрах, а в 1955 году Дисней создал детское шоу «Клуб Микки Мауса», которое выходило в эфир несколько лет и затем регулярно возрождалось в разные эпохи и с разными актёрами. Так, например, в начале девяностых благодаря «Клубу Микки Мауса» на экране впервые появились Бритни Спирс, Кристина Агилера, Джастин Тимберлейк и Райан Гослинг.

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Кадр из заставки шоу «Клуб Микки Мауса»

В том же 1955 году состоялось открытие первого тематического парка Disneyland, посетителей которого встречал, конечно же, Микки Маус. Микки позировал для фотографий, командовал парадами в дни национальных праздников и в целом делал всё, что требовалось от лица компании.

В 1983 году Микки впервые за тридцать лет появился на большом экране, сыграв главную роль в «Рождественской истории Микки», получасовой адаптации известной повести Чарльза Диккенса «Рождественская песнь».

В 1988 году Микки появился в камео в комедии Роберта Земекиса «Кто подставил кролика Роджера», поделив экранное время со своим многолетним конкурентом Багзом Банни. И это не шутки — чтобы оба персонажа смогли появиться в кадре, студии Disney и Warner Bros. подписали специальное соглашение, гарантировавшее, что оба персонажа получат одинаковое экранное время.

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Кадр из х/ф «Кто подставил кролика Роджера»

Микки и комиксы

Не успел Микки сдать звездой кино, как сразу же захватил и другие медиа. 13 января 1930 года Микки впервые появился на газетных страницах. Сценарий к первым выпускам комикса писал сам Уолт Дисней, а рисовал стрипы Аб Айверкс.

Газетные комиксы были довольно популярным развлечением в двадцатые-тридцатые годы прошлого века, именно на страницах газет впервые появились такие популярные персонажи как Папай, принц Вэлиант, Бак Роджерс и Тинтин. Как правило, под комиксы отводилась целая страница, комиксы выходили ежедневно и были чёрно-белыми, а по воскресеньям печатались специальные цветные выпуски.

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Айверкс довольно быстро устал от необходимости рисовать ежедневные комиксы и эта задача временно легла на недавно пришедшего в штат компании аниматора по имени Флойд Готтфредсон. Вскоре и Дисней перестал присылать новые сценарии, и эта обязанность также отошла Готтфредсону. «Временная работа» превратилась в постоянную, и Готтфредсон рисовал ежедневные истории Микки Мауса на протяжении четырех с половиной десятилетий до самого своего выхода на пенсию в 1975 году.

Киношный и комиксный Микки довольно вскоре стали отличаться друг от друга. Если аниматоры студии использовали Микки в основном в комедийных скетчах, то на страницах комиксов Микки зачастую становился героем приключенческих историй в духе рассказов о Тинтине и Баке Роджерсе.

В пятидесятых годах Микки стал появляться и в журналах комиксов бок о бок с Дональдом, Скруджем Макдаком и другими персонажами студии. Огромную популярность комиксы Disney завоевали в Италии, где Микки был известен как Тополино и стал главным героем одноименного журнала комиксов. В некоторых историях Микки представал в роли детектива и распутывал сложные детективные дела, которые оказались не по зубам местной полиции и доброму другу Микки шефу О’Харе. В России эти истории публиковались в середине девяностых годов в серии комиксов «Микки-детектив».

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Микки и поп-культура

Микки Маус является одним из наиболее известных персонажей в мире. Его популярность настолько высока, что его имя постоянно упоминают и цитируют в других произведениях популярной культуры, вписывают в бюллетени для голосований. Когда союзники в июне 1944 года высаживались в Нормандии, паролем, отличающим своих от чужих, служило именно имя Микки. Мышонок стал первым анимационным персонажем, получившим собственную звезду на Аллее славы в Голливуде, постоянно служит источником новых идей в моде, анимации и литературе, а футболки с его силуэтом есть в гардеробе практически каждого человека.

Маленькие мышата Микки и Минни были лучшими друзьями и больше всего любили проводить время вместе. Каждый раз они придумывали новое интересное приключение, поэтому их жизнь была полна развлечений и веселья так, что неразлучной парочке завидовали другие жители сказочной страны. Казалось, друзья никогда в жизни не ссорились и даже не спорили. Но на самом деле это не совсем так: конечно были в Микки и Минни споры и недоразумения, но мышата знали главный секрет крепкой дружбы — уметь признать свою неправоту и извиниться за оскорбления. Именно об этом и расскажет сегодняшняя сказка про Микки.

Как мы уже знаем, Микки и Минни обожали придумывать разнообразные приключения и развлечения. Грустное настроение было неизвестно этим маленьким мышатам. В любой ситуации они не теряли чувства юмора, делали все вместе и много шутили.

Так было и на этот раз, но вдруг что-то пошло не так. Возможно, шутки и шум не всегда уместны? Но обо всем по-порядку:

Сказка Микки Маус картинка

Однажды Микки и Минни Маус решили пойти на рыбалку. Они заранее приготовились к этому увлекательному приключению: приобрели удочки, запаслись наживкой, а также не забыли взять и несколько сэндвичей для себя, ведь отправлялись на природу на целый день. Минни, переживая, чтобы не было грустно, взяла и маленький музыкальный плеер с любимой музыкой Микки: она так любила делать сюрпризы!

С самого утра друзья отправились к реке с отличным настроением: день обещал быть замечательным! Но уже через несколько минут настроение Микки ухудшилось. Причиной было то, что рыба вовсе не клевала. В том, что в этом месте рыбы вдоволь мышонок не сомневался, ведь Дональд Дак вчера принес чрезвычайную добычу, которой все восхищались. Сегодня Микки планировал вернуться с не меньшим уловом, но это ему не удавалось.

Именно поэтому ему было грустно и обидно. Еще и Минни никак умолкала, постоянно рассказывая шутки и пересказывая веселые истории. Ее громкий смех то и дело раздавался над всей рекой, и только Микки было не до веселья.

Вдруг Микки понял: во всем виновата Минни, ведь на рыбалке нельзя шуметь, чтобы не напугать рыбу. Но вместо того, чтобы спокойно объяснить это подруге, Микки почему-то на нее накричал.

Бедная Минни не понимала, что происходит, ведь шутки она рассказывала только для того, чтобы поднять Микки настроение. Увидев, что это не действует, она решила включить музыку, чем окончательно рассердила друга:

— Убирайся домой! — закричал Микки. — Мало того, что целый день только тебя слышно, то теперь еще и музыкой всю рыбу распугала! Ты испортила рыбалку, больше никуда с тобой не пойду!

— Ну и не надо, — обиженно ответила Минни. Она не понимала, почему Микки разозлился, и была очень возмущена его неблагодарностью.

Именно с таким настроением Минни возвращалась домой, как вдруг встретила Дональда Дака. Только он спросил, как у нее дела и поинтересовался, почему она гуляет сама без Микки, Минни расплакалась и рассказала о неудачной рыбалке и раздраженном друге.

Дональд Дак засмеялся и успокоил обиженную мышку, рассказав, что главным секретом рыбалки является тишина. Минни, не зная об этом, много шумела и действительно испортила рыбалку. Ей стало очень стыдно, поэтому она решила вернуться к своему другу и попросить прощение.

Между тем, дела у Микки продвигались еще хуже. Рыба не клевала, и день был окончательно испорченным. Мышонок собрался наконец пообедать, но, как оказалось, есть на природе самому было совсем неинтересно. Микки вспомнил о замечательном пикнике, который на прошлой неделе организовывала Минни, и понял, что часто именно ее шутки и идеи были залогом хорошего настроения.

Ему стало стыдно за то, что наговорил своей подруге. Ведь крепкая и настоящая дружба главнее любой рыбалки.

Недолго думая, он бросился догонять Минни и увидел, что она как раз возвращается к реке.

— Извини меня, пожалуйста! — одновременно воскликнули мышата, и от этой синхронности громко засмеялись!

Сказка Микки и Минни Маус

Они поняли секрет крепкой дружбы, которая заключается не только в постоянном пребывании вместе, но и в умении понять свои ошибки и извиниться. В обоих мышат снова поднялось настроение и они возвращались домой, планируя следующую интересную историю.

Микки Маус появился благодаря ошибке Уолта Диснея, который передал все права на популярного тогда Кролика Освальда компании Universal Pictures, не посмотрев толком в контракт.

А это кролик Освальд (не знаю, почему, я, зная эту историю, всю жизнь представляла кролика Освальда как Багз Банни).
Ну вообще не сильно от тогдашнего Микки отличается, согласитесь.

Диснею и его аниматору Айверксу пришлось придумывать новый персонаж и после долгих раздумий и выбора между котенком, лягушонком и щенком, они остановили свой выбор на мышонке, прозванном сначала Мортимером (что не прижилось), а потом и Микки Маусом. Айверкс шутил, что они выбрали мышонка только потому, что местная киностудия была наводнена этими грызунами, и он просто хотел приручить одного. Выдвигаются различные даты создания с января по май 1928 года, когда же все-таки Уолт Дисней подал заявку на регистрацию соответствующего товарного знака.

Уолт Дисней и Аб Айверкс, соавтор Микки Мауса

В процессе работы над образом:
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Одна из первых афиш Микки Мауса была продана за $100тыс
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Впервые Микки фигурировал в немом мультфильме «Безумный самолет» 15 мая 1928 года:

А первым звуковым мультфильмом с этим героем был «Пароходик Вилли», представленный не намного позже, — 18 ноября того же года:

В этих мультиках Микки еще не носил белые перчатки: они появились после выхода мультфильма «Деревенская опера» в 1929 году. Три черные складки на тыльной стороне перчатки были характерны для детских перчаток того времени:

В том же году выше мультик «Битва на Скотном дворе», где фигурировала Минни и выбирала между Микки Маусом и Черным Питом (в то время он, кстати, был большим черным котом). К слову, выбрала она Черного Пита — уж слишком незадачливым оказался Микки в этом мультфильме.

А это первый цветной мультик с Микки Маусом «The band concert»:

Не во всех мультиках Микки оставался антропоморфным персонажем. В мультике «Alice rattled by rats» («Алиса испугалась крыс»,1929) Микки и Минни были в роли обычных мышей, которые убегали от зловредного кота, похожего на Тома, придуманного в 40-ом Уильямом Ханной для «Тома и Джерри». Вот этот мультик:

В 1939 Микки Маус опять изменился: аниматор Фред Мур вместо двух огромных черных глаз начал рисовать глаза с черным зрачком посередине.
Сначала Уолт Дисней сам озвучивал Микки Мауса, но в 1947 году в его голосе все чаще начали появляться кашель и хрипы от курения, тогда компания пригласила на это место Джимми Макдональда. С 1997 по 2009 Микки Мауса озвучивал Уэйн Олливан.
В 1940 году Микки Маус появляется в своем первом полнометражном мультфильме «Фантазия».
После 1940 года вплоть до 50х популярность Микки Мауса падает, а возвращается он уже в качестве персонажа для детских передач и телевизионных телешоу.
В 1983 году Микки снова появился в «Рождественской истории», адаптации «Рождественской песни» Чарльза Диккенса.

А в 1988 году он, в свою очередь, появился в знаменитом фильме Земекиса «Кто подставил Кролика Роджера».
Мышонок Микки и по сей день радует деток своими появлениями в «Клубе Микки Мауса».

Первые комиксы с Микки Маусом появились в 1930(рисунки Флоя Готтфрендсона):
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Уолт Дисней со своим детищем:
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Как менялась внешность Микки Мауса:

1928:
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1933:
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1935, «Концерт».
Mickey_-_The_Band_Concert-2

В 1940 году Микки Маус появляется в своем первом полнометражном мультфильме «Фантазия».
Mickey_-_Fantasia

В 1983 году Микки снова появился в «Рождественской истории», адаптации «Рождественской песни» Чарльза Диккенса.
cratchit

А в 1988 году он, в свою очередь, появился в знаменитом фильме Земекиса «Кто подставил Кролика Роджера».

2001:
Mickey_-_House_of_Mouse

2014:
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У Микки Мауса даже есть своя собственная звезда на Аллее славы в Голливуде.

Пока делала подборку, начала смотреть мультики со старым Микки, это лучший из всех:)

Как отрисовывались мультфильмы на студии(на англ, но там и так все понятно)

Автор: Наталья Макова

Mickey Mouse
A smiling cartoon mouse with round ears, red shorts with white buttons, white gloves, and yellow shoes.
First appearance Steamboat Willie (1928)
Created by Walt Disney
Ub Iwerks
Designed by Walt Disney
Ub Iwerks (original, 1928 design)
Fred Moore (1938 redesign)
Voiced by Walt Disney (1928–1947, 1955–1962)
Carl W. Stalling (1929)
Jimmy MacDonald (1947–1978)
Wayne Allwine (1977–2009)[1]
Bret Iwan (2009–present)
Chris Diamantopoulos (2013–present)
(see voice actors)
Developed by Les Clark
Fred Moore
Floyd Gottfredson
Romano Scarpa
In-universe information
Full name Mickey Mouse
Alias
  • Sorcerer Mickey
  • Bob Cratchit
  • King Mickey
Species Mouse
Gender Male
Family Mickey Mouse family
Significant other Minnie Mouse
Pets Pluto (dog)

Mickey Mouse is an animated cartoon character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves. Taking inspiration from silent film personalities such as Charlie Chaplin’s Tramp, Mickey is traditionally characterized as a sympathetic underdog who gets by on pluck and ingenuity.[2] The character’s status as a small mouse was personified through his diminutive stature and falsetto voice, the latter of which was originally provided by Disney. Mickey is one of the world’s most recognizable and universally acclaimed fictional characters of all time.

Created as a replacement for a prior Disney character, Oswald the Lucky Rabbit, Mickey first appeared in the short Plane Crazy, debuting publicly in the short film Steamboat Willie (1928), one of the first sound cartoons. The character was originally to be named “Mortimer Mouse”, until Lillian Disney instead suggested “Mickey” during a train ride. The character went on to appear in over 130 films, including The Band Concert (1935), Brave Little Tailor (1938), and Fantasia (1940). Mickey appeared primarily in short films, but also occasionally in feature-length films. Ten of Mickey’s cartoons were nominated for the Academy Award for Best Animated Short Film, one of which, Lend a Paw, won the award in 1941. In 1978, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame.

Beginning in 1930, Mickey has also been featured extensively in comic strips and comic books. The Mickey Mouse comic strip, drawn primarily by Floyd Gottfredson, ran for 45 years. Mickey has also appeared in comic books such as Mickey Mouse, Disney Italy’s Topolino and MM – Mickey Mouse Mystery Magazine, and Wizards of Mickey. Mickey also features in television series such as The Mickey Mouse Club (1955–1996) and others. He appears in other media such as video games as well as merchandising and is a meetable character at the Disney parks.

Mickey generally appears alongside his girlfriend Minnie Mouse, his pet dog Pluto, his friends Donald Duck and Goofy, and his nemesis Pete, among others (see Mickey Mouse universe). Though originally characterized as a cheeky lovable rogue, Mickey was rebranded over time as a nice guy, usually seen as an honest and bodacious hero. In 2009, Disney began to rebrand the character again by putting less emphasis on his friendly, well-meaning persona and reintroducing the more adventurous and stubborn sides of his personality, beginning with the video game Epic Mickey.[3]

History

Film

Origin

Mickey Mouse was created as a replacement for Oswald the Lucky Rabbit, an earlier cartoon character that was created by the Disney studio but owned by Universal Pictures.[4] Charles Mintz served as a middleman producer between Disney and Universal through his company, Winkler Pictures, for the series of cartoons starring Oswald. Ongoing conflicts between Disney and Mintz and the revelation that several animators from the Disney studio would eventually leave to work for Mintz’s company ultimately resulted in Disney cutting ties with Oswald. Among the few people who stayed at the Disney studio were animator Ub Iwerks, apprentice artist Les Clark, and Wilfred Jackson. On his train ride home from New York, Walt brainstormed ideas for a new cartoon character.

Mickey Mouse was conceived in secret while Disney produced the final Oswald cartoons he contractually owed Mintz. Disney asked Ub Iwerks to start drawing up new character ideas. Iwerks tried sketches of various animals, such as dogs and cats, but none of these appealed to Disney. A female cow and male horse were also rejected. (They would later turn up as Clarabelle Cow and Horace Horsecollar.) A male frog was also rejected, which later showed up in Iwerks’ own Flip the Frog series.[5] Walt Disney got the inspiration for Mickey Mouse from a tame mouse at his desk at Laugh-O-Gram Studio in Kansas City, Missouri.[6] In 1925, Hugh Harman drew some sketches of mice around a photograph of Walt Disney. These inspired Ub Iwerks to create a new mouse character for Disney.[5] «Mortimer Mouse» had been Disney’s original name for the character before his wife, Lillian, convinced him to change it, and ultimately Mickey Mouse came to be.[7][8] The actor Mickey Rooney claimed that, during his Mickey McGuire days, he met cartoonist Walt Disney at the Warner Brothers studio, and that Disney was inspired to name Mickey Mouse after him.[9] This claim, however, has been debunked by Disney historian Jim Korkis, since at the time of Mickey Mouse’s development, Disney Studios had been located on Hyperion Avenue for several years, and Walt Disney never kept an office or other working space at Warner Brothers, having no professional relationship with Warner Brothers.[10][11] Over the years, the name Mortimer Mouse was eventually given to several different characters in the Mickey Mouse universe : Minnie Mouse’s uncle, who appears in several comics stories, one of Mickey’s antagonists who competes for Minnie’s affections in various cartoons and comics, and one of Mickey’s nephews, named Morty.

Debut (1928)

Mickey was first seen in a test screening of the cartoon short Plane Crazy, on May 15, 1928, but it failed to impress the audience and Walt could not find a distributor for the short.[12] Walt went on to produce a second Mickey short, The Gallopin’ Gaucho, which was also not released for lack of a distributor.

Steamboat Willie was first released on November 18, 1928, in New York. It was co-directed by Walt Disney and Ub Iwerks. Iwerks again served as the head animator, assisted by Johnny Cannon, Les Clark, Wilfred Jackson and Dick Lundy. This short was intended as a parody of Buster Keaton’s Steamboat Bill, Jr., first released on May 12 of the same year. Although it was the third Mickey cartoon produced, it was the first to find a distributor, and thus is considered by The Disney Company as Mickey’s debut. Willie featured changes to Mickey’s appearance (in particular, simplifying his eyes to large dots) that established his look for later cartoons and in numerous Walt Disney films.[citation needed]

The cartoon was not the first cartoon to feature a soundtrack connected to the action. Fleischer Studios, headed by brothers Dave and Max Fleischer, had already released a number of sound cartoons using the DeForest system in the mid-1920s. However, these cartoons did not keep the sound synchronized throughout the film. For Willie, Disney had the sound recorded with a click track that kept the musicians on the beat. This precise timing is apparent during the «Turkey in the Straw» sequence when Mickey’s actions exactly match the accompanying instruments. Animation historians have long debated who had served as the composer for the film’s original music. This role has been variously attributed to Wilfred Jackson, Carl Stalling and Bert Lewis, but identification remains uncertain. Walt Disney himself was voice actor for both Mickey and Minnie and would remain the source of Mickey’s voice through 1946 for theatrical cartoons. Jimmy MacDonald took over the role in 1946, but Walt provided Mickey’s voice again from 1955 to 1959 for The Mickey Mouse Club television series on ABC.[citation needed]

Audiences at the time of Steamboat Willies release were reportedly impressed by the use of sound for comedic purposes. Sound films or «talkies» were still considered innovative. The first feature-length movie with dialogue sequences, The Jazz Singer starring Al Jolson, was released on October 6, 1927. Within a year of its success, most United States movie theaters had installed sound film equipment. Walt Disney apparently intended to take advantage of this new trend and, arguably, managed to succeed. Most other cartoon studios were still producing silent products and so were unable to effectively act as competition to Disney. As a result, Mickey would soon become the most prominent animated character of the time. Walt Disney soon worked on adding sound to both Plane Crazy and The Gallopin’ Gaucho (which had originally been silent releases) and their new release added to Mickey’s success and popularity. A fourth Mickey short, The Barn Dance, was also put into production; however, Mickey does not actually speak until The Karnival Kid in 1929 (see below). After Steamboat Willie was released, Mickey became a close competitor to Felix the Cat, and his popularity would grow as he was continuously featured in sound cartoons. By 1929, Felix would lose popularity among theater audiences, and Pat Sullivan decided to produce all future Felix cartoons in sound as a result.[13] Unfortunately, audiences did not respond well to Felix’s transition to sound and by 1930, Felix had faded from the screen.[14]

Black and white films (1929–1935)

In Mickey’s early films he was often characterized not as a hero, but as an ineffective young suitor to Minnie Mouse. The Barn Dance (March 14, 1929) is the first time in which Mickey is turned down by Minnie in favor of Pete. The Opry House (March 28, 1929) was the first time in which Mickey wore his white gloves. Mickey wears them in almost all of his subsequent appearances and many other characters followed suit. The three lines on the back of Mickey’s gloves represent darts in the gloves’ fabric extending from between the digits of the hand, typical of glove design of the era.

When the Cat’s Away (April 18, 1929), essentially a remake of the Alice Comedy, «Alice Rattled by Rats», was an unusual appearance for Mickey. Although Mickey and Minnie still maintained their anthropomorphic characteristics, they were depicted as the size of regular mice and living with a community of many other mice as pests in a home. Mickey and Minnie would later appear the size of regular humans in their own setting. In appearances with real humans, Mickey has been shown to be about two to three feet high.[15] The next Mickey short was also unusual. The Barnyard Battle (April 25, 1929) was the only film to depict Mickey as a soldier and also the first to place him in combat. The Karnival Kid (1929) was the first time Mickey spoke. Before this he had only whistled, laughed, and grunted. His first words were «Hot dogs! Hot dogs!» said while trying to sell hot dogs at a carnival. Mickey’s Follies (1929) introduced the song «Minnie’s Yoo-Hoo» which would become the theme song for Mickey Mouse films for the next several years. The same song sequence was also later reused with different background animation as its own special short shown only at the commencement of 1930s theater-based Mickey Mouse Clubs.[16][17] Mickey’s dog Pluto first appeared as Mickey’s pet in The Moose Hunt (1931) after previously appearing as Minnie’s dog «Rover» in The Picnic (1930).

The Cactus Kid (April 11, 1930) was the last film to be animated by Ub Iwerks at Disney. Shortly before the release of the film, Iwerks left to start his own studio, bankrolled by Disney’s then-distributor Pat Powers. Powers and Disney had a falling out over money due Disney from the distribution deal. It was in response to losing the right to distribute Disney’s cartoons that Powers made the deal with Iwerks, who had long harbored a desire to head his own studio. The departure is considered a turning point in Mickey’s career, as well as that of Walt Disney. Walt lost the man who served as his closest colleague and confidant since 1919. Mickey lost the man responsible for his original design and for the direction or animation of several of the shorts released till this point. Advertising for the early Mickey Mouse cartoons credited them as «A Walt Disney Comic, drawn by Ub Iwerks». Later Disney Company reissues of the early cartoons tend to credit Walt Disney alone.

Disney and his remaining staff continued the production of the Mickey series, and he was able to eventually find a number of animators to replace Iwerks. As the Great Depression progressed and Felix the Cat faded from the movie screen, Mickey’s popularity would rise, and by 1932 The Mickey Mouse Club would have one million members.[18] At the 5th Academy Awards in 1932, Mickey received his first Academy Award nomination, received for Mickey’s Orphans (1931). Walt Disney also received an honorary Academy Award for the creation of Mickey Mouse. Despite being eclipsed by the Silly Symphony short the Three Little Pigs in 1933, Mickey still maintained great popularity among theater audiences too, until 1935, when polls showed that Popeye was more popular than Mickey.[19][20][21] By 1934, Mickey merchandise had earned $600,000 a year.[22] In 1935, Disney began to phase out the Mickey Mouse Clubs, due to administration problems.[23]

About this time, story artists at Disney were finding it increasingly difficult to write material for Mickey. As he had developed into a role model for children, they were limited in the types of gags they could present. This led to Mickey taking more of a secondary role in some of his next films, allowing for more emphasis on other characters. In Orphan’s Benefit (1934), Mickey first appeared with Donald Duck who had been introduced earlier that year in the Silly Symphony series. The tempestuous duck would provide Disney with seemingly endless story ideas and would remain a recurring character in Mickey’s cartoons.

Color films (1935–1953)

Mickey first appeared animated in color in Parade of the Award Nominees in 1932; however, the film strip was created for the 5th Academy Awards ceremony and was not released to the public. Mickey’s official first color film came in 1935 with The Band Concert. The Technicolor film process was used in the film production. Here Mickey conducted the William Tell Overture, but the band is swept up by a tornado. It is said that conductor Arturo Toscanini so loved this short that, upon first seeing it, he asked the projectionist to run it again. In 1994, The Band Concert was voted the third-greatest cartoon of all time in a poll of animation professionals. By colorizing and partially redesigning Mickey, Walt would put Mickey back on top once again, and Mickey would reach popularity he never reached before as audiences now gave him more appeal.[24] Also in 1935, Walt would receive a special award from the League of Nations for creating Mickey.

However, by 1938, the more manic Donald Duck would surpass the passive Mickey, resulting in a redesign of the mouse between 1938 and 1940 that put Mickey at the peak of his popularity.[24] The second half of the 1930s saw the character Goofy reintroduced as a series regular. Together, Mickey, Donald Duck, and Goofy would go on several adventures together. Several of the films by the comic trio are some of Mickey’s most critically acclaimed films, including Mickey’s Fire Brigade (1935), Moose Hunters (1937), Clock Cleaners (1937), Lonesome Ghosts (1937), Boat Builders (1938), and Mickey’s Trailer (1938). Also during this era, Mickey would star in Brave Little Tailor (1938), an adaptation of The Valiant Little Tailor, which was nominated for an Academy Award.

Mickey was redesigned by animator Fred Moore which was first seen in The Pointer (1939). Instead of having solid black eyes, Mickey was given white eyes with pupils, a Caucasian skin colored face, and a pear-shaped body. In the 1940s, he changed once more in The Little Whirlwind, where he used his trademark pants for the last time in decades, lost his tail, got more realistic ears that changed with perspective and a different body anatomy. But this change would only last for a short period of time before returning to the one in «The Pointer«, with the exception of his pants. In his final theatrical cartoons in the 1950s, he was given eyebrows, which were removed in the more recent cartoons.

In 1940, Mickey appeared in his first feature-length film, Fantasia. His screen role as The Sorcerer’s Apprentice, set to the symphonic poem of the same name by Paul Dukas, is perhaps the most famous segment of the film and one of Mickey’s most iconic roles. The apprentice (Mickey), not willing to do his chores, puts on the sorcerer’s magic hat after the sorcerer goes to bed and casts a spell on a broom, which causes the broom to come to life and perform the most tiring chore—filling up a deep well using two buckets of water. When the well eventually overflows, Mickey finds himself unable to control the broom, leading to a near-flood. After the segment ends, Mickey is seen in silhouette shaking hands with Leopold Stokowski, who conducts all the music heard in Fantasia. Mickey has often been pictured in the red robe and blue sorcerer’s hat in merchandising. It was also featured into the climax of Fantasmic!, an attraction at the Disney theme parks.

After 1940, Mickey’s popularity would decline until his 1955 re-emergence as a daily children’s television personality.[25] Despite this, the character continued to appear regularly in animated shorts until 1943 (winning his only competitive Academy Award—with canine companion Pluto—for a short subject, Lend a Paw) and again from 1946 to 1952. In these later cartoons, Mickey was often just a supporting character in his own shorts, where Pluto would be the main character.

The last regular installment of the Mickey Mouse film series came in 1953 with The Simple Things in which Mickey and Pluto go fishing and are pestered by a flock of seagulls.

Television and later films

In the 1950s, Mickey became more known for his appearances on television, particularly with The Mickey Mouse Club. Many of his theatrical cartoon shorts were rereleased on television series such as Ink & Paint Club, various forms of the Walt Disney anthology television series, and on home video. Mickey returned to theatrical animation in 1983 with Mickey’s Christmas Carol, an adaptation of Charles Dickens’ A Christmas Carol in which Mickey played Bob Cratchit. This was followed up in 1990 with The Prince and the Pauper.

Throughout the decades, Mickey Mouse competed with Warner Bros.’ Bugs Bunny for animated popularity. But in 1988, the two rivals finally shared screen time in the Robert Zemeckis Disney/Amblin film Who Framed Roger Rabbit. Disney and Warner signed an agreement stating that each character had the same amount of screen time in the scene.

Similar to his animated inclusion into a live-action film in Roger Rabbit, Mickey made a featured cameo appearance in the 1990 television special The Muppets at Walt Disney World where he met Kermit the Frog. The two are established in the story as having been old friends, although they have not made any other appearance together outside of this.

His most recent theatrical cartoon short was 2013’s Get a Horse! which was preceded by 1995’s Runaway Brain, while from 1999 to 2004, he appeared in direct-to-video features like Mickey’s Once Upon a Christmas, Mickey, Donald, Goofy: The Three Musketeers and the computer-animated Mickey’s Twice Upon a Christmas.

Many television series have centered on Mickey, such as the ABC shows Mickey Mouse Works (1999–2000), Disney’s House of Mouse (2001–2003), Disney Channel’s Mickey Mouse Clubhouse (2006–2016), Mickey Mouse Mixed-Up Adventures (2017–2021) and Mickey Mouse Funhouse (2021–).[26] Prior to all these, Mickey was also featured as an unseen character in the Bonkers episode «You Oughta Be In Toons».

Mickey Mouse, as he appears in the Paul Rudish years, and the modern era.

In 2013, Disney Channel started airing new 3-minute Mickey Mouse shorts, with animator Paul Rudish at the helm, incorporating elements of Mickey’s late twenties-early thirties look with a contemporary twist.[27] The creative team behind the 2017 DuckTales reboot had hoped to have Mickey Mouse in the series, but this idea was rejected by Disney executives.[28] However, this did not stop them from including a watermelon shaped like Mickey Mouse that Donald Duck made and used like a ventriloquist dummy (to the point where he had perfectly replicated his voice (supplied by Chris Diamantopoulos)) while he was stranded on a deserted island during the season two finale.[29] On November 10, 2020, the series was revived as The Wonderful World of Mickey Mouse and premiered on Disney+[30]

In August 2018, ABC television announced a two-hour prime time special, Mickey’s 90th Spectacular, in honor of Mickey’s 90th birthday. The program featured never-before-seen short videos and several other celebrities who wanted to share their memories about Mickey Mouse and performed some of the Disney songs to impress Mickey. The show took place at the Shrine Auditorium in Los Angeles and was produced and directed by Don Mischer on November 4, 2018.[31][32] On November 18, 2018, a 90th anniversary event for the character was celebrated around the world.[33] In December 2019, both Mickey and Minnie served as special co-hosts of Wheel of Fortune for two weeks while Vanna White served as the main host during Pat Sajak’s absence.[34]

Mickey is the subject of the 2022 documentary film Mickey: The Story of a Mouse, directed by Jeff Malmberg. Debuting at the South by Southwest film festival prior to its premiere on the Disney+ streaming service, the documentary examines the history and cultural impact of Mickey Mouse across. The feature is accompanied by an original, hand-drawn animated short film starring Mickey titled Mickey in a Minute.[35]

Comics

Mickey and Horace Horsecollar from the Mickey Mouse daily strip; created by Floyd Gottfredson and published December 1932

Mickey first appeared in comics after he had appeared in 15 commercially successful animated shorts and was easily recognized by the public. Walt Disney was approached by King Features Syndicate with the offer to license Mickey and his supporting characters for use in a comic strip. Disney accepted and Mickey Mouse made its first appearance on January 13, 1930.[36] The comical plot was credited to Disney himself, art to Ub Iwerks and inking to Win Smith. The first week or so of the strip featured a loose adaptation of «Plane Crazy«. Minnie soon became the first addition to the cast. The strips first released between January 13, 1930, and March 31, 1930, has been occasionally reprinted in comic book form under the collective title «Lost on a Desert Island«. Animation historian Jim Korkis notes «After the eighteenth strip, Iwerks left and his inker, Win Smith, continued drawing the gag-a-day format.»[37]

In early 1930, after Iwerks’ departure, Disney was at first content to continue scripting the Mickey Mouse comic strip, assigning the art to Win Smith. However, Disney’s focus had always been in animation and Smith was soon assigned with the scripting as well. Smith was apparently discontent at the prospect of having to script, draw, and ink a series by himself as evidenced by his sudden resignation.

Disney then searched for a replacement among the remaining staff of the Studio. He selected Floyd Gottfredson, a recently hired employee. At the time Gottfredson was reportedly eager to work in animation and somewhat reluctant to accept his new assignment. Disney had to assure him the assignment was only temporary and that he would eventually return to animation. Gottfredson accepted and ended up holding this «temporary» assignment from May 5, 1930, to November 15, 1975.

Walt Disney’s last script for the strip appeared May 17, 1930.[37] Gottfredson’s first task was to finish the storyline Disney had started on April 1, 1930. The storyline was completed on September 20, 1930, and later reprinted in comic book form as Mickey Mouse in Death Valley. This early adventure expanded the cast of the strip which to this point only included Mickey and Minnie. Among the characters who had their first comic strip appearances in this story were Clarabelle Cow, Horace Horsecollar, and Black Pete as well as the debuts of corrupted lawyer Sylvester Shyster and Minnie’s uncle Mortimer Mouse. The Death Valley narrative was followed by Mr. Slicker and the Egg Robbers, first printed between September 22 and December 26, 1930, which introduced Marcus Mouse and his wife as Minnie’s parents.

Starting with these two early comic strip stories, Mickey’s versions in animation and comics are considered to have diverged from each other. While Disney and his cartoon shorts would continue to focus on comedy, the comic strip effectively combined comedy and adventure. This adventurous version of Mickey would continue to appear in comic strips and later comic books throughout the 20th and into the 21st century.

Floyd Gottfredson left his mark with stories such as Mickey Mouse Joins the Foreign Legion (1936) and The Gleam (1942). He also created the Phantom Blot, Eega Beeva, Morty and Ferdie, Captain Churchmouse, and Butch. Besides Gottfredson artists for the strip over the years included Roman Arambula, Rick Hoover, Manuel Gonzales, Carson Van Osten, Jim Engel, Bill Wright, Ted Thwailes and Daan Jippes; writers included Ted Osborne, Merrill De Maris, Bill Walsh, Dick Shaw, Roy Williams, Del Connell, and Floyd Norman.

The next artist to leave his mark on the character was Paul Murry in Dell Comics. His first Mickey tale appeared in 1950 but Mickey did not become a specialty until Murry’s first serial for Walt Disney’s Comics and Stories in 1953 («The Last Resort»). In the same period, Romano Scarpa in Italy for the magazine Topolino began to revitalize Mickey in stories that brought back the Phantom Blot and Eega Beeva along with new creations such as the Atomo Bleep-Bleep. While the stories at Western Publishing during the Silver Age emphasized Mickey as a detective in the style of Sherlock Holmes, in the modern era several editors and creators have consciously undertaken to depict a more vigorous Mickey in the mold of the classic Gottfredson adventures. This renaissance has been spearheaded by Byron Erickson, David Gerstein, Noel Van Horn, Michael T. Gilbert and César Ferioli.

In Europe, Mickey Mouse became the main attraction of a number of comics magazines, the most famous being Topolino in Italy from 1932 onward, Le Journal de Mickey in France from 1934 onward, Don Miki in Spain and the Greek Miky Maous.

Mickey was the main character for the series MM Mickey Mouse Mystery Magazine, published in Italy from 1999 to 2001.

In 2006, he appeared in the Italian fantasy comic saga Wizards of Mickey.

In 1958, Mickey Mouse was introduced to the Arab world through another comic book called “Sameer”. He became very popular in Egypt and got a comic book with his name. Mickey’s comics in Egypt are licensed by Disney and were published since 1959 by “Dar Al-Hilal” and they were successful, however Dar Al-Hilal stopped the publication in 2003 because of problems with Disney. The comics were re-released by «Nahdat Masr» in 2004 and the first issues were sold out in less than 8 hours.[38]

Portrayal

Design

The silhouette of Mickey Mouse’s head has become an iconic image.

Throughout the earlier years, Mickey’s design bore heavy resemblance to Oswald, save for the ears, nose, and tail.[39][40][41] Ub Iwerks designed Mickey’s body out of circles in order to make the character simple to animate. Disney employees John Hench and Marc Davis believed that this design was part of Mickey’s success as it made him more dynamic and appealing to audiences.

Mickey’s circular design is most noticeable in his ears. In animation in the 1940s, Mickey’s ears were animated in a more realistic perspective. Later, they were drawn to always appear circular no matter which way Mickey was facing. This made Mickey easily recognizable to audiences and made his ears an unofficial personal trademark. The circular rule later created a dilemma for toy creators who had to recreate a three-dimensional Mickey.

In 1938, animator Fred Moore redesigned Mickey’s body away from its circular design to a pear-shaped design. Colleague Ward Kimball praised Moore for being the first animator to break from Mickey’s «rubber hose, round circle» design. Although Moore himself was nervous at first about changing Mickey, Walt Disney liked the new design and told Moore «that’s the way I want Mickey to be drawn from now on.»

Each of Mickey’s hands has only three fingers and a thumb. Disney said that this was both an artistic and financial decision, explaining, «Artistically five digits are too many for a mouse. His hand would look like a bunch of bananas. Financially, not having an extra finger in each of 45,000 drawings that make up a six and one-half minute short has saved the Studio millions.» In the film The Opry House (1929), Mickey was first given white gloves as a way of contrasting his naturally black hands against his black body. The use of white gloves would prove to be an influential design for cartoon characters, particularly with later Disney characters, but also with non-Disney characters such as Bugs Bunny, Woody Woodpecker, Mighty Mouse, Mario, and Sonic The Hedgehog.

Mickey’s eyes, as drawn in Plane Crazy and The Gallopin’ Gaucho, were large and white with black outlines. In Steamboat Willie, the bottom portion of the black outlines was removed, although the upper edges still contrasted with his head. Mickey’s eyes were later re-imagined as only consisting of the small black dots which were originally his pupils, while what were the upper edges of his eyes became a hairline. This is evident only when Mickey blinks. Fred Moore later redesigned the eyes to be small white eyes with pupils and gave his face a Caucasian skin tone instead of plain white. This new Mickey first appeared in 1938 on the cover of a party program, and in animation the following year with the release of The Pointer.[42] Mickey is sometimes given eyebrows as seen in The Simple Things (1953) and in the comic strip, although he does not have eyebrows in his subsequent appearances.[citation needed]

Originally characters had black hands, but Frank Thomas said this was changed for visibility reasons.[43] According to Disney’s Disney Animation: The Illusion of Life, written by former Disney animators Frank Thomas and Ollie Johnston, «The characters were in black and white with no shades of grey to soften the contrast or delineate a form. Mickey’s body was black, his arms and his hands- all black. There was no way to stage an action except in silhouette. How else could there be any clarity? A hand in front of a chest would simply disappear.»[44]

Multiple sources state that Mickey’s characteristics, particularly the black body combined with the large white eyes, white mouth, and the white gloves, evolved from blackface caricatures used in minstrel shows.[45][46][47][48][49]

Besides Mickey’s gloves and shoes, he typically wears only a pair of shorts with two large buttons in the front. Before Mickey was seen regularly in color animation, Mickey’s shorts were either red or a dull blue-green. With the advent of Mickey’s color films, the shorts were always red. When Mickey is not wearing his red shorts, he is often still wearing red clothing such as a red bandmaster coat (The Band Concert, The Mickey Mouse Club), red overalls (Clock Cleaners, Boat Builders), a red cloak (Fantasia, Fun and Fancy Free), a red coat (Squatter’s Rights, Mickey’s Christmas Carol), or a red shirt (Mickey Down Under, The Simple Things).

Voice actors

A large part of Mickey’s screen persona is his famously shy, falsetto voice. From 1928 onward, Mickey was voiced by Walt Disney himself, a task in which Disney took great personal pride. Composer Carl W. Stalling was the first person to provide lines for Mickey in the 1929 shorts The Karnival Kid and Wild Waves,[50][51] and J. Donald Wilson and Joe Twerp provided the voice in some 1938 broadcasts of The Mickey Mouse Theater of the Air,[52] although Disney remained Mickey’s official voice during this period. However, by 1946, Disney was becoming too busy with running the studio to do regular voice work which meant he could not do Mickey’s voice on a regular basis anymore. It is also speculated that his cigarette habit had damaged his voice over the years.[53] After recording the Mickey and the Beanstalk section of Fun and Fancy Free, Mickey’s voice was handed over to veteran Disney musician and actor Jimmy MacDonald. Walt would reprise Mickey’s voice occasionally until his passing in 1966, such as in the introductions to the original 1955–1959 run of The Mickey Mouse Club TV series, the «Fourth Anniversary Show» episode of the Walt Disney’s Disneyland TV series that aired on September 11, 1957, and the Disneyland USA at Radio City Music Hall show from 1962.[54]

MacDonald voiced Mickey in most of the remaining theatrical shorts and for various television and publicity projects up until his retirement in 1976.[55] However, other actors would occasionally play the role during this era. Clarence Nash, the voice of Donald Duck, provided the voice in three of Mickey’s theatrical shorts, The Dognapper, R’coon Dawg, and Pluto’s Party.[56] Stan Freberg voiced Mickey in the Freberg-produced record Mickey Mouse’s Birthday Party.

Alan Young voiced Mickey in the Disneyland record album An Adaptation of Dickens’ Christmas Carol, Performed by The Walt Disney Players in 1974.[57][58]

The 1983 short film Mickey’s Christmas Carol marked the theatrical debut of Wayne Allwine as Mickey Mouse, who was the official voice of Mickey from 1977 until his death in 2009,[59] although MacDonald returned to voice Mickey for an appearance at the 50th Academy Awards in 1978.[60] Allwine once recounted something MacDonald had told him about voicing Mickey: «The main piece of advice that Jim gave me about Mickey helped me keep things in perspective. He said, ‘Just remember kid, you’re only filling in for the boss.’ And that’s the way he treated doing Mickey for years and years. From Walt, and now from Jimmy.»[61] In 1991, Allwine married Russi Taylor, the voice of Minnie Mouse from 1986 until her death in 2019.

Les Perkins did the voice of Mickey in two TV specials, «Down and Out with Donald Duck» and «DTV Valentine», in the mid-1980s. Peter Renaday voiced Mickey in the 1980s Disney albums Yankee Doodle Mickey and Mickey Mouse Splashdance.[62][63] He also provided his voice for The Talking Mickey Mouse toy in 1986.[64][65] Quinton Flynn briefly filled in for Allwine as the voice of Mickey in a few episodes of the first season of Mickey Mouse Works whenever Allwine was unavailable to record.[66]

Bret Iwan, a former Hallmark greeting card artist, is one of the current voices of Mickey. Iwan was originally cast as an understudy for Allwine due to the latter’s declining health, but Allwine died before Iwan could get a chance to meet him and Iwan became the new official voice of the character at the time. Iwan’s early recordings in 2009 included work for the Disney Cruise Line, Mickey toys, the Disney theme parks and the Disney on Ice: Celebrations! ice show.[67] He directly replaced Allwine as Mickey for the Kingdom Hearts video game series and the TV series Mickey Mouse Clubhouse. His first video game voice-over of Mickey Mouse can be heard in Kingdom Hearts: Birth by Sleep. Iwan also became the first voice actor to portray Mickey during Disney’s rebranding of the character, providing the vocal effects of Mickey in Epic Mickey as well as his voice in Epic Mickey 2: The Power of Two and the remake of Castle of Illusion.

Chris Diamantopoulos is the first voice of Mickey Mouse to be nominated for two Emmy Awards and two Annie Awards, in the award-winning Mickey Mouse 2013 animated series[68] developed by Paul Rudish, and the 2017 DuckTales reboot (in the form of a watermelon that Donald uses as a ventriloquist dummy), as the producers were looking for a voice closer to Walt Disney’s portrayal of the character in order to match the vintage look of that series.[69]

Diamantopoulos also speaks and sings for Mickey Mouse in the Walt Disney World attraction Mickey and Minnie’s Runaway Railway. Songs featuring Diamantopoulos as Mickey Mouse from that attraction, as well as soundtrack songs from the recent Disney+ series The Wonderful World of Mickey Mouse streaming on various platforms.[70]

Merchandising

Since his early years, Mickey Mouse has been licensed by Disney to appear on many different kinds of merchandise. Mickey was produced as plush toys and figurines, and Mickey’s image has graced almost everything from T-shirts to lunchboxes. Largely responsible for early Disney merchandising was Kay Kamen, Disney’s head of merchandise and licensing from 1932 until his death in 1949, who was called a «stickler for quality.» Kamen was recognized by The Walt Disney Company as having a significant part in Mickey’s rise to stardom and was named a Disney Legend in 1998.[71] At the time of his 80th-anniversary celebration in 2008, Time declared Mickey Mouse one of the world’s most recognized characters, even when compared against Santa Claus.[72] Disney officials have stated that 98% of children aged 3–11 around the world are at least aware of the character.[72]

Disney parks

HKMickeyMinnieMainStreetSummer07.JPG Disneyland park - Anaheim Los Angeles California USA (9894366226).jpg

As the official Walt Disney mascot, Mickey has played a central role in the Disney parks since the opening of Disneyland in 1955. As with other characters, Mickey is often portrayed by a non-speaking costumed actor. In this form, he has participated in ceremonies and countless parades, and poses for photographs with guests. As of the presidency of Barack Obama (who jokingly referred to him as «a world leader who has bigger ears than me»)[73] Mickey has met every U.S. president since Harry Truman, with the exception of Lyndon B. Johnson.[41]

Mickey also features in several specific attractions at the Disney parks. Mickey’s Toontown (Disneyland and Tokyo Disneyland) is a themed land which is a recreation of Mickey’s neighborhood. Buildings are built in a cartoon style and guests can visit Mickey or Minnie’s houses, Donald Duck’s boat, or Goofy’s garage. This is a common place to meet the characters.[74]

Mickey’s PhilharMagic (Magic Kingdom, Tokyo Disneyland, Hong Kong Disneyland) is a 4D film which features Mickey in the familiar role of symphony conductor. At Main Street Cinema several of Mickey’s short films are shown on a rotating basis; the sixth film is always Steamboat Willie. Mickey plays a central role in Fantasmic! (Disneyland Resort, Disney’s Hollywood Studios) a live nighttime show which famously features Mickey in his role as the Sorcerer’s Apprentice. Mickey was also a central character in the now-defunct Mickey Mouse Revue (Magic Kingdom, Tokyo Disneyland) which was an indoor show featuring animatronic characters. Mickey’s face formerly graced the Mickey’s Fun Wheel (now Pixar Pal-A-Round) at Disney California Adventure Park, where a figure of him also stands on top of Silly Symphony Swings.

Mickey & Minnie’s Runaway Railway at Disney’s Hollywood Studios is a trackless dark ride themed to Mickey Mouse.[75]

In addition to Mickey’s overt presence in the parks, numerous images of him are also subtly included in sometimes unexpected places. This phenomenon is known as «Hidden Mickeys», involving hidden images in Disney films, theme parks, and merchandise.[76]

Video games

Like many popular characters, Mickey has starred in many video games, including Mickey Mousecapade on the Nintendo Entertainment System, Mickey Mania: The Timeless Adventures of Mickey Mouse, Mickey’s Ultimate Challenge, and Disney’s Magical Quest on the Super Nintendo Entertainment System, Castle of Illusion Starring Mickey Mouse on the Mega Drive/Genesis, Mickey Mouse: Magic Wands! on the Game Boy, and many others. In the 2000s, the Disney’s Magical Quest series were ported to the Game Boy Advance, while Mickey made his sixth generation era debut in Disney’s Magical Mirror Starring Mickey Mouse, a GameCube title aimed at younger audiences. Mickey plays a major role in the Kingdom Hearts series, as the king of Disney Castle and aided to the protagonist, Sora and his friends. King Mickey wields the Keyblade, a weapon in the form of a key that has the power to open any lock and combat darkness. Epic Mickey, featuring a darker version of the Disney universe, was released in 2010 for the Wii. The game is part of an effort by The Walt Disney Company to re-brand the Mickey Mouse character by moving away from his current squeaky clean image and reintroducing the mischievous side of his personality.[3]

Watches and clock

Mickey was most famously featured on wristwatches and alarm clocks, typically utilizing his hands as the actual hands on the face of the clock. The first Mickey Mouse watches were manufactured in 1933 by the Ingersoll Watch Company. The seconds were indicated by a turning disk below Mickey. The first Mickey watch was sold at the Century of Progress in Chicago, 1933 for $3.75 (equivalent to $78 in 2021). Mickey Mouse watches have been sold by other companies and designers throughout the years, including Timex, Elgin, Helbros, Bradley, Lorus, and Gérald Genta.[77] The fictional character Robert Langdon from Dan Brown’s novels was said to wear a Mickey Mouse watch as a reminder «to stay young at heart.»[78]

Other products

In 1989, Milton Bradley released the electronic talking game titled Mickey Says, with three modes featuring Mickey Mouse as its host. Mickey also appeared in other toys and games, including the Worlds of Wonder released The Talking Mickey Mouse.

Fisher-Price has produced a line of talking animatronic Mickey dolls including «Dance Star Mickey» (2010)[79] and «Rock Star Mickey» (2011).[80]

In total, approximately 40% of Disney’s revenues for consumer products are derived from Mickey Mouse merchandise, with revenues peaking in 1997.[72]

Use in politics

In the United States, protest votes are often made in order to indicate dissatisfaction with the slate of candidates presented on a particular ballot or to highlight the inadequacies of a particular voting procedure. Since most states’ electoral systems do not provide for blank balloting or a choice of «None of the Above», most protest votes take the form of a clearly non-serious candidate’s name entered as a write-in vote. Mickey Mouse is often selected for this purpose.[81][82] As an election supervisor in Georgia observed, «If Mickey Mouse doesn’t get votes in our election, it’s a bad election.»[83] The earliest known mention of Mickey Mouse as a write-in candidate dates back to the 1932 New York City mayoral elections.[84]

Mickey Mouse’s name has also been known to appear fraudulently on voter registration lists, such as in the 2008 U.S. Presidential Election.[85][86]

Pejorative use of Mickey’s name

«Mickey Mouse» is a slang expression meaning small-time, amateurish or trivial. In the United Kingdom and Ireland, it also means poor quality or counterfeit.[87] In Poland the phrase «mały Miki», which translates to «small Mickey», means something very simple and trivial — usually used in the comparison between two things.[88] However, in parts of Australia it can mean excellent or very good (rhyming slang for «grouse»).[89] Examples of the negative usages include the following:

  • In The Godfather Part II, Fredo’s justification of betraying Michael is that his orders in the family usually were «Send Fredo off to do this, send Fredo off to do that! Let Fredo take care of some Mickey Mouse nightclub somewhere!» as opposed to more meaningful tasks.
  • In an early episode of the 1978–82 sitcom Mork & Mindy, Mork stated that Pluto was «a Mickey Mouse planet», referring to the future dwarf planet having the same name as Mickey’s pet dog Pluto.
  • On November 19, 1983, just after an ice hockey game in which Wayne Gretzky’s Edmonton Oilers beat the New Jersey Devils 13–4, Gretzky was quoted as saying to a reporter, «Well, it’s time they got their act together, they’re ruining the whole league. They had better stop running a Mickey Mouse organization and put somebody on the ice». Reacting to Gretzky’s comment, Devils fans wore Mickey Mouse apparel when the Oilers returned to New Jersey on January 15, 1984, despite a 5–4 Devils loss.[90]
  • In the 1996 Warner Bros. film Space Jam, Bugs Bunny derogatorily comments on Daffy Duck’s idea for the name of their basketball team, asking: «What kind of Mickey Mouse organization would name a team ‘The Ducks?'» (This also referenced the Mighty Ducks of Anaheim, an NHL team that was then owned by Disney, as well as the Disney-made The Mighty Ducks movie franchise. This was referencing the Disney/Warner Brothers rivalry.)
  • In schools a «Mickey Mouse course», «Mickey Mouse major», or «Mickey Mouse degree» is a class, college major, or degree where very little effort is necessary in order to attain a good grade (especially an A) or one where the subject matter of such a class is not of any importance in the labor market.[91]
  • Musicians often refer to a film score that directly follows each action on screen, sometimes pejoratively, as Mickey Mousing (also mickey-mousing and mickeymousing).[92]
  • In the beginning of the 1980s, then-British Prime Minister Margaret Thatcher once called the European Parliament a «Mickey Mouse parliament», meaning a discussion club without influence.[93]

Parodies and criticism

Mickey Mouse’s global fame has made him both a symbol of The Walt Disney Company and of the United States itself. For this reason, Mickey has been used frequently in anti-American satire, such as the infamous underground cartoon «Mickey Mouse in Vietnam» (1969). There have been numerous parodies of Mickey Mouse, such as the two-page parody «Mickey Rodent» by Will Elder (published in Mad #19, 1955) in which the mouse walks around unshaven and jails Donald Duck out of jealousy over the duck’s larger popularity.[94] The Simpsons would later become Disney property as its distributor Fox was acquired by Disney. On the Comedy Central series South Park, Mickey is depicted as the sadistic, greedy, foul-mouthed boss of The Walt Disney Company, only interested in money. He also appears briefly with Donald Duck in the comic Squeak the Mouse by the Italian cartoonist Massimo Mattioli. Horst Rosenthal created a comic book, Mickey au Camp de Gurs (Mickey Mouse in the Gurs Internment Camp) while detained in the Gurs internment camp during the Second World War; he added «Publié Sans Autorisation de Walt Disney» («Published without Walt Disney’s Permission») to the front cover.[95]

In the 1969 parody novel Bored of the Rings, Mickey Mouse is satirized as Dickey Dragon.

In the fifth episode of the Japanese anime, Pop Team Epic, Popuko, one of the main characters, attempts an impression of Mickey, but does so poorly.

Legal issues

Like all major Disney characters, Mickey Mouse is not only copyrighted but also trademarked, which lasts in perpetuity as long as it continues to be used commercially by its owner. So, whether or not a particular Disney cartoon goes into the public domain, the characters themselves may not be used as trademarks without authorization.

Because of the Copyright Term Extension Act of the United States (sometimes called the ‘Mickey Mouse Protection Act’ because of extensive lobbying by the Disney corporation) and similar legislation within the European Union and other jurisdictions where copyright terms have been extended, works such as the early Mickey Mouse cartoons will remain under copyright until at least 2024. However, some copyright scholars argue that Disney’s copyright on the earliest version of the character may be invalid due to ambiguity in the copyright notice for Steamboat Willie.[96]

The Walt Disney Company has become well known for protecting its trademark on the Mickey Mouse character—whose likeness is closely associated with the company—with particular zeal. In 1989, Disney threatened legal action against three daycare centers in the Orlando, Florida region (where Walt Disney World is a dominant employer) for having Mickey Mouse and other Disney characters painted on their walls. The characters were removed, and the newly opened rival Universal Studios Florida allowed the centers to use their own cartoon characters with their blessing, to build community goodwill.[97]

Walt Disney Productions v. Air Pirates

In 1971, a group of underground cartoonists calling themselves the Air Pirates, after a group of villains from early Mickey Mouse films, produced a comic called Air Pirates Funnies. In the first issue, cartoonist Dan O’Neill depicted Mickey and Minnie Mouse engaging in explicit sexual behavior and consuming drugs. As O’Neill explained, «The air pirates were…some sort of bizarre concept to steal the air, pirate the air, steal the media….Since we were cartoonists, the logical thing was Disney.»[98] Rather than change the appearance or name of the character, which O’Neill felt would dilute the parody, the mouse depicted in Air Pirates Funnies looks like and is named «Mickey Mouse». Disney sued for copyright infringement, and after a series of appeals, O’Neill eventually lost and was ordered to pay Disney $1.9 million. The outcome of the case remains controversial among free-speech advocates. New York Law School professor Edward Samuels said, «The Air Pirates set parody back twenty years.»[99][better source needed]

Food product packaging from Myanmar using the image of Mickey Mouse

Copyright status

There have been multiple attempts to argue that certain versions of Mickey Mouse are in fact in the public domain. In the 1980s, archivist George S. Brown attempted to recreate and sell cels from the 1933 short «The Mad Doctor», on the theory that they were in the public domain because Disney had failed to renew the copyright as required by current law.[100] However, Disney successfully sued Brown to prevent such sale, arguing that the lapse in copyright for «The Mad Doctor» did not put Mickey Mouse in the public domain because of the copyright in the earlier films.[100] Brown attempted to appeal, noting imperfections in the earlier copyright claims, but the court dismissed his argument as untimely.[100]

In 1999, Lauren Vanpelt, a law student at Arizona State University, wrote a paper making a similar argument.[100][101] Vanpelt points out that copyright law at the time required a copyright notice specify the year of the copyright and the copyright owner’s name. The title cards to early Mickey Mouse films «Steamboat Willie», «Plane Crazy», and «Gallopin’ Gaucho» do not clearly identify the copyright owner, and also misidentify the copyright year. However, Vanpelt notes that copyright cards in other early films may have been done correctly, which could make Mickey Mouse «protected as a component part of the larger copyrighted films».[101]

A 2003 article by Douglas A. Hedenkamp in the Virginia Sports and Entertainment Law Journal analyzed Vanpelt’s arguments, and concluded that she is likely correct.[100][102] Hedenkamp provided additional arguments, and identified some errors in Vanpelt’s paper, but still found that due to imperfections in the copyright notice on the title cards, Walt Disney forfeited his copyright in Mickey Mouse. He concluded: «The forfeiture occurred at the moment of publication, and the law of that time was clear: publication without proper notice irrevocably forfeited copyright protection.»[102]

Disney threatened to sue Hedenkamp for slander of title, but did not follow through.[100] The claims in Vanpelt and Hedenkamp’s articles have not been tested in court.[citation needed]

Censorship

In 1930, the German Board of Film Censors prohibited any presentations of the 1929 Mickey Mouse cartoon The Barnyard Battle. The animated short, which features the mouse as a kepi-wearing soldier fighting cat enemies in German-style helmets, was viewed by censors as a negative portrayal of Germany.[103] It was claimed by the board that the film would «reawaken the latest anti-German feeling existing abroad since the War».[104] The Barnyard Battle incident did not incite wider anti-Mickey sentiment in Germany in 1930; however, after Adolf Hitler came to power several years later, the Nazi regime unambiguously propagandized against Disney. A mid-1930s German newspaper article read:

Mickey Mouse is the most miserable ideal ever revealed. Healthy emotions tell every independent young man and every honorable youth that the dirty and filth-covered vermin, the greatest bacteria carrier in the animal kingdom, cannot be the ideal type of animal. Away with Jewish brutalization of the people! Down with Mickey Mouse! Wear the Swastika Cross![105][106][107]

American cartoonist and writer Art Spiegelman would later use this quote on the opening page of the second volume of his graphic novel Maus.

In 1935 Romanian authorities also banned Mickey Mouse films from cinemas, purportedly fearing that children would be «scared to see a ten-foot mouse in the movie theatre».[108] In 1938, based on the Ministry of Popular Culture’s recommendation that a reform was necessary «to raise children in the firm and imperialist spirit of the Fascist revolution», the Italian Government banned foreign children’s literature[109] except Mickey; Disney characters were exempted from the decree for the «acknowledged artistic merit» of Disney’s work.[110] Actually, Mussolini’s children were fond of Mickey Mouse, so they managed to delay his ban as long as possible.[111] In 1942, after Italy declared war on the United States, fascism immediately forced Italian publishers to stop printing any Disney stories. Mickey’s stories were replaced by the adventures of Tuffolino, a new human character that looked like Mickey, created by Federico Pedrocchi (script) and Pier Lorenzo De Vita (art). After the downfall of Italy’s fascist government in 1945, the ban was removed.

Filmography

Selected short films

  • Steamboat Willie (1928)
  • Plane Crazy (1928)
  • The Karnival Kid (1929)
  • Mickey’s Orphans (1931)
  • Building a Building (1933)
  • The Mad Doctor (1933)
  • The Band Concert (1935)
  • Thru the Mirror (1936)
  • Moving Day (1936)
  • Clock Cleaners (1937)
  • Lonesome Ghosts (1937)
  • Brave Little Tailor (1938)
  • The Pointer (1939)
  • The Nifty Nineties (1941)
  • Lend a Paw (1941)
  • Symphony Hour (1942)
  • Squatter’s Rights (1946)
  • Mickey and the Seal (1948)
  • The Simple Things (1953)
  • Mickey’s Christmas Carol (1983)
  • Runaway Brain (1995)
  • Get a Horse! (2013)

Full-length films

  • Hollywood Party (cameo, 1934)
  • Fantasia (1940)
  • Fun and Fancy Free (1947)
  • Who Framed Roger Rabbit (cameo, 1988)
  • A Goofy Movie (cameo, 1995)
  • Mickey’s Once Upon a Christmas (1999) (DTV)
  • Fantasia 2000 (1999)
  • Mickey’s Magical Christmas (2001) (DTV)
  • Mickey’s House of Villains (2002) (DTV)
  • Mickey, Donald, Goofy: The Three Musketeers (2004) (DTV)
  • Mickey’s Twice Upon a Christmas (2004) (DTV)

(Note: DTV means Direct-to-video)

Television series

  • The Mickey Mouse Club (1955–1959; 1977–1979; 1989–1994)
  • Mickey Mouse Works (1999–2000)
  • Disney’s House of Mouse (2001–2003)
  • Mickey Mouse Clubhouse (2006–2016)
  • Mickey Mouse (2013–2019)
  • Mickey Mouse Mixed-Up Adventures (2017–2021)[note 1]
  • The Wonderful World of Mickey Mouse (2020–present)
  • Mickey Mouse Funhouse (2021–present)

Awards and honors

Mickey Mouse has received ten nominations for the Academy Award for Best Animated Short Film. These are Mickey’s Orphans (1931), Building a Building (1933), Brave Little Tailor (1938), The Pointer (1939), Lend a Paw (1941), Squatter’s Rights (1946), Mickey and the Seal (1948), Mickey’s Christmas Carol (1983), Runaway Brain (1995), and Get a Horse! (2013). Among these, Lend a Paw was the only film to actually win the award. Additionally, in 1932 Walt Disney received an honorary Academy Award in recognition of Mickey’s creation and popularity.

In 1994, four of Mickey’s cartoons were included in the book The 50 Greatest Cartoons which listed the greatest cartoons of all time as voted by members of the animation field. The films were The Band Concert (#3), Steamboat Willie (#13), Brave Little Tailor (#26), and Clock Cleaners (#27).

On November 18, 1978, in honor of his 50th anniversary, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame. The star is located on 6925 Hollywood Blvd.

Melbourne (Australia) runs the annual Moomba festival street procession and appointed Mickey Mouse as their King of Moomba (1977).[112]: 17–22  Although immensely popular with children, there was controversy with the appointment: some Melburnians wanted a ‘home-grown’ choice, e.g. Blinky Bill; when it was revealed that Patricia O’Carroll (from Disneyland’s Disney on Parade show) was performing the mouse, Australian newspapers reported «Mickey Mouse is really a girl!»[112]: 19–20 

Mickey was the Grand Marshal of the Tournament of Roses Parade on New Year’s Day 2005. He was the first cartoon character to receive the honor and only the second fictional character after Kermit the Frog in 1996.

See also

  • Mickey Mouse Adventures, a short-lived comic starring Mickey Mouse as the protagonist
  • Mouse Museum, a Russian museum featuring artifacts and memorabilia relating to Mickey Mouse
  • Walt Disney (2015 PBS film)

Notes

  1. ^ The first two seasons were titled Mickey and the Roadster Racers.

References

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Bibliography

  • Korkis, Jim (2012). Who Is Afraid of the Song of the South?: And Other Forbidden Disney Stories. Orlando, Fla.: Theme Park Press. ISBN 978-0984341559. OCLC 823179800.

External links

  • Disney’s Mickey Mouse character page
  • Mickey Mouse at Inducks
  • Mickey Mouse on IMDb
  • Mickey Mouse’s Campaign Website (as archived on August 3, 2008)
  • Wayne Allwine – Daily Telegraph obituary
  • Mickey Mouse comic strip reprints at Creators Syndicate
  • Mickey Mouse at Don Markstein’s Toonopedia.
Mickey Mouse
A smiling cartoon mouse with round ears, red shorts with white buttons, white gloves, and yellow shoes.
First appearance Steamboat Willie (1928)
Created by Walt Disney
Ub Iwerks
Designed by Walt Disney
Ub Iwerks (original, 1928 design)
Fred Moore (1938 redesign)
Voiced by Walt Disney (1928–1947, 1955–1962)
Carl W. Stalling (1929)
Jimmy MacDonald (1947–1978)
Wayne Allwine (1977–2009)[1]
Bret Iwan (2009–present)
Chris Diamantopoulos (2013–present)
(see voice actors)
Developed by Les Clark
Fred Moore
Floyd Gottfredson
Romano Scarpa
In-universe information
Full name Mickey Mouse
Alias
  • Sorcerer Mickey
  • Bob Cratchit
  • King Mickey
Species Mouse
Gender Male
Family Mickey Mouse family
Significant other Minnie Mouse
Pets Pluto (dog)

Mickey Mouse is an animated cartoon character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves. Taking inspiration from silent film personalities such as Charlie Chaplin’s Tramp, Mickey is traditionally characterized as a sympathetic underdog who gets by on pluck and ingenuity.[2] The character’s status as a small mouse was personified through his diminutive stature and falsetto voice, the latter of which was originally provided by Disney. Mickey is one of the world’s most recognizable and universally acclaimed fictional characters of all time.

Created as a replacement for a prior Disney character, Oswald the Lucky Rabbit, Mickey first appeared in the short Plane Crazy, debuting publicly in the short film Steamboat Willie (1928), one of the first sound cartoons. The character was originally to be named “Mortimer Mouse”, until Lillian Disney instead suggested “Mickey” during a train ride. The character went on to appear in over 130 films, including The Band Concert (1935), Brave Little Tailor (1938), and Fantasia (1940). Mickey appeared primarily in short films, but also occasionally in feature-length films. Ten of Mickey’s cartoons were nominated for the Academy Award for Best Animated Short Film, one of which, Lend a Paw, won the award in 1941. In 1978, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame.

Beginning in 1930, Mickey has also been featured extensively in comic strips and comic books. The Mickey Mouse comic strip, drawn primarily by Floyd Gottfredson, ran for 45 years. Mickey has also appeared in comic books such as Mickey Mouse, Disney Italy’s Topolino and MM – Mickey Mouse Mystery Magazine, and Wizards of Mickey. Mickey also features in television series such as The Mickey Mouse Club (1955–1996) and others. He appears in other media such as video games as well as merchandising and is a meetable character at the Disney parks.

Mickey generally appears alongside his girlfriend Minnie Mouse, his pet dog Pluto, his friends Donald Duck and Goofy, and his nemesis Pete, among others (see Mickey Mouse universe). Though originally characterized as a cheeky lovable rogue, Mickey was rebranded over time as a nice guy, usually seen as an honest and bodacious hero. In 2009, Disney began to rebrand the character again by putting less emphasis on his friendly, well-meaning persona and reintroducing the more adventurous and stubborn sides of his personality, beginning with the video game Epic Mickey.[3]

History

Film

Origin

Mickey Mouse was created as a replacement for Oswald the Lucky Rabbit, an earlier cartoon character that was created by the Disney studio but owned by Universal Pictures.[4] Charles Mintz served as a middleman producer between Disney and Universal through his company, Winkler Pictures, for the series of cartoons starring Oswald. Ongoing conflicts between Disney and Mintz and the revelation that several animators from the Disney studio would eventually leave to work for Mintz’s company ultimately resulted in Disney cutting ties with Oswald. Among the few people who stayed at the Disney studio were animator Ub Iwerks, apprentice artist Les Clark, and Wilfred Jackson. On his train ride home from New York, Walt brainstormed ideas for a new cartoon character.

Mickey Mouse was conceived in secret while Disney produced the final Oswald cartoons he contractually owed Mintz. Disney asked Ub Iwerks to start drawing up new character ideas. Iwerks tried sketches of various animals, such as dogs and cats, but none of these appealed to Disney. A female cow and male horse were also rejected. (They would later turn up as Clarabelle Cow and Horace Horsecollar.) A male frog was also rejected, which later showed up in Iwerks’ own Flip the Frog series.[5] Walt Disney got the inspiration for Mickey Mouse from a tame mouse at his desk at Laugh-O-Gram Studio in Kansas City, Missouri.[6] In 1925, Hugh Harman drew some sketches of mice around a photograph of Walt Disney. These inspired Ub Iwerks to create a new mouse character for Disney.[5] «Mortimer Mouse» had been Disney’s original name for the character before his wife, Lillian, convinced him to change it, and ultimately Mickey Mouse came to be.[7][8] The actor Mickey Rooney claimed that, during his Mickey McGuire days, he met cartoonist Walt Disney at the Warner Brothers studio, and that Disney was inspired to name Mickey Mouse after him.[9] This claim, however, has been debunked by Disney historian Jim Korkis, since at the time of Mickey Mouse’s development, Disney Studios had been located on Hyperion Avenue for several years, and Walt Disney never kept an office or other working space at Warner Brothers, having no professional relationship with Warner Brothers.[10][11] Over the years, the name Mortimer Mouse was eventually given to several different characters in the Mickey Mouse universe : Minnie Mouse’s uncle, who appears in several comics stories, one of Mickey’s antagonists who competes for Minnie’s affections in various cartoons and comics, and one of Mickey’s nephews, named Morty.

Debut (1928)

Mickey was first seen in a test screening of the cartoon short Plane Crazy, on May 15, 1928, but it failed to impress the audience and Walt could not find a distributor for the short.[12] Walt went on to produce a second Mickey short, The Gallopin’ Gaucho, which was also not released for lack of a distributor.

Steamboat Willie was first released on November 18, 1928, in New York. It was co-directed by Walt Disney and Ub Iwerks. Iwerks again served as the head animator, assisted by Johnny Cannon, Les Clark, Wilfred Jackson and Dick Lundy. This short was intended as a parody of Buster Keaton’s Steamboat Bill, Jr., first released on May 12 of the same year. Although it was the third Mickey cartoon produced, it was the first to find a distributor, and thus is considered by The Disney Company as Mickey’s debut. Willie featured changes to Mickey’s appearance (in particular, simplifying his eyes to large dots) that established his look for later cartoons and in numerous Walt Disney films.[citation needed]

The cartoon was not the first cartoon to feature a soundtrack connected to the action. Fleischer Studios, headed by brothers Dave and Max Fleischer, had already released a number of sound cartoons using the DeForest system in the mid-1920s. However, these cartoons did not keep the sound synchronized throughout the film. For Willie, Disney had the sound recorded with a click track that kept the musicians on the beat. This precise timing is apparent during the «Turkey in the Straw» sequence when Mickey’s actions exactly match the accompanying instruments. Animation historians have long debated who had served as the composer for the film’s original music. This role has been variously attributed to Wilfred Jackson, Carl Stalling and Bert Lewis, but identification remains uncertain. Walt Disney himself was voice actor for both Mickey and Minnie and would remain the source of Mickey’s voice through 1946 for theatrical cartoons. Jimmy MacDonald took over the role in 1946, but Walt provided Mickey’s voice again from 1955 to 1959 for The Mickey Mouse Club television series on ABC.[citation needed]

Audiences at the time of Steamboat Willies release were reportedly impressed by the use of sound for comedic purposes. Sound films or «talkies» were still considered innovative. The first feature-length movie with dialogue sequences, The Jazz Singer starring Al Jolson, was released on October 6, 1927. Within a year of its success, most United States movie theaters had installed sound film equipment. Walt Disney apparently intended to take advantage of this new trend and, arguably, managed to succeed. Most other cartoon studios were still producing silent products and so were unable to effectively act as competition to Disney. As a result, Mickey would soon become the most prominent animated character of the time. Walt Disney soon worked on adding sound to both Plane Crazy and The Gallopin’ Gaucho (which had originally been silent releases) and their new release added to Mickey’s success and popularity. A fourth Mickey short, The Barn Dance, was also put into production; however, Mickey does not actually speak until The Karnival Kid in 1929 (see below). After Steamboat Willie was released, Mickey became a close competitor to Felix the Cat, and his popularity would grow as he was continuously featured in sound cartoons. By 1929, Felix would lose popularity among theater audiences, and Pat Sullivan decided to produce all future Felix cartoons in sound as a result.[13] Unfortunately, audiences did not respond well to Felix’s transition to sound and by 1930, Felix had faded from the screen.[14]

Black and white films (1929–1935)

In Mickey’s early films he was often characterized not as a hero, but as an ineffective young suitor to Minnie Mouse. The Barn Dance (March 14, 1929) is the first time in which Mickey is turned down by Minnie in favor of Pete. The Opry House (March 28, 1929) was the first time in which Mickey wore his white gloves. Mickey wears them in almost all of his subsequent appearances and many other characters followed suit. The three lines on the back of Mickey’s gloves represent darts in the gloves’ fabric extending from between the digits of the hand, typical of glove design of the era.

When the Cat’s Away (April 18, 1929), essentially a remake of the Alice Comedy, «Alice Rattled by Rats», was an unusual appearance for Mickey. Although Mickey and Minnie still maintained their anthropomorphic characteristics, they were depicted as the size of regular mice and living with a community of many other mice as pests in a home. Mickey and Minnie would later appear the size of regular humans in their own setting. In appearances with real humans, Mickey has been shown to be about two to three feet high.[15] The next Mickey short was also unusual. The Barnyard Battle (April 25, 1929) was the only film to depict Mickey as a soldier and also the first to place him in combat. The Karnival Kid (1929) was the first time Mickey spoke. Before this he had only whistled, laughed, and grunted. His first words were «Hot dogs! Hot dogs!» said while trying to sell hot dogs at a carnival. Mickey’s Follies (1929) introduced the song «Minnie’s Yoo-Hoo» which would become the theme song for Mickey Mouse films for the next several years. The same song sequence was also later reused with different background animation as its own special short shown only at the commencement of 1930s theater-based Mickey Mouse Clubs.[16][17] Mickey’s dog Pluto first appeared as Mickey’s pet in The Moose Hunt (1931) after previously appearing as Minnie’s dog «Rover» in The Picnic (1930).

The Cactus Kid (April 11, 1930) was the last film to be animated by Ub Iwerks at Disney. Shortly before the release of the film, Iwerks left to start his own studio, bankrolled by Disney’s then-distributor Pat Powers. Powers and Disney had a falling out over money due Disney from the distribution deal. It was in response to losing the right to distribute Disney’s cartoons that Powers made the deal with Iwerks, who had long harbored a desire to head his own studio. The departure is considered a turning point in Mickey’s career, as well as that of Walt Disney. Walt lost the man who served as his closest colleague and confidant since 1919. Mickey lost the man responsible for his original design and for the direction or animation of several of the shorts released till this point. Advertising for the early Mickey Mouse cartoons credited them as «A Walt Disney Comic, drawn by Ub Iwerks». Later Disney Company reissues of the early cartoons tend to credit Walt Disney alone.

Disney and his remaining staff continued the production of the Mickey series, and he was able to eventually find a number of animators to replace Iwerks. As the Great Depression progressed and Felix the Cat faded from the movie screen, Mickey’s popularity would rise, and by 1932 The Mickey Mouse Club would have one million members.[18] At the 5th Academy Awards in 1932, Mickey received his first Academy Award nomination, received for Mickey’s Orphans (1931). Walt Disney also received an honorary Academy Award for the creation of Mickey Mouse. Despite being eclipsed by the Silly Symphony short the Three Little Pigs in 1933, Mickey still maintained great popularity among theater audiences too, until 1935, when polls showed that Popeye was more popular than Mickey.[19][20][21] By 1934, Mickey merchandise had earned $600,000 a year.[22] In 1935, Disney began to phase out the Mickey Mouse Clubs, due to administration problems.[23]

About this time, story artists at Disney were finding it increasingly difficult to write material for Mickey. As he had developed into a role model for children, they were limited in the types of gags they could present. This led to Mickey taking more of a secondary role in some of his next films, allowing for more emphasis on other characters. In Orphan’s Benefit (1934), Mickey first appeared with Donald Duck who had been introduced earlier that year in the Silly Symphony series. The tempestuous duck would provide Disney with seemingly endless story ideas and would remain a recurring character in Mickey’s cartoons.

Color films (1935–1953)

Mickey first appeared animated in color in Parade of the Award Nominees in 1932; however, the film strip was created for the 5th Academy Awards ceremony and was not released to the public. Mickey’s official first color film came in 1935 with The Band Concert. The Technicolor film process was used in the film production. Here Mickey conducted the William Tell Overture, but the band is swept up by a tornado. It is said that conductor Arturo Toscanini so loved this short that, upon first seeing it, he asked the projectionist to run it again. In 1994, The Band Concert was voted the third-greatest cartoon of all time in a poll of animation professionals. By colorizing and partially redesigning Mickey, Walt would put Mickey back on top once again, and Mickey would reach popularity he never reached before as audiences now gave him more appeal.[24] Also in 1935, Walt would receive a special award from the League of Nations for creating Mickey.

However, by 1938, the more manic Donald Duck would surpass the passive Mickey, resulting in a redesign of the mouse between 1938 and 1940 that put Mickey at the peak of his popularity.[24] The second half of the 1930s saw the character Goofy reintroduced as a series regular. Together, Mickey, Donald Duck, and Goofy would go on several adventures together. Several of the films by the comic trio are some of Mickey’s most critically acclaimed films, including Mickey’s Fire Brigade (1935), Moose Hunters (1937), Clock Cleaners (1937), Lonesome Ghosts (1937), Boat Builders (1938), and Mickey’s Trailer (1938). Also during this era, Mickey would star in Brave Little Tailor (1938), an adaptation of The Valiant Little Tailor, which was nominated for an Academy Award.

Mickey was redesigned by animator Fred Moore which was first seen in The Pointer (1939). Instead of having solid black eyes, Mickey was given white eyes with pupils, a Caucasian skin colored face, and a pear-shaped body. In the 1940s, he changed once more in The Little Whirlwind, where he used his trademark pants for the last time in decades, lost his tail, got more realistic ears that changed with perspective and a different body anatomy. But this change would only last for a short period of time before returning to the one in «The Pointer«, with the exception of his pants. In his final theatrical cartoons in the 1950s, he was given eyebrows, which were removed in the more recent cartoons.

In 1940, Mickey appeared in his first feature-length film, Fantasia. His screen role as The Sorcerer’s Apprentice, set to the symphonic poem of the same name by Paul Dukas, is perhaps the most famous segment of the film and one of Mickey’s most iconic roles. The apprentice (Mickey), not willing to do his chores, puts on the sorcerer’s magic hat after the sorcerer goes to bed and casts a spell on a broom, which causes the broom to come to life and perform the most tiring chore—filling up a deep well using two buckets of water. When the well eventually overflows, Mickey finds himself unable to control the broom, leading to a near-flood. After the segment ends, Mickey is seen in silhouette shaking hands with Leopold Stokowski, who conducts all the music heard in Fantasia. Mickey has often been pictured in the red robe and blue sorcerer’s hat in merchandising. It was also featured into the climax of Fantasmic!, an attraction at the Disney theme parks.

After 1940, Mickey’s popularity would decline until his 1955 re-emergence as a daily children’s television personality.[25] Despite this, the character continued to appear regularly in animated shorts until 1943 (winning his only competitive Academy Award—with canine companion Pluto—for a short subject, Lend a Paw) and again from 1946 to 1952. In these later cartoons, Mickey was often just a supporting character in his own shorts, where Pluto would be the main character.

The last regular installment of the Mickey Mouse film series came in 1953 with The Simple Things in which Mickey and Pluto go fishing and are pestered by a flock of seagulls.

Television and later films

In the 1950s, Mickey became more known for his appearances on television, particularly with The Mickey Mouse Club. Many of his theatrical cartoon shorts were rereleased on television series such as Ink & Paint Club, various forms of the Walt Disney anthology television series, and on home video. Mickey returned to theatrical animation in 1983 with Mickey’s Christmas Carol, an adaptation of Charles Dickens’ A Christmas Carol in which Mickey played Bob Cratchit. This was followed up in 1990 with The Prince and the Pauper.

Throughout the decades, Mickey Mouse competed with Warner Bros.’ Bugs Bunny for animated popularity. But in 1988, the two rivals finally shared screen time in the Robert Zemeckis Disney/Amblin film Who Framed Roger Rabbit. Disney and Warner signed an agreement stating that each character had the same amount of screen time in the scene.

Similar to his animated inclusion into a live-action film in Roger Rabbit, Mickey made a featured cameo appearance in the 1990 television special The Muppets at Walt Disney World where he met Kermit the Frog. The two are established in the story as having been old friends, although they have not made any other appearance together outside of this.

His most recent theatrical cartoon short was 2013’s Get a Horse! which was preceded by 1995’s Runaway Brain, while from 1999 to 2004, he appeared in direct-to-video features like Mickey’s Once Upon a Christmas, Mickey, Donald, Goofy: The Three Musketeers and the computer-animated Mickey’s Twice Upon a Christmas.

Many television series have centered on Mickey, such as the ABC shows Mickey Mouse Works (1999–2000), Disney’s House of Mouse (2001–2003), Disney Channel’s Mickey Mouse Clubhouse (2006–2016), Mickey Mouse Mixed-Up Adventures (2017–2021) and Mickey Mouse Funhouse (2021–).[26] Prior to all these, Mickey was also featured as an unseen character in the Bonkers episode «You Oughta Be In Toons».

Mickey Mouse, as he appears in the Paul Rudish years, and the modern era.

In 2013, Disney Channel started airing new 3-minute Mickey Mouse shorts, with animator Paul Rudish at the helm, incorporating elements of Mickey’s late twenties-early thirties look with a contemporary twist.[27] The creative team behind the 2017 DuckTales reboot had hoped to have Mickey Mouse in the series, but this idea was rejected by Disney executives.[28] However, this did not stop them from including a watermelon shaped like Mickey Mouse that Donald Duck made and used like a ventriloquist dummy (to the point where he had perfectly replicated his voice (supplied by Chris Diamantopoulos)) while he was stranded on a deserted island during the season two finale.[29] On November 10, 2020, the series was revived as The Wonderful World of Mickey Mouse and premiered on Disney+[30]

In August 2018, ABC television announced a two-hour prime time special, Mickey’s 90th Spectacular, in honor of Mickey’s 90th birthday. The program featured never-before-seen short videos and several other celebrities who wanted to share their memories about Mickey Mouse and performed some of the Disney songs to impress Mickey. The show took place at the Shrine Auditorium in Los Angeles and was produced and directed by Don Mischer on November 4, 2018.[31][32] On November 18, 2018, a 90th anniversary event for the character was celebrated around the world.[33] In December 2019, both Mickey and Minnie served as special co-hosts of Wheel of Fortune for two weeks while Vanna White served as the main host during Pat Sajak’s absence.[34]

Mickey is the subject of the 2022 documentary film Mickey: The Story of a Mouse, directed by Jeff Malmberg. Debuting at the South by Southwest film festival prior to its premiere on the Disney+ streaming service, the documentary examines the history and cultural impact of Mickey Mouse across. The feature is accompanied by an original, hand-drawn animated short film starring Mickey titled Mickey in a Minute.[35]

Comics

Mickey and Horace Horsecollar from the Mickey Mouse daily strip; created by Floyd Gottfredson and published December 1932

Mickey first appeared in comics after he had appeared in 15 commercially successful animated shorts and was easily recognized by the public. Walt Disney was approached by King Features Syndicate with the offer to license Mickey and his supporting characters for use in a comic strip. Disney accepted and Mickey Mouse made its first appearance on January 13, 1930.[36] The comical plot was credited to Disney himself, art to Ub Iwerks and inking to Win Smith. The first week or so of the strip featured a loose adaptation of «Plane Crazy«. Minnie soon became the first addition to the cast. The strips first released between January 13, 1930, and March 31, 1930, has been occasionally reprinted in comic book form under the collective title «Lost on a Desert Island«. Animation historian Jim Korkis notes «After the eighteenth strip, Iwerks left and his inker, Win Smith, continued drawing the gag-a-day format.»[37]

In early 1930, after Iwerks’ departure, Disney was at first content to continue scripting the Mickey Mouse comic strip, assigning the art to Win Smith. However, Disney’s focus had always been in animation and Smith was soon assigned with the scripting as well. Smith was apparently discontent at the prospect of having to script, draw, and ink a series by himself as evidenced by his sudden resignation.

Disney then searched for a replacement among the remaining staff of the Studio. He selected Floyd Gottfredson, a recently hired employee. At the time Gottfredson was reportedly eager to work in animation and somewhat reluctant to accept his new assignment. Disney had to assure him the assignment was only temporary and that he would eventually return to animation. Gottfredson accepted and ended up holding this «temporary» assignment from May 5, 1930, to November 15, 1975.

Walt Disney’s last script for the strip appeared May 17, 1930.[37] Gottfredson’s first task was to finish the storyline Disney had started on April 1, 1930. The storyline was completed on September 20, 1930, and later reprinted in comic book form as Mickey Mouse in Death Valley. This early adventure expanded the cast of the strip which to this point only included Mickey and Minnie. Among the characters who had their first comic strip appearances in this story were Clarabelle Cow, Horace Horsecollar, and Black Pete as well as the debuts of corrupted lawyer Sylvester Shyster and Minnie’s uncle Mortimer Mouse. The Death Valley narrative was followed by Mr. Slicker and the Egg Robbers, first printed between September 22 and December 26, 1930, which introduced Marcus Mouse and his wife as Minnie’s parents.

Starting with these two early comic strip stories, Mickey’s versions in animation and comics are considered to have diverged from each other. While Disney and his cartoon shorts would continue to focus on comedy, the comic strip effectively combined comedy and adventure. This adventurous version of Mickey would continue to appear in comic strips and later comic books throughout the 20th and into the 21st century.

Floyd Gottfredson left his mark with stories such as Mickey Mouse Joins the Foreign Legion (1936) and The Gleam (1942). He also created the Phantom Blot, Eega Beeva, Morty and Ferdie, Captain Churchmouse, and Butch. Besides Gottfredson artists for the strip over the years included Roman Arambula, Rick Hoover, Manuel Gonzales, Carson Van Osten, Jim Engel, Bill Wright, Ted Thwailes and Daan Jippes; writers included Ted Osborne, Merrill De Maris, Bill Walsh, Dick Shaw, Roy Williams, Del Connell, and Floyd Norman.

The next artist to leave his mark on the character was Paul Murry in Dell Comics. His first Mickey tale appeared in 1950 but Mickey did not become a specialty until Murry’s first serial for Walt Disney’s Comics and Stories in 1953 («The Last Resort»). In the same period, Romano Scarpa in Italy for the magazine Topolino began to revitalize Mickey in stories that brought back the Phantom Blot and Eega Beeva along with new creations such as the Atomo Bleep-Bleep. While the stories at Western Publishing during the Silver Age emphasized Mickey as a detective in the style of Sherlock Holmes, in the modern era several editors and creators have consciously undertaken to depict a more vigorous Mickey in the mold of the classic Gottfredson adventures. This renaissance has been spearheaded by Byron Erickson, David Gerstein, Noel Van Horn, Michael T. Gilbert and César Ferioli.

In Europe, Mickey Mouse became the main attraction of a number of comics magazines, the most famous being Topolino in Italy from 1932 onward, Le Journal de Mickey in France from 1934 onward, Don Miki in Spain and the Greek Miky Maous.

Mickey was the main character for the series MM Mickey Mouse Mystery Magazine, published in Italy from 1999 to 2001.

In 2006, he appeared in the Italian fantasy comic saga Wizards of Mickey.

In 1958, Mickey Mouse was introduced to the Arab world through another comic book called “Sameer”. He became very popular in Egypt and got a comic book with his name. Mickey’s comics in Egypt are licensed by Disney and were published since 1959 by “Dar Al-Hilal” and they were successful, however Dar Al-Hilal stopped the publication in 2003 because of problems with Disney. The comics were re-released by «Nahdat Masr» in 2004 and the first issues were sold out in less than 8 hours.[38]

Portrayal

Design

The silhouette of Mickey Mouse’s head has become an iconic image.

Throughout the earlier years, Mickey’s design bore heavy resemblance to Oswald, save for the ears, nose, and tail.[39][40][41] Ub Iwerks designed Mickey’s body out of circles in order to make the character simple to animate. Disney employees John Hench and Marc Davis believed that this design was part of Mickey’s success as it made him more dynamic and appealing to audiences.

Mickey’s circular design is most noticeable in his ears. In animation in the 1940s, Mickey’s ears were animated in a more realistic perspective. Later, they were drawn to always appear circular no matter which way Mickey was facing. This made Mickey easily recognizable to audiences and made his ears an unofficial personal trademark. The circular rule later created a dilemma for toy creators who had to recreate a three-dimensional Mickey.

In 1938, animator Fred Moore redesigned Mickey’s body away from its circular design to a pear-shaped design. Colleague Ward Kimball praised Moore for being the first animator to break from Mickey’s «rubber hose, round circle» design. Although Moore himself was nervous at first about changing Mickey, Walt Disney liked the new design and told Moore «that’s the way I want Mickey to be drawn from now on.»

Each of Mickey’s hands has only three fingers and a thumb. Disney said that this was both an artistic and financial decision, explaining, «Artistically five digits are too many for a mouse. His hand would look like a bunch of bananas. Financially, not having an extra finger in each of 45,000 drawings that make up a six and one-half minute short has saved the Studio millions.» In the film The Opry House (1929), Mickey was first given white gloves as a way of contrasting his naturally black hands against his black body. The use of white gloves would prove to be an influential design for cartoon characters, particularly with later Disney characters, but also with non-Disney characters such as Bugs Bunny, Woody Woodpecker, Mighty Mouse, Mario, and Sonic The Hedgehog.

Mickey’s eyes, as drawn in Plane Crazy and The Gallopin’ Gaucho, were large and white with black outlines. In Steamboat Willie, the bottom portion of the black outlines was removed, although the upper edges still contrasted with his head. Mickey’s eyes were later re-imagined as only consisting of the small black dots which were originally his pupils, while what were the upper edges of his eyes became a hairline. This is evident only when Mickey blinks. Fred Moore later redesigned the eyes to be small white eyes with pupils and gave his face a Caucasian skin tone instead of plain white. This new Mickey first appeared in 1938 on the cover of a party program, and in animation the following year with the release of The Pointer.[42] Mickey is sometimes given eyebrows as seen in The Simple Things (1953) and in the comic strip, although he does not have eyebrows in his subsequent appearances.[citation needed]

Originally characters had black hands, but Frank Thomas said this was changed for visibility reasons.[43] According to Disney’s Disney Animation: The Illusion of Life, written by former Disney animators Frank Thomas and Ollie Johnston, «The characters were in black and white with no shades of grey to soften the contrast or delineate a form. Mickey’s body was black, his arms and his hands- all black. There was no way to stage an action except in silhouette. How else could there be any clarity? A hand in front of a chest would simply disappear.»[44]

Multiple sources state that Mickey’s characteristics, particularly the black body combined with the large white eyes, white mouth, and the white gloves, evolved from blackface caricatures used in minstrel shows.[45][46][47][48][49]

Besides Mickey’s gloves and shoes, he typically wears only a pair of shorts with two large buttons in the front. Before Mickey was seen regularly in color animation, Mickey’s shorts were either red or a dull blue-green. With the advent of Mickey’s color films, the shorts were always red. When Mickey is not wearing his red shorts, he is often still wearing red clothing such as a red bandmaster coat (The Band Concert, The Mickey Mouse Club), red overalls (Clock Cleaners, Boat Builders), a red cloak (Fantasia, Fun and Fancy Free), a red coat (Squatter’s Rights, Mickey’s Christmas Carol), or a red shirt (Mickey Down Under, The Simple Things).

Voice actors

A large part of Mickey’s screen persona is his famously shy, falsetto voice. From 1928 onward, Mickey was voiced by Walt Disney himself, a task in which Disney took great personal pride. Composer Carl W. Stalling was the first person to provide lines for Mickey in the 1929 shorts The Karnival Kid and Wild Waves,[50][51] and J. Donald Wilson and Joe Twerp provided the voice in some 1938 broadcasts of The Mickey Mouse Theater of the Air,[52] although Disney remained Mickey’s official voice during this period. However, by 1946, Disney was becoming too busy with running the studio to do regular voice work which meant he could not do Mickey’s voice on a regular basis anymore. It is also speculated that his cigarette habit had damaged his voice over the years.[53] After recording the Mickey and the Beanstalk section of Fun and Fancy Free, Mickey’s voice was handed over to veteran Disney musician and actor Jimmy MacDonald. Walt would reprise Mickey’s voice occasionally until his passing in 1966, such as in the introductions to the original 1955–1959 run of The Mickey Mouse Club TV series, the «Fourth Anniversary Show» episode of the Walt Disney’s Disneyland TV series that aired on September 11, 1957, and the Disneyland USA at Radio City Music Hall show from 1962.[54]

MacDonald voiced Mickey in most of the remaining theatrical shorts and for various television and publicity projects up until his retirement in 1976.[55] However, other actors would occasionally play the role during this era. Clarence Nash, the voice of Donald Duck, provided the voice in three of Mickey’s theatrical shorts, The Dognapper, R’coon Dawg, and Pluto’s Party.[56] Stan Freberg voiced Mickey in the Freberg-produced record Mickey Mouse’s Birthday Party.

Alan Young voiced Mickey in the Disneyland record album An Adaptation of Dickens’ Christmas Carol, Performed by The Walt Disney Players in 1974.[57][58]

The 1983 short film Mickey’s Christmas Carol marked the theatrical debut of Wayne Allwine as Mickey Mouse, who was the official voice of Mickey from 1977 until his death in 2009,[59] although MacDonald returned to voice Mickey for an appearance at the 50th Academy Awards in 1978.[60] Allwine once recounted something MacDonald had told him about voicing Mickey: «The main piece of advice that Jim gave me about Mickey helped me keep things in perspective. He said, ‘Just remember kid, you’re only filling in for the boss.’ And that’s the way he treated doing Mickey for years and years. From Walt, and now from Jimmy.»[61] In 1991, Allwine married Russi Taylor, the voice of Minnie Mouse from 1986 until her death in 2019.

Les Perkins did the voice of Mickey in two TV specials, «Down and Out with Donald Duck» and «DTV Valentine», in the mid-1980s. Peter Renaday voiced Mickey in the 1980s Disney albums Yankee Doodle Mickey and Mickey Mouse Splashdance.[62][63] He also provided his voice for The Talking Mickey Mouse toy in 1986.[64][65] Quinton Flynn briefly filled in for Allwine as the voice of Mickey in a few episodes of the first season of Mickey Mouse Works whenever Allwine was unavailable to record.[66]

Bret Iwan, a former Hallmark greeting card artist, is one of the current voices of Mickey. Iwan was originally cast as an understudy for Allwine due to the latter’s declining health, but Allwine died before Iwan could get a chance to meet him and Iwan became the new official voice of the character at the time. Iwan’s early recordings in 2009 included work for the Disney Cruise Line, Mickey toys, the Disney theme parks and the Disney on Ice: Celebrations! ice show.[67] He directly replaced Allwine as Mickey for the Kingdom Hearts video game series and the TV series Mickey Mouse Clubhouse. His first video game voice-over of Mickey Mouse can be heard in Kingdom Hearts: Birth by Sleep. Iwan also became the first voice actor to portray Mickey during Disney’s rebranding of the character, providing the vocal effects of Mickey in Epic Mickey as well as his voice in Epic Mickey 2: The Power of Two and the remake of Castle of Illusion.

Chris Diamantopoulos is the first voice of Mickey Mouse to be nominated for two Emmy Awards and two Annie Awards, in the award-winning Mickey Mouse 2013 animated series[68] developed by Paul Rudish, and the 2017 DuckTales reboot (in the form of a watermelon that Donald uses as a ventriloquist dummy), as the producers were looking for a voice closer to Walt Disney’s portrayal of the character in order to match the vintage look of that series.[69]

Diamantopoulos also speaks and sings for Mickey Mouse in the Walt Disney World attraction Mickey and Minnie’s Runaway Railway. Songs featuring Diamantopoulos as Mickey Mouse from that attraction, as well as soundtrack songs from the recent Disney+ series The Wonderful World of Mickey Mouse streaming on various platforms.[70]

Merchandising

Since his early years, Mickey Mouse has been licensed by Disney to appear on many different kinds of merchandise. Mickey was produced as plush toys and figurines, and Mickey’s image has graced almost everything from T-shirts to lunchboxes. Largely responsible for early Disney merchandising was Kay Kamen, Disney’s head of merchandise and licensing from 1932 until his death in 1949, who was called a «stickler for quality.» Kamen was recognized by The Walt Disney Company as having a significant part in Mickey’s rise to stardom and was named a Disney Legend in 1998.[71] At the time of his 80th-anniversary celebration in 2008, Time declared Mickey Mouse one of the world’s most recognized characters, even when compared against Santa Claus.[72] Disney officials have stated that 98% of children aged 3–11 around the world are at least aware of the character.[72]

Disney parks

HKMickeyMinnieMainStreetSummer07.JPG Disneyland park - Anaheim Los Angeles California USA (9894366226).jpg

As the official Walt Disney mascot, Mickey has played a central role in the Disney parks since the opening of Disneyland in 1955. As with other characters, Mickey is often portrayed by a non-speaking costumed actor. In this form, he has participated in ceremonies and countless parades, and poses for photographs with guests. As of the presidency of Barack Obama (who jokingly referred to him as «a world leader who has bigger ears than me»)[73] Mickey has met every U.S. president since Harry Truman, with the exception of Lyndon B. Johnson.[41]

Mickey also features in several specific attractions at the Disney parks. Mickey’s Toontown (Disneyland and Tokyo Disneyland) is a themed land which is a recreation of Mickey’s neighborhood. Buildings are built in a cartoon style and guests can visit Mickey or Minnie’s houses, Donald Duck’s boat, or Goofy’s garage. This is a common place to meet the characters.[74]

Mickey’s PhilharMagic (Magic Kingdom, Tokyo Disneyland, Hong Kong Disneyland) is a 4D film which features Mickey in the familiar role of symphony conductor. At Main Street Cinema several of Mickey’s short films are shown on a rotating basis; the sixth film is always Steamboat Willie. Mickey plays a central role in Fantasmic! (Disneyland Resort, Disney’s Hollywood Studios) a live nighttime show which famously features Mickey in his role as the Sorcerer’s Apprentice. Mickey was also a central character in the now-defunct Mickey Mouse Revue (Magic Kingdom, Tokyo Disneyland) which was an indoor show featuring animatronic characters. Mickey’s face formerly graced the Mickey’s Fun Wheel (now Pixar Pal-A-Round) at Disney California Adventure Park, where a figure of him also stands on top of Silly Symphony Swings.

Mickey & Minnie’s Runaway Railway at Disney’s Hollywood Studios is a trackless dark ride themed to Mickey Mouse.[75]

In addition to Mickey’s overt presence in the parks, numerous images of him are also subtly included in sometimes unexpected places. This phenomenon is known as «Hidden Mickeys», involving hidden images in Disney films, theme parks, and merchandise.[76]

Video games

Like many popular characters, Mickey has starred in many video games, including Mickey Mousecapade on the Nintendo Entertainment System, Mickey Mania: The Timeless Adventures of Mickey Mouse, Mickey’s Ultimate Challenge, and Disney’s Magical Quest on the Super Nintendo Entertainment System, Castle of Illusion Starring Mickey Mouse on the Mega Drive/Genesis, Mickey Mouse: Magic Wands! on the Game Boy, and many others. In the 2000s, the Disney’s Magical Quest series were ported to the Game Boy Advance, while Mickey made his sixth generation era debut in Disney’s Magical Mirror Starring Mickey Mouse, a GameCube title aimed at younger audiences. Mickey plays a major role in the Kingdom Hearts series, as the king of Disney Castle and aided to the protagonist, Sora and his friends. King Mickey wields the Keyblade, a weapon in the form of a key that has the power to open any lock and combat darkness. Epic Mickey, featuring a darker version of the Disney universe, was released in 2010 for the Wii. The game is part of an effort by The Walt Disney Company to re-brand the Mickey Mouse character by moving away from his current squeaky clean image and reintroducing the mischievous side of his personality.[3]

Watches and clock

Mickey was most famously featured on wristwatches and alarm clocks, typically utilizing his hands as the actual hands on the face of the clock. The first Mickey Mouse watches were manufactured in 1933 by the Ingersoll Watch Company. The seconds were indicated by a turning disk below Mickey. The first Mickey watch was sold at the Century of Progress in Chicago, 1933 for $3.75 (equivalent to $78 in 2021). Mickey Mouse watches have been sold by other companies and designers throughout the years, including Timex, Elgin, Helbros, Bradley, Lorus, and Gérald Genta.[77] The fictional character Robert Langdon from Dan Brown’s novels was said to wear a Mickey Mouse watch as a reminder «to stay young at heart.»[78]

Other products

In 1989, Milton Bradley released the electronic talking game titled Mickey Says, with three modes featuring Mickey Mouse as its host. Mickey also appeared in other toys and games, including the Worlds of Wonder released The Talking Mickey Mouse.

Fisher-Price has produced a line of talking animatronic Mickey dolls including «Dance Star Mickey» (2010)[79] and «Rock Star Mickey» (2011).[80]

In total, approximately 40% of Disney’s revenues for consumer products are derived from Mickey Mouse merchandise, with revenues peaking in 1997.[72]

Use in politics

In the United States, protest votes are often made in order to indicate dissatisfaction with the slate of candidates presented on a particular ballot or to highlight the inadequacies of a particular voting procedure. Since most states’ electoral systems do not provide for blank balloting or a choice of «None of the Above», most protest votes take the form of a clearly non-serious candidate’s name entered as a write-in vote. Mickey Mouse is often selected for this purpose.[81][82] As an election supervisor in Georgia observed, «If Mickey Mouse doesn’t get votes in our election, it’s a bad election.»[83] The earliest known mention of Mickey Mouse as a write-in candidate dates back to the 1932 New York City mayoral elections.[84]

Mickey Mouse’s name has also been known to appear fraudulently on voter registration lists, such as in the 2008 U.S. Presidential Election.[85][86]

Pejorative use of Mickey’s name

«Mickey Mouse» is a slang expression meaning small-time, amateurish or trivial. In the United Kingdom and Ireland, it also means poor quality or counterfeit.[87] In Poland the phrase «mały Miki», which translates to «small Mickey», means something very simple and trivial — usually used in the comparison between two things.[88] However, in parts of Australia it can mean excellent or very good (rhyming slang for «grouse»).[89] Examples of the negative usages include the following:

  • In The Godfather Part II, Fredo’s justification of betraying Michael is that his orders in the family usually were «Send Fredo off to do this, send Fredo off to do that! Let Fredo take care of some Mickey Mouse nightclub somewhere!» as opposed to more meaningful tasks.
  • In an early episode of the 1978–82 sitcom Mork & Mindy, Mork stated that Pluto was «a Mickey Mouse planet», referring to the future dwarf planet having the same name as Mickey’s pet dog Pluto.
  • On November 19, 1983, just after an ice hockey game in which Wayne Gretzky’s Edmonton Oilers beat the New Jersey Devils 13–4, Gretzky was quoted as saying to a reporter, «Well, it’s time they got their act together, they’re ruining the whole league. They had better stop running a Mickey Mouse organization and put somebody on the ice». Reacting to Gretzky’s comment, Devils fans wore Mickey Mouse apparel when the Oilers returned to New Jersey on January 15, 1984, despite a 5–4 Devils loss.[90]
  • In the 1996 Warner Bros. film Space Jam, Bugs Bunny derogatorily comments on Daffy Duck’s idea for the name of their basketball team, asking: «What kind of Mickey Mouse organization would name a team ‘The Ducks?'» (This also referenced the Mighty Ducks of Anaheim, an NHL team that was then owned by Disney, as well as the Disney-made The Mighty Ducks movie franchise. This was referencing the Disney/Warner Brothers rivalry.)
  • In schools a «Mickey Mouse course», «Mickey Mouse major», or «Mickey Mouse degree» is a class, college major, or degree where very little effort is necessary in order to attain a good grade (especially an A) or one where the subject matter of such a class is not of any importance in the labor market.[91]
  • Musicians often refer to a film score that directly follows each action on screen, sometimes pejoratively, as Mickey Mousing (also mickey-mousing and mickeymousing).[92]
  • In the beginning of the 1980s, then-British Prime Minister Margaret Thatcher once called the European Parliament a «Mickey Mouse parliament», meaning a discussion club without influence.[93]

Parodies and criticism

Mickey Mouse’s global fame has made him both a symbol of The Walt Disney Company and of the United States itself. For this reason, Mickey has been used frequently in anti-American satire, such as the infamous underground cartoon «Mickey Mouse in Vietnam» (1969). There have been numerous parodies of Mickey Mouse, such as the two-page parody «Mickey Rodent» by Will Elder (published in Mad #19, 1955) in which the mouse walks around unshaven and jails Donald Duck out of jealousy over the duck’s larger popularity.[94] The Simpsons would later become Disney property as its distributor Fox was acquired by Disney. On the Comedy Central series South Park, Mickey is depicted as the sadistic, greedy, foul-mouthed boss of The Walt Disney Company, only interested in money. He also appears briefly with Donald Duck in the comic Squeak the Mouse by the Italian cartoonist Massimo Mattioli. Horst Rosenthal created a comic book, Mickey au Camp de Gurs (Mickey Mouse in the Gurs Internment Camp) while detained in the Gurs internment camp during the Second World War; he added «Publié Sans Autorisation de Walt Disney» («Published without Walt Disney’s Permission») to the front cover.[95]

In the 1969 parody novel Bored of the Rings, Mickey Mouse is satirized as Dickey Dragon.

In the fifth episode of the Japanese anime, Pop Team Epic, Popuko, one of the main characters, attempts an impression of Mickey, but does so poorly.

Legal issues

Like all major Disney characters, Mickey Mouse is not only copyrighted but also trademarked, which lasts in perpetuity as long as it continues to be used commercially by its owner. So, whether or not a particular Disney cartoon goes into the public domain, the characters themselves may not be used as trademarks without authorization.

Because of the Copyright Term Extension Act of the United States (sometimes called the ‘Mickey Mouse Protection Act’ because of extensive lobbying by the Disney corporation) and similar legislation within the European Union and other jurisdictions where copyright terms have been extended, works such as the early Mickey Mouse cartoons will remain under copyright until at least 2024. However, some copyright scholars argue that Disney’s copyright on the earliest version of the character may be invalid due to ambiguity in the copyright notice for Steamboat Willie.[96]

The Walt Disney Company has become well known for protecting its trademark on the Mickey Mouse character—whose likeness is closely associated with the company—with particular zeal. In 1989, Disney threatened legal action against three daycare centers in the Orlando, Florida region (where Walt Disney World is a dominant employer) for having Mickey Mouse and other Disney characters painted on their walls. The characters were removed, and the newly opened rival Universal Studios Florida allowed the centers to use their own cartoon characters with their blessing, to build community goodwill.[97]

Walt Disney Productions v. Air Pirates

In 1971, a group of underground cartoonists calling themselves the Air Pirates, after a group of villains from early Mickey Mouse films, produced a comic called Air Pirates Funnies. In the first issue, cartoonist Dan O’Neill depicted Mickey and Minnie Mouse engaging in explicit sexual behavior and consuming drugs. As O’Neill explained, «The air pirates were…some sort of bizarre concept to steal the air, pirate the air, steal the media….Since we were cartoonists, the logical thing was Disney.»[98] Rather than change the appearance or name of the character, which O’Neill felt would dilute the parody, the mouse depicted in Air Pirates Funnies looks like and is named «Mickey Mouse». Disney sued for copyright infringement, and after a series of appeals, O’Neill eventually lost and was ordered to pay Disney $1.9 million. The outcome of the case remains controversial among free-speech advocates. New York Law School professor Edward Samuels said, «The Air Pirates set parody back twenty years.»[99][better source needed]

Food product packaging from Myanmar using the image of Mickey Mouse

Copyright status

There have been multiple attempts to argue that certain versions of Mickey Mouse are in fact in the public domain. In the 1980s, archivist George S. Brown attempted to recreate and sell cels from the 1933 short «The Mad Doctor», on the theory that they were in the public domain because Disney had failed to renew the copyright as required by current law.[100] However, Disney successfully sued Brown to prevent such sale, arguing that the lapse in copyright for «The Mad Doctor» did not put Mickey Mouse in the public domain because of the copyright in the earlier films.[100] Brown attempted to appeal, noting imperfections in the earlier copyright claims, but the court dismissed his argument as untimely.[100]

In 1999, Lauren Vanpelt, a law student at Arizona State University, wrote a paper making a similar argument.[100][101] Vanpelt points out that copyright law at the time required a copyright notice specify the year of the copyright and the copyright owner’s name. The title cards to early Mickey Mouse films «Steamboat Willie», «Plane Crazy», and «Gallopin’ Gaucho» do not clearly identify the copyright owner, and also misidentify the copyright year. However, Vanpelt notes that copyright cards in other early films may have been done correctly, which could make Mickey Mouse «protected as a component part of the larger copyrighted films».[101]

A 2003 article by Douglas A. Hedenkamp in the Virginia Sports and Entertainment Law Journal analyzed Vanpelt’s arguments, and concluded that she is likely correct.[100][102] Hedenkamp provided additional arguments, and identified some errors in Vanpelt’s paper, but still found that due to imperfections in the copyright notice on the title cards, Walt Disney forfeited his copyright in Mickey Mouse. He concluded: «The forfeiture occurred at the moment of publication, and the law of that time was clear: publication without proper notice irrevocably forfeited copyright protection.»[102]

Disney threatened to sue Hedenkamp for slander of title, but did not follow through.[100] The claims in Vanpelt and Hedenkamp’s articles have not been tested in court.[citation needed]

Censorship

In 1930, the German Board of Film Censors prohibited any presentations of the 1929 Mickey Mouse cartoon The Barnyard Battle. The animated short, which features the mouse as a kepi-wearing soldier fighting cat enemies in German-style helmets, was viewed by censors as a negative portrayal of Germany.[103] It was claimed by the board that the film would «reawaken the latest anti-German feeling existing abroad since the War».[104] The Barnyard Battle incident did not incite wider anti-Mickey sentiment in Germany in 1930; however, after Adolf Hitler came to power several years later, the Nazi regime unambiguously propagandized against Disney. A mid-1930s German newspaper article read:

Mickey Mouse is the most miserable ideal ever revealed. Healthy emotions tell every independent young man and every honorable youth that the dirty and filth-covered vermin, the greatest bacteria carrier in the animal kingdom, cannot be the ideal type of animal. Away with Jewish brutalization of the people! Down with Mickey Mouse! Wear the Swastika Cross![105][106][107]

American cartoonist and writer Art Spiegelman would later use this quote on the opening page of the second volume of his graphic novel Maus.

In 1935 Romanian authorities also banned Mickey Mouse films from cinemas, purportedly fearing that children would be «scared to see a ten-foot mouse in the movie theatre».[108] In 1938, based on the Ministry of Popular Culture’s recommendation that a reform was necessary «to raise children in the firm and imperialist spirit of the Fascist revolution», the Italian Government banned foreign children’s literature[109] except Mickey; Disney characters were exempted from the decree for the «acknowledged artistic merit» of Disney’s work.[110] Actually, Mussolini’s children were fond of Mickey Mouse, so they managed to delay his ban as long as possible.[111] In 1942, after Italy declared war on the United States, fascism immediately forced Italian publishers to stop printing any Disney stories. Mickey’s stories were replaced by the adventures of Tuffolino, a new human character that looked like Mickey, created by Federico Pedrocchi (script) and Pier Lorenzo De Vita (art). After the downfall of Italy’s fascist government in 1945, the ban was removed.

Filmography

Selected short films

  • Steamboat Willie (1928)
  • Plane Crazy (1928)
  • The Karnival Kid (1929)
  • Mickey’s Orphans (1931)
  • Building a Building (1933)
  • The Mad Doctor (1933)
  • The Band Concert (1935)
  • Thru the Mirror (1936)
  • Moving Day (1936)
  • Clock Cleaners (1937)
  • Lonesome Ghosts (1937)
  • Brave Little Tailor (1938)
  • The Pointer (1939)
  • The Nifty Nineties (1941)
  • Lend a Paw (1941)
  • Symphony Hour (1942)
  • Squatter’s Rights (1946)
  • Mickey and the Seal (1948)
  • The Simple Things (1953)
  • Mickey’s Christmas Carol (1983)
  • Runaway Brain (1995)
  • Get a Horse! (2013)

Full-length films

  • Hollywood Party (cameo, 1934)
  • Fantasia (1940)
  • Fun and Fancy Free (1947)
  • Who Framed Roger Rabbit (cameo, 1988)
  • A Goofy Movie (cameo, 1995)
  • Mickey’s Once Upon a Christmas (1999) (DTV)
  • Fantasia 2000 (1999)
  • Mickey’s Magical Christmas (2001) (DTV)
  • Mickey’s House of Villains (2002) (DTV)
  • Mickey, Donald, Goofy: The Three Musketeers (2004) (DTV)
  • Mickey’s Twice Upon a Christmas (2004) (DTV)

(Note: DTV means Direct-to-video)

Television series

  • The Mickey Mouse Club (1955–1959; 1977–1979; 1989–1994)
  • Mickey Mouse Works (1999–2000)
  • Disney’s House of Mouse (2001–2003)
  • Mickey Mouse Clubhouse (2006–2016)
  • Mickey Mouse (2013–2019)
  • Mickey Mouse Mixed-Up Adventures (2017–2021)[note 1]
  • The Wonderful World of Mickey Mouse (2020–present)
  • Mickey Mouse Funhouse (2021–present)

Awards and honors

Mickey Mouse has received ten nominations for the Academy Award for Best Animated Short Film. These are Mickey’s Orphans (1931), Building a Building (1933), Brave Little Tailor (1938), The Pointer (1939), Lend a Paw (1941), Squatter’s Rights (1946), Mickey and the Seal (1948), Mickey’s Christmas Carol (1983), Runaway Brain (1995), and Get a Horse! (2013). Among these, Lend a Paw was the only film to actually win the award. Additionally, in 1932 Walt Disney received an honorary Academy Award in recognition of Mickey’s creation and popularity.

In 1994, four of Mickey’s cartoons were included in the book The 50 Greatest Cartoons which listed the greatest cartoons of all time as voted by members of the animation field. The films were The Band Concert (#3), Steamboat Willie (#13), Brave Little Tailor (#26), and Clock Cleaners (#27).

On November 18, 1978, in honor of his 50th anniversary, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame. The star is located on 6925 Hollywood Blvd.

Melbourne (Australia) runs the annual Moomba festival street procession and appointed Mickey Mouse as their King of Moomba (1977).[112]: 17–22  Although immensely popular with children, there was controversy with the appointment: some Melburnians wanted a ‘home-grown’ choice, e.g. Blinky Bill; when it was revealed that Patricia O’Carroll (from Disneyland’s Disney on Parade show) was performing the mouse, Australian newspapers reported «Mickey Mouse is really a girl!»[112]: 19–20 

Mickey was the Grand Marshal of the Tournament of Roses Parade on New Year’s Day 2005. He was the first cartoon character to receive the honor and only the second fictional character after Kermit the Frog in 1996.

See also

  • Mickey Mouse Adventures, a short-lived comic starring Mickey Mouse as the protagonist
  • Mouse Museum, a Russian museum featuring artifacts and memorabilia relating to Mickey Mouse
  • Walt Disney (2015 PBS film)

Notes

  1. ^ The first two seasons were titled Mickey and the Roadster Racers.

References

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Bibliography

  • Korkis, Jim (2012). Who Is Afraid of the Song of the South?: And Other Forbidden Disney Stories. Orlando, Fla.: Theme Park Press. ISBN 978-0984341559. OCLC 823179800.

External links

  • Disney’s Mickey Mouse character page
  • Mickey Mouse at Inducks
  • Mickey Mouse on IMDb
  • Mickey Mouse’s Campaign Website (as archived on August 3, 2008)
  • Wayne Allwine – Daily Telegraph obituary
  • Mickey Mouse comic strip reprints at Creators Syndicate
  • Mickey Mouse at Don Markstein’s Toonopedia.

Время чтения: 5 минут (-ы)

18 ноября самому знаменитому мультипликационному герою всех времени и народов, Микки Маусу, исполнится 90 лет. К юбилею мы решили вспомнить историю успеха самого популярного мышонка в мире.

«Микки, я твой отец!»

Официально днём рождения Микки Мауса считается 18 ноября 1928 года. В этот день мир увидел мультфильм «Пароходик Вилли». Однако впервые зрители познакомились с Микки за несколько месяцев до этого, 15 мая, когда вышел небольшой немой мультфильм с участием этого героя.

Идея создания Микки Мауса появилась после того, как Уолт Дисней потерял права на своего первого популярного персонажа – удачливого кролика Освальда. В силу ряда обстоятельств права на кролика перешли к Universal Studios, и после этой истории Уолт Дисней всегда внимательно следил за соблюдением авторских прав на все свои работы.

Образ Микки Мауса принадлежит карандашу Аба Айверкса. Со временем мышонок стал самым знаменитым образом компании Диснея. Сейчас он является логотипом корпорации Диснея, а самого Уолта называют отцом Микки.

Аб Айверкс в одном интервью сказал, что долго экспериментировал с другими образами – лягушонком, котёнком и щенком, но все они были отвергнуты Уолтом Диснеем. По одной из версий, выбор мышонка был обусловлен тем, что студия Laugh-O-Gram в Канзас-сити, на которой работал Уолт Дисней в начале 1920-х, была полна грызунов, и Дисней даже пробовал приручить одного из них.

Изначально мышонка звали вовсе не Микки, а Мортимер. Но жена Уолта Диснея, Лилиан, посоветовала поменять имя. Причина простая: имя Мортимер не запоминается сразу, тяжело воспроизводится и пишется.

Дисней утверждал, что именно благодаря коммерческому успеху Микки Мауса он приобрел финансовую и творческую независимость. Микки Маус с самого своего «рождения» зарабатывал деньги. Уже в 1929 году в продаже появились товары с изображением мышонка, позднее – комиксы и книги о его приключениях, куклы и даже телешоу. В 1934 году открыток с Микки было продано на сумму в 35 миллионов долларов. И это в самый разгар Великой депрессии!

До 1947 года Уолт Дисней лично озвучивал Микки Мауса, но из-за хронического кашля вследствие курения был вынужден прекратить озвучку любимого персонажа. А в 1978 году Микки Маус первым из мультипликационных персонажей удостоился звезды на Аллее славы в Лос-Анджелесе.

Помните известную советскую игру «Ну, погоди!», где волк ловит яйца? В 1981 году корпорация Disney совместно с компанией Nintendo выпустила игру, в которой Микки Маус ловил падающие куриные яйца, а уже в 1986 аналогичная игра появилась в СССР.

В этом году образу Микки Мауса исполняется 90 лет, но он не спешит выходить на пенсию и продолжает «зарабатывать» большие деньги. Доходы от продаж игрушек, фильмов и другой продукции, в которой использовались изображения Микки Мауса и его мультипликационных коллег (Минни Маус, Плуто, Гуффи, Дональд Дак и другие), приносят миллиарды долларов. В начале 2000-х самым популярным диснеевским персонажем был не Микки Маус, а Винни Пух, но даже тогда Микки приносил Диснею больше прибыли.

Как Микки порадует своих гостей в этом году, смогут узнать победители рекламной игры МТБанка «В Диснейленд с Халвой».

Карта Халва совместно с Mastercard и Disneyland Paris проводит розыгрыш 3 пакетов путевок на четырех человек в легендарный парк развлечений на День рождения Микки Мауса! Это уникальный шанс воплотить в реальность детские мечты, поделиться волшебством с самыми дорогими для вас людьми и поздравить с Днем рождения самого знаменитого мышонка в мире. Для участия в розыгрыше совершайте как можно больше покупок по карте Халва. За каждые 30 рублей в чеке вы получаете шанс на победу. Верьте в чудо – и оно обязательно случится!

Микки скрывается?

Во многих диснеевских фильмах и во всех парках Диснея есть «скрытый Микки». В неожиданный момент появляется тень или какая-то иная композиция в форме головы и круглых ушей Микки Мауса. Можно назвать это камео (эпизодическая роль, в которой используется известный и легко узнаваемый образ) или своеобразным автографом Диснея на его творениях.

В мультфильмах «скрытый Микки» может слиться с рельефом фона (например, как в фильме «Король Лев 3»), а в реальности может стать частью архитектурного ансамбля.

Раньше «скрытые Микки» были профессиональной тайной компании Диснея. Но спустя время их существование было признано руководством компании. Теперь в Диснейленде можно приобрести специальные брошюры и книги, содержащие подсказки, как и где искать знаменитый знак.

Первый из тематических парков Уолта Диснея был открыт 17 июля 1955 года в Анахейме, Калифорния. Здесь Уолт Дисней воссоздал мир мультфильмов и сказок, где интересно и взрослым, и детям. Идея создания парка пришла к великому аниматору во время посещения других парков развлечений вместе с дочками. На данный момент Диснейленд – это сеть комплексов аттракционов и развлечений по всему миру под управлением Walt Disney Parks and Resorts. Настоящих Диснейлендов существует всего 6 штук, ближайший к нам – в Париже. В среднем за год парижский Диснейленд посещают 12,5 млн человек. Для сравнения, в Беларуси проживает 9,5 миллионов человек.

Закон об охране Микки Мауса

Медиагигант The Walt Disney Company до настоящего времени борется за охрану авторских прав на образ Микки Мауса. По инициативе Диснея несколько раз переписывалось соответствующее законодательство. Появилось даже специальной понятие – «Закон об охране Микки Мауса» (англ. Mickey Mouse Protection Act). На данный момент срок защиты прав Диснея истекает в 2023 году.

Компания тратит огромные деньги, чтобы отстоять и продлить свои права на образ Микии Мауса. Связано это с тем, что любое упоминание, брендирование, выпуск любых продуктов с образом знаменитого мышонка влекут денежные отчисления в счет компании-обладателя авторских прав.

Микки Маус сыграл важную роль в военное время. 6 июня 1944 года высадка союзных войск в Нормандии началась после того, как в эфире прозвучал пароль: «Микки Маус».

Микки Маус в советской анимации

В 1935 году на первом Московском международном кинофестивале мультфильм «Микки — дирижер» получил высокую оценку. Понравился мультик и Иосифу Сталину, после чего он издал приказ о создании «Союздетмультфильма». Так Микки поспособствовал популяризации мультфильмов в СССР.

«Беларусьфильм» в 1988 году выпустил мультфильм «Марафон» к 60-летию Микки Мауса. Он был преподнесен как подарок на день рождения Микки Мауса во время посещения компании «Дисней» делегацией Советского Союза. С тех пор мультфильм широко демонстрировался в США во время юбилейных программ «Студии Диснея».

Микки в президенты!

На каждых американских выборах есть избиратели, которые вместо кандидатов голосуют за Микки Мауса. Они вписывают имя мышонка и ставят галочку напротив. Таких избирателей насчитывается около 1%.

5 ключей к успеху от Уолта Диснея и Микки Мауса

  1. Будь внимательным. Следи за своими правами и обязанностями. Первые можно дорого продать, а на вторых крупно потратиться.
  2. Учись на своих ошибках. После кролика Освальда Дисней яростно опекал и защищал всех своих персонажей.
  3. Мультиформатность – лучшая реклама. Уже в 1930-е годы Уолт Дисней понял, что чем больше форматов передачи образа Микки Мауса существует, тем больше можно на этом заработать. Сначала образ, потом мультфильм, комикс, кукла, телешоу… А дальше уже другие компании создают продукты с изображением твоего героя и платят тебе отчисления.
  4. Будь верен себе. Образ Микки Мауса стал главным во всем творчестве и бизнесе компании Диснея. Это и скрытый Микки в других фильмах, и логотип компании, и даже главный герой всего Диснейленда.
  5. Не бойся меняться! Микки Маус заметно изменился с течением времени. Благодаря этому он всегда актуален, говорит о вечных и в то же время современных вещах, следит за прогрессом и трендами.

90 лет Микки Маус радует детей и взрослых всего мира. Каждый раз мы улыбаемся, когда видим образ мышонка, и вспоминаем детство. Дисней дарит нам волшебный и невероятно добрый мир, в который и взрослому хочется окунуться с головой. Может быть, поэтому сам Уолт Дисней всем своим друзьям и увлечениям предпочел дружбу с Микки Маусом?

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